Children's Day Promotion Program for Children's Day

One. Objectives

1. Enhance the influence of shopping malls in the minds of young children by engaging in this event at Children's Day. 2. Use the Children's Day to increase adult consumption by family competition.

3. Specialize in the form of competition to further enhance the visibility of the mall.

two. Activity time

The first stage: May 15th - May 31st

Second stage: June 1st - June 3rd

three. Theme of the event: June 1st.

Main content: At the Children's Day, a large number of families are attracted to the mall to participate in the competition by means of “children choose goods, adults buy goods”, and then select some winners according to the actual purchase situation. Fives. Specific steps for the event

Phase 1: Time: May 15 to May 31

1. On the same day, if you have accumulated 200 yuan in shopping malls or you can buy children's products for more than 100 yuan, you can get a "small home" activity ticket from the main service desk on the same day.

2. Any child under the age of 14 can use the ticket to fill in the event registration form from May 28 to May 30 to collect the entry number.

3. The event registration form should include: name, gender, age, parental name, contact information, home address, home phone number, entry number, etc.

4. On May 31, the contestants selected. According to age, it is divided into two groups; the first lady is a pre-children of four years or older, and the second group is the first to sixth grades of the national minor. According to the registration form, 100 children were selected from each school age to participate in activities from June 1 to June 3.

5. After the selection work is over, arrange the playing time and the order of appearance, and notify the parents of the contestants in time. If they are unable to contact, select them from the waiting list. Try to guarantee the number of entries for 200.

The second stage: Time: June 1 to June 2, divided into two time periods, namely the morning stage, the afternoon stage, and the third day of June, there is only one time period, that is, the morning stage.

The specific time is divided as follows: morning section: 9:00-12:00; afternoon section: 13:30-16:30

1. Each time period, there are 20 players in each school age group to participate in the event. Each player member of each player is accompanied to enter the activity area.

2. After the player enters the activity area, he or she uses half an hour to select the item that he or she wants to purchase or the item that the parent wants to purchase. After confirming the purchase, the staff member presents the shopping card for the salesperson to fill out. Each contestant can purchase ten items. If ten items are selected or the scheduled time is up, the staff member will lead the player to leave the activity area and hand the shopping card to the player's parents.

3. After the parents get the shopping card, they can enter the mall to pick again, if the parents buy the goods on the shopping card. Then, the cashier on the shopping card checks the purchase corresponding column of the product on the shopping card and signs the testimony.

4. Parents must submit the shopping card and the shopping receipt to the workbench for registration before 3:30 on June 3. The event organizers will judge according to the statistics.

5. "Little Master" shopping card: product name, item number, unit price, discount rate, actual price, salesperson, cashier, actual payment and other items.

Award setting

1. The most harmonious family award: a selection method for each 100 yuan shopping voucher: on the basis of a certain amount of shopping, according to the success rate of the purchase, the selection.

2. The most eye-catching award: a selection of 100 yuan shopping vouchers for each award: according to the actual amount of shopping on the shopping card in order. .

3. Best Small Home Award: A selection method for the 500 yuan shopping voucher: the actual purchase amount on the shopping card is the highest.

six. Subsidiary activities

1. Healthy and Happy Conference Meals Children who have obtained an event voucher or entry number can receive a Healthy and Happy Kids Package at the Mall Food City from June 1st to June 3rd.

2. Children who skip the June 1st to get the event voucher or the ticket number can receive 10 free coins from the mall in the mall from June 1st to June 3rd.

Seven. Activity considerations

1. In order to ensure the fairness, impartiality and openness of the event, the event staff must be carefully selected.

2. The activity area can be made up of higher-profit commodity areas, but must include a variety of children's products.

3. Since the players participating in the event are all minors, during the event, the mall must specify more sophisticated management methods to prevent various accidents and affect the effectiveness of the activities.