Carnival Christmas Promotions

Theme: "Carnival Christmas, Unlimited Surprise" campaign promotion program

Festival: 12.24 Christmas January, one yen festival

First, the purpose of the event:

1. Grasping the arrival of this month's sales peak, through a series of systematic sales inside and outside the store, giving customers a refreshing feeling, fully creating a good shopping environment and enhancing the overall social image of our company;

2. Through a series of planning activities, attracting passenger flow, increasing popularity and directly improving sales performance.

Second, the event time: December 2nd - December 27th

Third, the event publicity plan:

1. Poster: According to the overall arrangement of the company.

2. TV: For one month, from November 25th to December 25th, we will broadcast Hong Kong and Jade Terraces, and broadcast 30 seconds of advertising every night at 7:30, for a total of 60 times. The total cost is 14108 yuan.

3, on-site and outside billboard advertising: the overall requirements: the event must be announced in advance, accurate, layout is beautiful and generous, the theme is outstanding.

4, store atmosphere layout: overall requirements: the festive atmosphere is grand, strong, atmospheric.

Fourth, the activity organization plan:

Activity schedule for time period:

First week: December 2nd - December 6th

□ □ Surprise first weight: shopping points to send rice, how much to send!

Market Analysis: At present, the loyalty card is an effective promotion measure for us to attract customers to implement consumer behavior for a long time. However, with the entry of China Resources, the other party may introduce a more favorable means to us, and it is necessary to stabilize the loyalty card customers. A more favorable policy than the other side, reducing the power of competitors.

Activity time: starting from 7:30 every night from December 2nd to 6th

Activities:

"Customer is the God of ***, *** is inseparable from the support of customers", in order to thank the loyal customers who have long-term support for ***, *** value return: 7: 7:00 on the same day of the period After 30, with a point card one-time shopping points full 10 points to send 10 kg of rice, 15 points to send 15 pounds, 20 points to send 20 pounds, 30 points to send 30 pounds, 40 points to send 40 pounds, 50 points to cap Send 50 pounds, so concessions, so heart-warming, not fast action! Use the loyalty card and computer ticket to pick up at the mall exit. While stocks last. Fresh XX kg rice

Week 2: December 7-13

□ □ Surprise second weight: *** loyalty card once again with you!

Analysis: Since the promotion of the first week of the event is quite large, it will not only attract the consumption of the loyalty card customers, but also attract customers without loyalty cards. So, how to satisfy these customers without loyalty cards? The only way: to re-issue the first loyalty card, so that we can expand our loyalty card customers again and gain market share.

Activity time: December 7th - 11th

Activity content: Carnival Christmas, *** loyalty card once again with you! As long as you purchase 100 yuan plus 2 yuan in my mall, you can get a loyalty card. In addition to enjoying the previously agreed discounts, this loyalty card enjoys more value-for-money discounts and more unlimited returns during Christmas. One card is in hand, surprises are always there!

Note: Go to the shopping mall of my mall with a small computer ticket.

Week 3: December 14-18

□ □ Milk Powder Culture Week

Activity time: December 14th - December 18th

Activities: In combination with the characteristics of weather and diet, during this period, we will focus on the promotion of milk powder, organize 3 manufacturers to carry out training and health promotion, such as Wyeth, Mead Johnson, Abbott, etc., and require each manufacturer to provide corresponding gifts for gifts and promotions. 700 copies, offering 10 milk powder surprise specials during this period.

Week 4: December 21st - December 27th

□ □ Surprise fourth weight: carnival Christmas, plus one yuan more!

Activity time: December 23-25

Activity content: During this period, one-time shopping in our mall for a total of 58 yuan and above, with a small ticket plus one yuan to get a value gift.

Shopping for 58 yuan plus 1 yuan to get a Christmas hat

Shopping over 118 yuan plus 1 yuan *** grapefruit one

Shopping for 218 yuan plus 1 yuan for 500ml soy sauce

□ □ Surprise fifth, Santa Claus is coming! Sweet gift big delivery

Activity time: December 24th, 25th

Activity content: Every day, Santa Claus and Christmas mother-in-law carry Christmas gift packages to the children who come to my mall for candy delivery.

Saturday and Sunday event schedule:

Purpose: According to the current sales situation and local consumption habits, the passenger flow on Saturday and Sunday also has the potential to tap. Through the following activities, the aim is to drive sales on Saturday and Sunday and increase the overall sales this month.

□ □ Carnival Christmas, ultra-low outlets

Time: December 5, 6, 14, 15, 21, 22

Content: Every day, 11, 12, 13, 14 departments provide more than two types of ultra-low-priced goods, placed in the exit, forming an ultra-low-end store, customers with a computer ticket of 38 yuan on the same day. Per person per ticket Limit one purchase, until the end of the sale. 11, 12, 13, 14

□ □ buy fresh citron

Activity time: December 5th, 6th, 14th, 15th, 21st, 22nd, 9:30-11:30, 3:30-5:30

Activity content: 15 units, 25 rotations of staff are responsible for organizing every day, purchases of fresh 18 yuan can go to the mall to participate in the grapefruit competition, one vote, one vote, you can get this grapefruit.

