[Boutique] business plan book format

This article directory 1 business planning book format 2 commercial street business planning book 3 urban leisure farm business planning book first: business planning book format

A business plan is an effective behavior for a company or a company to increase sales and increase market share in a short period of time. If it is a business plan with outstanding creativity and good enforceability and operability, no matter the visibility of the company. Or, for the brand's reputation, it will play a positive role. First, the format of the business plan book, the writing of the business plan book

Business projects that do not give investors enough information or excite investors can only be thrown into the trash. In order to ensure that business plans can “hit targets”, venture entrepreneurs should do the following:

1, pay attention to products

In the business plan, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What stage of development is the product? What is its uniqueness? What is the way companies distribute products? Who will use the products of the company, and why? What is the production cost of the product, and what is the selling price? What is the plan for a new modern product? Pull the funder into the company's products or services so that the funder will be as interested in the product as the venture entrepreneur. In business plan books, entrepreneurs should try to describe everything with simple words. The definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily understand their meaning. The purpose of formulating a business plan book is not only to convince the funder that the company's products will have a revolutionary impact in the world, but also to convince them that the company has the arguments to prove it. The description of the product in the business plan book should make the funder feel: "Hey, how wonderful and exciting this product is!"

2, dare to compete

In business plan books, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors and how do their products work? What are the similarities and differences between competitors' products and their products? What are the marketing strategies adopted by competitors? To clarify each competitor Sales, gross profit, revenue and market share, and then discuss the competitive advantage of the company relative to each competitor, to show investors that the customer prefers the company because: the quality of the company's products, Fast delivery, moderate positioning, affordable price, etc., business plan books to make its readers believe that this company is not only a strong competitor in the industry, but also will be the leader in determining industry standards in the future. In the business plan book, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures the company takes.

3. Understand the market

The business plan book should provide investors with in-depth analysis and understanding of the target market. It is necessary to carefully analyze the impact of economic, geographic, professional and psychological factors on the consumer's choice to purchase the company's products, and the role of various factors. The business plan should also include a major marketing plan that outlines the areas in which the company intends to conduct advertising, promotion, and public relations activities, and clarifies the budget and benefits of each activity. The business plan should also briefly describe the company's sales strategy: Does the company use an outside sales representative or an internal staff member? Does the company use a reseller, distributor, or franchisor? What type of sales training will the company provide? Business plan books should also pay special attention to the details of sales.

4. A guide to action

The company's action plan should be unsolvable. The following questions should be clarified in the business plan book: How do companies bring products to market? How do you design production lines, how to assemble products? What raw materials do you need for production? What production resources do you need for production? What are the costs of production and equipment? How much? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage, and delivery.

What is the format of the business plan book? The purpose of the business plan book is simple. It is the weapon in the hands of entrepreneurs. It is for those who are interested in investors and all projects for entrepreneurs, showing them the potential of entrepreneurship. And value, to convince them to invest and support the project. Therefore, a good business plan book should be made clear to the following questions after reading: 1. The company's business opportunities; 2. The process of creating a company and grasping this opportunity;

Part 2: Commercial Street Business Plan

Foreword

×× Square Commercial Pedestrian Street is the chief commercial district of the southern section of South Street. After the completion of the first and second phases of the project, the commercial building area will reach 20,000 square meters, with 120 large and small storefronts, becoming an integrated commercial district integrating shopping, leisure and office. At present, the first phase of the word.org.cn commercial street has just opened, the store occupancy rate is low, the commercial atmosphere of the commercial street is cold, and the merchants' enthusiasm for entering the business is not high. According to the survey, among the 65 shops in the first phase of the commercial street, the current occupancy rate is only 52.3%. Nearly half of the shops are idle for rent; 7 of the settled merchants are seeking sublease, leaseback or diversion. This situation has not only adversely affected the continued leasing and leasing of the first-phase stores, but also brought potential threats to the pre-sales and sales of the second-phase stores.

Therefore, we must take effective measures to stir up the commercial atmosphere of the first phase of the commercial market, vigorously enhance its commercial value, enhance the investment confidence of the owners and merchants, and use this to drive the sale of the XX second-phase stores. In view of the imminent task of creating a commercial street atmosphere and rapidly generating popularity, this case will mainly plan how the XX Commercial Street will break through the commercial status quo and form a strong popularity.

