2019 Christmas, New Year's Day Double Promotion Program

Foreword: December 25, 2019 is Christmas, January 1st, 2019 is New Year's Day. Due to the close relationship between the two festivals, the Christmas and New Year's Day promotion will be planned as a large-scale promotion; it is conducive to promotion. Preparation, operation and cost savings of the event. At the same time, we will strive to stimulate the consumer market through the last large-scale profit-making promotion activities at the end of 10 years, and promote consumer demand; increase the sales of specialized stores across the country and enhance brand awareness. At this point, xx Management Headquarters specially formulated the "Christmas New Year's Day Double Festival Celebration" national large-scale promotion activities, the activities are as follows:
First, the event planning ideas and purposes:
1. The whole country specializes in the decoration of festivals for the interior and exterior decoration of the store, creating a festive atmosphere for Christmas New Year's Day, providing consumers with a festive consumption environment.
2, the main "low price, high discount" promotion mode, and then give holiday gifts, better to attract consumers' attention; and actively use effective promotional activities to publicize, causing consumers to pay attention to xx, to achieve improvement Specialized store sales performance, consolidate customer loyalty, and open up new customers.
3, through the introduction of the unique xx characteristics of Christmas A, New Year's A and other trendy nail styles, both in line with the time, and can just match the operation of the entire festival promotion activities.
Second, the event location:
National xxxx special store three, activity objects:
Xxxx special store new and old customers four, event time:
December 24, 2019 - January 3, 2019. 5. Theme of the event:
The ritual explosion of the New Year's Day is infinitely six. Activities:
Hand care items, buy 1 get 1 free
One-time consumption of 100 yuan, 20% discount; then send a gift a one-time consumption of 200 yuan, 30% discount; then send a gift to a member to recharge the store, that is, send a gift

Customers who spend at the national xxxx store during the period from December 24, 2019 to January 3, 2019 can participate in the promotion of xxxx stores.
Note: During the event, the member does not enjoy the discount, and the final interpretation right belongs to the store.

7. Headquarters support for xx stores:
1. All products are 10% discount on the basis of the supply price.
2. The actual purchase amount of xx shop is more than 1,000 yuan, and 10 gifts are given.
3, xx shop actual purchase amount of XX yuan or more, gift 25 gifts.
4, xx shop actual purchase amount of 3,000 yuan or more, gift 40 gifts.
5, xx shop actual purchase amount of 5,000 yuan or more, gift 70 gifts.
6, xx shop actual purchase amount of 10,000 yuan or more, gifted 150 gifts.
The effective order date is: December 03, 2019 - January 3, 2019 Remarks: If you need to order more xx gifts, you need to pay the cost. This gift is 7 yuan / copy.

Eight, advertising
1. Through the store decoration, create a festive Christmas and New Year holiday atmosphere, and use the Christmas tree, Christmas hat and other external decorations to attract consumers to shop.
2, the production of St. New Year's Day holiday promotional posters, x display racks in the store promotion.
3, the production of promotional leaflets, began to send a single propaganda around the store before December 23.

4, banner propaganda, make promotional banners before December 23, hanging in the store for publicity.
Banner content reference: ritual explosion of the New Year's Day, joy, infinitely many double festivals, surprises, unlimited, colorful Christmas passion, New Year's Day
Xx St. New Year's Day Double Festival Celebration Double Double Gift

Remarks: Local newspapers, magazines and other related advertisements can be made according to the needs.

IX. Activity control
1. Design Department and Planning Department: Design the Christmas New Year's Day promotional poster, x display stand, and leaflet before November 25, and upload the relevant files of the corporate website and shopping website.
2. Customer Service Department: Call the company's customers, the company to promote related matters, and make relevant records.
3. Logistics Department: Prepare the required products, gifts and other materials before December 15th, arrange delivery, and confirm that the customer's goods can arrive in time.
4. The special store will make relevant promotional items before December 22.
5. Please ask the customer service staff to make detailed customer order records during the customer's ordering period, and understand the effect and suggestions of the activities for the franchisees in order to do a good job summary and prepare for the next event.
Remarks: The final interpretation of this event belongs to xxxx management headquarters!