[Boutique] business planning book essay

Part 1: Business Planning Book

In general, the format of a business plan book is similar, but the specific emphasis on each project needs to be emphasized and highlighted.

How to design a business plan depends on the type of investment envisioned and what the plan should contain. For example, a business plan created for a company is different from a plan to capture a new market.

Despite these differences, business plans have some common characteristics. In general, they should provide a clear, easy-to-understand picture that shows the opportunities and risks of business investment. Doing this is not a small task, you have to carefully consider both content and form.

A business plan is always perfected alongside basic business concepts. At the beginning, the project only emphasized a few key factors. As the analysis progressed, new entries were continuously added; as new situations emerged, the program also needed to re-evaluate and include entries reflecting these new situations. It is conceivable that the project and the results are bound to be constantly coordinated so that the subject matter of the project does not go wrong. At work, it is helpful to use some techniques. For example, one by one lists your own opinions, highlights the cross-application materials, and carefully formats and uses forms, etc., which will help. The business plan should be simple and clear. When people read a business plan that they are particularly interested in, they should be able to find the problem and its solution immediately. This requires a fairly clear structure. It is not pure data analysis that can convince the reader, but it can be done in a concise manner, giving direct conclusions to the degree of importance. Any topic that is considered to be of interest to the reader should be discussed in a comprehensive and concise manner. The optimal length of the business plan is 30 pages, and the top and bottom does not exceed 5 pages.

Since people generally don't have questions or explanations when they read a business plan, they should try to use popular language to avoid misunderstandings. It is also a good idea not to involve people in the plan. Business plans cover with facts. Sometimes, people lose their ability to judge when describing what is a good idea because of their own fanaticism; of course, some things do require enthusiasm. You can make your tone as objective as possible so that readers can carefully evaluate your statement. A program like an advertisement does not play a very good role in attracting readers. Instead, it will cause others to rebel. It causes readers to doubt and guess, and makes them unacceptable.

Being too picky about your own work is equally dangerous. Considering that miscalculations and past misdirections may affect your competitiveness and motivation, the information you have should be up to date and can be confident that it is completely correct. You can only mention it in your work if you have taken steps or at least have a way to eliminate the defects in your plan.

The business plan should be done so that the layman can understand it. Some entrepreneurs believe that they can impress readers with a lot of technical details, elaborate design, and complete analysis reports, but most of the time it is not. Only a small number of technical experts participate in the evaluation of commercial projects. Many readers are laymen who do not understand technology at all. They appreciate a simple explanation. It may be better to use a sketch or a picture for further explanation. If you have to add some technical details, you can put it in the appendix.

The writing style of the business plan should be consistent. A business plan is usually done by several people, but the final version should be done by a single person to avoid inconsistencies in writing style and analysis depth. Business planning is your stepping stone. It must be done not only in one style, but also in a seemingly uniform and professional manner. For example, the size and type of titles you have should be consistent with the content and structure of this page, beautiful and clean. Appropriate use of images will also add a lot to the uniformity of the format. Of course, you can also use the company logo.

Business plan book essay

Entrepreneurship plans are the “knock-and-click” of entrepreneurs who are screaming at the door of investors. An excellent business plan often makes entrepreneurs achieve twice the result with half the effort.

First, the business plan book

It is a written abstract of the business created by the entrepreneur program.

It is used to describe the internal and external environmental conditions and characteristics of the company to be established, to provide indicators for the development of the business and to measure the progress of the business.

Usually the business plan is a combination of marketing, finance, production, human resources and other functional projects.

Write a good question about the business plan book:

Focus on products

Dare to compete

Understand the market

Policy indicating action

Show your management team

Excellent project summary

Second, the contents of the business plan book

Generally speaking, the business plan should include the type of entrepreneurship, capital planning and fund sources, the proportion of total funds allocated, stage objectives, financial projections, marketing strategies, possible risk assessments, motivations for entrepreneurship, shareholder rosters, and reservations. The number of employees and the specific content generally include the following eleven aspects:

Cover

The design of the cover should be aesthetically pleasing and artistic. A good cover will give the reader an initial good impression and a good first impression.

Project summary

It is the essence of a concentrated entrepreneurial plan.

The project summary covers the main points of the project, so that it can be seen at a glance, so that the reader can evaluate the audit and judge in the shortest time.

The summary of the plan generally includes the following:

Company Profile;

Managers and their organizations;

Main products and business scope;

Market overview;

Marketing strategy;

Sales plan

Production management plan;

Financial plan

The status of funding needs, etc.

The abstract should be concise and vivid. In particular, explain the differences between your own business and the market factors for your success.

Company Profile

The purpose of this section is not to describe the entire project, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to set the company's strategic goals.

industry analysis

In the industry analysis, the basic characteristics, competition status and future development trends of selected industries should be correctly evaluated.

Typical questions about industry analysis:

What is the level of development of the industry? What is the current development trend?

What role does innovation and technological advancement play in the industry?

What is the total sales of the industry? What is the total revenue? What is the development trend?

What is the price trend?

How much does economic development affect the industry? How does the government affect the industry?

What factors determine its development?

What is the nature of competition and what strategy will you adopt?

What are the barriers to entry into the industry? How will you overcome it? What is the typical rate of return in the industry?

product description

Product introduction should include the following: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; development of new product planning and cost analysis; product market prospects; Brands and patents, etc.

In the product introduction section, the entrepreneur should make a detailed explanation of the product, indicating that it is accurate and easy to understand, so that investors who are not professionals can understand. In general, product introductions are accompanied by product prototypes, photos or other introductions.

Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. Human resource management is one of the most important aspects.

Because society has developed to this day, people have become the most precious resource, which is determined by human initiative and creativity. To manage such resources well, enterprises must follow scientific principles and methods.

In the business plan, it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the company, their past detailed experience and background. In addition, in this part of the business plan book, the company structure should also be briefly introduced, including: the organization chart of the company; the functions and responsibilities of each department; the responsible person and main members of each department; the company's compensation system; The list of shareholders, including stock options, proportions and privileges; board members of the company; background information of the directors.

Experience and past success are more convincing than degrees. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason.

market prediction

Should include the following:

1. Demand forecasting;

2. Overview of market forecasting market status;

3. Overview of competitors;

4. Target customers and target markets;

5. The market position of the company's products.

Marketing strategy

The understanding of market errors is one of the most important reasons for business failure.

In the business plan book, the marketing strategy should include the following:

The choice of market institutions and marketing channels;

Marketing team and management;

Promotional plans and advertising strategies;

Price decision.

Manufacturing plan

The manufacturing plan in the business plan book should include the following:

1. Status of product manufacturing and technical equipment;

2. The new product is put into production;

3. Requirements for technical upgrading and equipment renewal;

4. Quality control and quality improvement programs.

financial plan

Financial planning generally includes the following:

The focus is on the cash flow statement, the balance sheet, and the preparation of the income statement.

Liquidity is the lifeline of an enterprise. Therefore, when a company starts or expands, it needs to have a detailed plan for the liquidity and strict control in the process.

The profit and loss statement reflects the profitability of the enterprise. It is the result of the operation of the enterprise after a period of operation. The balance sheet reflects the state of the enterprise at a certain moment. The investor can use the ratio indicator obtained from the data in the balance sheet. Measure the business status of the company and the possible return on investment.

Risk and risk management

What are the basic risks of your company in terms of market, competition and technology?

How are you prepared to deal with these risks?

In your opinion, what kind of additional opportunities does your company have?

How to expand on your capital base?

How is your five-year plan performing in the best and worst situations?

If your estimate is not as accurate, you should estimate how big your error range is. If possible, do the best and worst settings for your key parameters.

Third, the preparation steps of the business plan book

Preparing for a business plan is a process that looks into the future of the project, explores the rational ideas in detail, identifies the necessary resources to implement the project, and then seeks the support you need.

It should be noted that not all entrepreneurial programs must fully include all of the above outlines. The content of entrepreneurship is different, and the difference between them is great. The first stage: experience learning

The second stage: entrepreneurial ideas

The third stage: market research

The fourth stage: drafting the plan

Entrepreneurship plan

Write the full text, add the cover, draw the entire entrepreneurial points out and write them into a summary, and then arrange the full set of entrepreneurial plans in the following order:

Market opportunities and strategies;

Management;

Management team

Financial budget;

Others are directly related to the audience; information and materials, such as founders, potential investors, and even family members and spouses.

