Mid-Autumn Festival supermarket promotion plan

First, the event time: xxxx

II. Purpose of the event: Shenglong Supermarket will meet you in this beautiful autumn. On September 13th, you will spend the Mid-Autumn Festival and National Day with you. Feel the harvest and ripeness of autumn.

Third, the theme of the event: spend a good month, reunion, Shenglong gift

Fourth, the store furnishings: the store specializes in the Mid-Autumn Festival gift sale area, according to the moon cake brand, health care products and wine categories, the designated person is responsible for the promotion of gifts, the planning department is responsible for the decoration of the Mid-Autumn gift area, requiring eye-catching in the store, Can attract customers.

V. Activity content:

One big joy

For a one-time purchase of 30 yuan, you can draw 1 "Zhongqiu Gift Certificate", 2 yuan for 60 yuan, and a maximum of 5 tickets for a single ticket;

a. When you purchase several moon cake gift boxes, the gift certificate can be paid 3 yuan;

The designated moon cake varieties are:

b. Purchase health care products or wine can be used for 1 yuan, 2 yuan, 3 yuan respectively. The purchased wine is the brand used.

l Mid-Autumn Festival Gift Certificate

A type of health care products or wine can be exchanged for 1 yuan

l Sheng

b health care products or wine this coupon can be 2 yuan

Lc health care products or wine can be exchanged for 3 yuan

Double happiness

If the text in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Shenglong Reunion Award", "Shenglong Celebration Award", "Reunion Award", "Happy Celebration", congratulations, you have won our third prize. The winning conditions and awards are set as follows:

a. The Reunion Prize is a collection of prizes worth 200 yuan for the "Group, Round, Award"

b. The celebration prizes are collected in the "Happ, Celebration, Award" 3 prizes worth 100 yuan gifts

c. The Shenglong Awards are commensurate with the "Sheng, Long, Award" three-character award worth 12 yuan

d. The joy awards are gathered in the words "Sheng, Long, Award, Youth League, Circle, Joy, Celebration".

Award value 3 yuan moon cake gift package

One Shenglong shopping voucher worth 1 yuan

Pre-set of awards: a total of 100; b a total of 1000; c a total of 10,000;

Sixth, the mall layout:

Head Office: Regarding the hanging flags of the Mid-Autumn Festival, the banners at the entrance or the posters of the Mid-Autumn Festival, and the layout of the exhibition area.

Chain stores: Mid-Autumn Festival banners and hanging flags.

Seven, the cost budget:

Banner: 10 meters * 6 yuan / article * 26 articles = 1,500 yuan

Mid-Autumn Festival Gift Certificate: 0.1 yuan / piece * 100,000 yuan = 10,000 yuan

Hanging flag: 2.5 yuan / Zhang * 1000 sheets = 2500 yuan

Dm news: to be determined; advertising costs: newspapers, television, to be determined

Eight, note

1. Mid-Autumn Festival gift certificates are printed in the field. The planning department is responsible for design and contact printing;

2. The left link of the Mid-Autumn Festival gift certificate is charged by the cashier.

3, hanging flag, dm news planning department is responsible for photo, design and layout, contact printing. Distribution centers and stores organize goods.

4. The chain store is responsible for the banners of each store.

5. Specially set up prize exchange counters at the entrance of the supermarket.

6. The Mid-Autumn Festival gift vouchers of each store are managed and registered by the supermarket staff, and they are taken back and kept in good condition.