Children's Day Food and Beverage Marketing Program for 2019
First, the event originated to celebrate the annual "June 1" International Children's Day, let the children spend a happy and meaningful holiday, to create opportunities for parents to care for children, Jiangnan Catering Group carefully prepared delicious for the children Children's packages, colorful evenings, colorful cakes, colorful restaurants with colorful balloons, and children's fun during the June 1st period, let the children have a happy and memorable experience in the world of joy and the colorful food world. Children's Day on June 1st. At that time, Jiangnan ministries will launch a series of fine dishes and food. Through the launch of this event, Jiangnan will enhance the reputation of Taiyuan and Shanxi, attract more families to the consumption of Jiangnan, and let parents and children come to Jiangnan to share food and experience happiness. .
Second, the event time: May 28th - June 1st 3rd, event theme: Happy childhood infinitely - Jiangnan Art Children's Day 4, event content, Jiangnan ministry to plan a theme event to surprise children and children participating in the event A happy, unforgettable memory, an unforgettable XX Children's Day.
Grand Hotel "Happy Childhood Wonderful and Infinite" Art Children's Day Gala Design:
Anyone who wants to go to the Grand Hotel Children's Package can sign up for the following event competition before the start of the party. The award-winning children will have gifts.
1. Children's song singing competition: The songs are the 20 children's songs in the background music. One, three, and the big hotels are carried out at the same time. Each department determines the number of children to register according to the situation.
2, children's dance performance: provided by the Oriental Jiayi performance company, only in the middle of the big hotel evenings, - Xu Dingming is responsible for implementation.
3. Children's Painting and Calligraphy Competition: Anyone who comes to the store to book a children's package in advance can sign up for the calligraphy and painting competition. All the guests at the party are judges. The top six take a group photo at the hotel and award the prize.
4, fun riddles guess: a total of 100 riddles, a second, the hotel is carried out at the same time, the hotel night will be arranged randomly, the host is responsible.
5, Jiangnan Liuyi children's songs recital competition: in one, two, and large hotels at the same time.
"Sixty-one baby is very blessed, Jiangnan catering expression"
Ying Liuyi, smiling mother loves the little baby to Jiangnan, Qixiang Polymerist has fun to eat Liuyi for a big meal, play the game baby must love Mommy guess riddle, the prize Jiangnan gives you a sing song, dance and take a photo with a sweet photo honey
Going east, strolling around the West, having fun, happy, full of tea, and serving food. The service is pretty, as long as the baby can be happy, Auntie is no problem.
Liuyi Jiangnan came to the party, and the number of children who played it was the first!
Linkage promotion:
Activity 1, May 28th - June 1st, whoever has a children's music package at the Dingda Hotel in Jiangnan No.1, No.2 and No.3, will receive a free ticket for the theme "Happy Children's Enthusiastic" Theme Children's Art Evening Party. One
Activity 2, May 28th - June 1st, during the June 1st period, those who come to Jiangnan stores will receive a free balloon.
Grand hotel evening scene decoration:
1. Stage design: “Happy childhood, wonderful and unlimited” theme background cloth, surrounded by pink yarn and balloons decorated with Children's Day greetings, highlighting the atmosphere of innocence and competition.
2. Arrangement in the banquet hall: decorated with balloons and colored paper flowers.
3, other embellishment: the children's pictures collected in the various sounds and glass in the banquet hall, as an exhibition.
V. Promotion of the event:
1. Background music: Play children's favorite songs in the hotel lobby and private rooms, such as "Little Swallow", "Reading Lang", "Singing and Smiling", "Good Dad, Bad Dad", "Red Star Song", "Happy Festival", "Two Little Stars, "Let's sway double pulp", "Children in the Mountains", "Young Boys", "Happy Birthday", "There is only a good mother in the world", "Frog Haha", "I love Beijing Tiananmen", "How happy we are" I walked through the teacher's window, "Edelweiss", "Grandma Bridge", "Looking for 馍馍", "Little Rabbit", a total of 20 children's songs, which can be played in the hall and in the private room, and let the children learn Sing
2, the entrance hall decoration: one, three, the hotel with balloons to make color door decoration, creating a lively atmosphere of June 1st.
3. Media publicity: Shanxi Provincial Traffic Station, Taiyuan Traffic Station, Shanxi Daily “Economic News”, Life Morning News.
4. Visual publicity: On May 28th, the stores began to publicize, mainly in the form of banners, roll-ups, color page menus, word-of-mouth communication, introduction to new and old customers, etc., in order to achieve the best results.
