Folk song and dance promotion plan

I. Overview of Planning Speaking of Chu culture, people will naturally think of Qu Yuan and "Chu Ci", Zeng Yihou's tomb and large bronze bells, exquisite silk embroidery craftsmanship and radiant lacquer art; Naturally, I will think of Tibetan, Tibetan medicine, Tibetan songs, Tibetan Buddhism, epic "Gesar King Biography", Thangka... When talking about culture, people always think of Mazu beliefs at home and abroad, and promote Buddhism in China. The embarrassment and the school that once dominated the official ideology for 7XX years; when it comes to Longyan, what can be an outstanding representative of the cultural excellence project in Fujian and even the whole country? Longyan folk song and dance "tea picking lights" deserved.
Music, dance, as an art form that transcends race, language, and national boundaries, its enormous impact on a city, a region, and even a nation or a country is immeasurable. A wave of Gulangyu makes Xiamen and Sunlight Rock become the most affectionate people's hopes. A song on the "Sun Island" makes Harbin's summer a distant and warm dream...
The purpose of this planning is to systematically and carefully plan and operate the Longyan folk song and dance "Tea Tea" with more than 400 years of history as a national-level cultural boutique, and make it a business card of Longyan with national and even world influence. Through the brand-new shaping of the "tea picking lamp" brand, "the tea picking lamp industry" or "the tea picking lamp economy" was formed.
Second, the historical origins of tea picking butterflies dance, also known as "tea picking lights", is the favorite folk song and dance of Longyan people, it is said that about 200 years ago in the late Ming and early Qing Dynasty, the Lin Clan of Susan Township Meishan Village will pick tea lights. Brought into the Meishan Village, combined with the local production and living scenes, blended into the opera performance techniques, and adapted into a stage performance of the song and dance program. The ancient rehearsal of "tea picking lights" is the "lighthouse", when the "lighthouse" is opened Killing pigs and slaughtering sheep, drinking chicken blood and wine, and vowing to say victory, etc. Longyan's original "Tea Tea" is a prestigious "big head" in the clan, and the children of the innocent and lively children set up a "lighthouse". Several "small heads" take care of children, give red envelopes, give dragon and phoenix costumes, headwear and shoes and socks, entertain the stage, and compete in villages. In the old days, women can't show their faces, and one-color men wear women's clothes. Gong, teapo, Wu Xiaosheng, male clown are composed of one. Tea publicly dressed as an old man, wearing a Han dynasty, tying a waist towel, holding a big Pu fan; tea tea combing a silver treasure, wearing a wide-brimmed robes and a skirt, hands Holding a straw fan; picking a tea girl, the amount of pearls, Comb swallowtail, wear red color lotus coat, waist tie ribbon, foot wearing embroidered shoes, one hand holding flower folding fan, one hand carrying flower basket lamp; Wu Xiaosheng, male clown one hand holding black folding fan, one carrying lantern or lantern. Now "tea picking The Light has been improved, and the rap and the little play are removed, becoming a pure song and dance. The male dress is changed to a girl, and the headgear’s green card becomes a lively flower. The hair comb grows and is tied with a red-headed rope. Wearing a chest, highlights the bodybuilding and youthful vitality of Longyan tea picker.
The tea-picking lamp was originally made of bamboo baskets, suffixed with flowers, and turned into flower baskets. Because of the performances at night, especially during the festive Spring Festival, Lantern Festival and "Dragon Light" and "Lion Lion" were simultaneously performed. The flower baskets were naturally loaded with oil lamps. Or a candle. Then it became a tea lantern.
The women of Longyan went down to the mountains, mostly using the cool shovel and the heads to block the sun. The original tea-picking lights were also used as the props for the cool shovel and the head-sucks that were picked up by the hand. After the dance was inconvenient, they switched to the stalks and the fans were replaced. Now the folding fan and the flower fan. The colorful butterfly is an exaggerated and romantic prop. The bamboo pole is a bracket, pastes colored paper, and draws a butterfly pattern to become a huge paper butterfly.
The distinctive feature of "Tea Tea" is the use of simple, simple, concise and dynamic dance movements, mountain songs and interspersed dialogues to express the joy of tea farmers' work and their happy life.
