Restaurant Hotel Double Ninth Festival Promotion Plan

The Double Ninth Festival is also called the "Old Man's Day." It is another big traditional Chinese festival after the Mid-Autumn Festival. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home and telling my parents about the intimate words, the parents who worked hard for a lifetime went out and strolled around, and gradually became the most special gift for the children in the Double Ninth Festival. Therefore, this program is mainly planned from the perspective of filial piety and family fun. This year's Double Ninth Festival is on the 16th of October, in the middle of the "Eleventh" Golden Week and the two peak seasons in December. The restaurant hotel will promote the theme, which can not only effectively avoid the impact before and after the peak season, but also effectively promote the off-season. Sales. At the same time, in line with the principle of "strengthening in the peak season and making the off-season bigger", it is also possible to enhance the image of the catering enterprise.

One. activity theme

Chrysanthemum is still, love is strong, and the old man is sent to the warmth to send health.

two. Activity time

October 18-21, 2019

three. Restaurant atmosphere

1. In order to match the atmosphere of the Double Ninth Festival, a magnified chrysanthemum flower bed is placed outside the main entrance, and the theme banner of "Chrysanthemum is still, Espresso Chongyang-xx restaurant appreciation chrysanthemum" is hung between the two columns outside the door.

2. At the entrance of the main entrance, pile up a large-scale "Chongyang cake" with nine layers, and put a small decorative "light" to take "step by step".

3. The theme of the Double Ninth Festival is posted in the restaurant.

4. Place different varieties of precious chrysanthemums in a prominent position on each floor for people to enjoy.

four. Activities

Activity one

The Double Ninth Festival introduces dishes that are suitable for the taste of the elderly. When it comes to health in the fall, the old store has launched a health care product and a variety of Chongyang packages.

Activity 2

1. On the day of the Double Ninth Festival, the elderly who are over 60 years old will be given a nourishing soup.

2. Guests who have a birthday on the same day will receive a longevity meal based on their birthday cake or their valid ID.

Activity three

Hold a "Hundred Banquet". Older people over the age of 60 can enjoy the "99 Jiuyang Chongyang Package" for each 99 yuan. During the dinner, there were folk music, face changes, and dancing lions.

Activity 4, "Chongyang Festival" special offer

Health wine,

Health care products,

Health food

Other old-age products, etc.

Fives. Media plan

1 hard wide:. Evening News on Wednesday, 10 half a color, Express, Thursday, half of the color

2. Soft and wide: special planning activities invite media to participate, publish soft papers