Sixth, package design: This event package design is mainly based on nutrition, mainly in the form of sales package in the Grand Ballroom of the Grand Hotel. There are six sets of packages, totaling 46 sets.
"Happy childhood" nutrition package 288 yuan, 15 sets of 4320 yuan;
"Golden Years" nutrition package 388 yuan, 16 sets of 6208 yuan;
"Wangzi Chenglong" nutrition package 488 yuan, 15 sets of 7320 yuan;
The estimated income of this activity is: 17848 yuan.
Seven, sales plan:
In order to cope with the success of the Grand Prix of the Grand Prix, the ministries can promote the contents of the party to the customers in the store.
No. department task manager
1 big liquor store 31 Wen Canjun
2 Part 1 Liu Baohua
3 2 Department 5 Wu Dewei
4 three parts 5 Guo Qiang
5 total 46
Eight, the cost budget:
No. Item Details Quantity Unit Price Cost Responsible Demand Support
1 Decorative balloons 6000 0.15 900 yuan Xu Dingming Planning Department
2 Background music 12 sheets 10 120 yuan Xu Dingming Foreign aid
3 horizontal width 4 50 yuan 200 yuan Xu Dingming Planning Department
4 Congratulations to the water card 5 pieces 15 yuan 75 yuan Xu Dingming Planning Department
5 background display board 1 piece 200 yuan 200 yuan Xu Dingming Planning Department
6 Children's toys 100 pieces 20 yuan XX yuan Guo Wei Purchasing Department
7 Banquet Table Card 50 1 RMB 50 Yuan Li Wei
8 decorative pull flowers 60 1 yuan 60 yuan Guo Wei Purchasing Department
9 Package Menu 100 sheets 2 yuan 200 yuan Li Wei
10 party tickets 50 sheets 3 yuan 150 yuan Li Wei
11 vote box 3 15 yuan 45 yuan Zhang Caiju
12 prizes 50 80 yuan 400 yuan Xu Dingming Purchasing Department
13 total / / 4400 yuan / /
IX. Effect evaluation and forecast
1. Drive household consumption in Jiangnan and increase the turnover of scattered and private rooms.
2, in a number of hotels for differentiated marketing, the first to launch healthy puzzle dishes, marketing concept ahead of the trend.
3. The activity has a selling point to attract children, so as to drive parents to spend in Jiangnan and improve their competitiveness in the same industry.
4. The activity has continuous and lasting influence. It can continue to promote and expand the scale during the summer vacation and winter vacation, forming a unique promotional brand in Jiangnan.
Second, the event time: May 28th - June 1st 3rd, event theme: Happy childhood infinitely - Jiangnan Art Children's Day 4, event content, Jiangnan ministry to plan a theme event to surprise children and children participating in the event A happy, unforgettable memory, an unforgettable XX Children's Day.
Grand Hotel "Happy Childhood Wonderful and Infinite" Art Children's Day Gala Design:
Anyone who wants to go to the Grand Hotel Children's Package can sign up for the following event competition before the start of the party. The award-winning children will have gifts.
1. Children's song singing competition: The songs are the 20 children's songs in the background music. One, three, and the big hotels are carried out at the same time. Each department determines the number of children to register according to the situation.
2, children's dance performance: provided by the Oriental Jiayi performance company, only in the middle of the big hotel evenings, - Xu Dingming is responsible for implementation.
3. Children's Painting and Calligraphy Competition: Anyone who comes to the store to book a children's package in advance can sign up for the calligraphy and painting competition. All the guests at the party are judges. The top six take a group photo at the hotel and award the prize.
4, fun riddles guess: a total of 100 riddles, a second, the hotel is carried out at the same time, the hotel night will be arranged randomly, the host is responsible.
5, Jiangnan Liuyi children's songs recital competition: in one, two, and large hotels at the same time.
"Sixty-one baby is very blessed, Jiangnan catering expression"
Ying Liuyi, smiling mother loves the little baby to Jiangnan, Qixiang Polymerist has fun to eat Liuyi for a big meal, play the game baby must love Mommy guess riddle, the prize Jiangnan gives you a sing song, dance and take a photo with a sweet photo honey
Going east, strolling around the West, having fun, happy, full of tea, and serving food. The service is pretty, as long as the baby can be happy, Auntie is no problem.
Liuyi Jiangnan came to the party, and the number of children who played it was the first!