□ □ Christmas is coming, good luck!

Activity time: December 5, 6, 14, 15, 21, 22

Activity content: Merry Christmas launch: shopping and playing dice, good luck naturally! Anyone who spends 58 yuan in my shopping mall will have the opportunity to participate in a "playing dice" game with the computer ticket to the exit of the mall. It will be 98 yuan twice, 168 yuan or more. Our awards are set as follows:

The highest lucky prize: a six-point six-point gift, a gift worth more than 100 yuan;

Play the "master" prize: throw a six-to-six-five gift, a gift worth more than 30 yuan; daily use

Play the "Lucky" prize: throw any 5 or more identical points and get a gift worth 5 yuan; food

Play Dice "Participation" Award: Throw more than 3 identical points, a souvenir of the prize, daily limited edition, first come first served, while stock lasts. Daily use

□ □ “Your health, our wish” *** National long-distance running games

Activity time: On December 21st, from 9:00 to 10:00, must I contact the relevant government departments to do it? Must be approved by the relevant departments, pay attention to customer safety.

Activities: In order to promote the national fitness awareness, pay attention to people's health, and draw close to the friendly relationship with the community, and launch the Zengcheng people to hold a long-distance running sports meeting. Anyone who purchases 50 yuan in my shopping mall can sign up for participation. The participants are 10 years old. - 50 years old, suitable for young and middle-aged. The number of seats is 100. After the event, each person will receive a souvenir. food

□ □ “Carnival Christmas Week Happy No Limits” series activities

Activity time: December 21-27

Activities: Shopping, entertainment, leisure, *** and happy Christmas with you, for this we have prepared a large entertainment program every night, please pay attention to ***, focus ***.

Time: 7:00 every night Location: *** Shopping entrance stage

December 21st - 23rd: The film's classic delivery: 13 are responsible for putting back. Self-care

December 24th: "Christmas Carnival Week" Masquerade: Employees sign up for the show, featuring modern dance, pop songs, hip-hop, disco, and Santa Claus. Try the candy for free and try the beer for free, and throw the gift on the spot. The dance party invites customers to participate in an active atmosphere. food

December 25th: "Carnival Christmas Week" large fashion show: organized by the shopping mall "glamour crush" fashion team.

December 26th: Large-scale literary evening of the manufacturer: The manufacturer is responsible for inviting the singing and dancing performance group to hold a professional literary evening. Home appliances out of 1,500 yuan, the square invites professional performances

December 27th: Children's Games Competition: Age 5 years old - 15 years old, 6 groups of hula hoop competition, 5 people in each group, 6 groups in skipping competition, 5 people in each group, totaling 60 people.

5. Cost budget.

1. Change the previous Santa Claus gift to

And take the image of "Christmas Little Angel" to attract children

Children who come to this store

You can get a small souvenir from our "Christmas Angel"

"Little Angel" is wearing our special cartoon shoes.

2, holding a "small point" 100 meters competition, the winner can get the brand children's shoes sent by the store

9.200* A supermarket Christmas plan

Theme: Christmas joy at XX

Activity time: December 11th - December 26th

Advertising proposal:

In the snowflake flying, Santa Claus wearing a red robe with a gift of dreams and joy quietly descends ××;

The red and white tones, the sparkling Christmas lights, make people feel the unique romance and warmth, symbolizing peace and happiness;

The XX snow lotus against it is holy and innocent, and it is compatible with the atmosphere of the whole Christmas. Her dynamic fashion is closely linked to the pulse of the times, and it will make this Christmas extraordinarily charming...

Peaceful, calm, sweet taste, magical gifts, endless surprises, and XX's carefully prepared Christmas carnival, igniting the passion, all the joys in the heart are released. Christmas little angel selection

During the festival, XX will select 10 children as XX's Christmas lucky little angels to participate in various Christmas events held on December 25th and 26th. Each little angel will receive a generous holiday gift. Children aged 7 years and older can apply to the XX First Floor Service Center from now on. ×× will be selected according to the registration order.

Christmas child star call

Anyone who has certain strengths in singing and dancing can sign up for the "Symbol Christmas" carnival party held on the evening of December 24th, so that they can get a workout and grow a beautiful Christmas commemorative gift. One. Starting from now, both individuals and groups can apply to the XX First Floor Service Center, and XX will be selected according to the registration. Christmas riddle has a prize to guess

During the festival, every Saturday and Sunday, XX will hold a riddle prize and guess on the second floor. You only need to visit XX to participate, relying on your cleverness to guess the riddle and win beautiful gifts.

Santa Claus Safari

The gift of Christmas is wonderful and yet. December 24th - 26th,