2019 315 event planning program 2

Major shopping malls plan 315 event planning program

Activity time: March 10-15, 2019

Activity theme: Love 3.15 loves even Wanjia

Venue: Shopping Plaza, Supermarket

Subtitle: Focus on 3.15 Complaints are more polite

Activities:

First, the supermarket "five excellent" solemn promise

1, elegant shopping environment: the layout of the major stores, creating a lively store atmosphere and environment.

2, high-quality product quality: during the event, where the expired goods found in the store and goods with quality problems, you can get a small gift.

3, excellent service quality: 3.15 On the same day, customers who go to the supermarket to shop can get a "service quality award survey activity" form at the service desk, fill it in and return it, you can get a good "good mouth" One.

4, the sale of high-priced activities: during the event, the launch of a number of special merchandise, ultra-low-cost promotions.

5. Excellent promotional content: launch a batch of department stores and small foods to buy 3 get 1 free.

2. Supermarket integrity - interact with you on consumer rights day.

1. Consumer consultation: On the morning of March 15th, the Consumers Association of the City set up a help desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Rights Protection Law and accept and handle complaints of rights protection on the spot.

2. Please supervise: 50 consumers representatives will be recruited in advance, and an authorization ceremony will be held in front of the first shopping plaza on the afternoon of March 15th. They will be hired as supervisors of the best company and will be responsible for the supervision of the quality of the supermarkets. Regularly submit various rectification opinions and suggestions to the company. According to the value of the recommendations, the best value is 20 to 100 yuan.

Third, the true feelings to return to consumers

1. Your new clothes, my heart

1 "Farewell to Winter" clothing sale: Any one-time purchase of all special winter casual wear, suits, windbreakers, down jackets, cashmere sweaters over 80 yuan will receive a pair of gloves worth about 10 yuan or a pair of delicate shawls; over 120 yuan Receive a pair of cotton slippers worth about 30 yuan or a scarf; a set of thermal underwear worth 50 yuan for 160 yuan.

2 "Into the Spring" new product hot sale: a one-time purchase of each brand new spring, casual wear, shoes worth 120 yuan will receive a gift worth 10 yuan; over 180 yuan received a gift worth 20 yuan A gift worth 30 yuan will be given for over 220 yuan. 3 Children's Wear Show Release: Organize children's fashion shows in Times Store, and carry out boutique children's wear shows, showing children's fun and promoting sales.

You can get a beautiful kite when you buy a children's wear on a model. You can also get a beautiful gift when you buy other children's clothes.

2, the Year of the Rooster has a good taste to raise your stomach

1 food area: a batch of casual small food surprise price promotion. 2 Fresh food area: (1) 3 fresh eggs will be given for a one-time purchase of fresh 20 yuan.

(2) Limited time special price of fruit 1 yuan 1 kg.

IV. Special Planning: Love Surge Liubei Supermarket - Shopping Gold Rush in Liubei to Liubei Supermarket, won the lucky prize: 3.15 On the same day, put 10 sets of computer stamps with good seals in different places in the supermarket, if you can find one Set, you can exchange a prize worth 50 yuan at the service desk. Activity Coordination: Commodity Administration Department arranges promotional activities. Purchasing Center organizes products and contacts supply and merchandise arrangements. Promotional activities. Operation department implements activity planning and planning center to develop plans and implement advertising project advertising support:

1, Liuzhou Radio and Television News 2, Liuzhou Daily, Evening News, 3, in-store pop

315 event planning program

First, the theme, purpose and significance of the event

In order to commemorate the 3.15 International Consumer Rights Protection Day, better implement the "Consumer Rights Protection Law", "Product Quality Law" and other laws and regulations, and publicize the theme of "National Integrity? Rights Protection" organized by the National Association of Consumers in 2019 to promote the benign market economy. Develop, protect the healthy growth of well-known enterprises, protect the legitimate rights and interests of consumers from infringement, and create a fair, just, and honest operating environment. According to the work arrangements of the China Consumers Association, combined with the actual situation of the province, this event is launched.

Second, the main, the organizer

Organizer: Sichuan Consumer Protection Rights Commission

Sichuan Administration for Industry and Commerce

Organizer: Sichuan Quality Newspaper Life Weekly

Third, the event time and place

Activity time: March 15th.

Venue: North half of the Municipal Sports Center.

Fourth, the planning, steps and methods of the event

Planning of the event:

1. The organizer will determine the plan of the event;

2. In the early stage of the event, it is planned to release a three-day public service advertisement in the media on March 12-14, highlighting the theme of this year's "integrity? Rights protection" and creating momentum for 3.15 live events;

3. In the early stage of the event, the relevant media was organized to conduct an exclusive interview with the main leaders of the Provincial Consumer Council, highlighting the theme of the year, the focus of consumer rights protection this year and the main work of the Provincial Consumer Council this year;

4. Assisted the Provincial Department of Industry and Commerce Consumer Protection Office to hold a 315 commemorative news briefing on March 13. At the meeting, the provincial consumer committee's "Top Ten Hotspots of Consumer Complaints in 2019" and 315 commemorative activities were notified.

Organization and implementation of activities:

1. The organizer issues a notice of the organization's activities to the relevant enterprise;

2. The organizer is responsible for reviewing the product advertisements of the participating enterprises, promoting the contents of the materials, and preventing the entry of counterfeit and shoddy products;

3. The organizer is responsible for the organization and preparation of the event;

4. The opening ceremony of the event is to invite the provincial people's government, the provincial administration for industry and commerce, the provincial consumer committee and other relevant leaders to participate in and speak;

5. On-site consumer consultation, consumer complaints, home improvement, IT, home appliances, building materials, daily necessities, cars and other special areas, dissemination of relevant promotional materials and sales of goods; on-site development of consumer knowledge, and set consumer warnings, consumption Small knowledge, consumption guidance and other publicity cards;

6. From the provincial consumption, the enterprises participating in the activity will be awarded the certificate and bronze medal of the "2011 Consumer Rights Protection Linked Enterprise";

7. Special publications and annual theme promotional materials for exhibiting companies are distributed on the spot;

8. In order to be active in the atmosphere, cultural performances will be held after the opening ceremony;

9. Set up medical ambulance stations, consumer consultation desks, etc. at the scene;

10. Organize security, fire, epidemic prevention, medical and other departments to enter the field to carry out related work.