First, the background analysis

The ×× Phase I Commercial Street is located on the bank of the Weihe River, in the city's commercial center, just a stone's throw from the bustling South Street. Such a commercial street with a "diamond-class" market, why is it difficult to "hot" at the moment? Before we come up with a planning plan, we must first conduct research and analysis on this, in order to find the right "drug". According to the investigation and analysis, the XX commercial pedestrian street mainly has two reasons: “innate” and “acquired”.

, commercial street design "congenitally insufficient"

1. It is difficult to engage in big activities in the Grand Plaza. Pedestrian Street North Square 扼×× Street, XX Road Interchange, west of the five-star hotel, originally belonged to the most attractive to the public "eyeball", the most suitable for the large-scale business stage, can continue to inject popularity into the commercial street. Since the “dry fountain” and “simple flower bed” of the square were designed from the perspective of the landscape, and the commercial value of the square was not taken into account, today's squares are difficult to play the role of gathering people and absorbing large-scale activities. The square is not hot, and the commercial street is naturally cold.

2. "The rockery" has become a stumbling block. The “rockery landscape” at the south entrance of the pedestrian street has no ornamental value and traverses the center of the road. In fact, it has become a stumbling block that hinders visitors from entering the inner street. In addition, the steps at the south entrance are not in line with the flat requirements of Shangjie Street, nor do they consider humanized ground design such as disabled people and blind passages.

3. The commercial function of the internal and external street connection channels is missing. The three passages leading to the inner street from XX Street are really a failure in terms of commercial function design. According to the layout requirements of the commercial block, the main roads and the auxiliary passages on both sides of the block should be storefronts, so that the blocks form a row of shops. This not only can effectively attract customers to shop, easy to generate and gather passengers, but also to maximize the utilization of land resources, like Shanghai Yuyuan Commercial Street, there are shops on the road, every inch of land and silver. Regrettably, the XX external street leads to the three channels of the inner street, and the two are the “secure lanes” without any shops. The customers can't see the commercial atmosphere at the street, and they don't even know that there are inner streets. The passage between the first phase and the second phase is also due to the fact that there is no design storehouse on the south side of the first phase of the building. The customers walking on the south street do not see the commercial atmosphere of the street and stop here.

4. The design of the green belt on the side of the XX Street was too long, blocking the store door. Many customers entered the store and therefore had to travel around a large circle, so they gave up the purchase motive and led to a light business in the street shop.

, business street planning "after-day dysfunction"

1. XX Square Commercial Street is in the core business circle. In today's market competition, special emphasis is placed on individualization. Commercial streets must have their own “soul”, namely strategic positioning and business theme. The earliest position of the ×× Square Commercial Street was “×× Street”, and later it was positioned at “×××”, and now it is ready to be crowned “××Pedestrian Street”. Because there is no precise and accurate market positioning, the question of who "who I am" and "who serves for me" is not solved first, and other problems are difficult to solve.

2. XX Square is a very good “Citizen Square”, but to attract the general public to gather here, it is also necessary to have a strong “square culture”, such as ×××路,×××广场,××× Square sculpture like a pedestrian street. In addition, there are also signs, leisure chairs, kiosks, public phone booths, trash cans, commodity billboards, and open-air cafes that embody humanistic care. At present, due to the lack of supporting facilities, the “magnetic field effect” of the XX Plaza is not good, so the commercial street is difficult to “hot”.

3. Create a commercial street and serve “absence”. The developer develops a store to sell, and then the property management company to take care of it, this is the "old emperor" to develop commercial real estate. In fact, operating XX Plaza Commercial Street, "property management" can not replace "business management", commercial street from "cold" to "hot" requires professional planning management agencies to "operate" operation, this so-called "pan-commercial real estate operations ". At the beginning of the XX Square, there was no full involvement of the commercial planning management organization. The rental and operation of the shops were all “marriage autonomy” by the owners and merchants. Both sides lacked mature rationality. The commercial street itself did not engage in the image of starting and cultivating the market. "Hyco", this can not form a hot business atmosphere. In addition, we did not pay enough attention to the owners after purchasing the store. They did not provide guidance and services from the perspective of starting business operations and improving business value as soon as possible. For example, the two main storefronts of No. 66 and No. 68 in the north exit of Shangjie Street have been empty. This will have a major impact on the operation of the inner street merchants and the atmosphere of the entire commercial street.