The fifth stage: the final stage of modification

First, according to your report, make the most important thing into a 1-2 page summary, put it in front. Secondly, check that there are no mistakes such as typos, otherwise people will doubt whether you are doing things rigorously. Finally, design a beautiful cover, write the table of contents and page number, and then print and bind it into a book.

Stage 6: Inspection

It can be checked from the following aspects:

Does your business plan show that you have experience managing a company?

Does your business plan show that you have the ability to repay your loan.

Does your business plan show that you have conducted a complete market analysis?

Whether your business plan is easy to be understood by investors. Entrepreneurship plans should be indexed and cataloged so that investors can easily access the chapters. It should also ensure that the flow of information in the catalog is logical and realistic.

Whether there is a project summary in your business plan and it is at the forefront. The plan summary is equivalent to the cover of the company's business plan book, and investors will look at it first. In order to keep investors interested, the project summary should be written to be fascinating.

Is your business plan book all correct in grammar?

Whether your business plan can dispel investors' doubts about the product.

You can prepare a product model if needed.

Feasibility Analysis and Business Plan Book

First, market analysis

For a long time, due to the low standard of living, domestic residents have little consumption of small household appliances with “kitchen” and “toilet” as the main service targets. According to statistics, at present, the average number of small household appliances in urban households in China is only three or four, while the statistics in Europe and the United States are as high as 37. According to statistics, at least 2.6 million households in the country move into new homes every year. With the improvement of people's living standards, the increasing emphasis on “kitchen” and “toilet”, the accelerated popularization and upgrading of small household electrical appliances will inevitably spur an amazing market impetus. The market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliance industry will enter the stage of gold development, and the annual increase in market demand may exceed 30%.

For small appliances for bathroom heating, there are currently only two types of bath heaters and heaters. At present, there are 376 enterprises producing Yuba in the country. In 2001, domestic sales were estimated at 4 million units, in 2002 it was 5.5 million units, and in 2003, it reached 7 million units, with sales exceeding 1 billion yuan. Among urban households, Yuba has a rate of less than 15%, and domestic consumers have an agreement with Yuba for 82%. The market space is huge.

Yuba has an absolute advantage in the bathroom heating equipment, of which Hangzhou Aopu Yuba's 2004 sales of 260 million yuan, the market share first. At present, the manufacturers of Yuba and heaters are mostly concentrated in Zhejiang and Guangdong, but many of them are mostly small, mostly imitation or OEM, and their independent research and development capabilities are not strong.

In most of the Yangtze River basins in China, there is no heating in the houses, and heating in the winter has always been a big problem. Although there are Yuba and heaters, people are looking forward to a simple and effective heating device. According to my survey, people have a good impression of this product, and the market potential is huge.

Compared with the Yuba and heater market, the sales market of this product is at least RMB-100 million.

With the advantages of patented technology, we can quickly occupy the market of bathroom heating equipment and establish our own brand and sales network.

Second, our goal

Our goal is to produce samples into the market in 2006, to develop 10-15 agents above the city level, with sales of more than 2 million yuan, sales of 5 million in 2007, and sales of 20 million in 2008. The profit margin remains at 30% - 50%.

Third, the use of funds

Since this product has never been seen before in the market, the initial sample trial production, mold development and other expenses are relatively large, estimated to be between 10 and 150,000 yuan;

Various certifications, licenses and trademarks: 50,000 yuan;

The company set up, purchase related office supplies, personnel recruitment, company website, etc.: 100,000 yuan;

Rent water and electricity costs, personnel salary: 150,000 yuan;

Participate in the exhibition, advertising fee: 100,000 yuan;

Small batch production cost: 20--25 million yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, the early small-scale production is mainly based on outsourcing processing, and the production equipment is not purchased temporarily. This product mainly includes: barrel, cover, heating plate, leakage protector, anti-dry protector, switch, steam adjustment board, base, sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the anti-dry protection device is 1.5 yuan, the switch is 0.5 yuan, the rest is plastic parts, the price is 15 yuan, and the product packaging, wiring screws, freight, etc., the total cost is 40 yuan. the following.

The wholesale price is tentatively set at 80 yuan, and each gross profit is 40 yuan. It is estimated that the investment can be recovered in two years and it is slightly profitable.

V. Sales prospects

At present, there are no similar products on the market, and the sales pressure of products is relatively small. It is recommended to use the ready-made sales network of local electrical appliance wholesalers for agent sales. At present, I have contacted a number of merchants and initially reached sales intentions.

Sixth, cooperation program

This patent project is a non-service invention and the patent right is owned by the individual. The specific cooperation mode is negotiated by both parties.

Seven, raw material supply plan

Can be produced externally, no special requirements.

Eight, the future of the project

Because this product is easy to manufacture, the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, continuous upgrading of products is also a necessary means to expand the market. At present, two samples have been developed, and it is ready to continue to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly stand in the market.

Part 2: Business Planning Book Model

The first part of the executive summary

1. Basic situation of the company

The company is a company that is creating a personal image design. With the continuous improvement of people's living standards and the continuous advancement of reform and opening up, more and more people realize that improving their personal image can really help improve interpersonal relationship and career success. Unlike the existing image design companies for celebrities and actors, we target the university to graduate students and white-collar workers to help them shape their professional image.

To this end, we intend to set up the company on the road of colleges and commercial intensive Wenyi Road, where young people are more able to accept modern personalized services and ensure that they can easily come to the company for packaging.

We have a group of excellent color and apparel professional designers who can provide customers with a set of image design solutions according to their temperament style, character, preferences and economic endurance, and establish long-term service relationships according to customer requirements. We also have a group of managers who are passionate and committed to running this company. XXX is an excellent marketing expert and she will be the marketing director of the company; XXX is a financial expert and she will be the financial director of the company. In addition, we have also hired legal counsel.

2. Investment arrangements

The company needs to rent 200 square meters of office space. Due to the location of Wenyi Road, the monthly rent is 30,000 yuan, together with the renovation and equipment costs, a total investment of 500,000 yuan. Several managers have invested a total of 200,000, still need to raise 300,000, external investors can get 40% of the shares, and we will use the secondary financing method to repay the investment within 5 years.

We expect the company's first year revenue to reach 228,000, and the payback period is about 4 years.

Part II. Market Analysis

1. Service Needs Survey: Through a sample survey of college students and white-collar workers, we found that 35% and 50% of the people said that they need to have someone to design their image.

There are more than 30 colleges and universities in Hangzhou, with about 300,000 college students. It is estimated that it will reach more than 300,000 in 2019. In 2019, the number of college graduates and graduate students reached 96,000. As the employment pressure increases, it is very important to leave a good impression on the interviewer. I believe more and more college students will enter our company. Nowadays, more and more white-collar workers have taken off their professional attire and put on their full-fledged costumes, the so-called “Friday Casual Wear”. However, after work, it is different from shopping or home, and can’t be used without any scruples. As far as the office dress is concerned, it is necessary to ensure that it is generous and decent, with a sense of fashion and not over-promotion. This gives our image designers the opportunity to display their talents. It is estimated that about 60,000 white-collar workers will choose professional designers to design for them.

2. Price demand survey:

Due to the limited economic strength, college students have a large difference with the price that white-collar workers can afford.

As shown in the above figure, the price that college students can afford is below 1,000 yuan, mainly concentrated at 300 yuan to 500 yuan, while the white-collar workers are concentrated at about 1,000 yuan. Based on their different spending powers, we will formulate different solutions for them to meet their requirements to the greatest extent.

3. Competition survey:

According to our survey, in Hangzhou, the vast majority of image design companies are targeting corporate image and product image. There are only a few companies that actually engage in personal image design.

