"Teacher's Day, Mid-Autumn Festival" shopping mall event planning

I. Activity Organizing Committee
1. Responsible: board member, general manager, planning department
2. Members: Responsible persons of each department 2. Event time:
From September 6 to September 30, the purpose of the event:
With the Chinese traditional festival "Mid-Autumn Festival", the second long holiday "National Day" of the Chinese people will create the second sales peak of the mall, and aim at the cold market after the long holiday, slowing down and reducing the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day, send a big gift!
V. Activity slogan: slightly six, scene layout:
Off-site layout:
The couplet couplets: Wanjia reunion welcomes the Mid-Autumn Festival, the four seas celebrate the National Day, and the Henglian: celebrate the festive season;
Large wall hanging: width: height = 10 * 13m, promotional activities;
There are 8 red lanterns hanging above the door.
, on-site layout:
1. Hanging publicity signs on both ends of the elevator on the first, second, third and fourth floors.
2. Set up a big moon cake in the lobby on the first floor;
3. Set up a memorial archway at the entrance of the first floor, display a mooncake street on the back side of the checkout counter, and hang a hanging tag on the street side of the mooncake to set off the atmosphere of the mooncake street.
4. Hang the corresponding court lanterns on the main passages, elevator doors and mooncake stacks on each floor; 300 court lanterns.
5. Hang the flag in the Mid-Autumn Festival and National Day on the main channel of each floor; 1000 hanging flags.
6, the stair railings are surrounded by golden yellow flannel, while strengthening the layout of the elevator.
7. Hang a large lantern in the center of the middle hall. Hang the square under the big lantern, "Happy Mid-Autumn Festival", and add other decorations.
Seven, publicity strategy
1, dm poster promotion;
2. TV media promotion:
a. Promotional content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
b. Time: September 20th and 26th;
c, fee collection:
d, propaganda form: animated pictures plus text.
3. Extravagant giants and exhibition boards;
4. Broadcasting in the venue;
5. The community is crowded with small banners. Content: “xx Shopping Plaza wishes the city people happy Mid-Autumn Festival; Mid-Autumn bulk shopping hotline: *****”
Eight, activity strategy:
Activity 1, shopping over 20 to keep happy moments Activity time: September 1-September 30th Event content: One-time shopping in this mall over 20 yuan can be used in the mall entrance to the new bride wedding photography The consultation office participates in the sweepstakes.
Award setting:
First prize: prize value 288 yuan photography package second prize: prize value 198 yuan photography package third prize: prize value 98 yuan photography package details please go to the new bride wedding photography consulting office.
This event prize is sponsored by the new bride wedding photography. Teacher, you have worked hard!
Activity time: September 10th event content:
1. On September 10th, the teacher can receive a gift at the service center with the shopping receipt and the teacher's card. Limited to 100 copies, while stocks last! Male teachers send ties, female teachers send cosmetic gifts by department store department, 40 men's ties; 60 women's cosmetics for daily use in supermarkets.
2. On September 10, the teacher registered with the teacher's card to receive a “teacher discount card” at the service center. The teacher can pay more than 50 yuan at the cashier counter on the second and third floors or the cashier at the 35th floor on the first floor. The teacher discount card "pays 5 yuan less. Limited to 160 notes: The Planning Department will print the “Teacher's Concession Card” design by September 9th.
Activity 3, do happy things, find xx
Activity time: September 10th - October 7th Event content: During the event, my shopping plaza prepares a large number of wedding supplies for the happy consumers, and has a large shopping service point, and can enjoy rebates or discounts. . At the same time, the wedding supplies are on the first floor of the exhibition, including: candy, tobacco, alcohol, drinks and other activities. Fourth, buy 30 yuan to send 30 yuan cash coupons. Activity time: September 18th - October 7th Event content: Any one-off in this Shopping mall supermarket area to buy 30 yuan worth of department store cash coupons for 30 yuan, buy 60 yuan to send 2, buy more and send more.
Precautions:
1. Cash coupons can only be used in designated counters in department stores;
2. Cash coupons are valid during the period from September 18 to October 7;
3. Cash coupons are not set to change and are not exchanged for cash;
4, use a piece of clothing when you buy 98 yuan, use 2 pieces when you are over 196 yuan, increase by 98 as an integer multiple, buy more.
4. The cash vouchers with the financial seal of the company are valid;
5. The final interpretation of this event belongs to xx Shopping Plaza.
All expenses for this activity are borne by the participating counters.
Activity 5, Mid-Autumn Festival moon cake sales and marketing expenses and prizes are provided by the business department for negotiation, the supplier is responsible for the activity time: September 1st - September 28th Activities:
1. On September 1st, the moon cakes and gift baskets will be displayed on the first floor.
2, buy moon cakes to send gifts
a. During the period of September 18-24, one-time purchase of a box of moon cakes can be received by a single computer ticket to the service center. 150 pieces per day are limited, one for each person; the number is limited, and the delivery is limited!
b. Buy one get one free mooncake on September 28;
c. From September 25th to 28th, anyone who buys moon cakes with 100 to 149 yuan can get a sweet grapefruit from the mall. If you have more than 150 yuan, you can send a red wine, which is incremented by 150 yuan, buy more and send more. limited quantity available!
3, bite month contest participants: limited to 64 competition time: September 25, 26, 28, 19:30 to 19:30, registration method: you can use the computer ticket to the first floor service center or the computer small ticket site sign up.
Operation details:
It is divided into 8 groups, 8 in each group participate in the preliminary round, and each person has an average moon cake of the same size. Within one minute of the specified time, whoever eats the fastest and has no violations is the winner. In the course of the competition, the mall has work. The timetable of the card is subject to the timing. The mooncakes shall not be thrown on the ground. The offenders shall be deemed invalid. The first place shall be selected in each group to participate in the finals, and the first, second and third prizes, lucky prizes and participation prizes shall be selected.
Prize setting:
First prize 2 winners worth 100.00 yuan moon cake gift box a box second prize 3 prizes worth 80.00 yuan moon cake gift box a box of third prize 5 prize value 50.00 yuan moon cake gift box a box of participation awards 54 participants You can get a moon cake worth 5 yuan or a value of 0.5 yuan - 2 yuan for other souvenirs.
Activity 6, National Day travel supplies activities time: September 20 to September 30, the first floor of the store sale of travel goods: including travel boxes, bags, food and other activities, seven, shopping in Wanlian, travel I pay for activities time: 9 From January 18th to September 30th, the content of the event:
Anyone who spends more than 18 yuan in my shopping mall during the event can participate in the sweepstakes. The lottery ticket in the lottery box is drawn out, and the voucher is filled in and the voucher is reserved in the prize box for redemption.
Redemption time: 20:00 on September 30th
Award setting:
1 special prize, 2 prizes in cash, 1888 yuan, 2 prizes, 888 yuan in cash;
3 second prizes, 388 yuan in cash;
5 third prizes, 188 yuan in cash.
Activity VIII, Mid-Autumn Group Buying, cash discount activities from September 1st to September 28th Activities: During the event, I have discounted rebates in my shopping plaza and buy moon cakes, which are affordable and delicious. Bulk, group purchase hotline: *********; Contact: ***
Event IX, large-scale literary evening, wonderful powder presentation time: Every Saturday and Sunday, there are large-scale promotions, fun games and wonderful cultural evenings waiting for your participation!
Activity planning:

