Clothing store mother's day promotion program

Objectives:

1. During the Mother's Day, promote the brand culture connotation to customers, let people know that there is such a middle-aged clothing store, promote the brand, improve brand awareness and reputation.

2. Drive sales, attract popularity. For the later management.

Activity time

Activity warming up

Most people have not had the habit of "Mother's Day", [Grateful Heart] itself is not well known, and there is a risk of "cold start" directly for the overall activity. In order to ensure that the event has a greater effect, relevant warm-up guidance activities must be carried out to pave the way for the official launch of the “Mother's Day” event. Inform the public that "May 11 this year is Mother's Day", and [Grateful Heart] on the "Mother's Day" day to do the activities and commitments during the event, causing consumers to participate in the activity.

Warm-up time: can be set in the previous week of the theme event 5.3---5.5 three days.

Activities:

1. You can write a signboard at the entrance of the store and write “Today's Mother's Day is still ____ days” to remind the passing pedestrians that Mother's Day is coming. It is necessary to prepare for the mother's holiday.

2. During the event, one or several costumes can be promoted and introduced to the customer through the guide.

3. You can make a pop, poster, etc. with the mother as the theme in advance, and post or hang it at the appropriate location in the store. There are the following types of promotion methods, which can be treated according to the specific conditions of each store:

Go to the street, the city to send a leaflet and explain the details of the event.

The phone number of the store is designated as “Thanksgiving Hotline”, and customers are welcome to consult. The operator can clearly tell the customer on the phone that all the gifts in the store will be given gifts.

For every friend who left a phone call in the store, if they have not come to the event on the day before Mother's Day, they can send a grateful blessing to them and wish them a happy Mother's Day.

During the event, the top ten middle-aged people who came to the store every day sent a carnation and gave them a happy holiday.

You can participate in the lucky draw after purchasing clothes. Set the number of prizes for shopping to set different prizes. The prizes are edible oil, rice, washing powder, etc. for middle-aged and old friends.

In addition, it can be delivered to specific customers:

a filial piety: high-grade wooden comb;

b Youth: bright carnations;

c longevity ceremony: beautiful birthday gift

According to their consumption situation and identity, choose what kind of gift is appropriate.

IV. Issues that should be noted during the event:

1. The environment inside the store. First of all, keep the floor, walls, doors and windows and various activity cards clean during the activity period. Check if there is any dust on the floor, whether it is damaged, whether there is any wrong or inappropriate slogan. If this is the case, It is necessary to correct it immediately so as not to affect the image of the store and thus destroy the atmosphere of the event.

2. Apparel display. Check whether the clothing is placed, whether there is dust, whether the tag is complete, etc. In normal times, you should pay attention to display this piece. During the event, the passenger flow will suddenly increase a lot, and you should pay attention to the display of clothing. The usual experience, which kind of display is more conducive to promotion, which display is more popular with customers, can make targeted adjustments during the event, or try to change the display style, so that customers have a refreshing feeling.

3. Lighting, audio and other equipment layout. Can be aimed at the customer positioning and brand concept of middle-aged and old-fashioned clothing, appropriate lighting. Around a main push style, can be decorated with different shades of light. You can also choose some in the store such as soothing The music, let the old man enter the store has a feeling of return.

4. Personnel Arrangement Issues. During the event, additional staff should be added to ensure that each person is responsible for keeping the services during the event unreduced.

V. In order to enable the activities to achieve the desired goals, we must also learn to analyze the psychology of customers.

There are thousands of types of customers, and the service methods vary from person to person. The so-called "knowing that he is known" is "a hundred battles."

1, thrifty customers

Features: love bargaining, choose things very carefully, love is cheap, always ask the price.

Countermeasures: In the promotion, the emphasis is placed on the advantages of the products, and the products with cheaper prices are selected.

2, vanity customers

Features: like to blow your own achievements, wear fashion, love to listen to others.

Countermeasures: Try to invest as much as possible, emphasizing product fashion and attracting her attention.

3, conceited customers

Features: Dressing is eye-catching, like to talk about yourself, like to chat.

Countermeasure: Pretend to worship her and pick up the topic.

4, stubborn customers

Characteristics: Subjective consciousness is not easy to shake, there is a clear willingness to purchase, and it is unwilling to accept the opinions of others.

Countermeasures: Try to satisfy their wishes and try to be euphemistic when refuting her.

5, demanding customers

Features: like to nitpick, not easy to be convinced, like to master the situation, usually these customers are very particular about dressing.

Countermeasure: Grasp her needs and introduce some products with higher value.

6, expert customers

Characteristics: The topic she asked, likes to turn around professional knowledge, so that the guide can not get off the stage.

Countermeasure: Don't argue too much with their professional knowledge and try to change the topic.

7. Repetitive customers

Features: emotional instability, volatility.

Countermeasure: Be careful, take care of her service according to her mood, and the attitude of the shopping guide should be more friendly when the other party's mood is not good.

During the event, it is forbidden to pay attention to the atmosphere of the scene. If necessary, please ask a professional to come to the site for guidance. For example, a catwalk, hot song dance to guide the atmosphere.

End of the event

Pay attention to the end of the activity, such as counting items and goods, withdrawing the slogan, pop, etc. to avoid unnecessary disputes. 4. Mother's Day shopping mall promotion program

First, the theme of the event: warm May affectionate mother love

Second, the event time: May 8th - May 10th, 2019

Third, the activity content:

1. Real fold

Women's clothing / women's shoes / bedding / sweater / jewelry glasses / sports and leisure / luggage leather / underwear 4.5-6 fold

2. Swipe again

On the basis of the above offers, the above products will enjoy a 15% discount on the 200 VIP cards.

3. Love the mother to give a full gift

·Ningbo New Oriental Hospital joined forces to launch the 'Caring for Mothers to Send Health' campaign. On the day of the event, the actual consumption of 200 yuan on the 200th day was over 200 yuan, and a gift of 183 women's health check-ups was provided by New Oriental Hospital.

4. Cooperate with promotional support activities:

1, 'mother love without borders true sentiment'--Mother's Day true love wishes inscription activities

·Event time: May 10th 'Mother's Day' day

· For those who shop at 200 and write a message on the inscription board, each person will receive a free photo coupon of 'Family of Three' Family Carnival worth 580 yuan provided by Jingdu Good Time.