Mao Geping's image design studio, love story image design center, etc. are located in famous actors and high-consumer groups. The fees are as high as several thousand yuan, and there is no direct competition with us. For example, the love story is located in Wulin Road, with a business area of ​​1,300 square meters. The plaza has three floors: one on the first floor for the customer reception area, the hairdresser's hairdressing area and the technician's work area; the second floor has a spacious shampoo area, a professional beauty area and an underground training area. Specifically for the fashion crowd, the main business is beauty salon design. The company mainly provides customers with a comprehensive image design plan, and provides different services according to the requirements of different customers, that is, "personalized service." Including color, clothing, manners, physical and other aspects of service content.

The other image design studio is actually an additional business of a beauty salon or a clothing store. It has not yet formed a scale and has little impact. Therefore, it can be said that the image design market of ordinary people is still unattended. The table below shows our competitive position:

Competitor

Compare Mao Geping Image Design Room Love Story Image Design Center Small Image Design Room Allure Image Design Company

Market-oriented actors and high-spending crowds of fashion crowds FIT graduates and white-collar workers

The charge level is more than 2,000 yuan, about 1,000 yuan, about 400 yuan, about 400 yuan.

Service content makeup, clothing, beauty salon, hairdressing or clothing color, clothing, manners, body shape

4. Market forecast

The purchasing power of the service is predicted: consumers are not familiar with the new service at the beginning of the market, and we are designing according to the economic strength of the customer. Therefore, the initial purchasing power of the customer is weak, or they may You won't choose a full set of design options, just select a few of them. However, after a period of promotion, consumers will become familiar with the service and realize that only a full set of designs is the most effective time, and the purchasing power of customers will increase.

Prediction of service content: With the deepening of the image design service, the company will expand its business according to customer requirements and carry out various training activities. Such as landscaping training, training to improve temperament and so on.

Market share forecast: At present, the image design company can be said to seize the opportunity in the field of image design. What is certain is that there will be more companies who want to enter a share. The company's advantage is excellent. The service provides customers with services for 5 to 15 years or longer from the year of graduation. The key is to let all college students know about our company and trust our company. Our goal is to think of the sun of the city whenever people look in the mirror. It is estimated that our market share can reach about 30%.

Resource forecast: Human resources is the source of development of the company. With the increase of customers, we will hire more middle and senior designers and designers. According to our survey, there are two existing image design schools in Hangzhou, two in Shanghai, and more than 20 in Beijing and Guangzhou. I believe we can select excellent design stars from them.

5. Marketing plan:

Marketing Strategy: We put forward the slogan of “beauty is very cheap” for the limited economic strength of college students, so that they can psychologically eliminate price concerns. For the white-collar workers, we will adopt “customized marketing” to treat each customer as a separate market and to carry out marketing mix according to the specific needs of individuals to meet the specific needs of each customer.

Pricing strategy: We don't have a uniform price, but we have a clear price package. That is, the price of a service containing different content is different. For college students, it is often only necessary to design the costumes and manners, while the white-collar workers need a full set of design schemes. Therefore, the pricing is different. Our service is to sign a contract, and the customer pays 50% of the total amount to our customer service. After the expiration, the customer will comprehensively assess according to the contract between the two parties to see if the service we provide for the customer has created value for the customer. If the customer feels that our service has no value, the user can request a full refund. Establish a membership system and offer different offers by season and year.

Marketing means: In view of the particularity of the service, our marketing staff must change the image of ordinary marketing personnel, but must have a certain temperament to represent the image of our company. We must send salesmen to go to universities and enterprises, sell face-to-face with consumers, hold regular lectures and promotion meetings; design colors and clothing for some consumers free of charge, and give free gifts with the company's phone number and address. Contact associations and clubs of major universities to become sponsors to build brands; establish good public relations with enterprises.

Establishing a long-term service relationship: For the company, a major factor in stabilizing and increasing market share is to establish long-term relationships with customers. Through the preparation of customer files, the establishment of customer information network, customer evaluation analysis, focus on customer needs, especially complaints, to improve customer satisfaction and loyalty. More importantly, if the customer can feel happy and dignified in the company. Image design often involves sensitive aspects such as customer appearance, body shape, etc., and must serve customers without prejudice to customer self-esteem.

Establish partnerships with major beauty salons, department stores, and fitness centers: In order to make customers feel comfortable, we will purchase appropriate clothing according to customer requirements, or guide beauty salons, which requires cooperation with the corresponding institutions to achieve a win-win situation. Conducive to turning competitors into partners.

The third part of management

The following picture shows the organization structure of the company:

Shareholder structure:

Current shareholder status of the company:

Shareholder name capital contribution form

XXX 8 million yuan exchange 40% 0571-88922371

XXX 8 million yuan exchange 40% 0571-88922371

XXX 4 million yuan cash 20% 0571-88922313

General manager:

Name__XXX___Sex___Female___Year ____30____Hometown____ Zhejiang___

Degree ____ Master ____ Majors ____ Investment _____ Title ____ Intermediate ____

Graduation institution _____ Tsinghua University ____ account location ___ Hangzhou _____ contact phone __

Chief designer:

Name___XXX__ Gender Female Age_28_原贯_Zhejiang Huzhou_

Degree ___Master ____ majors __服装设计__Title __ senior clothing designer __

Graduate School__Saint Martins College of Art __Account Location__Hangzhou__Contact Phone__

Other people who have important responsibilities for the company's development

Name_XXX_Sex_Male__age_35__Hometown_Zhejiang Ningbo_

Degree_Master_Study major_Design_

Graduate School_Singapore Image Design Institute__Location of the residence_Zhejiang Hangzhou___Contact__

There is no kinship between the company's directors and key management personnel. The company has no related business and family management issues; there are no potential conflicts between the company's directors, managers and key employees.

The company has 13 full-time employees and 3 part-time employees. Full-time staff includes designers, accountants, and statistical analysis. General Manager XXX also manages human resources, and is also responsible for training and guiding the sales staff of the company. XXX will be the head of project design and will serve as the chief image designer. XXX will continue to analyze the development of the industry and the needs of customers, develop activities that meet market needs, and be responsible for the company's advertising and promotion business. The sales promotion will be handled by a regular employee and will be operated by three official salesmen in the morning and evening. Two temporary employees assisted in handling the phone and answering various questions from customers.

A contractual agreement signed by several managers: they will serve the company for at least five years from the date of joining the city of Allure; if any one leaves the company in the future, it will not be able to do so within five years from the date of departure. Engage in a competitive business with the company. In fact, these original founders invested a lot of manpower and money in starting the company and they will be committed to a successful image design company.

remuneration:

The salary income of the three founders in the first five years was set at 30,000 yuan per year, which is slightly lower than the current salary level of the same position in this industry. The salary of other full-time staff will be calculated according to the sum of the number of clients drawn by the company and the basic salary and the various benefits. If the job meets more than one year, the two-week holiday can be enjoyed. The part-time employee will be instructed by the supervisor and the salary will be 5 yuan per hour. According to the experience of relevant experts, our wages are competitive in the region.

Incentive plan:

The cultivation of high-quality employees in the industry is one of the ways to maintain old customers. Training for formal and temporary salesmen will be an ongoing effort. Managers plan to provide employees with extensive project training and orientation training, and our employees will receive training in product knowledge, business hours, phone conversation skills, understanding of member contracts, and company rules and regulations.

Our training programs are more systematic and formal than our competitors. Excellent personnel can be sent to famous universities for further study; an upgrade elimination system will be established, so that every employee can see the opportunity for promotion; 3 or 5 years later, the branch will be opened, so that excellent designers and marketing personnel have the opportunity to become supervisors.

Human Resources: We can work with universities to create a program to recruit student employees. This program will enable the company to maintain a group of young, enthusiastic temporary employees who can work for two to four years.

The company's legal affairs will be handled by Hangzhou Haitong Law Firm, which has all the rich experience and good reputation.

The fourth part of the business operation plan

Choose location: XXXXXXX

Business hours: 8:30 am to 11:30 am; 1:30 pm to 7:30 pm

Open 9 hours a day.

Service Introduction:

Adhering to the "customer-oriented" principle, the city will adhere to the principle of "customer-oriented", comprehensively and meticulously understand each customer's own needs, feelings and lifestyles, from clothing, makeup, Hair style, body language, etiquette and other aspects of personal image analysis and implementation plan.