9. Cost budget:
1, the external wall huge 10 meters * 13 meters * 7 yuan / square = 910.00 yuan small banner: 130 yuan / article * 15 = 1950 yuan
2, the poster has a total of 16320 yuan
3. Lottery: 5,768 yuan
4, Lantern: 300 * 7 + 8 * 30 = 2340 yuan
5, the layout of the hall: about XX yuan
6, other expenses: about 300 yuan
7, TV advertising costs: 4,800 yuan;
8, the cost of the art evening party is about 4,000 yuan total: about 38,388 yuan.

September and early October poster production schedule nature p number expiration date submission product photo time release time quantity cost budget teacher's day 4p 9/9 to 9/19 September 1 September 2 September 8 10000 3,000 yuan Mid-Autumn Festival 12p 9/18 to 9/28 September 6th September 7th September 17th 15000 copies 13320 yuan National Day 8p 10/1 to 10/7 September 21st September 22nd September 30th 15000 8888 yuan commodity classification details:
Teachers' Day:
Fresh 1p 12 items; daily 1p 15 items;
Food Department 1.5p 20 items; cover 0.5 p.
Mid-Autumn Festival:
Fresh 2p 24 items; daily 2p 30 items;
Food Department 5p, 25 moon cakes, 6-8 gift baskets; 10 single items of tobacco and wine;
20 other single items, 2p 30 items; cover and event content 1p
National Day:
Fresh food 1p 15 single items; daily use 2p 30 single items;
Food Department 2p 30 items; Department Store 2p 30 items;
Cover and event content 1p

The photo taking time is:
Fresh for every photo from 8:00 to 9:00
Daily use for each photo from 10:00 to 11:00
Food for each photo from 14:00 to 15:00
Department store for each photo from 16:00 to 18:00
Activity planning:
General commander of the event: **
Activity in charge: **
Purchasing Department: responsible for negotiating gifts for special products and activities;
Front Department: Responsible for resolving customer complaints and gift distribution statistics;
Commodity Department: responsible for the photo work of poster production and the normal operation of various promotional activities;
Finance Department: responsible for cost accounting and other work loss prevention department: responsible for the maintenance of the order of the event site;
Planning Department: Responsible for the production of dm posters and follow-up implementation of all promotional activities.
Xx shopping mall planning department