Second, the commercial street positioning

The strategic positioning of XX Plaza Commercial Street is crucial. According to its geographical location and business environment, according to the consumption trends and consumption preferences of urban consumer groups, we make the following strategic positioning:

1. Street name: XX Square Fashion Beauty Street

2. Concept: XX Square ———— The portal of sightseeing tour of ×× Street, the commercial street where international brands gather, and the XX of the city beauty looking for dreams.

3, slogan: XX Square / Fashion Beauty Street ———— Meet with XX, with XX

4, business categories: shopping, leisure, catering, beauty, entertainment

5, commodities: the main international and domestic brand-name clothing, apparel, cosmetics, jewelry, glasses, watches, snack foods, handicrafts and so on.

6, customer positioning: the pursuit of fashion in the city of women and tourists at home and abroad.

7. Business philosophy: To build a famous commercial street in the Yangtze River Delta at the height of city management.

Third, investment planning

The investment attraction of XX Plaza Fashion Beauty Street belongs to the “breakthrough dilemma” initiative. Investment promotion needs to start from the following aspects:

, release investment announcement

We plan to release the investment announcement in the “×× Evening News” and XX TV stations in mid-April, highlighting the market advantages, market positioning and potential huge business opportunities of the XX Plaza Fashion Beauty Street, attracting merchants to make an appointment to register the rented stores.

, holding investment promotion information conference

The China Merchants Information Conference will be held on April 20th at the adjacent XX Hotel. The participating merchants will be the fashion brand dealers of XX and surrounding cities, as well as the clothing and jewellery that the XX International Trade Market intends to enter in XX Plaza. Cosmetics merchants. The number of participating merchants is intended to be controlled at around 100 people. The main information that will be released at the meeting is:

1. The overall planning, market positioning, unique advantages and prospects of XX Plaza Fashion Beauty Street;

2. The status of the store resources that can be purchased or leased by the merchants in the ××××× street, including the price, rent, and property management policies.

And integrate store resources

The shops of XX Phase I have been sold. Are investors willing to entrust our company to attract investment and rent? Do you agree to accept the agency rental price proposed by our company? Before the investment information conference and the announcement of the investment announcement, the XX house must be The sales company and the owner first agreed on the intention of entrusting the investment, the rental price and other issues. Once we have determined which stores are available for enrollment, we can conduct investment promotion activities and introduce merchants and negotiate rents.

In order to make the XX commercial street form a good commercial atmosphere as soon as possible, we should strive for all the empty shops to be included in the scope of investment, and to conduct investment promotion according to the market positioning of the commercial street. If some owners take the attitude of waiting for the appreciation of the store, they would rather be idle than rent. We should conscientiously guide and mobilize them to rent as soon as possible in the overall interests and long-term interests, in order to eliminate the phenomenon of storefront clearance in the commercial street.

For those businesses that are currently seeking sublease and leaseback, we should actively promote the company's initiatives to promote the commercial street, mobilize them to dispel their thoughts and restore confidence. If the merchant still wants to sublet or lease back, due to the agreement between the owner and the merchant, we can include the store in the scope of investment after the two parties cancel the contract.

Relevant rent policy

One of the reasons for the commercial atmosphere of the XX Commercial Street is that shop investors are eager to pay high rents and high rents, which has discouraged many merchants who want to settle in. Therefore, before we can attract investment for the owner, we must do two important tasks: First, we must explain to the owner the difference in location between the north and south ends of South Street, indicating that the XX commercial street is in the early stage of market entry and needs prosperity and prosperity. There is a cultivation process, and we cannot ignore the market affordability and open a "high price." It is very important to tell the owner that the reason is high. The high rent causes the store to be unmanned. The owner will have to bear the interest on the purchase loan as usual, and the store value is difficult to upgrade. Second, we must design a rental policy that is in line with the market conditions and the current status of the commercial street from the interests of both the owner and the merchant. At present, the appropriate rent for the XX first-phase store is:

1, inner street shop: rent 600 ~ 700 yuan / m2 / year

2, outside the street shop: rent 800-900 yuan / m2 / year

, merchants settled preferential measures

In order to effectively start the market and build confidence in the business of the merchants, we will “release the fish and raise the fish” and launch the necessary preferential measures in a timely manner from the height of the market as soon as possible:

First, if a merchant enters the commercial street for less than one year, we will provide a light box advertising space for free for merchandise or brand promotion;

Second, where merchants hold brand promotion and product promotion activities, they are allowed to hold free events every quarter in the North Square within one year to encourage the holding of the “Fashion Show” event with greater influence;

Third, the store property management fee will be charged at 20% discount for the merchants who have settled in the business for one year;

Fourth, in order to reduce the operating costs of the settled merchants, we will coordinate the industrial and commercial and taxation departments, give the XX Plaza Commercial Street a preferential tax policy for the market, and appropriately reduce the fees for the administration fee.

