Flower Expo Master Plan

Planning team:

The first chapter of the catalogue: The overall analysis of the "Six Expos"....................................5?
First, the basic situation of the "six blogs"?
Second, the main situation of "Six Expos", "Five Expos" and Kunming "Expo"?
3. What are the favorable conditions for holding the “Six Expos”?
4. What are the unfavorable conditions for holding the “Six Expos”?
5. What is the comprehensive benefit analysis of the “Six Expos”?
6. What is the market analysis of the “Six Expos”?
Chapter 2: The overall concept of the “Six Expos”....................................11?
1. What is the goal of the “Six Expos”?
Second, the "six blogs" to organize work priorities?
3. The organizational framework for the implementation of the “Six Expos”?
4. Fundraising for the “Six Expos”?
5. The talent development plan of the “Six Expos”?
Sixth, the strategy implementation stage of the “Six Expos”?
Chapter III: “Six Expos” Activity Plan....................................18?
First, the main activities of the "Six Expos"?
Second, the main content of the "Five Expos" and "World Expo"?
3. What are the goals of the “Six Expos”?
4. What are the principles for the selection of the “Six Expos”?
V. Preliminary benefit analysis of the contents of the “Six Expos”?
Chapter 4: “Six Expos” Exhibition Work Plan.................................24?
First, the main content of the "Six Expos" exhibition work?
Second, the "six blogs" exhibition goal?
3. What are the favorable conditions and unfavorable conditions for the recruitment of the “Six Expos”?
4. What are the key points and methods of the “Six Expos”?
V. The initial concept of the “Six Expos” exhibition exhibition work?
Chapter 5: “Six Expos” Promotion and Promotion Program....................................30?
1. What is the promotion and promotion of the “World Expo” and “Five Expos”?
Second, the "six blogs" promotion and promotion goals?
3. What are the key points of the promotion and promotion of the “Six Expos”?
Fourth, the implementation of the "Six Expos" promotion concept and timely machine selection?
Chapter 6: “Six Expos” Market Development Plan...........................37?
1. What is the market development of the “World Expo” and “Five Expos”?
Second, the "six blogs" market development work goals?
Third, the "six blogs" market development work focus?
Fourth, the implementation of the "six blogs" market development concept and timely machine selection?
Chapter VII: “Six Expos” venues and supporting facilities construction plan..................40?
1. The basic principles and contents of the construction of the “Six Expos” venues?
Second, the preliminary analysis of the benefits and long-term benefits of the “Six Expos” venues?
3. What are the favorable conditions and unfavorable conditions for the construction of the “Six Expos” venues?
Fourth, the progress of the construction of the “Six Expos” venues?
Fifth, the progress of the construction of the flower square?
Sixth, the construction progress of the outdoor landscape exhibition area?
7. Progress in the construction of the trading zone?
Chapter VIII: “Six Expos” Urban Construction Remediation Work Plan..................48?
I. Overview of urban construction work during the “World Expo” in Kunming and the “Five Expos” in Shunde?
Second, the "six fairs" urban construction remediation principles and objectives?
Third, the urban construction remediation project?
4. Preliminary analysis of the benefits of urban construction remediation?
Chapter IX: “Six Expos” Tourism Development Program..............................53?
I. Overview of the tourism development of the “World Expo”?
Second, the overall concept of “six fairs” tourism development?
Third, the "six fairs" tourism development conditions analysis?
4. What are the key points of the “Six Expos” tourism development?
Chapter 10: "Six Expos" Reception Work Plan..............................60?
First, the principle of reception?
Second, the reception content?
Third, the reception target?
4. Overview of the reception work of Kunming “Expo” and Shunde “Five Expos”?
V. Analysis of the favorable and unfavorable conditions for the reception work of the “Six Expos”?
Sixth, the choice of reception?
Seven, reception implementation

The first chapter of the "six blogs" overall analysis first, the "six blogs" basic situation?
The 6th China Flower Expo is the first national flower event after China joined wto, and it is also the first flower fair held in the west. Organized by the China Flower Association and the Sichuan Provincial People's Government, the “Six Fairs” will be hosted by the Sichuan Flower Association and the Chengdu Municipal People's Government. It will be held in Wenjiang District, Chengdu from September 28th to October 7th, XX. After 10 days, the theme is: Let the flowers dress up for life; the idea of ​​the meeting is to use flowers as a medium to expand the opening up to the outside world, to set up a platform, to promote industrial development, to smelt and beautify the people's lives; : The “Six Expos” will be the largest in the past, the most innovative, the most influential, the best in efficiency, the best in service, with a strong Western characteristics and international standards. The form of the conference will adopt “three combinations”. That is to say, the combination of virtual and real, at the same time the field physical exhibition, the launch of the "Online Six Expo", the "Six Expo" will be the first flower festival to have a virtual flower fair; the comprehensive exhibition and the special exhibition; exhibition and transaction Combine.
The main contents of the “Six Expos” are divided into two sections. The first section is the “Six Expos” exhibition, the 4th China Flower Fair, the “Six Expos” photography exhibition and the Chinese style exhibition. The second section is the supporting activities of the “Six Expos”, including the International Flower Industry Development Forum, the opening ceremony, the closing ceremony, related cultural activities and tourism activities.
The total static investment of the “Six Expos” is estimated to be 780 million yuan, of which 730 million yuan will be invested in infrastructure construction, and 50 million yuan will be directly invested by the office. Funds are raised through multiple channels in the form of “government input plus market operation”. It is expected that it will attract thousands of domestic and foreign companies to participate in the exhibition, and millions of tourists will visit.