The clothing consultant will help the customer to analyze and organize the wardrobe, make purchase plans or accompany the purchase according to the customer's budget; the main job of the professional image consultant is to create a perfect overall image, according to the appearance and shape of the customer, and The customer's actual needs, age, occupation, personality, lifestyle, etc., to establish a personal style with personal characteristics, clearly shows the difference between a person and others. And with a variety of occasions, design different images for them.

specific contents:

Beautiful ornament design

Personalized hair design, healthy body design

Personal best clothing color matching design public self-expression skills design

Five-dimensional shape makeup design personal shape design

Fashion clothing design, sound and glamour design, etc.

In general, image design can include three major aspects.

First, facial makeup.

Facial makeup can be divided into facial beauty makeup

Face correction makeup,

Skin beauty makeup,

Skin correction makeup

Eyebrows, eyes, nose, lips, etc.

Corrective makeup for eyebrows, eyes, nose, lips, etc.

Second, hair style design and decoration.

Hair styling can be divided into hair styling.

Special hair modification techniques.

Third, clothing, apparel design.

Clothing design can be divided into dress design.

Wear clothing and accessories.

Development plan:

Membership system

At the beginning of the opening, in order to efficiently deliver information to our target market, we will sign an advertising contract with several popular radio stations. The advertising cost of the broadcast is estimated to be 500 yuan per half minute. We will also contact the associations of universities to send our advertisements in their promotional letters. Make it aware of the benefits of the members.

In order to absorb members and increase income, members will be promoted before the opening. Our one-time membership fee is 600 yuan per person, and the monthly fee is 60 yuan. After each member's membership fee and monthly membership fee, we can participate in any training activities sponsored by the company. After absorbing the first members, we will advertise in local newspapers; direct mailing is also one of our long-term strategies; we will also use the phone to contact individuals.

Business seasonality and contingency planning

Due to the employment of college students, there are seasonal problems to some extent. There will be more customers in summer and autumn, but less in winter and spring. In order to minimize seasonal problems, we will use a monthly membership fee and a short-term contract with various training courses to reduce seasonal cash inflows, which account for about 7.2% of annual revenue. In the winter, the company will hold lectures and lectures to improve the technical level of its members, so the income will help regulate market demand and increase profit margins.

Part V Financial Status

Member forecast

The company's calculations have adopted a relatively conservative premise. According to our market research, it is estimated that up to 50 pre-sale members. With about 30% of the membership withdrawal rate considered, there will still be an average annual growth rate of around 20% in five years. Therefore, we expect the membership of the company as follows:

The number of members in the previous year is net increase in the total number of members

First year 50* 10 60

Second year 60 20 80

Third year 80 30 110

Fourth year 110 30 140

Fifth year 140 30 170

*The first year's data is the number of pre-sold members.

Membership fee

membership fee

First entry fee of 600 yuan

Monthly membership fee of 60 yuan

Since no other company in the region we operate provides similar services, we can only refer to the price in Shanghai. Due to the difference in per capita income between Shanghai and Hangzhou, our fees are lower than those in Shanghai.

Financial forecasting conditions

200 square meters

Rent 6000 yuan / month

Total equipment: 70,000 yuan

1. 20,000 yuan for air conditioning, etc.

2. Computer 30000 yuan

3. Software 20000 yuan

Decoration fee 100,000 yuan

Staff salary 138,000 yuan / half a year

Estimated advertising fee 15000 per half year

Operating income 10% growth rate 144000

1. College students 400 yuan / person 10 people / month

2. White-collar 1000 yuan / person 20 people / month

Operating cost 36,000 yuan / half a year

Other expenses 1000 yuan / month

Expected income statement

unit: yuan

Number of projects 1 2 3 4 5 6 7 8 9 10

Operating income 144000 158400 174240 191664 210830 231913 255105 280615 308677 339544

Operating cost 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000

Gross profit 108000 122400 138240 155664 174830 195913 219105 244615 272677 303544

Business and management costs 324000 154000 154000 154000 154000 154000 154000 154000 154000 154000

Interest 0 0 0 0 0 0 0 0 0 0

Total profit -216000 -31600 -15760 1664 20830.4 41913.4 65104.8 90615.3 118677 149544

Business tax and surcharge 24480 26928 29620.8 32582.9 35841.2 39425.3 43367.8 47704.6 52475.1 57722.6

Operating profit -240480 -58528 -45381 -30919 -15011 2488.16 21737 42910.7 66201.7 91821.9

Part VI Financing Instructions

The amount of funds required and the purpose of the funds:

The company still needs to raise 300,000 yuan to hire excellent designers and marketing personnel, as well as the purchase of design software.

Investor supervision and management authority:

The investor has the right to participate in the company's operation and management, and the company regularly reports the financial statements to the investor.

If the company does not implement the project development plan, what responsibility does the company and management assume for the investor?

Exit method:

After three years, the company will conduct secondary financing. If it is not smooth, the company will buy back shares;

other:

___The risks that the company may encounter during the development process

The company's R&D capital investment and personnel investment plan in the next 3 to 5 years

Year 1st year 2nd year 3rd year 4th year 5th year

Capital investment

Personnel 13 13 13 15 18

Confidentiality commitment

The contents of this business plan book cover the company's trade secrets and are only open to investors with investment intentions. The company requires the investment company project manager to make the following commitments when receiving the business plan:

The business plan of this company shall be properly kept without the consent of the company, and the company's trade secrets involved in this business plan shall not be disclosed to third parties.

Business plan book essay

A business promotion promotion plan is a planning document for the overall operation and arrangement of a promotion for a certain time.

Followed by writing points

Business promotion promotion plan is usually composed of promotion target, promotion target, advertising performance, basic content and budget allocation.

model essay

**Home appliance company on-site promotion activity planning book

First, the term

It will last for 3 months from the date of ** ** ** to ** ** ** **.

Second, the goal

Grasp the high-rise shopping, hold the "supermarket relay big move", promote the company's products, assist dealers to clear, and improve the company's business objectives.

Third, the purpose

Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon period, attract consumers' interest in the “Remote Move” activity, and guide the purchase of ** products to achieve the promotion effect.

The “Responsive Big Moving” event was held in A, B and C, and the activities will be imported into the country.

Fourth, the object

For the consumers who are preparing to purchase home appliances, the main reason for the excellent performance of F14 products is to guide the purchase of ** company's home appliances, and to use the “relay big move” activity to encourage consumers to seize the opportunity and buy immediately.

The focus of the appeal:

1. Performance appeal:

real!

**Home appliances!

2.SP appeal:

Buy ** products, buy now!

Catch up with the New Year's goods relay to move!

Fifth, advertising performance

In line with the annual development of the company's "** home appliances" international market, the use of publicity media, and gradually pay attention to cross-cultural color, local newspapers, radio media, choices, and also based on the analysis of the ratings.

Taking the excellent performance of the company's products as the main incentive, the relay of the SP activities as a means of sales, follow this principle, pay attention to the status of the subject and guest of newspaper advertising performance.

TV advertising, in order to win international consumers, the promotion and appreciation angles are equally important, it is planned to provide a 30-minute live move, test move and record live programs for the relay big move activity, and at the same time draw a CF for 15′′ advertising, as a TV show. Strive for a taste of elegance and common taste, causing strong demand from consumers.

POP: cloth flag, poster, flyer, lottery ticket.

Sixth, hold a "dealer briefing session"

In order to cope with the international market development strategy and increase the promotion effect of the event, it is planned to cooperate with the company and branch business units to jointly organize the “Annual Announcement Meeting of the Year-end Promotion Activities” to share the meaning, content and practical assistance of the dealers. Benefit to do on-site explanations in order to obtain full assistance.

Seven, advertising content

Activity schedule

Note: The date of "relaying big move" is scheduled around Christmas, for two reasons:

1. Before and after Christmas, it is the high-end period of purchase, which should be grasped.

2. Around Christmas, it is a very busy time for customers in the target market; traffic is bound to be crowded, and traffic problems are not easy to handle properly.

Activity area

In the three countries of A, B, and C, each department has a large department store with a supermarket.

Activity award

1. "Big Relay" lucky prize

200 in A, 150 in B, and 150 in C, as shown in the following table:

Table 5-4 Geographical Distribution of the Lucky Relay Awards

Difference

A place B, place C

First lottery 100 70 70

Second draw 100, 80, 80

A total of 200 150 people 150

For households, each household is the same for 10 minutes.

