Qingyi Children's Day Promotional Business Plan

Event theme: June 1st I am a master

Second, the event time

May 16th - June 3rd

Third, the purpose of the celebration of the Children's Day promotion business activities

1. Enhance the influence of the store in the minds of young children by engaging in this event at Children's Day.

2. Use the Children's Day to increase adult consumption by family competition.

3, to further enhance the visibility of the store in a special form of competition.

Fourth, the celebration of the Children's Day promotion business activities program main content: in the Children's Day through the "children choose goods, adults buy goods" way to attract a large number of families to the mall to participate in the competition, and then select some of the winning families according to the actual purchase situation.

V. Live Qingyi Children's Day Promotional Business Activities Plan

Phase 1: Time: May 16 to May 31

1. On the same day, if you have accumulated 200 yuan in shopping malls or you can buy children's products for more than 100 yuan, you can get a "small home" activity ticket from the main service desk on the same day.

2. Any child under the age of 14 can use the activity voucher to fill in the event registration form at the designated place from May 28 to May 30 to collect the entry number.

3. The event registration form should include: name, gender, age, parental name, contact information, home address, home phone number, entry number, etc. 4. On May 31, the contestants will choose. According to the age, they are divided into two groups; the first lady is a preschooler over four years old, and the second group is the first to sixth grades of the national junior. According to the registration form, 100 children were selected from each school age to participate in activities from June 1 to June 3.

5. After the selection work is over, arrange the playing time and the order of appearance, and notify the parents of the contestants in time. If they are unable to contact, select them from the waiting list. Try to guarantee the number of entries for 200.

The second phase of the celebration of the Children's Day promotion business plan: Time: June 1 to June 2, divided into two time periods, namely the morning section and the afternoon section.

There is only one entry period on June 3, which is the morning session. The specific time is divided as follows: morning section: 9:00-12:00; afternoon section: 13:30-16:301, each time period, there are 20 players in each school age to participate in the event.

Each player is accompanied by a staff member to enter the activity area.

2. After the player enters the activity area, use half an hour to select the item that he wants to buy or the item that the parent wants to purchase. After confirming the purchase, the staff member will present the shopping card for the salesperson to fill out. Each contestant can purchase ten items. If ten items are selected or the scheduled time is up, the staff member will lead the player to leave the activity area and hand the shopping card to the player's parents.

4. After the parents get the shopping card, they can enter the mall to pick again. If the parents buy the goods on the shopping card. Then, the cashier on the shopping card checks the purchase corresponding column of the product on the shopping card and signs the testimony.

5. The long-term must submit the shopping card and the shopping receipt to the workbench for registration before 3:30 on June 3. The event organizers will judge according to the statistics.

6, shopping card: product name, item number, unit price, discount rate, actual price, salesperson, cashier, actual payment and other items.

Celebration of the Children's Day Promotional Business Plan Awards

1. The most harmonious family award: a selection method for each 100 yuan shopping vouchers: on the basis of a certain amount of shopping, according to the success rate of the purchase, the selection is selected.

2, the most eye-catching award: a selection of 100 yuan shopping vouchers for each award: according to the actual amount of shopping on the shopping card in order of selection. .

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3, the best small home award: a 500 yuan shopping voucher for a selection method: the actual purchase amount on the shopping card is the highest.

Sixth, Qingyi Children's Day Promotional Business Activities Program Affiliated Activities

1. Healthy and Happy General Meeting Children who have obtained the event ticket or the entry number can receive a Healthy and Happy Children's Package at the Mall Food City from June 1st to June 3rd. 2. Jumping over the 6-year-old children who have obtained the event ticket or the number of coupons can receive 10 game coins free of charge at the mall's amusement hall from June 1 to June 3. VII. Notes on activities 1. In order to ensure the fairness, impartiality and openness of the activities, the event staff must be carefully selected. 2. The activity area may be composed of commodity areas with higher profits, but must include various children's products. 3. Since the players participating in the event are all minors, during the event, the mall must specify more comprehensive management methods to prevent various accidents and affect the effect of the activities.