Second, the main situation of "Six Expos", "Five Expos" and Kunming "Expo"

“Six Expos” “Five Expos” Kunming “Expo”
National Professional Flower Expo A-level National Professional Flower Expo a-level a1 professional world horticultural exposition organizer China Flower Association, Sichuan Provincial People's Government China Flower Association, Guangdong Provincial People's Government, China Organizer Sichuan Flower Association, Chengdu The Guangdong Provincial Flower Association of the People's Government of the People's Government and the People's Government of Shunde Municipal People's Government of Guangdong Province held the period from September to October XX, lasting 10 days XX years from September to October, lasting 10 days, May 1 to 10, 1999 On the 31st of the month, the exhibition will feature 184 days of potted flowers, seedlings, seeds, seedlings, bulbs, dried flowers, flower arrangements, and other flower-related products. Potted flowers, seedlings, seeds, seedlings, bulbs, dried flowers, flower arrangements, and other flower-related products. Gardening and gardening products, exotic flowers and plants in the world

"1", "2", "3", "4", "5", "6", "7", "8", "9", "10", "11", "12", "13", "14", "15"

The exhibition has a total exhibition area of ​​2 million square meters; it is expected that there will be dozens of countries and regions, hundreds of domestic and foreign pavilions, thousands of flower companies exhibiting, and more than 1.2 million tourists. The total exhibition area is 110,000 square meters; more than 80 enterprises and institutions from more than 20 countries and regions participated in the exhibition; more than 500 domestic enterprises participated in the exhibition; and 1.08 million tourists visited. The venue area is 120 hectares; there are more than 60 participating countries, more than 20 international organizations and more than 9.6 million tourists.

3. What are the favorable conditions for holding the “Six Expos”?
Leaders at all levels in the provincial and urban areas attach great importance The provincial party committee and the provincial government and the municipal party committee and municipal government have held the "Six Expos" as a major event in this year and next. They have clearly defined the leaders in charge, and have attached great importance to the construction of infrastructures such as the "Six Expos" venues and roads. Relevant preferential policies ensured its smooth construction. The Wenjiang District Committee and District Government has taken the "Six Expos" as the center of the district. It is determined to give the power of the whole region, gather the wisdom of the whole region, and resolutely run the "Six Expos".
There is a strong industrial support. Chengdu is one of the important flower production, R&D and trading centers in the country. It has 1300 kinds of flowers and trees of 460,000 mu, with an annual output value of 3 billion yuan. There are 3 national flower wholesale markets and 17 professional trading markets above designated size. It reached 1.05 billion yuan. The Wenjiang District is a well-known “land of flowers and trees” and has the reputation of “the capital of western flowers and trees”. The planting area of ​​flowers and trees is 110,000 mu, accounting for 50% of the cultivated land in the whole region. The flower and wood industry is the leading industry of Wenjiang. one. ?
There are policy advantages in the development of the western region. The state implements the strategy of developing the western region, mainly giving preferential support to the west from policies, funds, and talents, especially attaching importance to and strengthening the infrastructure construction and ecological construction in the west. The “Six Expos” held in Chengdu not only conform to the trend of this era, but also help accelerate the construction of ecological barriers in the west, recreate beautiful mountains and rivers, promote sustainable development, and will be able to win the support of the state and ministries with the help of the development of the western region. . ?
There are flower fairs that can successfully learn from the experience. The China Flower Expo has been successfully held for five sessions, and has accumulated rich experience for the “Six Expos”. ?
The "six blogs" have obvious driving effects. The “Six Expo” center exhibition area is located in Wenjiang New City. The construction of the central exhibition area will directly drive the development of the new city. At the same time, the trading area is located in the ecological economic development zone, which is closely related to the construction of the area and the development of urban construction and flower industry.
4. What are the unfavorable conditions for holding the “Six Expos”?
The preparatory work is heavy and the time is tight. At present, the preparatory work for the “Six Expos” has not yet fully started. A lot of specific work needs to be done in terms of exhibition plans, institutional settings, exhibition hall construction, and fund raising. The entire preparatory time is less than two years, the task is heavy and the time is tight. ?
The economic foundation of Wenjiang Convention and Exhibition is weak. Wenjiang has never hosted or hosted a national convention and exhibition, lacking large-scale exhibition experience, exhibition talents and exhibition facilities. ?
The land use index of the construction project of the “Six Expos” center exhibition area is tight. ?
Although the China Flower Expo has been held for five times, its influence on the international market is not as good as that of the "World Expo." Its popularity and influence are limited, and market development is difficult. ?
5. What is the comprehensive benefit analysis of the “Six Expos”?
Holding the "Six Expos" will not only bring in direct benefits of 150 million yuan, but also highlight the prominent strategic position of Sichuan and Chengdu in the development of the western region, greatly enhance the visibility of Sichuan and Chengdu, and the tourism industry and modernity. Urban agriculture, catering and entertainment industry, investment promotion and other aspects have played a huge role in promoting and bringing huge potential economic benefits to Chengdu. details as follows:?
The direct income of the office will be 150 million yuan. Among them, the ticket income is 45 million yuan, the sales area booth rental income is 5 million yuan, and the market development is 100 million yuan. ?
Indirect income. ?
1. Tourism income. On the one hand, the “Six Expos” will attract 1.2 million people to visit, and the consumption of these tourists will be a huge number of food, accommodation, travel and shopping. On the other hand, after the end of the “Six Expos”, the venues of the conference, such as precious tourism resources and intangible assets, have become a new highlight of Chengdu’s tourism industry. ?
2. Agricultural income. The "Six Expos" will vigorously promote the further prosperity of the Chengdu flower and wood market and the development of the flower and wood characteristic economy, thereby increasing the income of farmers and creating greater economic value of flowers and trees. ?
3. Investment income. The “Six Expos” will set up a huge platform for trade in flowers and related industries at home and abroad, attracting a large number of domestic and foreign power institutions to invest in Chengdu Huamu and related industries, and achieve a new breakthrough in attracting investment from Chengdu Wenjiang. It is expected that the funds for investment promotion in Wenjiang will increase from 3 billion yuan in XX to 5 billion yuan in XX. ?
4. Income from urban construction development. The "Flower Fair" will inevitably lead to the construction of the city's infrastructure and ecological environment. It is expected that Wenjiang's urban construction investment will exceed 10 billion yuan in the next 2-3 years, which will further enhance the image of the city, make the city's taste high, and do The function of excellent city, strengthening the strength of the city, speeding up the urbanization process of Wenjiang, and making positive contributions to the construction of a modern mega-central city with the best entrepreneurial environment, the best living environment and the strongest comprehensive strength in Chengdu. ?
