Furniture wholesale market promotion plan

First, the purpose of the activity
1. Promote the overall image of Ou Yada's furniture market and market positioning based on wholesale and retail, with special emphasis on low rents in large markets, low operating costs, and retail prices below 15% in urban areas.
2. Promote product features, corporate image, and preferential prices of various merchants in the big market.
3. Promote the investment policy and unique geographical conditions of the Ouada Furniture Market.
4. Promote pre-sales guidance and after-sales service in the Ou Yada furniture market.
II. Activities The Hubei Province Song and Dance Troupe, the Wuhan Rap Group and the well-known actors of the Wuhan Telecommunications Art Troupe organized the large-scale cultural performances.
Third, the event time and place
December 28, XX, Xiantao Stadium IV. Activity costs
1. TV station: Xiantao TV station broadcasts, one-minute commercials, 20 days, 25,000 yuan; Wuhan TV news economic channel, 15 seconds, 20 days, 30,000 yuan;
2. Radio: Hubei Economic Radio Station broadcasts, 30 seconds, four times a day, 15 days, 6000 yuan;
3, newspapers: "Chutian Metropolis Daily" and "Wuhan Morning News", the performance of each two, half version, red, 38,000 yuan; "Xiantao Daily", seven, 1/2 version, 40,000 yuan;
4, Website: Wuhan hotline performance publicity, time two months, 5000 yuan;
5, leaflets: 50,000 copies, 15,000 yuan;
6, poster: 1000 sheets, 10,000 yuan;
7. Venue fee: 35,000 yuan;
8. Performance group fee: 40,000 yuan;
9, publicity car: 10,000 yuan;
10, cloth label, floating balloons, rainbow doors, etc.: 15,000 yuan;
11, other unpredictable expenses: XX0 yuan;
Total: 253,000 yuan V. Merchant sponsorship plan:
1. The joint venture will be listed at a price of 38,000 yuan, and you can get the following returns:
a. From December 14th to January 2nd, your company will be a co-organizer and will broadcast a promotional video for 15 seconds in the prime time of Wuhan TV News Economy Channel. Your brand image will be in Wuhan and Hubei Province. Unprecedented.
From December 14th to January 2nd, Xiantao TV broadcasts a promotional video, in which your business can get 15 seconds, at which time you can post a speech of your business or a brief introduction to your business. Let the audience have a better understanding of your business and use this to increase your company's visibility and reputation.
b. On December 27th and 28th, your performance as a co-organizer will be promoted in the 1/2 edition of the two major mainstream newspapers in Wuhan, Chutian Metropolis Daily and Wuhan Morning News; December 22 Day-December 28, Xiantao local mainstream newspaper "Xiantao Daily" will carry out a full-scale publicity of the performance activities, including your corporate style and the display of your business leaders, your brand, company and head will It will be more complete and vivid in close contact with readers.
c. Hubei Economic Radio will make a comprehensive report on the performance, and broadcast it four times a day for 15 days. Your brand will be spread in every corner of Hubei Province.
d. The Wuhan Hotline, which has a daily pageview of about 100,000 times, will provide an in-depth introduction to the performance activities of your company as a joint organizer. Your company will have a 300-word introduction on the website for two months.
e. All the printed promotional materials of this event will be prominently on the first end of the list to mark your business as a joint organizer, without exception, at the same time, a large introduction to your business, so that many consumers on your brand Peer-to-peer contact with the company.
f. In the week before the performance, the promotional car of Guanjia will be promoted for seven days in the prosperous section of Xiantao Street. The advertising words of your company will be displayed behind the body, and all the pictures will be printed on the computer.
g. There is a huge cloth label on the scene, four air balloons with propaganda slogans, one corporate publicity board, and the center of the stage will name your company.
h, your business leader will speak on the spot for five minutes, and in the performance event, your company will be mentioned by the host several times as a verbal advertisement; after the performance, your business leader will serve as a guest and actor to eat together and take a photo .
2. Co-organize the advertised price of 10,000 yuan, you can get the following returns:
a. From December 14th to January 2nd, your company will be a co-organizer and will broadcast a promotional video for 15 seconds in the prime time of Wuhan TV News Economy Channel. Your brand image will be unprecedented in Wuhan and Hubei Province. Upgrade.
