Shopping Mall Mid-Autumn Festival National Day Double Promotion Plan
With the coming of the 11th holiday and the Mid-Autumn Festival, people's desire to purchase has gradually increased, which is also the arrival of our sales season.
Through a series of systematic sales inside and outside the store to give customers a refreshing feeling, fully create a good shopping environment, attract passenger flow, increase popularity, and make sales performance to a higher level. Activity: Special storm area market analysis: Consumers on special offers It is quite sensitive. In order to attract customers and attract people, we have launched a special price zone:
Activity content: Select the products that consumers need in daily life to pile up the code, sell at ultra-low price, divided into "special storm area" with clothing and bedding as the mainstay, "Special Storm 2 District" to clean supplies and cosmetics Mainly, "Special storm three districts mainly focus on meat, cooked food and fruits and vegetables, and "special storm four districts" mainly include condiments and gift boxes.
Activity 1: Shopping Golden Week has a big gift content: During the event date, customers who have purchased 28 yuan on the same day can get a pound of rice at the service desk with the full shopping ticket. Customers who purchase more than 48 yuan can receive 8 eggs with the full shopping ticket on the same day; customers who purchase 88 yuan at a time can receive 2.25l Coca-Cola or 2.25l Sprite. A single ticket can only be used once, and multiple small tickets cannot be accumulated.
Activity 3: Hongli members Da Lili due to the promotion of promotional activities is too strong, resulting in overall gross profit is too low, blindly carry out special promotions for a long time, commodity options time is relatively hasty, can not lead to customers no longer have a fresh sense of promotional posters Too much recognition, resulting in invalid product poster promotions, so in order to get the members of the customer in place and return.
1, shopping points to send rice, how much to send how much activity analysis: At present, the loyalty card is an effective promotion measure to attract customers to implement consumer behavior for a long time, but with the new good station, the other party may launch more favorable to us The means of profit-making, to stabilize the loyalty card customers, is bound to introduce more favorable policies than the other side, reducing the power of competitors.
Event 6:30 every night
Activity content: "Customer is the God of Yimeijia, Yimeijia is inseparable from the customer's support", in order to thank the "Yimeijia" long-term support and loyal customers, Yimeijia value return: where During the period of 6:30 pm on the same day, the service card will be used for 10 points to send 10 pounds of rice, 15 points to send 15 pounds........., so concessions, so heart-warming, not fast action! Collected by the product card and computer ticket to the source of the goods.
2, Yimei family score card once again with you!
Activity Analysis: Since the promotion of the first event is quite large, it will not only attract the consumption of the loyalty card customers, but also attract customers without loyalty cards. So, how to satisfy these customers without loyalty cards? The only way: to re-issue the first loyalty card, so that we can expand our loyalty card customers again and gain market share.
Activity content: The full moon in the family is also round..., Yimei’s loyalty card is once again with you! As long as you get a loyalty card for over 50 yuan in my supermarket, this loyalty card enjoys more value-for-money and more unlimited returns during the Christmas period, in addition to the previously agreed discounts. One card is in hand, surprises are always there!
Note: Go to my supermarket customer service center with a small computer ticket.
Activity 4: Eleven to good luck to the event Content: Merry Christmas launch: shopping and playing dice, good luck naturally! Anyone who spends 28 yuan in my supermarket will have the opportunity to participate in a "playing dice" game with a computer ticket.
The highest lucky prize: 4 gifts for 6 points and a prize worth 50 yuan or more;
Play the scorpion "master" award: throw 4 points to 4 five points, a gift worth more than 20 yuan;
Play the "Lucky" prize: throw any 3 or more identical points and get a gift worth 5 yuan;
Play the "Participation" award: a souvenir.
Activity 5: Gold 11 fake super big redemption activity time:
Activity content: During this period, one-time shopping in my supermarket for 28 yuan or more on the same day will be a small gift plus one yuan to get a value gift.
Shopping over 28 yuan plus 1 yuan high-grade cotton socks a pair of shopping over 38 yuan plus 1 yuan moon cake shopping over 48 yuan plus 1 yuan activity five: love Mid-Autumn Festival love delivery date: Year, month and day content: Where the Mid-Autumn Festival day For customers who have purchased more than 18 yuan, they can get a Mid-Autumn moon cake with the full shopping ticket. The single ticket can only be used once, and multiple small tickets can not be accumulated.
Off-site activities: colorful 11 fake happy no limit activities: shopping, entertainment, leisure, Yimei home and you happy to reunion through the Mid-Autumn Festival, for which we specially prepared a large entertainment program every night, please pay attention to .