Each household is 10 minutes and is carried out by relay.

2. "Guess the guess" activity prize

Completely guess the right one, the same amount of prizes as the highest amount of money, and guess the middle, equally.

5 prizes, the closest to the highest amount of money, each gift ** brand set, super lottery decision.

Part 3: Business Planning Book Model

table of Contents

Product background

2. Basic product overview

2.1 Cordyceps Overview

2.2 Cordyceps militaris

2.3 Artificial cultivation of the components of Cordyceps militaris

3. Product competitive advantage

3.1 Pharmacodynamic ingredients

3.2 Factory production

3.3 Low cost and stable supply

3.4 Self-owned intellectual property protection

4. Investment environment background

4.1 Western Development Policy

4.2 Overview of Yunnan, China

4.3 Overview of Yunnan Investment Environment

5. Investment and plant planning

5.1 Basic stock composition basket

5.2 Staff of the Board of Supervisors

5.3 Management team

5.4 Construction scale and budget

5.5 Sales Channel

6. Estimated revenue

6.1 Business objectives

6.2 Operating income

6.3 Financial Estimate

7 Conclusion

Background

Cordyceps sinensis, commonly known as Cordyceps, is a valuable Chinese herbal medicine, according to "Compendium of Materia Medica", "New Herbalism", "Compendium of Materia Medica"

According to the records, the Cordyceps sinensis has the functions of “protecting the lungs and tonifying the kidneys, secreting the essence and qi, stopping the blood and removing phlegm, and can cure all kinds of damages.

The effect of "Life Gate". Cordyceps has been listed as the first of nourishing drugs for thousands of years, and has the beauty of "Oriental Legendary Treasures"

Reputation, but due to the extremely high requirements for the natural growth of Cordyceps in nature, its production is extremely low, and the supply is scarce. Therefore, its price has always remained high, which limits its scope of application and promotion.

With the general improvement of the economic conditions of Chinese at home and abroad at the end of the last century, and the gradual upgrading of the quality of life, the development of the global “predatory” of natural Cordyceps, coupled with the increasing destruction of the natural ecological environment, led to the natural Cordyceps resources. Increasingly exhausted.

According to statistics from authoritative departments, the annual global production of natural Cordyceps is less than 10 tons, and it is still decreasing year by year. and

The annual market demand is far greater than its output, and the contradiction of demand makes the price of Cordyceps higher, and the counterfeiting in the circulation field.

Inferior products flood the market.

2. Basic product overview

2.1 Overview of Cordyceps:

At present, there are more than 350 species of Cordyceps that belong to the same family of Cordyceps, including those that have been issued in China.

More than 60 species, including Cordyceps sinensis, Cordyceps militaris, large group

Cordyceps, Asian scented Cordyceps, G. sinensis, Shan

Cordyceps, sickle-like Cordyceps, Taishan Cordyceps, Shanxi

Grass, Liangshan Cordyceps, Xinjiang Cordyceps, incense sticks

Cordyceps, silk flowers, etc.

Although there are many varieties found, there are not many varieties with medicinal value, which are more representative.

The two varieties are Cordyceps militaris and Cordyceps sinensis.

Sacc.).

2.2 Cordyceps militaris

Cordyceps Link) Also known as Cordyceps sinensis, referred to as Cordyceps militaris,

For the Ascomycete genus, the genus Cordyceps, 蛹

Cordyceps fungus, a model of Cordyceps, in China, the United States, Canada, Italy, Japan, Germany, before

The Soviet Union has a distribution, but the output in nature is much less than that of Cordyceps sinensis, due to the high output.

Low, it was difficult to develop and utilize in the past.

2.2.1 Artificial breeding

After years of hard work, the artificial cultivation and factory production techniques for Cordyceps militaris have matured, and

Through the stable and good technology, the content of medicinal ingredients is greatly improved, and the price of this precious natural Chinese medicine is low.

Mass production and quality improvement have created a good foundation.

The inventor not only solved the domestication, mass production and quality improvement of Cordyceps sinensis with modern bioengineering, but also obtained

A number of patents in the process and product categories, with full intellectual property rights, which also for the listing and competition of future products

Obtained relative advantages and guarantees.

2.3 Artificial cultivation of the components of Cordyceps militaris

2.3.1 Representative ingredients

A, Cordycepin

Cordycepin is a nucleoside substance with antibacterial activity, which can participate in RAN, on nuclear polyadenylation

Synthase has a strong inhibitory effect. Therefore, DNA transcribes mRNA during the process of maturation of mRNA, thereby affecting

It inhibits the growth of cancer cells and inhibits the growth of cancer cells. It has anti-cancer effects; it can enhance the production of platelets and enhance

Bone marrow hematopoietic function, and has the effect of lowering blood sugar.

B, Cordycepic acid

Cordycepic acid can significantly reduce intracranial pressure and promote the body's metabolism, thus causing cerebral hemorrhage and cerebral thrombosis

The disease is relieved, it can treat cerebral thrombosis, cerebral hemorrhage, and can treat renal failure.

C, Cordyceps polysaccharide

A highly branched galactomannan. It promotes lymphocyte transformation and increases serum IgG resistance

Body content and immune function of the body, activate the function of T cells, enhance the phagocytic ability of human macrophages,

It can proliferate spleen plasma cells, enhance the body's ability to fight cancer and inhibit cancer, increase serum corticosterone content, and promote

The metabolism of nucleic acids and proteins in the body has antitumor effects.

D, superoxide dismutase SOD

It can eliminate superoxide free radicals in the body, has anti-aging, prevents pigmentation, eliminates local inflammation and resistance

Cancer effect.

E, selenium

The essential trace element of the human body is the active center of glutathione peroxidase, in the form of selenocysteine

Connected to the peptide chain of the enzyme protein to protect the normal permeability of the cell membrane and stimulate the immune sphere

The production of proteins and antibodies enhances the body's immunity and antioxidant capacity, inhibits the growth of cancer cells, and resists

Gene mutations achieve the goal of anti-cancer.

2.3.2 Comparison of main medicinal components and physiological functions of artificially cultivated Cordyceps militaris and natural Cordyceps sinensis

Table 1: Comparison of main ingredients, major trace elements and major vitamins

Name of Cordyceps sinensis

Cordycepin 0.422% 0.007% Anti-cancer, anti-cancer, inhibit cancer cell fission, can enhance the production of platelets and enhance the hematopoietic function of bone marrow. It has obvious antagonistic or inhibitory effects on Bacillus subtilis, Mycobacterium tuberculosis, human nasopharyngeal carcinoma KB cells, human surface-like moles, dehydrated sputum and Hela cells. 60 times.

Cordycepic acid 12.8% 6.5-8.78% Treatment of cerebral thrombosis, cerebral embolism, vasospasm, cerebral hemorrhage, elimination of toxins, treatment of renal failure, diuresis, staphylococcus, streptococcus, sputum, anthrax, porcine hemorrhagic bacillus It has an inhibitory effect. 1.46—1.97 times.

Cordyceps polysaccharide 15.8%

10.5% can promote the transformation of lymphocytes, enhance the phagocytic ability of human macrophages, delay the spread of cancer cells, and activate the effect of T cells, which can proliferate spleen plasma cells and significantly improve human immune function. About 1.5 times.

SOD

968

u/mg pro 183 Antioxidant enzyme, which removes harmful superoxides from the human body, reduces the rate of production of OH free radicals by 10 to 9 times, and has significant effects on anti-aging, improving human immune function and resisting various intractable diseases. effect. About 5.2 times.

Selenium 1.8ug/g

0.14ug/g Selenium is known as the king of anti-cancer. It inhibits cell fission and is an essential component of glutathione peroxidase. It can remove toxic peroxides from the body, delay aging and improve immune function. And can prevent Keshan disease and Dandan disease, coronary heart disease, male infertility. About 12.8 times.

