2019 Spring Festival computer promotion advertising program

The Spring Festival is approaching, the Chinese New Year promotion plan of each manufacturer is gradually surfaced: the elite launched the "868 Value Pack, New Year's New Price and Gifts" promotion; Lenovo has never before launched the "buy value computer, send Digital special, province 4998 yuan" user special; even the new brand of flash memory disk field - Ao Ke u disk also played the "New Year Surprise Duo", "Buy Oko u disk portable "Computer" Spring Festival promotion plan.
However, the Spring Festival is the most promising and most promising promotional opportunity in the entire holiday market. Whether it is pc, parts, notebooks, digital cameras, pda, as the Spring Festival promotion, it is the first level of all kinds of it manufacturers to strategic deployment of the XX year peak season. Whether the Spring Festival promotion can be well-established, sounded, and hit, it is the whole market situation of the manufacturer.
The promotion is white, it is the old one, except that the price is the activity, except promotion is promotion. As everyone knows, these seemingly uniform tricks are often a set of boxing techniques to please the market and consumers. This spring is approaching, "Spring Festival promotion six fires" I hope to give manufacturers a little inspiration and ideas, as for the actual promotion effect, but also depends on our it manufacturers "will burn will not burn."
First, the price of the fire market exists for one day, the price will be an effective "hand" to regulate the market, accompanied by the development of the entire industry. Last year's anti-virus software price war was more exciting. The consumers tasted the sweetness, the agents earned enough money, and the major manufacturers who dominated the price war were also full of sunshine and a sense of accomplishment. In November, the four major brands of digital cameras in the Guangzhou market cut prices across the board, and the same is the madness behind the madness.
Spring Festival promotion, do you want to burn the price fire? The answer can only be: different from the consumer groups that the product faces, and the difference in the size of the company's advantages in the market.
The Spring Festival is a big holiday. More than one billion people are happy and happy. Who cares about the price? In principle, price cuts are not the most important, especially for notebooks, digital products and various new products such as new products, the price is not the only contest between manufacturers. However, for the challenger brand in the market, the price is a sharp weapon; for the weak market and low-key consumers, it is also a good strategy for enterprises to intensify the price and stimulate the consumer's desire for the whole product through price reduction. . In addition, around the people's consumer psychology of New Year's lucky, the introduction of appropriate lucky draws, coupons, gifts, and even the use of "888" "9666" and other Geely digital pricing skills, it is not allowed to drive the sale of their products.
Second, the cultural fire "smart management, humane care" is a high-level realm of today's enterprises to participate in competition, cultural promotion is also an excellent form of promotion recognized by major companies.
Whether it is returning to the tradition, combining the promotion of it products with the cultural folklore of the Spring Festival for thousands of years, performing a Spring Festival national cultural feast; or based on the existing high-tech positioning, changing life with technology, tracking fashion beats, digital popularization storms, etc. Head, to seize the people's desire to buy during the Spring Festival, is a performance of cultural promotion.
Speaking of cultural promotions, roadshows can be said to be the highlight. Whether it is a folk performance or a celebrity starring, whether it is a live digital exhibition or a computer online demonstration, the products are different, and the cultural promotion is the same. Focusing on the different IT products of the company, planning some cultural promotions that are interlocking, consumer preferences, and low cost of the business and easy to control, can not only catch the eye of the consumer, but also hang the customer's desire to purchase, and also Effectively enhance the corporate culture and enhance the brand's visibility and reputation.
Third, the gift fire from "gift to send tobacco and alcohol", "gift gift red envelope" to the recent years, "gift to send health", "gift gift to culture", gift style is undoubtedly the Spring Festival consumer market, the most recognized and accepted by the Chinese Emotional communication. As a result, melatonin sent out hundreds of millions of output value by "giving gifts to health". The book city and book-shopping center in various places are also crowded every year, and books are sold well.
If you don’t accept the gift this year, what will you receive after the gift? The popularity of computers and the rapid development of the Internet, whether it is student or office, whether it is gold, white, blue-collar or "high-grade gray", the yearning for its high-tech products is heating up. When there are countless sources of mobile phones, newsletters, and the Internet, when learning, working, falling in love, and e-mail, there are reasons to say that “give gifts to technology” and “receive to receive it”. Undoubtedly can create a new highlight of the Spring Festival gift.
After the concept of pda gift of "call machine, mobile phone, business communication, one can not be less", digital cameras, computer dictionaries, e-book bags, mobile storage, and even pcs and notebooks may all show the "signboard" of gifts. Competing for the share of the Spring Festival gift market. The author believes that it is easier to enter the gift appeals of the three groups of “student”, “high-level political and economic” and “new generation”.
Fourth, the new fire almost every week, there will be a variety of it new hot products, this is the charm of technology, but also illustrates the potential of its application. In the Spring Festival promotion, will it become another bright spot for consumers to expect?
As the saying goes: "New Year, New Year, wear new clothes, wear new hats", in the new economic era where it tastes everywhere, "buy new products", "use new products" will certainly take advantage of consumers' passion. Become a "seafood meal" for the Chinese New Year.
V. Education fire
Educating consumers is a trick that is more advanced than using prices to seduce consumers. From the computer or rare things, many PC manufacturers are constantly educating their target consumers, "buy a computer, free training for three months", this once familiar familiar voice seems to be an indispensable tool in this computer. In the years, it is still rarer than the computer.
In fact, like the digital camera, which is still rare among consumers, it is possible to improve the "appetite" of consumers eating meat and meat through the Spring Festival holiday. In the empty space where we are busy doing press conferences and making big money at the end of the year, if anyone plays "buy a certain camera and enjoy three days of free training", it may become a "red man" of consumers and become a market. The harvester in the middle.

