[Boutique] planning book case

This article directory 1 Technology Conference News - "Thining Penguin" 2 "Yaqian" washing powder - "the longest clothesline in the world" 3 "Shenjiang Service Guide" - "Chopard in Shanghai in 2002" Part 1: Technology Conference News - "The Melting Penguin"

Technology conference news - "melting penguins"

Case introduction: A foreign international conference on “Atmospheric Ozone Layer”, the organizers placed some ice-carved penguins next to the road in front of the main venue. Because of the radiance of the sun, the penguins of the ice sculpture are melting. On that day, local and world news appeared in the "Penguin is melting" picture and news about the "Atmospheric Ozone Layer".

Xue Hua Comments: There are too many international and domestic conferences in TV news every day. The "melting penguin" is an outstanding planning benchmark. An abstract topic, how is it suitable for news communication? We simulate the idea of ​​the "melted penguin" planner: What is the ozone layer thin, and the temperature rises. What is caused by the high temperature? The iceberg melts and the sea level rises. Find out what is related to the iceberg and related to the sea - it's easy to think of a penguin. But think of the penguins of ice sculptures, the penguins who think of the ice sculptures on both sides of the conference center road are melting under the sun, and they need enough talent.

Part 2: "Yaqian" washing powder - "the longest clothesline in the world"

“Yaqian” washing powder – “the longest clothesline in the world”

Case introduction: On the occasion of the arrival of 2000, Brazil Procter & Gamble launched the longest clothes line in the world in the promotion of “Yaqian” washing powder at Bodafogo Beach in Rio de Janeiro, Brazil.

The clothesline pulled up at Bodafogo Beach is 2,4220.5 meters in length. At the time, the longest clothesline in Guinness recorded 18,000 meters. This clothesline shares 2,800 orange-red columns, 32 of which are 700 meters long and 5 mm thick. On the longest clothesline in the world, more than 40,000 pieces of white clothes washed with "Yaqian" washing powder were dried.

In order to collect white clothes for drying, they launched a “donation of white clothes” event in Rio de Janeiro. For each donation of a white dress, you can get a ticket for the "Millennium Carnival" event held at Samba Plaza on January 2, 2000.

Xue Hua Comments: It is not difficult to think of the clothesline from washing powder. It is not difficult to think of pulling up one of the world's longest clotheslines on the beautiful coast. The highlight of this planning is that it is linked to the "Millennium" carnival, which has a good understanding of the Brazilian life style, and combines the Brazilian passion and creativity into the birth of a new record and a commercial promotion. .

Part 3: "Shenjiang Service Guide" - "Chopard in Shanghai in 2002"

"Shenjiang Service Guide" - "Chopard in Shanghai in 2002"

Case introduction: In October 2002, a student named Pan Jiaqi from the School of Economics of Fudan University chose to go to Shanghai Baiduqiao, Xiangyang Road Clothing Market, Jinmao Tower, and Huaihai Zhonglu MRT to play the piano in the form of Shanghai in 2002. Chopard."

Xue Hua Comments: At that time, I used the pseudonym of Mr. Dong and served as the column planner for the “Weekly Program” column of Shenjiang Service Guide. Pan Jiaqi, a fourth-year high school student in the Department of Economic Management of Fudan University, has a history of piano learning for 16 years. Just because the hands are weak, the ten-finger span is weak, and I have to give up the wish of becoming a pianist at the Shanghai Conservatory of Music and enter the Fudan University to study the economy. I was in communication with Pan Jiaqi, and I started to understand Chopard in depth.

In the 200 years after Chopard, there have been many pianists who are famous for performing Chopard. Such as the Chopard in the Mediterranean, the less Chopard, the watchmaker's Chopard, the middle-aged Chopard, the Parisian Chopard... There are also two pianists in China who are well-known to Chopard: Fu Lei in Shanghai and Li Yundi in Shenzhen, but there is no Chopard in Shanghai in 2002.

"Shenjiang Service Guide" "Weekend Program" column decided that Pan has a dream: to open a personal piano concert. The subtlety of planning is that it can represent the four locations of Shanghai in 2002. ——On behalf of the old Shanghai Ferry Bridge, representing the current status of the development of the Xiangyang clothing market, representing the world's third highest architectural Jinmao Building, the highest achievement in Shanghai today, representing the elegant Huaihai Road in Shanghai. The performance of the Chopard track is determined by the more professional Pan classmates. Each venue plays a fifteen-minute piano on the spot.

Later, the course of the event was published in the "Weekend Program" column of the "Shenjiang Service Guide" and was broadcast on the theme of Phoenix Satellite TV in Hong Kong.