Potassium

14000

Ug/g

0.56-8389.6

Ug/g maintains the osmotic pressure and normal volume of intracellular fluid, participates in the regulation of acid-base balance, improves the excitability of neuromuscular, is conducive to diastole, and has antihypertensive effect on hypertensive patients. Potassium deficiency can cause damage to the heart, kidney, intestines and muscles. 1.67-25000

Times.

phosphorus

9000

Ug/g

2901-5192.8

Ug/g The important constituent materials of bones and teeth are cartilage tissue, an important component of lipids in DNA and RNA cell membranes, involved in energy storage, substance activation, enzyme composition regulation, and acid-base balance. 1.73-3.1 times.

magnesium

860 ug/g

1178-1538

Ug/g is the main cation in cells. It is an activator of various enzymes. It is involved in maintaining myocardial function. When it is lacking, it is emotionally disturbed, irritating, convulsions of hands and feet, hyperreflexia, long-term magnesium deficiency, bone brittleness, and poor tooth growth. 0.58-0.73 times.

Zinc

87.0 ug/g

86.1 ug/g Participates in the metabolic reaction of various substances and the synthesis of nucleic acids and proteins, assists in the movement of glucose on the cell membrane, and participates in more than 100 active enzymes in the human body. In the absence of growth, the performance is poor growth, loss of taste, loss of appetite, slow wound healing, and decreased sexual function. About the same

Molybdenum 0.05 is not detected and is related to the activity of xanthine oxidase. It is an essential element for the exchange of various energy in the human body. Molybdenum deficiency can cause poor growth.

manganese

10.1 ug/g

32.65 ug/g

It is related to the activity of polysaccharide polymerase and galactose transferase. Its vitality is very important for the formation of mucopolysaccharide and bone matrix. Therefore, it can cause skeletal malformation when it is lacking. At the same time, low-manganese food can lower the blood sugar content of cholesterol and is suitable for the elderly. 0.3 times.

copper

2.9 ug/g

11.84 ug/g The composition of various metal enzymes is conducive to the absorption of iron. When the body is deficient in copper, it shows growth stagnation and anemia, connective tissue formation damage, hair dysfunction and albinism. 0.24 times.

calcium

23.60

Ug/g

563 ug/g maintains the normal excitatory conduction and appropriate induction of the heart and muscle nerves, participates in the blood coagulation process, activates some enzyme systems, and causes rickets and osteoporosis when it is lacking. 0.042 times.

Vitamin A 0.385mg/g 0.067 mg/g constitutes a sensory substance of the visual sedimentation cell, protects the epithelial cells and enhances the immune function of the human body. Lack of growth can cause poor growth, dry eye, night blindness, tearing, reproductive disorders, dental cell atrophy, and decreased resistance.

Vitamin B1 0.748mg/g Traces are involved in the reaction of various enzymes and play a role in glucose metabolism. When lacking, it causes neuritis, beriberi, muscle spasm, anorexia, bradycardia, heart enlargement, myocardial lesions; edema, poor growth.

Vitamin B2 0.176mg/g 0.014mg/g

It is a prosthetic component of lutein, which acts as a hydrogen donor in the biological oxidation of the body. When it is lacking, it has poor growth, eye, mouth, genital disorders, angular cheilitis, myelin atrophy, and muscle weakness.

Vitamin B6 2.282mg/g Traces constitute a coenzyme of transaminase, which plays a role in the conversion of tryptophan to niacin. In the absence of growth, excessive growth, excessive excitability, heart disease, anorexia, insomnia, small red blood cell anemia, and limb pain.

Vitamin B12 0.668mg / g 0.023mg / g Participate in a variety of metabolic reactions in the form of coenzyme, increase the utilization of folic acid to increase the synthesis of nucleic acids and proteins, thereby promoting the development and maturation of red blood cells. When there is a deficiency, megaloblastic anemia will occur.

Vitamin C 0.249mg/g 0.017mg/g Participates in the hydroxylation reaction, has a reducing effect, can treat megaloblastic anemia, excrete harmful substances in the body, eliminate free radicals and anti-aging. In the absence of it, it causes scurvy, capillaries, bleeding gums, loose teeth, anemia, weak bones, and poor wound healing.

Vitamin D3 0.148mg / g traces promote the absorption of calcium and phosphorus in the small intestine. Lack of rickets, joint hypertrophy, osteomalacia, hunchback, increased plasma phosphatase, and poor dentin calcification.

Vitamin E 3.693Mg/g 0.037Mg/g It is related to fertility, maintains reproductive function, and experiments with rats. When males are deficient, the testicles do not produce sperm or atrophy. Female placenta atrophy, prone to miscarriage.

Anti-aging, scavenging free radicals, protecting the structure and function of human biofilms. In the absence of brain softening, liver necrosis, red blood cell melting, anemia, liver dystrophies, testicular reproductive epithelial atrophy, reproductive decline.

Vitamin PP

930 ug/g

82 ug / g is a variety of non-aerobic dehydrogenase coenzyme components, in the process of biological hydrogenation in the process of hydrogen, in the absence of growth, causing poor growth, pellagra, necrotic enteritis, glossitis, diarrhea, dermatitis headache, paralysis. 11.35 times.

Table 2: Comparison of major amino acids

Amino acid Cordyceps content natural Cordyceps content

Aspartate 1052 227

Threonine 879 142

Serine 495 138

Glutamate 1762 417

Glycine 547 129

Alanine 947 90

Cystine 35 57

Proline 867 163

Methionine 70 52

Isoleucine 478 93

Leucine 717 146

Tyrosine 593 67

Phenylalanine 436 114

Lysine 688 132

Histidine 249 136

Arginine 672 142

Proline 519 83

Tryptophan 139 12

Total 11145 2340

Table 3: Comparison of major nucleosides

Nucleoside Cordyceps content% Natural Cordyceps content%

Cordycepin as shown in Table 1

Uridine 0.38 0.09

Adenosine 0.26 0.06

Adenine 0.11 0.01

Description: Artificially cultivated Cordyceps militaris contains 19 kinds of trace elements, 12 kinds of vitamins, 90 kinds of amino acids and

A variety of nucleosides, the unlisted parts of the above table were not listed because they have not been tested recently.

3. Product competitive advantage

3.1 Pharmacodynamic ingredients

Artificial cultivation of Cordyceps militaris is the selection of excellent strains from a large number of natural Cordyceps species, through modern organisms.

Engineering techniques to cultivate domesticated Cordyceps fruiting bodies. Due to the excellent variety, the effective drug content is high. According to the authority's test, its main active ingredients are much higher than the commercially available natural Cordyceps and Cordyceps fermenting mycelium.

Table 1: Main ingredient comparison

Ingredients natural Cordyceps fermented Cordyceps artificial cultivation of Cordyceps

Cordycepin 0.007% 0 0.422% is 60 times natural Cordyceps

Cordycepic acid 6.5-8.78% 5.17% 12.8% is 1.5-2 times of natural Cordyceps

Cordyceps polysaccharide 10.5% 4.69% 15.8% 1.5 times natural Cordyceps

SOD 183μ/mg pro not detected 986μ/mg pro is 5.2 times natural Cordyceps

Selenium 0.14ug/g Undetected 1.8ug/g is 12.8 times that of natural Cordyceps

Table 2: Comparison of scavenging OH radicals

Project natural Cordyceps artificial cultivation of Cordyceps militaris

Concentration 0.5g/ml 0.5g/ml

Clearance % 69 93

Therefore, the amount of artificially cultivated Cordyceps militaris is small. The prescription dosage of natural Cordyceps is 3-9 grams per person per day, artificial culture

The prescribed dosage of Yubei Cordyceps is only 1-3 grams per person per day. And its efficacy is good, taking the same amount of artificial cultivation of Cordyceps and

Natural Cordyceps, the pharmacological action of artificially cultivating Cordyceps militaris is much better than that of natural Cordyceps and Cordyceps fermenting mycelium.

3.2 Factory production

Natural Cordyceps is developed from the bat moth larvae or other worms. Initially the worm is only a worm

The grass provides nutrients, and later the worm is full of mycelium, which is known as Cordyceps sinensis. Artificial breeding north

The cultivation of Cordyceps is to simulate the nutrient composition of the worm, and the pure natural flora and fauna is used as a medium to replace the worm.

The advantages of mass production and large scale of production. The cultivation of artificially cultivated Cordyceps militaris does not require larvae and can be cultivated all year round.