6. What is the market analysis of the “Six Expos”?
Exhibition and trading market analysis. The China Flower Expo and the China Flower Trade Fair held in the same period are national flower and gardening events with considerable international influence. Every four years, it is known as the “Olympic” event of the flower industry. So far, it has been held in Beijing, Shanghai, Guangdong Shunde and other places for five consecutive sessions. For example, in the “Four Expos” held in Shanghai in 1997, there were nearly 100 units from 13 countries and regions participating in the exhibition. There are 36 provinces, municipalities, autonomous regions, special economic zones and departmental flower associations participating in the exhibition. The number of visitors exceeded 100. In the XX year, the “Five Expos” held in Shunde, Guangdong Province, there are 15 countries participating in the exhibition. There are 31 provinces, municipalities and autonomous regional flower associations participating in the exhibition. The number of visitors reached 1.08 million and the flower turnover exceeded 19 million. Yuan, the contract signed more than 300 million yuan. The authoritative, professional and large-scale “Flower Fair”, with its huge popularity, commercialism and “magnetic field” effect, has made it a big cake for competition among provinces, municipalities and autonomous regions. The “Six Expos” will surely attract more domestic and foreign flower companies and flower organizations to participate in the exhibition. There will be new breakthroughs in the number of participating groups, participating projects, flower transaction volume and contract signing. ?
Tourist market analysis. The “Six Expos” will be held in Chengdu, and the number of visitors will reach more than 1.2 million. The reasons are: on the one hand, Chengdu has a population of 11 million, and Sichuan has a population of more than 80 million, which means that the “Six Expos” will have a large local tour group. On the other hand, tourism is becoming a new consumption hotspot. According to the statistics of the Holiday Office of Sichuan Province, in the XX National Day seven-day holiday, Sichuan received a total of 6,834,100 tourists, and only Chengdu self-driving tourists reached more than 1 million. Based on this calculation, the total number of tourists in Chengdu during the National Day of XX exceeded 3 million. At present, Chengdu is striving to create the best tourist city in China. According to the “10th Five-Year Plan” for tourism development in Chengdu, by XX, the number of inbound tourists in Chengdu will exceed 500,000, and foreign exchange income will reach 200 million US dollars. 26 billion yuan. The first flower fair of Sichuan Province held on National Day this year attracted 1 million visitors. Based on this calculation, as long as effective measures are taken, the goal of achieving the number of tourists of the “Six Expos” of 1.2 million passengers is fully achievable.

The second chapter of the "six blogs" overall concept?
1. What is the goal of the “Six Expos”?
1. The largest flower fair. ?
The exhibition area is the largest. It provides a modern exhibition hall covering an area of ​​300 mu with XX indoor standard booths, domestic museums, overseas pavilions, science and technology museums, enterprise pavilions and human settlements. It covers an area of ​​500 mu of flower landscape exhibition area and 400 mu of flower squares. The trading area covers an area of ​​XX acres. ?
The participating countries, international organizations and enterprises have the most. Attracting 50 countries and regions, 200 pavilions and XX companies to participate. ?
Exhibitors and gardening products are the most popular. Strive to participate in 10,000 exhibitors and 10,000 boutique displays. ?
The supporting activities are the most abundant. It carried out three major categories and a total of 14 supporting activities. ?
The number of exhibitors and the largest number of visitors. Attract 200,000 flower gardening professionals and 1.2 million visitors.
The most investment. It will be used for the construction of the venue and the total investment of 780 million yuan. ?
2, the latest flower fair. ?
Western features are most obvious. Fully reflect the unique natural scenery and human resources in the west.
The exhibition has the most rich content. While displaying flowers and gardening machinery and varieties, it will focus on the development of China's flower industry and related industries, and display different local characteristic flower cultures in different provinces and cities, and enhance the ornamental, artistic and characteristic characteristics of the “Six Expos”. ?
The form of exhibition is the most creative. In the form of a combination of virtual and real, the “Online Six Expos” covering the whole world will be held, and the “Six Expos” will be the first event to have a virtual flower fair. We will build a business carrier with the “Six Bo Group” as the leader, and launch marketing programs such as sponsors, supplier plans and logo product franchising, and use the power of the market to become a bigger and stronger flower fair brand. ?
3. The most influential flower fair. ?
The promotion work is the most powerful. Established a special "Six Expo" propaganda organization, held a press conference in Beijing, held a publicity week in California, Japan, Tokyo, Amsterdam, and other places, promoted at the world's large flower show, using domestic and foreign news media and specialization The website will carry out high-density, large-scale and all-round publicity on the “Six Expos”, and strive to broadcast 10,000 articles of “Six Expos” in various newspapers and magazines at all levels, and broadcast “Six Bos” at various TV stations at all levels. Will "publicize the news XX minutes. ?
The exhibition has the highest specifications. Five to six party and state leaders were invited to attend the opening ceremony, and provincial leaders from all provinces and cities were invited to attend the opening ceremony, and five well-known foreign flower experts were invited to attend the opening ceremony. ?
The follow-up use of the pavilion exhibition area is the best. It will be included in the special tourist attractions, and will continue to retain the outdoor attractions and supporting facilities of the provinces and cities, making it an important base for the display and exchange of the first-class flower industry in the west, and will become the never-ending “Six Expos”. ?
4. The best flower fair. ?
Supporting the 4th China Flower Trade Fair and carrying out various business activities, the investment of each pavilion project was 100 million yuan, the number of contracted projects was 1,500, the agreed investment amount was 1.5 billion yuan, and the transaction amount was 1 billion yuan. ?
The industry has the most obvious benefits. With the brand effect of “Six Expos” and the beautiful ecological environment created by it, we will achieve new breakthroughs in investment attraction and new developments in the real estate industry, and promote the coordinated development of commerce, tourism, transportation, catering, and accelerate the process of urbanization. ?
