Secretarial knowledge > Promotional program

2019 theme promotion plan in 2019

First, the event background:
After the Spring Festival, the "May 1st" Festival will be the second sales season we face. During this period, the "May 1st" holiday, the passenger flow increased, and the demand is strong. In order to better seize this opportunity, this time Special planning activities, this promotion will promote the customer base through a certain number of low-priced sensitive products and seasonal products, to stabilize the customer base, and thus establish a good image of the head.
Second, the theme of the event: the feeling of the home, the fun of the price three, the activity time: April 28 ~ May 10th, the purpose of the event: let the customers and friends spend a relaxing, leisure, entertainment, money-saving holiday, enjoy The happiness of a family shopping makes it possible to promote holiday spending and increase sales at the store.
V. Venue: Outside the store, contact the manufacturers of daily chemicals and dairy products to make off-site promotions. It is best to contact one of the large-scale promotion activities.
Sixth, the form of promotion: buy gifts, live trials, sweepstakes, etc.
Seven. Activities:
1. "May 1", I want the five-yuan, one-yuan commodity concentration camp to form a commodity commodity sale area and make a cover.
2. Commodity discount purchase: Customers who purchase 38 yuan at one time can enjoy the discount of rice/500g, and the discount is 15kg per person.
3. Any customer who has spent more than 38 yuan on a one-time purchase, with a small computer ticket, can participate in the lucky draw, 78 yuan 2 times, buy more opportunities, more opportunities to win, and so on do not accumulate , no more than 3 times. I am fortunate to receive the following generous prizes:
First prize: a gift worth 300 yuan
Second prize: a gift worth 30 yuan
Third prize: a gift worth 10 yuan
Fourth prize: a gift worth 3 yuan
Fifth prize: a gift worth 1 yuan
Note: 1. The shopping receipts will not be accumulated when the prizes are collected on the spot.
2. All employees in the store are not allowed to participate in this event.
Eight, promotional items options fresh categories: promotional items 25 shocking price vegetables a single item per day, daily mining, mainly for the morning market, normal promotional items 4 items, such as: tomatoes, cucumbers, bags Vegetables, garlic, etc.
2 meats: such as pork belly, 2:8 meat, one per week.
Fruits: Seasonal fruits), one item per day to make a shocking price, four normal items such as: apples, pears, strawberries, etc.
Daily goods: 500g dumplings, dumplings, dumplings, one single item, chicken legs, chicken wings.
Aquatic products, seafood products, 1 bread, 2 single items, one cooked food per week, one cold dish, one item
4 pieces of bulk food: scattered jelly, biscuits, preserves, Shaqima, etc.
Food: 50 items for the whole item: water, beer, green tea, barrel noodles, ham sausage, dairy products.
Seasonal drinks: casual snacks such as 2.25l cola, 2l orange juice, 1.5 green tea, 500ml water, 500ml green tea, orange juice, canned beer, etc.: biscuits, potato chips, shrimp strips, bagged jelly, 720 g Shaqima, 400g rice Cakes, rice crackers, compressed biscuits, bagged melon seeds, peanuts, egg yolk pie, bread, turtle paste, 400g ham sausage, etc.: Wulian noodles, herbal tea, 500g fruit.
Daily necessities: oil, bagged rice, noodles, mustard, fermented bean curd, pot vinegar, soy sauce, canned fish, savory, sauce, seaweed, yuba, winter powder, mustard oil, pepper oil, etc.
Department Store: Promotional items 30 single items Household items: umbrellas, aprons, bathing couples, 16 heads, cotton towels, men and women stockings, ladies stockings, men and women sandals 4.90 yuan, storage boxes, men and women Panties, teeth, travel kits, mugs, clothes sorting bags, disposable cups, camisole, pajamas, four-piece bed, mop, space cup, steel ball set, bath blue, mat, 凉 pillow, seasoning, cool Hangers and other household leisure: badminton racket set, oil pastels, toys, stationery,
Daily Chemicals: Promotional items 30 items cleaning categories: sanitary napkins, pads, wipes, combined pumping, soft pumping, mosquito coils, toilet water, insecticides, toothpaste, toothbrushes, soap, 1800g detergent, soap, hand washing Liquid, softener, fragrance, etc.
Care: 200ml shampoo set, 200nl shower gel, gel cream, sunscreen set, cleanser, perfume, baby care and so on.
9. Cooperation of the department:
Planning Department:
Layout requirements: 10p positive 8k copper paper
1. Responsible for the design, printing, distribution and coordination of this event;
2. On the morning of the 25th, all dm promotional items began to take photos and design.
3. No. 26----27 is sent to the printing, and must be printed on the 28th.
4. Organizational personnel No. 28--29 issued the dm leaflet.
5. You can make a painting hanging from the door.
6. Promotion 30 begins.
Departments:
1. The heads of various departments discuss the dm commodity items, which are used for cover, bottom, shocking price, and need to be enlarged.
2. All dm samples and gifts must be in place by the 25th and detailed registration.
3. All dm merchandise must guarantee the supply of merchandise during the event.
4. All the dm products must be displayed in place before the evening of work on the 29th, pop hangs in place, all dm goods are tested in front of the checkout counter, and corrections are made in time for errors.
5. The Customer Service Department is responsible for the overall supervision of the lottery of this event, controlling the distribution of gifts, and registering, responsible for the interpretation of customer consultation, customer feedback on the activity and timely reporting.
6. The store broadcast is responsible for the rolling publicity of the overall event, which is broadcast every half hour.

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