Fourth, the business atmosphere creates

, commercial street indication identification system layout

Design and production of squares and inner street sculptures to add to the cultural rhyme of the XX Square to attract visitors to leisure.

The Plaza, Inner Street will set up a landscape-style advertising light box, European leisure chairs, public telephone booths, newspapers and kiosks, drinks and ice cream kiosks, etc. The bonsai on the square will be used to build a movable three-dimensional flower bed to increase visual point of view. Expand the leisure and service functions of Shangjie.

Inviting government departments and social groups to come to the square theme event to take advantage of the hot square, active atmosphere, and eye-catching. In particular, we must seize the frequent activities before and after the "May 1st" and contact the General Labor Union, the Federation of Literature, the Group Art Museum, the Xinhua Bookstore and other units to organize plaza activities, and use the media to help promote the XX Square.

In conjunction with the Municipal Photographers Association and the news media, the “X×Feng Yun” excellent photography works square exhibition activities were held, and the fashion taste of XX Square was enhanced by cultural means.

Since May, we have been striving to hold several "X× Summer" square music appreciation meetings, using high art to promote the status of XX Square in the minds of the public and enhance the "convergence" effect of the square.

V. Commercial Street Hardware Reform Suggestions

1. The XX North Square will be renovated to suit large-scale events.

2. The masculine mountain of the south entrance of the XX phase was demolished, and the ground was implemented with humanization and commercialization.

3. The front of the store on the side of the XX Street will be remodeled to facilitate customers to enter the store without hindrance.

4. The drainage of the inner street is carried out to prevent the rainwater from entering the store.

5, XX first phase of the south side of the flower buds to fight for demolition, it is best to build a row of storefront rooms, not only can open the store to attract customers to enter the inner street, but also generate income.

The above plan will be implemented after approval by the chairman of the board of directors.

Part 3: Urban Leisure Farm Business Plan

Our slogan: Feel the green nature and create a new world of urban leisure!

Our business purpose: to take the natural scenery, rural lifestyle, to relieve the pressure and helplessness of urban people to survive; to create a new leisure world

Part I: Feasibility plan

First, the reason for entering:

We chose XXX Shopping Mall as our target because we are optimistic about the strength, business methods, business categories and growing popularity of your store. Your store is the largest in X city business with a large area of ​​X million square meters, and SHOPPING

MALL's business model is the most popular business model in the world today; the popularity of your store is growing, and you are delighted that your store has sold X million yuan on the day of the anniversary, creating a miracle in the industry, showing the popularity of XXX stores. In 2001, there were Olympic stars to help out. In 2002, the popular star came to XXX shopping mall, which shows the influence of your store. The leaders of the municipal party committee and the leaders of the provincial party committee visited the XXX mall more than once to see the government and leaders attach importance to your store!

Second, the business format:

We will take a joint management method with your store, and the amount of deduction will be negotiated separately; the management of the back of the store will be handled by us, and the overall management will abide by the unified arrangement of XXX shopping malls. Urban leisure farm is one of the most popular new leisure industry in the world. It takes the pastoral scenery and manor style as the main style, and caters to the urban people's pursuit of “green” and “idyllic” mentality, integrating the rural life that urban people are more interested in. In the state, we have integrated a series of new leisure methods such as “self-cultivation and self-retaining land”, “animal home”, “adopting small animals”, “small bridges”, “doing a hole in the sky” and “fishing goldfish” to form a one-stop enjoyment. The format of pastoral fun. Create a new world in the bustling city!

You can adopt small animals here, you can name your own adopted animals and feed your own small animals. You can also grow your own land here, open up wasteland, sow seeds, and let you experience the full farm life! You can also fish here. Goldfish, how much you can take with you! Of course, all this needs to be paid.

