How to make a promotional plan for a small beauty salon

When to hold a promotion, the best ones, such as the Lunar New Year Spring Festival, Women's Day, Mother's Day, Mid-Autumn Festival and Christmas, are the best days for promotion.
Second, the light and prosperous seasons of the off-season beauty salons have always been obvious. Several promotions can be held in the off-season, which not only can improve the performance, but also can flatten the annual sales, not only the peak season, but also the off-season. Case.
Third, the beauty salon specific holiday belongs to the special anniversary of the beauty salon itself is also a good time to do promotions, such as anniversary celebrations.
Fourth, when employees' emotions are low, when the group consciousness of employees is in crisis, when morale is weak, it is advisable to use promotion activities to promote unity and form a sense of competition. A full plan must be developed in advance for each promotion, usually achieving the desired results.
How to hold a successful promotion 1. I believe that the main source of the store is only the main source of the store, so that you can make a promotion plan. It can be confirmed in the following proportions:
1 Percentage of all age groups in all sources.
2 Percentage of income.
3 The percentage of visitors to this business district and other business districts.
4 Percentage of members and non-members.
5 Percentage of major occupations.
Second, it is clear that the source of the tourists mainly comes from the proportion of office workers and local residents in the source of customers. If the local residents are the mainstay, then all the propaganda methods will naturally make a big difference to the propaganda of the office workers. This must be clear when making the publicity budget.
Third, be sure that the promotion theme has a clear theme that can make consumers at a glance, know what we are doing and what to express. Therefore, the subject must be designed to be simple and creative. It is best not to exceed 15 words, and should be based on what the consumer pursues or evades.
Fourth, the promotion content can be considered from two places:
1. Service place 1 It is better to have a periodic service. Such as facial care, slimming and so on.
2 Immediately visible effects such as hot eyelashes, hand care, etc. can also be considered.
3 Well-known services in the business district can also be used as promotional content to increase market share.
2. The income of the product local beauty salon is the technical service and the second is the sale of goods. When making the promotion, you may consider the following products with characteristics: trend products, seasonal products, special function products, and slow-moving products.
V. Promotional Discount Design When making promotions, discounts are one of the common methods used by operators, but when designing discounts, be sure to pay attention to the following preconditions:
1. Don't make consumers feel that they have too much money in front of her.
2. Try to combine diverse products.
3. Members and non-members should be different, so that members feel different benefits, non-members want to become members.
4. Try to avoid product discounts as much as possible, because the product returns are high, and the product is greatly discounted, which will undoubtedly directly reduce profits.
Sixth, when the promotion, the store outside the store to pay attention to matters
1. The front of the storefront 1 can be decorated with a line of cloth banners, which is better for eye-catching.
2 attract consumers with products.
2. Outside the store 1 Post advertising information in the media.
2 Post posters and distribute flyers at crowd gatherings. The location and personnel of the flyer should be clearly arranged.
Seven, the internal personnel to pay attention to matters before the promotion
1. Employees must memorize the date, content, and theme of the promotion.
2. Fully understand the characteristics, price and composition of the promotional products.
3. Employees must answer the questions they have about the issues during the promotion period, and keep them in mind.
4. The planning of the in-store competition is reasonable and the division of labor is clear.
Detailed details of the complete promotion plan 1. Promotional theme: it should be vivid, eye-catching and tempting.
Second, the promotion date: activities together as far as possible across the month.
Third, the promotion date: the date of the store's promotion and the date of the promotion outside the store should be fixed. Usually, the store staff should do the publicity work one month before the promotion.
4. Small group workers: The promotion activities in the store can divide the personnel into several groups in order to implement the execution contents, such as the planning group, the art group, and the product group.
Fifth, the promotion content: The following three forms may wish to refer to.
1. Calculate the average amount of single-person consumption in the store with the consumption amount as the key 1 and then increase the consumption amount according to the average price.
2 How to increase the amount of consumption, let the guests pay more, you can get more than usual.
3 basic consumption composition: send the service or product when the amount of consumption is full.
2. Take the consumer content as a key example to send skin care products or services, and slim down to send matching products or services.
3. Hybrid products plus services as an increase in awards 6. Manufacturers offering products or conditions: can require manufacturers to provide several products as gifts, or provide several free education and training to attract consumers.
7. Comprehensive Benefits of Promotion: When promoting, it must consider whether it is compatible with other industries and whether it is compatible with the activities of surrounding communities.
Eight, promotional flyer design: the design of the flyer must be beautiful, to avoid consumers to lose, this is a very important point. Secondly, the theme should be clear, and the color and the entire color system of the store should also be considered. The following suggestions may be referred to.
1. As beautiful as possible makeup and hairstyle pictures, the text is based on the principle of conciseness.
2. Leaflets can be used as a credential to redeem gifts.
3. Consider a variety of uses, such as the use of desk calendars.
IX. Arrangement of leaflet distribution: The time, place and personnel of the leaflet should be arranged in a unified manner to formulate a relatively stable plan.
X. Unified answer: During the promotion period, different personnel such as assistants and designers should have a comprehensive set of comprehensive and complete answers to respond to customers, so that the caliber is unified, the direction is clear, and errors in verbal areas are avoided.
I believe that such a complete and complete promotional plan, the operators have already knowed a lot, will be able to spend the least amount of money to achieve the best promotional results.