Star hotel marketing plan

First, the sales department:
1. Travel agency source
Leverage the price, pursue profit maximization in the peak season, pursue high occupancy rate in the off-season, and attract various social teams.
Stabilize the main big clubs on the island, go out and visit travel agencies in Guangdong, Shanghai, and Beijing to cooperate with travel agencies in major tourist destinations in China, and strive to designate é stores. Mainly the island travel agency. Their source of customers is the basic source of survival for the hotel. In the development of the travel agency source market, the price is leveraged. The CEOs of the various agencies are well received to ensure the use of the holiday house. There are basically no obstacles, and the price is the easiest for competitors. Do it. How to guarantee a higher opening rate at the same price or a slightly higher price, then it is necessary to conduct public relations for the staff of the Ministry of Planning and Adjustment.
Actively seek travel agency cooperation in Hong Kong and Macao and other regional travel community.
Launched the "Annual Price Team Room".
In order to expand the consumption of food, the team asked for breakfast and dinner.
Strengthen the promotion of the Japanese delegation, the Korean group, and conferences.
2, conference source promotion promotion time: the first half of January to April, the next year, from October to December, the promotion target: the government's various functional departments, local business companies, the island business company
The business unit of the island and the establishment of the hotel alliance outside the island to meet the meeting, individual customers.
Establish a full agency system to organize the source of the conference inside and outside the province. Plan some business economics, academic seminars, training sessions and conferences.
3. The development of customers in the FIT market is the most important source market for our hotel rooms. To increase the total number of rooms in a limited number of rooms, the change in the proportion of the group is the way. In the development of the FIT market, the focus is on the Haikou market, followed by other counties and cities on the island. From the perspective of combat readiness, the final focus shifts to the island, Guangdong, Shanghai and Beijing.
1. Participate in the chain service network of the industry, strengthen contact with various enterprises and institutions, stabilize existing customers, and vigorously develop new customers. Local market customers should visit one by one.
2, for individual customers, rooms, catering bundled sales, customers in the hotel housing, can enjoy different levels of concessions in dining, entertainment.
3, according to the needs of different guests, design a variety of packages, including rooms, catering,.
4. Vigorously develop long-term customers; develop a reasonable room commission reward system for internal employees.
5. Expand the driver's capacity and promote the sales of taxi drivers. Jianquan intermediary price difference and booking difference method.
6. Open up online reservations, strengthen online promotions, and expand reservations for online reservation centers.
Second, the food and beverage department
Increase varieties and specialties, lower prices and improve quality.
Organize "Food Festival", Chinese and Western food training classes.
According to the festival, the corresponding reunion dinner, longevity feast, wedding banquet, etc. will be launched.
Carry out award-winning sales activities, such as Fushou Banquet, Liangyuan Banquet, gift room, free shuttle and small gifts, flowers and congratulations on newspapers, TV stations, radio stations.
Increase the travel agency's designated meals, give guide discounts, and increase the team's self-ordering and flavor meal consumption.