5. The best service flower fair. ?
All kinds of subsidies are the most. Raise XX million yuan for various benefits, subsidies and rewards provided by the flower associations of various provinces and cities. In addition, it will provide a basic subsidy of 500,000 yuan for each participating city flower association, in order to encourage the provincial and municipal flower associations to invest more funds for outdoor scenic spots construction. In addition, it will participate in each province and city of the “Six Expos”. District Flower Association provided an organization award of 100,000 yuan, and another 2 million yuan was used to reward the "six blogs" group total score winners.
The service is the most human. A “one-on-one” service group will be set up for each pavilion to provide a comprehensive, all-process, all-weather personalized service from transportation, construction and exhibition to the exhibition, so that the pavilions will feel at home in the beautiful city of Rongcheng. The “Six Expos” will be the best service flower fair. ?
Second, the "six blogs" to organize work priorities?
1. Planning work for the “Six Expos”;
2. The construction of the preparatory organization of the “Six Expos”;
3. The propaganda work of the “Six Expos”;
4. The venue and infrastructure construction of the “Six Expos”;
5. Domestic exhibitions and overseas exhibitions of the “Six Expos”;
6. Market development of “Six Expos”;
7. The exhibition work of the “Six Expos”;
8. Tourism development work of “Six Expos”;
9. Reception work of the “Six Expos”;
10. Supporting the urban rectification work of the “Six Expos”. ?
3. The organizational framework for the implementation of the “Six Expos”?
The organizational framework for the implementation of the “Six Expos” consists of the Organizing Committee, the Executive Committee and the Subordinate Organs. The organizing committee is composed of honorary chairman, chairman, executive deputy director, deputy director and members. The members mainly include leaders of relevant central ministries and commissions, leaders of the Chinese Flower Association, leaders of the Sichuan Provincial Party Committee and the provincial government, and leaders of the Chengdu Municipal Party Committee and Municipal Government. The main leaders of the party and government in Wenjiang District and the main leaders of the relevant departments of Sichuan Province and Chengdu Municipality; the Executive Committee has the chairman, executive deputy director, deputy directors and members, and the members are mainly the leaders of the China Flower Association and the Chengdu Municipal Government. Leaders, leaders of relevant departments of Chengdu and leaders of the Wenjiang District Committee and District Government. At the same time, the Executive Committee also established the Secretary-General, the First Deputy Secretary-General and the Deputy Secretary-General of the Executive Committee, which are mainly composed of the leaders of the Wenjiang District Committee and the District Government. Specifically responsible for the overall planning and comprehensive coordination of the preparations for the “Six Expos” and the exhibition period, and there are five working departments including the Office, the Promotion and Promotion Group, the Market Development Group, the Exhibition and Contact Group, and the Planning and Construction Group. Add appropriate institutions. ?
4. Fundraising for the “Six Expos”?
In terms of fund raising, in accordance with the requirements of the "three transformations", the "government guidance plus market operation" model will be adopted to raise funds in multiple channels and in a wide area. The specific methods are mainly:
1. Fight up. Actively strive for financial support and policy support from provincial and municipal and relevant state ministries, especially in support of project establishment, approval, land indicators, etc., and raise funds with effective policy support. We will package the “Six Expos” project as a whole and strive to squeeze into the plates of key projects in the provinces and cities. ?
2. Move outwards. Organize enterprises and individuals who have the strength and intention to invest to visit the site, and vigorously publicize the various preferential policies and rich returns of investment to attract domestic and foreign funds. ?
3. Folk integration. Formulate relevant preferential policies, increase market development efforts, actively guide private funds into infrastructure areas, and accelerate the transformation of private funds into private capital through various means such as bot, tot and interest subsidy, and land support. ?
4. Bank loans. Attracting bank loans by developing objective, detailed, and attractive prospective earnings analysis. However, the bank loan amount should be within the controllable range. ?
5. Financial investment. It is mainly used for early start-up, and the amount of input must be strictly controlled. ?
5. The talent development plan of the “Six Expos”?
1. Cultivate and use local talents. ?
To do a good job in the preparation of the "Six Expos", it is mainly up to local talents. Therefore, we should give full play to the role of local talents and put them at the top of the talent development work of the “Six Expos”. First, we must understand the basis of the number, distribution and structure of various local talents. According to the actual needs of the preparatory work of the “Six Expos”, we will select 100 of the best talents in the region to invest in the preparation work of the “Six Expos”. . The second is to strengthen the training of talents, conduct short-term systematic training on related businesses for the personnel involved in the preparation of the “Six Expos”, and go out for 500 visits to continuously improve the actual work level of the staff. The third is to establish a talent evaluation system that combines work performance evaluation, social evaluation and income evaluation, and fully mobilize the enthusiasm of the preparatory staff of the “Six Expos”. The third is to accelerate the pace of local talent development information construction, foster the market system of exhibition talents, establish various talent pools, promote the construction of talent information networks, and realize the rapid transfer of talent information and the sharing of talent resources. ?
2. Introduce professional talents. ?
Whether the "Six Expos" can achieve the goals of the meeting depends fundamentally on the input of human capital. While cultivating and using local talents, it is necessary to introduce professional talents. First, give play to the basic role of the market mechanism in the allocation of human resources, and establish the concept of “not seeking all but seeking for use”, introducing 100 talents of various types to the “Six Expos” to organize short-term services, undertake projects or Amateur part-time. The second is to hire 50 experts from various fields such as flower gardening and exhibitions, and set up an expert advisory committee as a collective advisor to the “Six Expos”. The third is to use the talent platform of “Six Bo Group” to recruit talents with flexible mechanisms. ?
6. The strategic implementation stage of the “Six Expos” preparation work?
Pre-preparation stage: September XX-January XX. Formulate the "General Outline of the Sixth China Flower Expo Exhibition Plan"; set up the "Six Expos" organization and lead the organization, implement the specific work team; fully implement the planning, design, investment, construction preparation of the "Six Expos" venues and facilities; Guanghua Avenue started the construction of the Confidence Avenue; launched the operation propaganda and market development plan, launched the talent development plan; and established the “Six Expo” primary network.