Therefore, it is possible to mass-produce the factory.

3.3 Low cost and stable supply

A, low production costs, good economic returns, the cost of factory production is much lower than the natural Cordyceps, currently, natural insects

The price of grass is about RMB11000 per kg, and the high-grade product is even as high as RMB20000, plus the production is small.

Prices are still rising.

B. Stable supply, artificial cultivation of Cordyceps militaris production supply is stable, if further development of Cordyceps series

Products, or replace the existing Chinese medicine group in the Cordyceps raw materials, will have a strong competitive advantage.

3.4 Self-owned intellectual property protection

The inventor has patent protection for his own intellectual property rights

A, a fast-dissolving cordyceps tea and a preparation method thereof.

B. A compound process Cordyceps wine and a preparation method thereof.

C. A compound instant soluble cordyceps tea and a preparation method thereof.

D. Industrial cultivation of Cordyceps fruiting bodies.

4. Investment environment background

4.1 Western Development Policy

The development of the western region is a major strategic choice for China's economic development in the 21st century. It has been put into practice since 2000.

Shi, plans to make breakthroughs in infrastructure and ecological construction in the west in five to ten years.

We will narrow the gap between the eastern and western regions, adjust the industrial structure, optimize resource allocation, and strengthen national unity. Western opening

From the beginning, the organization was established, preferential policies were promulgated, and the overall plan was prepared and major projects were accelerated. plan

The 10 major projects that have started construction have all started, and the progress is progressing smoothly; the investment in construction projects has completed more than 76 billion yuan,

40% of the projects have been completed and put into production. In 2001, the government formulated the implementation rules for preferential policies and carried out the development of the western region.

Legislative work, organize and implement the plan for the development of the western region, and start new construction including the Qinghai-Tibet Railway, the West-East Gas Pipeline, and the return of farmland

12 key projects including forestry and grassland, education projects, etc., with a total investment of 300 billion yuan.

Direct development assistance, including fiscal transfer payments and infrastructure investment, with the financial resources of the country.

Use the policy resources possessed by the state to induce domestic and foreign funds, technology, talents and enterprises to “westward” and actively adjust

The industrial structure, based on local geography, climate and resources, strives to develop advantageous industries with their own characteristics.

Develop science and technology and education, accelerate the cultivation of talents, accelerate the transformation of scientific and technological achievements, increase the intensity of reform and opening up, and study adaptation

New ideas, new methods, and new mechanisms for the new situation, adopting some major policy measures to accelerate reform and opening up in the western region

pace of.

The country’s tilting investment policy to the west has prompted huge amounts of money to drive all industries in all directions.

Supply of goods, providing direct and potential development space for enterprises, within the development priorities set by local governments in the west,

Will give enterprises "policy guarantee" and "enjoy the biggest policy three-dimensional space", "reasonable regional adjustment function"

And “moderate relaxation of taxation systems, investment and financing”.

4.2 Overview of Yunnan, China:

Yunnan Province is located in the southwestern border of China. The province covers an area of ​​39,000 square kilometers, accounting for 4% of the country's total area.

Ranked eighth in the country. The western part of the western region is bordered by Myanmar, Laos and Vietnam, adjacent to Thailand, India, etc.

country. The border line is 4,060 kilometers long.

Yunnan is located in the southwestern border of China. It has many ethnic minorities, rich in natural resources, and very rich in natural minerals, animal and plant resources.

Abundant, but because of the mountains and rivers in the territory, the hills are undulating, and the traffic has been inconvenient since ancient times, except for the historic Nansi Road.

Even in the two basins that are next to each other, there are many people who are not in contact with each other; the inconvenience of transportation not only makes

The development and utilization of resources cannot be carried out, and it is difficult to communicate with the outside world, which leads to the conservative thinking of the people.

This has greatly restricted the development of Yunnan in the past. Similarly, it has made the abundant resources here more complete.

Saved to this day.

Since the reform and opening up, Yunnan Province has started to build on the infrastructure construction, and has made full development in transportation and energy. After more than ten years of hard work, the infrastructure of Yunnan Province has reached an unprecedented high level in history, goods and personnel. It has been able to circulate smoothly inside and outside the province, and electric power and water resources have been developed and fully utilized to meet demand. Today, Yunnan Province has shaken off the image of poverty, backwardness, and conservativeness in the past, and is poised for development in the “Western Development”. Under the policy, with its rich flora and fauna resources and a tourism environment full of ethnic culture and beauty, it will fly to the future.

4.3 Overview of Yunnan Investment Environment:

Yunnan enjoys the reputation of “plant kingdom”, “animal kingdom”, “land of flowers” ​​and “hometown of medicinal materials”;

Non-ferrous metal-based mineral resources have large reserves and high concentration, and 25 kinds of minerals such as phosphorus, copper, lead and zinc.

The reserves are ranked third in the country; the water is abundant, the theoretical reserves are 103.64 million kilowatts, and the developable installed capacity is

71.168 million kilowatts; Yunnan condenses a variety of climate types from tropical to cold, natural scenery, national culture

The style is simple and unique. The tourism resources are gradually matched and more reasonable.

4.3.1 Advantageous industries supported by Yunnan

A. Infrastructure construction: To achieve a high level of “three horizontal and three vertical” road network for Yunnan, forming support for Yunnan Province

Traffic trunks that adjust the layout of productivity; formation of Nankun, Nei Kun, Yunnan, and Pan-Asian railways

China's railway network connecting Southeast Asia, South Asia and neighboring provinces; newly built Kunming Second Airport, anger

Jiang, Honghe civil airport, expansion of Jinghong, Mang citizens airport, laid Yunnan to become China's fifth largest international air

The absolute status of Hong Kong.

B. Modern pharmaceutical industry based on natural medicines: focusing on the development of new drugs based on Yunnan medicinal plants and animals;

Use plant industrial products and national medicines.

C. Flower industry: Give full play to the advantages of Yunnan's climatic conditions and the diversity of wild flower resources, and build Yunnan into full

The country's largest flower production, export base and trading center.

D. Science and education is booming: developing education, attaching importance to quality education, and accelerating the training of all types of talents. According to "co-construction, adjustment

The principle of “integration, cooperation, and merger” is planned to implement joint education. Rational allocation and full use of educational resources,

Improve the quality of education and school benefits. Increase investment in education, and open the door to attract domestic and foreign capital investment

Into the education cause.

E, cultural and entertainment industry.

F. Electromechanical industry: aiming at the integration of machine optoelectronics, measured by market demand and expanded in a timely manner.

G, building materials industry.

H. Business and trade industry: Kunming will be built into a regional international trade center, and actively promote the construction of Ruili, Hekou and Jinghong III.

A border trade zone or a bonded zone, perfecting and improving the four sub-businesses of Yuxi, Qujing, Dali and Kaiyuan

heart.

I. Information industry.

J, bioengineering technology industry.

5. Investment and plant planning

5.2 Basic stock composition basket and staff of the Board of Supervisors

5.2.1 Composition of shares

★ The investor contributed RMB 3.6 million, accounting for 60% of the total share capital;

★Technical party with its technology and intellectual property rights, accounting for 35% of the total share capital;

★ Lianhua Company accounts for 5% of the total share capital of its intangible assets for Yunnan investment operations and business channels;

5.2.2 Board of Directors

★The sales and trading company has 5 directors, 2 of which are appointed by the funder, 1 by the technical party, and 1 by the company.

Representatives of the company in China.

5.3 Management team

The chairman of the board of directors shall be appointed by the funder.

experience:

The managing director shall be appointed by a tripartite party to serve as a suitable person.

experience:

The deputy general manager and director of the board of directors shall be appointed by the technical party.

experience:

The deputy general manager of the director's business shall be appointed by the tripartite parties.

experience:

5.4 Construction scale and budget

The monthly production of dried Cordyceps sinensis fruit body 80KG, mycelium 400KG is the initial scale.

Expense name main content amount yuan remark

Start-up fee

The first year of office rent is 48,000 100m2, urban area

Handling company registration 8,000

Buy office wealth equipment 20,000 tables and chairs, telephone, fax, computer, basic stationery, water dispenser, teacup, etc.

