Shopping mall "Chinese Valentine's Day" Valentine's Day promotion plan

Tanabata is a traditional Chinese Valentine's Day. As Chinese people increasingly value China's traditional culture and folk festivals, coupled with the annual hype of hype, the Valentine's Day has become one of the must-have festivals for couples. This promotion plan mainly proposes two large-scale promotional activities closely following the theme of "Chinese Valentine's Day" to match the promotion activities of various businesses and venues in the store to create a rich Valentine's Day consumption atmosphere.

In addition, since gold jewellery is one of the main commodities of Valentine's Day, it is recommended that the annual “Autumn Diamond Festival” for the wedding market be launched on the Tanabata Festival to promote the “Festival” with the “Festival” and take advantage of the huge business opportunities of Valentine's Day. The Diamond Festival brings a good start.

Second, the event time: August 16 - August 19

Third, the store layout

In order to tie in with the theme of Tanabata, it is recommended to set up a bridge in the mall to share space. According to the legend that the cowherd and the weaver can be heard under the grape, the effect of green grape vines on the main entrance pillar is used to create a grape rack, creating a rich traditional China. Valentine's atmosphere.

Fourth, event planning

Diamond festival

1, the theme

A century-old shop, a hundred years of good together - 200*xx diamond decoration festival

[Subject interpretation] The theme of this event is to be "100-year-old shop", the main wedding market, clear positioning, highlighting the most competitive brand advantage of xx mall gold jewelry store, in good faith And blessings to attract target consumers.

2. Event planning

The Diamond Festival was extended from August to the “Eleventh” Golden Week for a total of more than one month. For such a long time, the promotion should be hierarchical and phased. During the Tanabata promotion period, the pre-heating period of the Diamond Festival activities attracted consumers' attention to the Diamond Festival activities and promoted the next consumption.

Diamond Festival is a romantic start, and you can choose from seven gifts.

During the event, the purchase of diamond jewelry products will accumulate over 3,000 yuan, that is, there are seven kinds of discounts to choose from.

Bedding 77 yuan deduction coupon suit 77 yuan deduction coupon shoes 77 yuan deduction coupon

Women's 77 yuan deduction voucher clothing accessories 10 fold card Huafu 6 fold card wedding photography 8 fold card

3. Exhibition creativity

Each jewellery brand launches several special Valentine's Day referrals, which can be expensive or expensive, or can be specially designed for Valentine's Day. It is displayed with a combination of dry flowers and creative, with a transparent glass cover on the outside, and the classic models from the consumer. The jewel styles of the eye-catching eyes are highlighted, forming a romantic and beautiful effect under the matching of flowers, forming an unstoppable temptation for consumers. And women are more likened to flowers, flowers and jewelry match the relationship between women and jewelry, the unique display method with appropriate lighting, background, will certainly attract consumers to stop their eyes, resulting in excellent promotional effects.

Full event

1. The whole theme event

activity theme

Romantic Tanabata, lucky 77

- worth more than 100 yuan, 77 romantic gifts first come first served

Event planning

77 items are provided as gifts by the in-store merchants. On Saturday and Sunday, the activity area is set up in the shared space to make a large kt version. The picture shows the names and pictures of 77 gifts. According to the convention, all goods are divided into department stores and In the case of gold appliances, the cumulative consumption of consumers in a single class during the activity period can participate in the activity. One of the 77 gifts is selected. Those who meet the conditions first have the right of preference.

prize

Each store in the store provides a physical gift with a price of not less than 100 yuan. If the price of the product is generally higher, it can be replaced by a 100 yuan deductible coupon. Consumers draw prizes on the spot and collect prizes on the spot.

Promotional material preparation

1kt version design and production

2 activity rules description water card

4 tables and chairs required for the event venue

2. Other promotions

Buy Valentine's Day gifts, send a couple of couples tickets - during the event, buy a Valentine's Day gift ticket over 770 yuan is a gift of a couple of lovers.

Romantic bridge, love to pass - during the event to buy a designated category of Valentine's Day gift ticket over 770 yuan, you can enjoy the free delivery of ems in China, to convey romantic affection for the lovers of the two places.