The full-scale phase: February XX-January XX. The construction of the “Six Expos” venues, facilities and other related facilities were fully launched. In January XX, the “Six Expos” venue entered the interior decoration stage; in June XX, the “Six Expos” junior website was upgraded to an intermediate website. The "Six Expos" propaganda work was launched in an all-round way. The press center, press conference and news publicity weekly plan were launched, and the emblem, the song, the mascot collection was completed, and the Furong Fairy selection was carried out according to the plan; starting from June XX Focus on the implementation of domestic exhibitions and overseas exhibitions, and the “Six Expos” sponsorship programs, franchise plans, donations and other financing activities. By January XX, the main construction of the venue was basically completed. ?
Improve the operation phase: March XX - "Six Expo" opened. All construction work was completed in full, all venues and facilities met the requirements of the “Six Expos”, and the exhibition work was completed; all construction projects and preparations were inspected, adjusted, tested and commissioned to ensure normal use; The Expo has a climax; organization work, security work, and all services are in place. ?

Chapter III "Six Expos" Activity Plan?
First, the main activities of the "Six Expos"?
The contents of the “Six Expos” include the “Six Expos” exhibition transaction and the “Six Expos” supporting activities. The specific content is as follows:
The first part: "Six Expos" comprehensive exhibition and flower trading activities?
"Six Expos" exhibition?
a: Comprehensive exhibition?
b: Special exhibition?
c: Outdoor exhibition?
The 4th China Flower Trade Fair?
"Six Expo" photography boutique exhibition?
Chinese style exhibition?
The second part: "Six Expos" supporting activities?
meeting?
International Flower Industry Development Forum?
activity?
1. Opening ceremony and closing ceremony?
2. Cultural activities?
International Flower Arrangement Festival?
Western Food Festival?
Furong Fairy selection event?
A large-scale literary evening "same song" concert?
Fashion shows, folk song and dance performances, international popular makeup, hair style presentations and other activities?
Eco-tourism?
1. Western Ecotourism Festival?
2. One-day tour of special tourist routes?
Second, the main content of the "Five Expos" and "World Expo"?
The main content of the "Five Expos"?
1. Indoor exhibition?
Comprehensive exhibition?
Domestic exhibition area?
Overseas exhibition area?
Special exhibition?
Flower and technology?
Flower and life?
Flower and culture?
Gardening facility display area?
2. Outdoor exhibition flower grand view garden?
3. Academic activities?
The 2nd National Flower Science and Technology Information Exchange Conference?
4. The 3rd China Flower Fair?
5. Performance activities?
Opening ceremony?
Session activities?
Large-scale literary evening. ?
Closing ceremony?
The main content of Kunming “Expo”?
1. Celebration activities?
Including the opening ceremony, celebrating the 50th anniversary of the founding of the People's Republic of China, the China Pavilion Day event, the closing ceremony and other major celebrations. ?
2. Science and technology academic exchange activities?
Three major international conferences, the 51st Annual Meeting of the International Horticultural Producers Association, the International Symposium on Agricultural Biodiversity and Twenty-First Century Horticultural Resources, and the Modern Forestry Symposium. An international academic conference or seminar on global environmental protection, protection, development and utilization of biological resources will be held once a month, and experts and scholars at home and abroad will be invited to give special reports. ?
3. Provincial activities?
The main contents of the provincial and weekly activities include a solemn and enthusiastic opening ceremony, a comprehensive briefing on the event, a press conference to host the province's provincial conditions, cultural science and technology and social and economic development, a relaxed and lively performance with rich local customs, and trade with gardening and garden related products. Special exhibitions such as exhibitions, negotiations, and works of art. ?
4. Special exhibition activities?
May Rose Flower and International Bonsai Stone Show?
June bulb flower exhibition?
July International Flower Arrangement Exhibition?
August foliage plant exhibition?
September International Orchid Show?
October Chrysanthemum Exhibition?
5. Various cultural exhibitions?
International Flower Show, May 1-5?
May 16-June 15 China Art Fair Boutique Exhibition?
June 16-26 Chinese style exhibition?
July 1-22 International Fashion Show?
July 24-30 Environmental Products and Equipment Exhibition?
August 1st - 31st Yunnan National Culture Exhibition?
September 1-30 International Tourism Culture and Commodities Exhibition?
October 11-30, '99 Expo Photography Exhibition?
6. Pavilion day activities?
The activities of the museum day are mainly to hold the flag-raising ceremony of the National Day of the Pavilion. The host government representatives will meet with the representatives of the Japanese nation in a courtesy meeting, and hold different forms of culture, science and technology, and publicity activities to expand the influence of the Japanese nation. Some countries will send talented art delegations to perform. ?
7. Competition awards?
The professional review components are two review groups for horticulture and gardening. ?
3. What are the goals of the “Six Expos”?
1. Realize the goal of the “Six Expos”. ?
2. Make the “Six Expos” activities exciting, successful and memorable. ?
4. What are the principles for the selection of the “Six Expos”?
1. In accordance with national laws and regulations and the requirements of the central, provincial, municipal and Chinese flower associations;
2. Learn from the successful experience of large-scale exhibitions such as “Five Expos” and Kunming “Expo”;
3. The design of the “Six Expos” activities should cover exhibitions, transactions, conferences, events, etc.;
4. Reflecting the latest development of China's flower industry, rich in western characteristics and international characteristics;
5. Fully demonstrate the elegance of Chengdu's modern mega-centric city;
6. Highlight the combination of exhibition and transaction, and the combination of visitor and participation;
7. The activities are rich and the highlights are outstanding, which is easy to attract tourists. ?
V. Preliminary benefit analysis of the contents of the “Six Expos”?
1. Preliminary analysis of economic benefits?
The activities of the “Six Expos” will directly attract more than 1.2 million visitors to visit Chengdu. It is estimated that the ticket revenue will reach 45 million yuan, and the consumption of transportation, catering, entertainment, tourism and accommodation will reach 10 to 2 billion. yuan. The activities of the “Six Expos” will also attract tens of thousands of professional visitors, XX companies and 200 pavilions. The estimated transaction volume will reach 1 billion yuan.
