[Boutique] online promotion planning book

Part 1: Online Promotion Plan

First, the website promotion goal

Jiafa Resource Network is a creative new industry resource website sponsored by Jiafa Electromechanical Industrial Co., Ltd.

The development of the Internet has opened up a new way for integrated communication. The biggest advantage of network resources is fast, convenient, low-cost, high-efficiency, and interactive, with wide information dissemination and fast propagation speed.

The addition resource network has the following main functions:

1. Integrate resources and product information of various industries to change the distribution of scattered and messy resource information

2. Innovate the operation mode of the existing industry trading website, truly achieve detailed product information, complete and orderly classification, and find products quickly.

3. Provide an industry resource product information booklet to replace the traditional tool manual

4. Solve the problem of isolated islands in the industry, truly realize resource sharing, and promote the rapid development of the industry. Determine the website keywords: Addition Resources Network fully logs in to the search engine. Internet users only need to search for relevant keywords to display the website address and click to enter. According to the characteristics of the addition resource network, the initially selected keywords are: mechanical equipment, spare parts, information release, transactions, etc. Based on the above keywords, the basic content of the addition resource network is basically accurately depicted.

Log in to the major portal search engines: The portal search engine is an important way for many ordinary netizens to search and discover new websites. The addition of the website to the website based on scientifically selected keywords can effectively improve the exposure of the website and quickly display it. In front of ordinary netizens. The "recommended login" method of the search engine of each major portal website can make the website have a better keyword search ranking position, which is an ideal login method.

Log in to Google, Baidu and other professional search engines: Google, Baidu and other well-known professional search engines belong to the automatic inclusion and keyword advertising mode, every day. It can be included in it and has a good natural ranking of search engines when searching for related keywords, which will greatly promote the promotion and self-addition of the addition resource network. By optimizing the search engine of the Addition Resource Network, the website will be able to rank in the professional search engine within three months from the date of publication, and search for relevant keywords. The addition resource network can rank the top.

In addition, Google, Baidu and other well-known professional search engines also offer keyword advertising in the pay-per-click model. We can consider placing keyword ads on well-known professional search engines such as Google and Baidu. According to the development process of the addition resource network, selecting the corresponding keyword to advertise, accurately targeting the target audience of the website, can effectively improve the quality of the website. For example, it is placed on the keywords of machinery, equipment, information release, transaction, etc., and defines the advertising slogan of the addition resource network to attract interested netizens to visit this website and participate in various activities of the website.

Addition resource network login search engine work

Step Description Effect Evaluation Cost Budget

1 Determine keywords to identify basic keywords, precise positioning keywords for mechanical devices, parts, information publishing, transactions, etc.

2 Log in to the portal "Sina", "Sohu" and "Netease" recommended website login

3 Log in to Google and Baidu's natural rankings to optimize the search engine of the Addition Resource Network;

03. Select the website title, keywords and description, as well as the promotional slogan used to promote the website;

04. In-depth understanding of enterprise products and corporate culture;

05. Select a website traffic analysis statistical software, available online free popular statistical software, or you can develop it yourself;

06. Set the selling point of the main products and products in the website;

07. Classification of target customer groups and markets;

08. Space domain names are bought as long as possible to increase the trust of the major search engines on the website;

09. The basic functions of the website are perfect, and the interface design is professional, and the user experience is satisfied as much as possible, so as to increase the trust of the visitor and attract the return rate of the visitor, thereby increasing the conversion rate of the order;

10. In-depth study of peer competitors' websites;

Second, the website's influence in the early stage of promotion [died 1-2 years] - conventional promotion method

¤Online promotion

1. Search engine marketing

After setting the keywords, the website will be optimized by the technical means and the keywords will be ranked as high as possible.

2. Website submission method

A. Submit the website to the ODP manual directory and various search engines, and update the content on the website every day;

B. Submit the website to various product catalogs and website navigation platform

C, online business company's online business card

D, yellow page submission

E, B2B platform products and website submission, supply and demand information release;

F, price comparison network submission

G, shopping guide network submission

F, company promotion video submission

G, industry news submission

H, store address map submission

3. Community, forum, blog marketing law

4. Website activity promotion

5. Website Resource Cooperation Promotion Law

6. Mail marketing method

A. Email marketing based on user license

B, professional service provider's email advertising marketing ..... effect is not obvious A

7. Video Promotion Act

8. Baidu Encyclopedia Marketing

9. Self-answering self-answering promotion in the Q&A platform

10.QQ group hair

11. Event Marketing Law

12. One-way link purchase

13. Established Writers Alliance

14. Join the ad network

15. Web Pickup / RSS

16. Internet hype

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Promotion under the line

1. Company Print Promotion Law

Delivery route: In addition to the release of the line, you can also cooperate with the courier company and other related industries to enlarge the promotion channel.

