Secretarial knowledge > Promotional program

Celebrate Christmas, New Year's Day, New Year Promotions

Theme: A new generation, the new choice: With special days, further grasp the sales season, and also to further enhance the popularity of the Crayon Shinchan Jelly, so that more customers can further understand your brand. Through the large-scale on-site promotional display and large-scale publicity, the strong commercial atmosphere impacts the customer's vision and stimulates their purchasing desire to achieve sales purposes.
Activity mode:
1 Invite large-scale song and dance troupes to help, promote popularity, increase the atmosphere of the scene, promote the on-site booth promotion of Crayon Shinchan Jelly brand, and provide gifts and gifts for Christmas gifts.
2 With the leaflet to the supermarket, a test gift is issued. The customer who belongs to the birthday of the day receives a free Christmas gift with the ID card.
3 Improve the popularity of Crayon Shinchan Jelly through on-site prize quiz and related games.
4 On the day of the event, you can enjoy discounts when shopping at the supermarket.
On the evening of the event, Santa Claus distributed 500-1000 gifts for free.
Promotion method:
1 street banner advertising;
2 issued a large number of leaflets;
3 invite TV station news reports;
4 TV commercials for three days;
5 on-site large pop advance propaganda.
Activity expenses:
1 invited song and dance troupe: 700 yuan / day 2 rent audio 200 yuan / day, rent a car pull audio round-trip fare 200 yuan;
3 actors round-trip fare: 160 yuan / 8 people 4 eat: 180 yuan / day 5 printed banners: 6 x 40 yuan / article = 240 yuan 6 printed publicity: 5000 copies × 0.035 = 175 yuan 7 TV ads: 3 days ×100 yuan / day = 300 yuan 8 large pop: 3 sheets × 20 yuan = 60 yuan 9 temporary funding: 100 yuan 10 spray stage background

recommended article

popular articles