2. Preliminary analysis of comprehensive benefits?
Accelerate the economic development of Wenjiang Convention and Exhibition, promote the development of tourism, transportation, commerce and other related industries, and accelerate the process of urbanization;
Promote the production, R&D and sales of the Wenjiang flower and wood industry, and accelerate the pace of building the western flower and tree production, R&D and trading centers in Wenjiang;
Provide a platform to showcase the achievements of the two civilizations and the leap-forward development of Wenjiang;
To build a bridge for Wenjiang to strengthen external communication and exchanges, and further expand Wenjiang's internal opening to the outside world;
It is conducive to improving the popularity and reputation of Wenjiang City. ?

Chapter 4 "Six Expos" exhibition work plan?
First, the main content of the "Six Expos" exhibition work?
The Organizing Committee of the “Six Expos” takes the flower club as the carrier, adopts the market operation mode combining exhibition and self-raising, and combines flower exhibition and business, providing the latest achievements of the flower and horticulture industry at home and abroad, and realizing the cooperation and exchange of flowers and trade. The opportunity to promote the further development of the flower industry. This year's Flower Expo will showcase large-scale flower styling, flower beds, flower gardens, indoor and outdoor plants for domestic and foreign flower and garden production and distribution enterprises, flower organizations, gardens and tourist units across the country, major national famous enterprises and gardening enthusiasts. Exhibitions, bonsai, flower arrangements, exotic flowers, flowers and birds, insects, ornamental stones, garden products and garden machinery. At the same time, it will also organize flower trade, flower science, flower competition, cultural performances, floral performances, family flower consultation, academic exchanges and other activities.
Second, the "six blogs" exhibition goal?
Through high-quality investment promotion, more than 50 countries and regions, more than 200 domestic and overseas pavilions, and more than XX flower companies gathered in the “Six Expos”, which enabled the “Six Expos” to reach 1 billion yuan. . ?
3. What are the favorable conditions and unfavorable conditions for the recruitment of the “Six Expos”?
Favorable conditions:?
1. The influence of the Flower Expo has gradually expanded. The four-year China Flower Expo is a national a-level flower exhibition. It is the largest, highest-grade and most influential national-level flower event in China. It is known as the “Olympic” of the flower industry and is held in East China, North China and South China. The first five sessions of the Flower Fair were better than the first one. The first session was far-reaching than the previous session. The strong influence and attractiveness of the Expo and the good development trend provided good opportunities for exhibitors. The "Six Expos" will surely attract the attention of various flower organizations and enterprises. ?
2. Huabo will have a high-standard organization system. As a flower exhibition and trade conference held by the China Flower Association, the Flower Fair has a high-standard organization system. The nine ministries and commissions, including the Western Development Office, the State Forestry Department and the Ministry of Agriculture, will jointly promote the participation of the provinces and municipalities in the exhibition. The leaders of the ministries and commissions and Sichuan and Chengdu will be the leaders of the main committee. The heads of relevant departments of the provinces and cities will be the leaders of the executive committee. The Chinese Flower Association will also use its extensive contacts to invite overseas flower organizations and groups to participate. Provided a strong organizational guarantee for the recruitment work of the “Six Expos”. ?
3. The prospect of the western flower market is enticing. The western region is rich in natural resources, and the status of flowers in the national industry is very important. It is not only an important base for flower production, but also a huge flower consumption market. Sichuan is also the largest province for the consumption of flowers and trees in the country. The provincial capital is one of the three major distribution centers for flowers and trees in the country. The annual flower consumption ranks third in the country. With the acceleration of urbanization and urbanization, the market demand for flower seedlings will be further expanded. The “Six Expos” are the frontier positions for flower companies to seize the western flower market. ?
4. Hold the policy preferential treatment given by Wenjiang. Wenjiang provides XX million yuan for various provinces and urban flower associations to provide various concessions, subsidies and rewards, and provides 500,000 yuan for the basic subsidies for the exhibition and 100,000 yuan for each provincial and urban flower association, and will be for each exhibition. The group established a "one-on-one" service group to provide a full range of, full-process, all-weather personalized services from transportation, construction and exhibition to exhibition. This will definitely increase the enthusiasm of the participating flower associations and flower companies in various provinces and cities.
Adverse conditions:?
1. The influence of the Flower Fair is limited. So far, the Flower Expo has only been held for five times. It belongs to the process of growing up. The popularity and influence in the country is not very high, which adds a certain difficulty to our exhibition. ?
2. The exhibition time is tight and the task is heavy. From the successful bid to host the "Six Expos" on August 24, XX, the opening ceremony was held in XX, and the time for the exhibition was only two years. In this limited time, it is necessary to complete the recruitment of dozens of countries and regions, hundreds of domestic and foreign pavilions, and thousands of flower companies. The task is quite heavy.
3. The traffic is inconvenient. The “Six Expos” venue is located in the western region. The transportation, construction and trade of exhibitors have many inconveniences, which has brought difficulties to the exhibition. ?
4. Insufficient experience in recruitment. As the first flower fair held in the western region, the exhibition experience of the host country, especially the experience of foreign recruitment, is relatively small, which restricts the smooth development of the exhibition.
4. What are the key points and methods of the “Six Expos”?
The focus of the exhibition work?
Based on the existing influence and attraction of the Flower Fair, according to the analysis of the exhibition situation of the previous five flower fairs, the focus of the “Six Expos” exhibition is the domestic exhibition. It is planned to set up a special recruitment and exhibition organization before December XX, to determine the responsible person and staff, and complete the formulation of the recruitment work plan and preferential policies. The overseas exhibitions are mainly to make full use of the strength of the China Flower Association and the well-known foreign exhibition companies. ?
How to recruit?
1. With the help of the China Flower Association. With the help of the Chinese Flower Association, we will strengthen the establishment of working links with overseas flower organizations and organizations such as the International Exhibition Bureau, and increase the recruitment of overseas exhibitions, especially for the developed countries such as the Netherlands and the United States, and strive to make the “Six Expos” The most recent overseas exhibition groups and overseas exhibitors have the most flowering events. ?