2. The Internet Café Alliance Cooperative Promotion Law is suitable for such promotion according to the product and the "Internet Café Crowd Survey Report";

3. School/social activities sponsorship promotion law;

4. Store promotion and online promotion interaction method;

5. Merchant Alliance Mutual Benefit Promotion Law;

6. Promotional Law for Public Welfare Activities;

7. Promotion of event gatherings;

8. Local newspapers and magazines;

9. According to the user group in advance, the promotion card will be placed in the corresponding food, toy and other suppliers;

10. Building advertising

11. Body / bus advertising

12. Fixed-line ring tones promotion method

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Third, the website's medium-term credibility promotion [takes about 2-3 years] - depending on different industries

1. Industry News Release

2. Authoritative organization news topic release

3. Find a way to let one of the reporters speak for us first;

4. Utilize the power of the famous grassroots webmasters;

5. Industry website advertising space purchase

6. Auction ranking

7. Advertising Alliance

8. Make good use of all kinds of word of mouth network, website review / evaluation network

9. Advertise on the most credible online media

10. Production company and various product promotional videos, which can be used as traditional media advertisements such as public transportation video advertisements and TV advertisements, subject to the conditions;

11. The company set up a hot news search team

Attached:

1. The above ideas and other ideas combined with the "regular promotion method" will be more persuasive; thus, more people will pay attention, attention is power, and strength will be expected to the major media. Conduct free publicity.

2. In fact, the establishment of credibility, one is by external propaganda, of course, another necessary and most basic program can not forget, that is, the website itself also has a credibility, which is why many websites look like "cottage version" "Where visitors see such a website purchase desire has dropped to 0, and some websites seem to be so professional at first glance, can stimulate the consumption of visitors; then as for how to establish a credibility or competition point of the website itself Since there is a lot of content involved, I will sell it here and skip it.

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

1. Let the company employees or members of the popular forums actively participate in some public welfare activities;

2. Regularly hold some free lectures with local radio stations and related sections of the TV;

3. Local newspapers and magazines;

4. Regularly write letters to relevant media leaders, relevant government officials, and relevant central officials to discuss issues such as website profitability and fund donation. Although the success rate is low, as long as it succeeds once, the website will succeed;

5. Hold regular prize-winning quizzes or contests and publicize the winners;

6. Strive to participate in some authoritative development conferences on B2C e-commerce;

Monthly annual operational performance analysis and evaluation, selection, adjustment and target setting

Fourth, the establishment of online brands

In fact, website brands usually do not exist independently. That is to say, the establishment and promotion of website brands are gradually established and reflected in the website operations of the first and middle stages. Website brands are often the result of various network marketing activities. Under the premise of the steady development of the post-site, the website brand will be strengthened and innovated through various operational activities, and finally the corporate brand will be deeply rooted in the hearts of the people and make it a household name.

5. More practical brand products are derived from established brands.

The specific derivative products are determined according to different industries. At this time, it is necessary to pay more attention to the quality of the products, and further use the influence of the old brands to further promote the promotion of new products. While retaining the trust of the old customers to the existing brands, It trusts each of our new products, of course, provided that new products must have a market to do.

Attached:

There are various ways to promote the website. No matter which promotion method is successfully operated, the website can be made famous. Here, the website operators are required to be good at innovation, analysis and summary, and choose one or two optimal solutions from various operational ideas. Take a detour in the journey of website operation and quickly find a shortcut to success.

The above operation plan only writes a general idea, which is more suitable for the promotion of fast-moving consumer goods online mall. However, different types of products and websites should use different operating routes, and the choice of specific routes can be purposefully tested for promotion.

Personal website promotion orientation is: doing better than doing strong

Part 3: Online Promotion Plan

Nowadays, online marketing has become the trend of the times. Therefore, it is necessary to understand the website promotion method. The Internet is a very broad platform, including people of a younger age, and relatively geographically, time-free, and The restrictions of the crowd, this article will introduce you to the information of the website promotion planning book. With the website promotion planning book, you can plan the network promotion more systematically.

Website promotion plan book:

One: use QQ group promotion

The QQ group is the place where the user concentration is the highest. It can be promoted by sending QQ group emails, directly sending them in the group, and directly contacting each group friend. Especially, it is very good to directly contact each user. With 50QQ, each QQ joins 50 groups and sends the website once a day.

Second, the use of QQ, forums, blogs and other signatures can use QQ, forums, blogs and other signatures to promote, simple and long-term benefits, you can register a large number of popular forums.

2: Registering a large number of blogs for promotion can be promoted by using your existing blog or registering a large number of blogs to place service treasures for your promotional content.

Third: the network promotion method: improve the quality of web pages, pictures, posts to the network picking station and aggregation sites.

Four: soft text promotion: write an article, or quote a good article, which cleverly joins its own URL.

Five: E-mail promotion law: It is to send e-magazines to netizens on a regular and irregular basis. This has no effect.

Six: Unexpected mail website promotion method. Use professional mail-sending tools to collect e-mail addresses in batches on the Internet and then send them in bulk.

Seven: Forum voting promotion method: joining the website rankings launched by other websites, or ranking other websites, can effectively improve the website display rate.

Eight: BT Electric Wow Wow Resource Promotion Law

Nine: Submit to the website promotion: website navigation station, website directory station.

Ten: Exchange friendship link promotion method.

Daguang Expressway Jingjingjie advertising is a good advertising opportunity.

The above is the information about the website promotion planning book introduced for you. If you are interested in promoting online, please visit the advertising planning topic or advertising portal, there will be more relevant information.