[1][2]

It is not necessary to launch a large-scale training that takes several days and months. This is not only the cost of the manufacturer but also the time spent by the consumers. On the contrary, in the computer market, digital supermarkets, plazas, and other terminal places where many target people gather, it is not only effective to carry out one or two hours of short-course education activities such as “on-site photography lectures” and “experts teach you to use digital”. It is a personal promotion of an enterprise product. Why not? In addition, for primary and secondary school students, college students, the promotion of "buy pc, send free training", "buy ** computer, get *** learning software", also solve the problem of parents, should meet the needs of students, borrow A sales strategy for the "new look and change" of the Spring Festival.
Six, personality fire
The so-called personality is the promotion plan and the marketing method adopted by the manufacturer can reflect their own personality and characteristics. Nowadays, all kinds of it products are updated and changed more and more in the actual promotion. The sellers must promptly understand the tastes of consumers and the promotion ideas of competing products, and step by step to launch a personalized promotion package that caters to consumers.
Promotions without personality are terrible, and the difference is always a life-saving straw in fierce competition. Although all kinds of it products and various it vendors do not deviate from the seemingly outdated prices of prices, gifts, sweepstakes, and roadshows in actual promotion, the so-called innovation is to re-create a series of old elements. combination. The key to this is that the innovation portfolio of which company can be closer to the taste of consumers, easier to mobilize the participation of consumers, and ultimately lead to the real purchase behavior of consumers in a voluntary form.
In fact, in addition to the above-mentioned "six fires", there are still many promotional tactics in the Spring Festival market, and not only for consumers, but also for channel promotions for terminal dealers, it is also an important means to help manufacturers to ignite the Spring Festival market.
If there is demand, there will be a market. If there is a market, there will be a promotion behavior of the manufacturer.
Written here, the author wants to say three words to the IT vendors who struggle in the market: First, putting the idea of ​​serving consumers first, is the "secret" of the success of holiday promotion; second, determining the thoroughness The rigorous overall promotion plan, the formulation of systematic and controllable implementation plan is an important “bodyguard” for holiday promotion; thirdly, it is suitable for local consumption, suitable for the consumer group, and suitable for the product environment. When deploying the Spring Festival promotion, you should grasp the few "chess pieces".
At the time of writing this article, I suddenly saw a message entitled "Hisense Computer Fortune and Entering Million Raffle to Return Users": From January 7th to February 16th, Hisense will come up with a full line of home computer products. A large-scale promotion campaign on the theme of "Hisense Computer - Wealth and Good fortune, good fortune" is held nationwide. Anyone who purchases Hisense Computer during this period can get a super gift from Hisense Computer. In addition, Hisense Computer also took out 1 million yuan in the form of a lottery to return to the user.
It seems that the Spring Festival for the public IT manufacturers, it is necessary to experience a strong holiday promotion storm.