2. With the help of the provincial and municipal flower associations. Give full play to the positive role of the organizers and leaders of the provincial flower and city associations in the domestic group exhibitions, fully mobilize their enthusiasm, attract more flower companies to participate in the exhibition, and make the "Six Expos" into the domestic flower industry. get together. ?
3. Use the news media to recruit. In the newspapers, TV stations, radio stations, "online six blogs" and other news media, the advertisements for the exhibitions will be published, and the relevant preferential policies for attracting investment promotion will be announced, and the cooperation with the leading media of the flower industry such as "China Flower Newspaper" will be strengthened. Conduct investment promotion work online. In some foreign newspapers, magazines and other news media to advertise, the use of the server in the United States with a flower world network system for investment.
4. Actively recruiting. Invite national embassies and consulates in China, the International Exhibition Bureau, the International Horticultural Producers Association, foreign trade associations, large companies, and large groups to visit and inspect, actively organize out-out key exhibition activities, and invite them in the name of the organizing committee. Its participation. The investment detachment will be dispatched directly to relevant countries to contact with local governments, professional associations, chambers of commerce or organize local large-scale flower enterprises to hold seminars, actively participate in large-scale flower exhibitions at home and abroad, promote the “Flower Fair” and invite them. Come to the exhibition. Play the role of an intermediary agency, sign cooperation agreements with well-known foreign exhibition companies, and attract as many foreign companies as possible. ?
5, to recruit enterprises. Strengthen contact with well-known flower companies at home and abroad, invite them to visit and negotiate, and promote their participation in the exhibition with good environment, preferential policies and generous returns. At the same time, strengthen the support for key flower enterprises in Wenjiang District, give full play to its influence and persuasive advantage, and use them to promote Wenjiang and introduce enterprises to participate.
V. The preliminary conception of the “Six Expos” exhibition exhibition work?
The exhibition is implemented in four phases:
1. From September to December of XX, the start-up phase. The China Merchants Recruitment Group was established to formulate investment promotion plans and targets, and to print and attract exhibits. After the establishment of the organizing committee, a press conference and a press conference for press conferences were held in Beijing, and the investment promotion project was officially launched. ?
2. From January to December of XX, the promotion phase. Through various recruitment and recruitment methods, we will conduct investment promotion work at home and abroad, hold press conferences in the developed areas of foreign flower industry in California, Japan, Tokyo, Amsterdam, the Netherlands, etc., to carry out activities week, hold various exhibition promotion conferences, and invite domestic and foreign The flower enterprises, associations, individuals and national embassies and consulates in China, which have certain influence, will visit Wenzhou and conduct all-round exhibitions on the “Six Expos”. ?
3, XX years from January to June, the tough stage. We will invite invitations to the exhibition participants to focus on public relations for companies and organizations interested in exhibiting, and make them determined to participate in the exhibition. ?
4. From July to September of XX, the summary stage. Aggregate and finalize the establishment of enterprises, associations, and organizations that are determined to participate in the exhibition, and make overall arrangements for the use of booths. At the same time, the final public relations are held for companies, associations and organizations that are still hesitating.

Chapter 5 “Six Expos” Promotion and Promotion Plan?
1. What is the promotion and promotion of the “World Expo” and “Five Expos”?
Kunming "World Expo"?
Under the guidance of the Central Propaganda Office and the State Council Information Office, with the theme of unity, stability, encouragement and positive publicity, and closely adhering to the theme of "People and Nature - Towards the 21st Century", the "99 Kunming World Horticultural Exposition Promotion Work was formulated. Program, set up a news center, responsible for press releases and reception work for journalists. From the four aspects of news propaganda, external propaganda, social propaganda and cultural and artistic activities, the province, the domestic and the international level, first of all, focus on Yunnan, and create public service advertisements by holding various forms of horticulture, culture and publicity activities. Posting, distributing posters and publicity materials, holding publicity week activities in Beijing, Shanghai, Guangzhou and other cities, and various news media to promote the country, create momentum and create an atmosphere. After July 1998, gradually increase in four stages. The national and overseas propaganda efforts set off the third meeting of the organizing committee, with a countdown of 300 days, a countdown of 200 days, a countdown of 100 days and an opening ceremony for the five climaxes of the session. ?
The first phase lasted for three and a half months: the special program of the World Expo was held in four sets of CCTV programs, and the special report of the World Expo was opened on the international radio station, and the World Expo column was opened in the overseas edition of People's Daily. At the same time, Xinhua News Agency, China News Service, and China Daily, Beijing Weekly, China Today and China Pictorial and other external propaganda media will strengthen the propaganda and coverage of the World Expo and form a publicity work. Hong Kong and Macao's "Ta Kung Pao", "Wen Wei Po", "Hong Kong Commercial Daily", "China Daily Hong Kong Edition", "Macau Daily" and "Zijing", "Economic Herald" magazines and other newspapers and periodicals, according to their respective characteristics, organize relevant Publicity coverage of the World Expo. The China International Radio Station hosted the World Expo Global Knowledge Quiz. The '99 Kunming World Expo Promotion Week was held in Hong Kong. Coordinated by the Information Office of the State Council, it will increase its publicity efforts abroad through China's overseas public opinion positions and external publicity windows.
The second phase lasted for three and a half months: the organization propaganda team went to Western Europe, the United States, Japan and other countries and regions to hold a publicity week. Invite foreign resident Chinese journalists to visit and discuss the preparations for the World Expo. The Ministry of Foreign Affairs and the Ministry of Culture are invited to actively carry out propaganda work on the World Expo in China's major embassies and consulates abroad. ?
The third phase lasted for three months: The China International Radio Station held a global knowledge quiz selection and awarding event, and the fourth set of CCTV live broadcasts. To the Hong Kong, Macao and Taiwan news media, the news agencies in Beijing and Shanghai, and the major foreign news media sent invitations for interviews.
第四階段歷時六個月：通過宣傳文化活動,動員和組織了一切可以爭取的力量，為'99世博會的成功舉辦提供了有力的思想保證、輿論支持和良好的文化氛圍。中央電視台第四套節目、中國國際廣播電台向海外直播世博會開幕式和大型迎賓文藝晚會盛況。 ?
順德“五博會”?