Purchase van 50,000 domestic Changhe van

Construction fee to purchase land 600,000 2600m2, suburb

Factory construction fee 880,000 2200m2, including office, strain chamber, inoculation room, culture room, medium configuration room, etc.

Buy office wealth equipment 20,000 tables and chairs, telephone, fax, computer, basic stationery, water dispenser, teacup, etc.

Purchased equipment 391,000 with sterile super mirror table, microscope...etc

Purchase van 50,000 domestic Changhe van

Liquidity reserve liquidity 1,533,000

Total total investment amount is 3,600,000

6. Estimated revenue

6.1 Business objectives

The 21st century is the century of biochemical technology. Today, as human life in the world gradually moves toward a well-off society, the pursuit of health and longevity has become an irreversible trend. Therefore, all major manufacturers are pushing various products with healthy and natural demands. At the same time as these products appear, the chemical compounds that were popular in the early days are gradually disappearing in the market, replaced by general extracts of natural fungi, plants, animals or single extracts, or directly listed, or as The re-processing of pharmaceutical intermediates into high value-added pharmaceutical products can be foreseen that biochemical technology will become the only show in the star industry of this century.

According to the annual assessment report of the authoritative research institutions of the global pharmaceutical market, global pharmaceutical sales reached 343 billion US dollars in 1999, an increase of 12% over 1998, of which China only accounted for 22 billion US dollars. The report predicts that by 2004, global drug sales will reach $506 billion. In 1999, North America remained the world's largest pharmaceutical market, with pharmaceutical sales reaching $138.8 billion, an increase of 18% over the previous year. It is estimated that by 2004, sales of pharmaceuticals in North America will reach 234.37 billion US dollars, an average annual growth rate of 11%. In 1999, drug sales in Western Europe were flat, at $89.6 billion, but the report predicts that the drug will be sold in the next five years.

The annual growth rate of sales can reach 7.7%. The Japanese pharmaceutical market was affected by the government’s policy of lowering drug prices once a year. Last year’s sales soared by 20% to $43.5 billion, but the report predicts an average annual increase in drug sales of only 0.4% over the next five years. The world's top ten pharmaceutical markets are mainly distributed in North America, Japan, Latin America and Europe. The United States is still the largest pharmaceutical market, with sales of $99.5 billion in 1998, followed by Japan; first place in Europe in Germany with $18.2 billion, and the top ten markets in 1998 accounted for 85% of global drug sales, market The total amount is 251.3 billion US dollars. In the next five years, the fastest growing regions are North America, the Middle East, Australia and Southeast Asia including China. 39% of pharmaceutical sales in 1998 were in North America, and the market is expected to reach $169 billion in sales by 2002.

Although the market is so huge, the business goal should be based on the principle of development in stability, rational allocation of domestic and foreign markets, first to lay the foundation for the basic products in the province, and then expand the domestic sales market, while extracting raw materials.

The material is the touchstone for exploring the foreign sales market and is gradually expanding. 6.1.1 Provincial and Southwestern Markets

Yunnan has a population of 40 million, plus the neighboring Sichuan, Guizhou, and Guangxi provinces, with a total population of about 210 million. The conservative population of the population with a consumption of 10% makes a conservative estimate. The market is 21 million. In a rapidly developing Taiwan market, in the initial stage of entering the market, it should focus on chain stores, and send personnel to enter the promotion, reaching the target of RMB 1.5 million in the first year.

6.1.2 Domestic market

The domestic market mainly uses the Pearl River Delta and the Yangtze River Delta as the main market and channel radiation points. Among them, the Yangtze River Delta is the most important strategic base. Within two years after the products enter the market, it is necessary to set up a sales company in the Yangtze River Delta to open up market channels. Enter the national market through a nationwide network of chain stores. At the same time, we will lock in the pharmaceutical companies that use Cordyceps as raw materials, and make breakthroughs in order to obtain a certain amount of long-term orders in a short period of time.

6.1.3 International market

In the international market, the raw materials are mainly purified and sold as cordycepin, cordycepic acid and cordyceps polysaccharides. In the initial stage of the construction, the purification operation entrusts the pharmaceutical company with sufficient equipment, because the market sales of this part are limited by the initial scale of manpower. Financial and network, this sales should be operated in conjunction with coastal or Taiwanese or Hong Kong drug traders. The above-mentioned extracts have a certain demand in the international market, but the supply is much smaller than the demand. In the first year, we will strive to develop more than two fixed

Supply object.

6.2 Operating income

Five-year operating income estimate

First year

Second year

Third year

Fourth year

Fifth year

6.3 Financial Estimate

6.3.1 Five-year financial estimate

2002 2003 2004 2005 2006

Operating income

Southwest Market 1,550,000 2,000,000 *2,000,000 *2,000,000 *2,000,000

Domestic market 550,000 1,250,000 *2,000,000 *2,000,000 *2,000,000

Foreign market 0 300,000 700,000 1,000,000 *1,500,000

Raw material market 0 1,210,000 2,070,000 2,760,000 *3,460,000

Total income 2,100,000 4,760,000 6,770,000 7,760,000 8,960,000

Cost of production

Purchase finished products 750,000 - - - -

Production staff salary 64,800 129,600 142,560 156,800 172,480

Water and electricity fee 40,000 80,000 80,000 80,000 100,000

Raw material fee 50,000 80,000 100,000 110,000 120,000

Equipment depreciation and amortization fee 90,100 180,200 180,200 180,200 180,200

Packaging and printing agency fee 111,111 170,666 213,332 224,000 235,200

Purification foundry fee 0 50,000 117,000 167,000 250,000

Shipping fee 18,250 18,250 18,250 20,000 22,000

Unforeseen expenses 30,000 30,000 30,000 30,000 30,000

Production costs total 1,154,261 738,716 881,342 968,000 1,109,880

Production costs account for 55% of revenue 15.5% 13% 12.5% ​​12.4%

Gross profit before tax 945,739 4,021,284 5,888,658 6,792,000 7,850,120

Operating cost

Lease office space 48,000 48,000 52,800 58,000 63,800

Office staff salary 120,000 180,000 240,000 264,000 290,400

Communication fee 24,000 36,000 48,000 55,000 60,000

Hydropower and management fees 6,000 6,000 6,600 7,200 7,900

Communication fee 36,000 60,000 90,000 99,000 110,000

Other miscellaneous expenses 12,000 18,000 24,000 26,400 29,040

Advertising fee 60,000 120,000 180,000 180,000 180,000

Depreciation and amortization 14,000 14,000 14,000 14,000 14,000

Operating costs total 320,000 482,000 655,400 703,600 755,140

Operating costs accounted for 15.3% of revenue 10.1% 9.7% 9.1% 8.4%

Net profit before tax 625,739 3,539,284 5,233,258 6,088,400 7,094,980

Net profit before tax accounts for revenue

Percentage 29.8% 74.4% 77.3% 78.5% 79.2%

Taxes 236,435 1,005,321 1,472,165 1,698,000 1,962,530

Net profit after tax 389,304 2,533,963 3,761,093 4,390,400 5,887,590

Total number of shares 600 600 600 600 600

Net profit per share 648.84 4223.27 6268.49 7317.33 9812.65

*: Full load capacity

6.3.2 Five-year financial projection line chart

6.3.3 Five-year reserve current cash forecast

7. Conclusion

Today's international investment in biotechnology, bio-pesticide, Chinese herbal medicine development, and health food/supplies is on the rise. This field has become a new star industry after the electronics industry at the end of the 20th century, attracting a lot of financial and material resources. The invention of this product not only conforms to the trend, but also fills the gap that the natural Cordyceps resources are increasingly lacking, and improves the main shortcomings of the cost of the Cordyceps fermenting mycelium; the inventor has the free intellectual property right, and the market after the product goes on the market. Competition is fully guaranteed.

Whether it is direct sales market, Chinese medicine raw material supply market, single extract pharmaceutical raw material market, this product has an extremely strong price/ingredient content advantage, compared with the general biochemical technology industry, several hundred million yuan, and not

Regarding the investment that can produce results, this project can be said to be a good project in terms of investment amount, R&D risk, existing market, and recycling speed. We look forward to your joining.