Time: 7:30 every night, Supermarket Plaza Month Day - Day: Movie Classic Delivery Day: Afternoon Large-scale Literary Activities
Through a series of systematic sales inside and outside the store to give customers a refreshing feeling, fully create a good shopping environment, attract passenger flow, increase popularity, and make sales performance to a higher level. Activity: Special storm area market analysis: Consumers on special offers It is quite sensitive. In order to attract customers and attract people, we have launched a special price zone:
Activity content: Select the products that consumers need in daily life to pile up the code, sell at ultra-low price, divided into "special storm area" with clothing and bedding as the mainstay, "Special Storm 2 District" to clean supplies and cosmetics Mainly, "Special storm three districts mainly focus on meat, cooked food and fruits and vegetables, and "special storm four districts" mainly include condiments and gift boxes.
Activity 1: Shopping Golden Week has a big gift content: During the event date, customers who have purchased 28 yuan on the same day can get a pound of rice at the service desk with the full shopping ticket. Customers who purchase more than 48 yuan can receive 8 eggs with the full shopping ticket on the same day; customers who purchase 88 yuan at a time can receive 2.25l Coca-Cola or 2.25l Sprite. A single ticket can only be used once, and multiple small tickets cannot be accumulated.
Activity 3: Hongli members Da Lili due to the promotion of promotional activities is too strong, resulting in overall gross profit is too low, blindly carry out special promotions for a long time, commodity options time is relatively hasty, can not lead to customers no longer have a fresh sense of promotional posters Too much recognition, resulting in invalid product poster promotions, so in order to get the members of the customer in place and return.
1, shopping points to send rice, how much to send how much activity analysis: At present, the loyalty card is an effective promotion measure to attract customers to implement consumer behavior for a long time, but with the new good station, the other party may launch more favorable to us The means of profit-making, to stabilize the loyalty card customers, is bound to introduce more favorable policies than the other side, reducing the power of competitors.
Event 6:30 every night
Activity content: "Customer is the God of Yimeijia, Yimeijia is inseparable from the customer's support", in order to thank the "Yimeijia" long-term support and loyal customers, Yimeijia value return: where During the period of 6:30 pm on the same day, the service card will be used for 10 points to send 10 pounds of rice, 15 points to send 15 pounds........., so concessions, so heart-warming, not fast action! Collected by the product card and computer ticket to the source of the goods.
2, Yimei family score card once again with you!
Activity Analysis: Since the promotion of the first event is quite large, it will not only attract the consumption of the loyalty card customers, but also attract customers without loyalty cards. So, how to satisfy these customers without loyalty cards? The only way: to re-issue the first loyalty card, so that we can expand our loyalty card customers again and gain market share.
Activity content: The full moon in the family is also round..., Yimei’s loyalty card is once again with you! As long as you get a loyalty card for over 50 yuan in my supermarket, this loyalty card enjoys more value-for-money and more unlimited returns during the Christmas period, in addition to the previously agreed discounts. One card is in hand, surprises are always there!
Note: Go to my supermarket customer service center with a small computer ticket.
Activity 4: Eleven to good luck to the event Content: Merry Christmas launch: shopping and playing dice, good luck naturally! Anyone who spends 28 yuan in my supermarket will have the opportunity to participate in a "playing dice" game with a computer ticket.
The highest lucky prize: 4 gifts for 6 points and a prize worth 50 yuan or more;
Play the scorpion "master" award: throw 4 points to 4 five points, a gift worth more than 20 yuan;
Play the "Lucky" prize: throw any 3 or more identical points and get a gift worth 5 yuan;
Play the "Participation" award: a souvenir.
Activity 5: Gold 11 fake super big redemption activity time:
Activity content: During this period, one-time shopping in my supermarket for 28 yuan or more on the same day will be a small gift plus one yuan to get a value gift.
Shopping over 28 yuan plus 1 yuan high-grade cotton socks a pair of shopping over 38 yuan plus 1 yuan moon cake shopping over 48 yuan plus 1 yuan activity five: love Mid-Autumn Festival love delivery date: Year, month and day content: Where the Mid-Autumn Festival day For customers who have purchased more than 18 yuan, they can get a Mid-Autumn moon cake with the full shopping ticket. The single ticket can only be used once, and multiple small tickets can not be accumulated.
Off-site activities: colorful 11 fake happy no limit activities: shopping, entertainment, leisure, Yimei home and you happy to reunion through the Mid-Autumn Festival, for which we specially prepared a large entertainment program every night, please pay attention to .
Time: 7:30 every night, Supermarket Plaza Month Day - Day: Movie Classic Delivery Day: Afternoon Large-scale Literary Activities
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