圍繞“世紀之花·美的生活”宣傳主題,以花博會宣傳語徵集、紀念郵票首發日、書畫名家現場表演及作品展、陶藝展、插花和文藝表演、攝影比賽、花季宣言、百名兒童長卷繪畫、宣傳畫大賽、專題性學術講座、技術交流會和新成果發布會等活動為內容,通過媒體宣傳、戶外推廣和網路傳播三個途徑,“走出去,請進來”,分四個階段,針對不同的宣傳對象開展對五博會的宣傳報導. 媒體宣傳主要通過廣播、電視和報刊進行宣傳; 戶外廣告是利用移動交通工具、固定廣告牌、燈箱、標語、機場、車站、公園、廣場等重要人群聚集地，設定廣和張貼宣傳標語;網路傳播是建立花卉世界網站，與國內大型綜合性網站和專業性網站連結，通過網路開展廣泛深入的國內國際合作與交流，全面宣傳花博會各項活動.?
二、“六博會”的宣傳推介工作目標?
“六博會”的宣傳和市場開發工作要以鄧小平理論和黨的十六大精神為根本指針，根據組委會的總體構想和部署，動員全市、全省乃至全國輿論的力量，確保“六博會”電視宣傳XX分鐘，在各類報刊雜誌上發表新聞稿件10000篇，在國外新聞媒體發表新聞稿件500篇，把文明、開放、欣欣向榮、投資環境優越的成都、溫江形象展示給全國、全世界，讓成都、四川及全國各地民眾對“六博會”家喻戶曉，人人皆知；使全國其他地區及國外同行、旅遊界、房地產和城市建設系統等熟知並高度關注；積極爭取國家有關部委和省市的支持，展示溫江、成都深厚的文化底蘊和良好的投資環境。並通過成功的宣傳，促進“六博會”的市場開發，確保“六博會”獲得充足、穩定的組織經費和可靠技術和服務支持；以市場開發的良好回報，促進“六博會”的宣傳工作，提升“六博會”及組委會在國內外的形象與品牌知名度，實現社會效益和經濟效益雙豐收。 ?
三、“六博會”的宣傳推介工作重點?
花木園藝與現代城市建設、花木園藝與房地產、花木園藝與旅遊、花木園藝與現代人的生活、我國歷史悠久博大精深的花木園藝文化等;西部風情、四川風景旅遊名勝、西部花木特色、“六博會”籌備動態及參展情況、“六博會”建設招商項目、“六博會”建設、城市綠化及環境整治情況、籌備期間舉辦的各類活動、辦會期間所有重大活動及系列展示交易等。 ?
四、“六博會”宣傳推介的實施構想及時機選擇?
設立“六博會”新聞發布和宣傳中心,從新聞宣傳、對外宣傳、社會宣傳和文化藝術活動四個方面，分省內、國內、國際三個層次，以各大新聞媒體為載體,通過---舉辦形式多樣的園藝、文化和宣傳活動;“六博會”會徽.會歌和吉祥物徵集活動；製作公益廣告;張貼、散發宣傳畫和宣傳品;適時在北京、上海、廣州、美國加州、日本東京和荷蘭阿姆斯特丹國內外主要城市舉行宣傳周活動等，廣泛開展宣傳,製造聲勢,營造氛圍.以“啟動、推進、攻堅、會期、會後”為五個時段掀起“六博會”宣傳推介的高潮。 ?
第一階段：XX年9月—12月，啟動階段。在《中國花卉報》、《中國綠色時報》、《中國花卉園藝動態》、《花卉雜誌》、《台灣花卉園藝雜誌》及《四川日報》、《成都商報》、《華西都市報》、《成都日報》、四川電視台、成都電視台等媒體上重點宣傳成都、溫江舉辦“六博會”的影響和意義，全面介紹溫江花木的種植情況及溫江籌辦“花博會”的動態進展。刊登會徽、會歌、吉祥物、宣傳海報的徵集啟示。加強與國內各專業網站的合作，整合溫江花博網等資源，設立“六博會”初級網站，向國內外各花卉企業傳送邀請函，並在網路刊物中發布50期以上的廣告。在北京、上海、廣東等省外地區舉辦“六博會”新聞發布會，積極宣傳推介“六博會”。 ?
第二階段：XX年1月—12月，推進階段。以中央電視台宣傳“3.12”全國綠化日為契機，與中央電視台聯合舉辦“3.12”全國綠化日宣傳晚會，打響“六博會”宣傳工作的第一炮，掀起宣傳推介“六博會”的高潮，在《人民日報》、《中國花卉報》、《中國花卉園藝動態》、《花卉雜誌》、《四川日報》、《成都商報》及四川電視台、成都電視台等主流媒體以及荷蘭、美國等國外報刊雜誌上分階段、分重點的宣傳籌辦“六博會”的舉措和進展；中央、省市領導對“六博會”的關心；“六博會”會徽、會標、吉祥物等相關商用標誌的確定和商用標誌的拍賣及特許企業、贊助企業的選擇；刊登專題報導、參展邀請和招商廣告，並在有關花卉專業報刊雜誌上刊登專欄，力爭此階段掀起4—6次宣傳高潮。在“六博會”原初級網站的基礎上，積極改進網站建設，升級為中級網站，通過網路聯繫國內100家新聞媒體，100家花木企業，進行信息交流，並建立網路新聞中心，使花博會逐步成為國區域網路絡新聞熱點，力爭每天訪問量達到3萬人。在美國加州、日本東京、荷蘭阿姆斯特丹等地舉行宣傳周活動，在英國切爾西XX花卉展、日本XX年太平洋花卉博覽會、法國第戎國際園藝博覽會、比利時XX年aiph國際花卉展、XX年德國慕尼黑國家園林藝術節等世界大型花卉展上進行展示推介，邀請各國駐華使領館、國際展覽局、國際園藝生產者協會、國外有關貿易協會和大公司、大集團前來參觀考察，努力提高“六博會”的影響力。對“六博會”和四川、成都、溫江的花木產業和旅遊資源等進行高水平策劃、包裝，提高“六博會”的影響力和輻射力。 ?