The decoration style is mainly based on the green tone of the countryside. There are a series of facilities including grassland, small fish pond, self-retained land, cabin, pet base and so on. It takes about 500 square meters. We will update and maintain the in-store facilities from time to time!

Third, the target market:

Like the mid-to-high-end positioning of XXX Mall, our target group is mainly urban white-collar workers and 3-14 year old children, which are supplemented by middle-aged government officials! Actively cater to their pursuit of pastoral customs and love small animals. Psychology! This part of the customer group has a strong spending power, they will not hesitate to pursue a natural leisure state. And children will choose the way of the game according to their own preferences. They generally have a good impression on small animals, and parents have no other way to support their behavior! So our target market is two kinds of customer behavior: one is deliberate Pursuit of shape; one is the shape of interest!

Fourth, the market environment analysis:

X city has strong economic strength. In the national top 50 comprehensive strength evaluation, X city ranks 18th; in the cities with a GDP of over 10 billion yuan, X city ranks 10th; Among the cities with a GDP of over 10,000 yuan, X City ranks first. X city people's spending power is the first in the country!

X City is located in the western part of X province, with a dry and cold climate and an annual freezing period of up to 5 months. That is to say, in this five-month period, people's activities are limited to indoors, and green is rarely seen outdoors. The public is most eager for green in these five months!

Busy urban life has made urban people less and less exposed to nature. Many people have the idea of ​​going to the countryside in the summer, and we are catering to this idea, moving a complete rural village to the city while The unwelcome parts are all removed! Here is a neat, orderly, beautiful scenery!

V. Market operation analysis:

Urban leisure farms are a popular way of leisure in Europe and the United States. In China, only a few cities in Yanhai have similar stores. This model is still a blank in X City. We are trying to seize the opportunity of this market gap. When others have not thought of it, we have already paid for it! And X City people themselves have no sports for various ways. How much interest, on the basis of higher annual income, they are more keen on pursuing a new way of leisure, and urban leisure farms have emerged!

Your food and entertainment plaza is the largest indoor leisure and entertainment venue in X City. It is welcomed and recognized by the consumers in X City! But the leisure projects here are lacking. Your Plaza focuses on entertainment and leisure. In addition to the pottery bar, play bar, there is no attraction, urban leisure farms will make up for this state, and strive to create an indoor garden, rural areas in the city, a "peach flower source"!

Sixth, management mode:

We take the principle of the store manager's responsibility system, and we will have a store manager in this store, which is solely responsible for the management of the store.

We have a fixed cleaner who is responsible for all hygiene in the store; a caregiver who is responsible for the feeding of small animals; a person who is responsible for selling all kinds of animal food in the store; and a safety officer responsible for safety.

Our little animals choose some meek animals that don't personally attack customers.

We will actively cooperate with various promotional activities of XXX Mall and will also carry out our own promotions at the appropriate time.

Part II: Marketing Promotion Program

We adopt integrated marketing to carry out the pre-market expansion, integrate all the contacts of advertising, and focus on the media advertisements and soft news that match the same, and carry out substantial market promotion. At the same time, we hope that your store will give certain support!

First, the advertising offensive:

In the early stage, we will carry out large-scale advertising bombing in the well-known media of this city to enhance brand awareness, establish a good brand image, and strive to be a household name, everyone knows!

There is no strong media in X city area, which is known to people in X city. Therefore, after integrating various media information, we choose media that can complement each other to advertise. Initially intend to publish advertisements in the X City Evening News, X City TV Station, X City Radio Station and other media.

Second, soft propaganda:

The biggest benefit of soft news is the ability to enhance the brand's reputation and popularity.

We will conduct soft news reports through a series of media such as X City Evening News, TV stations, websites, etc., and turn urban leisure farms into the intersection of citizens' attention! Let people verbally spread.

Third, the activities match:

Various promotional events are launched on major New Year's Day, Spring Festival, Labor Day, Children's Day, Dragon Boat Festival, National Day, Mid-Autumn Festival, Christmas and other major festivals. Including fare discounts, fishing competitions, etc.

In summary, all we have done in the early stage is to hope that the project of urban leisure farms can be done well, and can cooperate with X city commercial leader XXX shopping malls; in the early stage, we have done market research in retail enterprises across the country. This project is still a blank in the province. We look forward to actively cooperating with XXX Mall to fill in this gap and make this market a reality. It is really a “urban leisure farm” for X city people.