Linkage promotion:
Activity 1, May 28th - June 1st, whoever has a children's music package at the Dingda Hotel in Jiangnan No.1, No.2 and No.3, will receive a free ticket for the theme "Happy Children's Enthusiastic" Theme Children's Art Evening Party. One
Activity 2, May 28th - June 1st, during the June 1st period, those who come to Jiangnan stores will receive a free balloon.
Grand hotel evening scene decoration:
1. Stage design: “Happy childhood, wonderful and unlimited” theme background cloth, surrounded by pink yarn and balloons decorated with Children's Day greetings, highlighting the atmosphere of innocence and competition.
2. Arrangement in the banquet hall: decorated with balloons and colored paper flowers.
3, other embellishment: the children's pictures collected in the various sounds and glass in the banquet hall, as an exhibition.
V. Promotion of the event:
1. Background music: Play children's favorite songs in the hotel lobby and private rooms, such as "Little Swallow", "Reading Lang", "Singing and Smiling", "Good Dad, Bad Dad", "Red Star Song", "Happy Festival", "Two Little Stars, "Let's sway double pulp", "Children in the Mountains", "Young Boys", "Happy Birthday", "There is only a good mother in the world", "Frog Haha", "I love Beijing Tiananmen", "How happy we are" I walked through the teacher's window, "Edelweiss", "Grandma Bridge", "Looking for 馍馍", "Little Rabbit", a total of 20 children's songs, which can be played in the hall and in the private room, and let the children learn Sing
2, the entrance hall decoration: one, three, the hotel with balloons to make color door decoration, creating a lively atmosphere of June 1st.
3. Media publicity: Shanxi Provincial Traffic Station, Taiyuan Traffic Station, Shanxi Daily “Economic News”, Life Morning News.
4. Visual publicity: On May 28th, the stores began to publicize, mainly in the form of banners, roll-ups, color page menus, word-of-mouth communication, introduction to new and old customers, etc., in order to achieve the best results.
Sixth, package design: This event package design is mainly based on nutrition, mainly in the form of sales package in the Grand Ballroom of the Grand Hotel. There are six sets of packages, totaling 46 sets.
"Happy childhood" nutrition package 288 yuan, 15 sets of 4320 yuan;
"Golden Years" nutrition package 388 yuan, 16 sets of 6208 yuan;
"Wangzi Chenglong" nutrition package 488 yuan, 15 sets of 7320 yuan;
The estimated income of this activity is: 17848 yuan.
Seven, sales plan:
In order to cope with the success of the Grand Prix of the Grand Prix, the ministries can promote the contents of the party to the customers in the store.
No. department task manager
1 big liquor store 31 Wen Canjun
2 Part 1 Liu Baohua
3 2 Department 5 Wu Dewei
4 three parts 5 Guo Qiang
5 total 46
Eight, the cost budget:
No. Item Details Quantity Unit Price Cost Responsible Demand Support
1 Decorative balloons 6000 0.15 900 yuan Xu Dingming Planning Department
2 Background music 12 sheets 10 120 yuan Xu Dingming Foreign aid
3 horizontal width 4 50 yuan 200 yuan Xu Dingming Planning Department
4 Congratulations to the water card 5 pieces 15 yuan 75 yuan Xu Dingming Planning Department
5 background display board 1 piece 200 yuan 200 yuan Xu Dingming Planning Department
6 Children's toys 100 pieces 20 yuan XX yuan Guo Wei Purchasing Department
7 Banquet Table Card 50 1 RMB 50 Yuan Li Wei
8 decorative pull flowers 60 1 yuan 60 yuan Guo Wei Purchasing Department
9 Package Menu 100 sheets 2 yuan 200 yuan Li Wei
10 party tickets 50 sheets 3 yuan 150 yuan Li Wei
11 vote box 3 15 yuan 45 yuan Zhang Caiju
12 prizes 50 80 yuan 400 yuan Xu Dingming Purchasing Department
13 total / / 4400 yuan / /
IX. Effect evaluation and forecast
1. Drive household consumption in Jiangnan and increase the turnover of scattered and private rooms.
2, in a number of hotels for differentiated marketing, the first to launch healthy puzzle dishes, marketing concept ahead of the trend.
3. The activity has a selling point to attract children, so as to drive parents to spend in Jiangnan and improve their competitiveness in the same industry.
4. The activity has continuous and lasting influence. It can continue to promote and expand the scale during the summer vacation and winter vacation, forming a unique promotional brand in Jiangnan.
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