From December 14th to January 2nd, Xiantao TV broadcasts a promotional video, in which your business can get 10 seconds. At this time, you can post a speech of your company or a brief introduction to your business. Let the audience have a better understanding of your business and use this to increase your company's visibility and reputation.
b. On December 27th and 28th, your performance as a co-organizer will be promoted in the 1/2 edition of the two major mainstream newspapers in Wuhan, Chutian Metropolis Daily and Wuhan Morning Post; December 22 - On December 28th, Xiantao local mainstream newspaper "Xiantao Daily" will carry out a full-scale publicity of the performance activities, including your corporate style and the display of your business leaders. Your brand, company and head will More complete and vivid contact with readers.
c. Hubei Economic Radio will make a comprehensive report on the performance, and broadcast it four times a day for 15 days. Your brand will be spread in every corner of Hubei Province.
d. The Wuhan Hotline, which has a daily pageview of about 100,000 times, will provide an in-depth introduction to the performance activities of your company as a co-organizer. Your company will have a 100-word introduction on the website for two months.
e. All printed promotional materials of this event will be your co-organizers in a prominent position on the head end, without exception, at the same time, a large-scale introduction to your business, so that many consumers on your brand and The company makes peer-to-peer contacts.
f. In the week before the performance, Guanjia’s promotional car will be promoted for seven days in the prosperous section of Xiantao Street.
g. Five on-site cloth labels, three air balloons with propaganda slogans, one performance propaganda board, and the center of the stage will name your company.

h. During the performance, your company will be mentioned by the host several times as a verbal advertisement; after the performance, your business leader will serve as a guest and actor to eat and take a photo together.
3. Investing 8,000 yuan, titled “Co-organizer”, you can get the following rewards:
a. From December 14th to January 2nd, your company will be a co-organizer and will broadcast a promotional video for 15 seconds in the prime time of Wuhan TV News Economy Channel. Your brand image will be unprecedented in Wuhan and Hubei Province. Upgrade.
From December 14th to January 2nd, Xiantao TV broadcasts a promotional video, in which your business can get 5 seconds. At this time, you can post your business brand name and company name to make the audience to your business. Have a better understanding and use this to increase your company's visibility and reputation.
b. On December 27th and 28th, your performance as a co-organizer will be promoted in the 1/2 edition of the two major mainstream newspapers in Wuhan, Chutian Metropolis Daily and Wuhan Morning Post; December 22 - On December 28th, Xiantao local mainstream newspaper "Xiantao Daily" will carry out a full-scale publicity of the performance activities, including your corporate style and the display of your business leaders. Your brand, company and head will More complete and vivid contact with readers.
c. Hubei Economic Radio will make a comprehensive report on the performance, and broadcast it four times a day for 15 days. Your brand will be spread in every corner of Hubei Province.
d. The Wuhan Hotline, which has a daily pageview of about 100,000 times, will provide an in-depth introduction to the performance activities of your company as a co-organizer. Your company will have a 100-word introduction on the website for two months.
e. All printed promotional materials of this event will be your co-organizers in a prominent position on the head end, without exception, at the same time, a large-scale introduction to your business, so that many consumers on your brand and The company makes peer-to-peer contacts.
f. In the week before the performance, Guanjia’s promotional car will be promoted for seven days in the prosperous section of Xiantao Street.
g. Five on-site cloth labels, three air balloons with propaganda slogans, one performance propaganda board, and the center of the stage will name your company.
h. During the performance, your company will be mentioned by the host several times as a verbal advertisement; after the performance, your business leader will serve as a guest and actor to eat and take a photo together.
4. Investing 3,000 yuan, titled “Co-organizer”, you can get the following rewards:
a. From December 14th to January 2nd, Wuhan TV Station and Xiantao TV Station broadcasted the promotional film for 15 seconds. Your brand appeared on the screen as a co-organizer.
b. The two major newspapers in Wuhan, “Chutian Metropolis Daily”, “Wuhan Morning News” and Xiantao local mainstream newspaper “Xiantao Daily” will promote your company as a co-organizer.
c. Hubei Economic Radio Station mentions your business name four times a day for 15 days.
d. The Wuhan Hotline will be a co-organizer for your business in a prominent position for two months.
e. All the printed promotional materials of this event will be your co-organizer in a prominent position, without exception, and introduce your company.
f. In the week before the performance, Guanjia’s promotional car will be promoted for seven days in the prosperous section of Xiantao Street.
g. Two on-site cloth labels, one empty balloon with propaganda slogans, and the center of the stage will name your company.
h. During the performance, your company will be mentioned by the host several times as a verbal advertisement; after the performance, your business leader will serve as a guest and actor to eat and take a photo together.
5, advertised the unit price of 1,000 yuan, you can get the following returns:
a, part of the advertising campaign titled congratulations unit.
b. Two on-site cloth labels and one air balloon.
c. Only the name of the company will be indicated on the advertisement.