According to incomplete statistics, there are 280 tea-making and butterfly-playing teams in the whole area, covering the streets and alleys of Longyan and the rural fields in the countryside. Every holiday and wedding celebration, "tea picking butterflies" has become an indispensable program when people gather.
Third, the version and the early version of the award:
1. In 1952, the Longyan County Cultural Center organized folk artists to excavate and collect the "tea picking lights" in Meishan Village, Longyan. Later, the "Longyan Tea Picking Lamp" directed by Wen Qijiu participated in the first rural cultural performance in Fujian Province. First prize for awards and performances.
2. In the same year, the Fujian Provincial Cultural Bureau organized the Jinjiang Special Zone Cultural and Art Troupe to further process and rehearse the “Longyan Tea Picking Lamp” and participate in the performance of the National Rural Literature and Art Performance East China Film Festival and won the grand prize.
3. In August 1953, the singing and dancing team of Quanzhou Minnan Opera Experimental Troupe participated in the third session of the Chinese People's Republic of China to the South Korean delegation to the North Korean delegation to go to the North Korean condolence performance "The Tea Picking Butterfly" dance was well received.
4. At the end of 1953, the Central News Film Documentary Studio filmed the "Tea Tea" dance into a documentary film, which was screened at home and abroad. Since then, the "tea picking lamp" dance and music have been widely circulated, famous in China and abroad.
5. In December 1953, the Chinese Youth Art Troupe further processed and rehearsed the "Tea Tealight" dance. On the "6th International Peace Friendship Youth Festival" held in Bucharest, Romania, the "Longyan Tea Picking Dance" won the silver medal. This is the first time that Chinese folk art programs have won international awards.
6. Since then, the Fujian Song and Dance Theater and the Chinese Song and Dance Troupe have regarded the folk dance of "Tea Tea" as a repertoire of Chinese folk dance. They have performed in many countries and regions such as the United States, Japan, Hong Kong, Singapore and Indonesia, and have been accepted by the world. The people's love.
7. In 1981, the China Academy of Art was officially registered and incorporated into the original music scores of the songs and dances of the villagers of Longyan Meishan. The music research institute of the Ministry of Culture compiled the "Chinese Music History Sound Scores" for permanent preservation.
8. At the end of 1981, the UNESCO Cultural Relics Association Longyan County Cultural Bureau confirmed that the “Longyan Tea Picking Light” was the origin of Longyan Meishan Village, and the original scores were collected as “Organic Cultural Heritage” by UNESCO; February 6, 1982 The "Xiamen Daily" and the "Fujian Daily" on June 6, 1982 published a newsletter on "The Original Music of Longyan Tea Picking Lights".
9. The "Tea Picking Lamp" music was broadcasted from the end of the 1980s to September 9, 1996, when Mao Zedong died. He used to be the prelude to the rural radio broadcast by the Central People's Broadcasting Station and the Fujian People's Broadcasting Station for more than ten years.
10. In the 26th Olympic Games held in Atlanta, USA in 1996, the music of "Tea Tea" was once heard as a Chinese delegation's admission song.
Fourth, the version registration situation
1. After investigation, Longyan Tobacco Factory registered the “Tea Tea Lamp” cigarette label, and has not registered other art products.
2. It was confirmed by the Ministry of Culture and the United Nations Educational, Scientific and Cultural Organization that Longyan Meishan Village is the origin of the music and dance of Longyan Folk Songs and Dances, and there is no dispute.
3. The spacecraft looking for the "Astros" spacecraft jointly produced by NASA and the European Space Agency and using the "tea picking light" music to convey information to the "spaceman" comes from the "Reference Information" newspaper in the late 1990s. The specific time and source of the published message are to be tested.
5. The feasibility and significance of Longyan's "tea picking light" to become bigger and stronger
1. "Tea Tea", the beautiful and moving melody has been flowing in the hearts of generations of Chinese people. As long as the music sounds, it will always resonate with people's hearts. Especially in the unprecedented popularity and activeness of the "tea culture", the "tea picking lamp" dance music will be more deeply remembered in people's minds.
2. After the collection of UNESCO, the broadcast of the Central People’s Broadcasting Station, and the selection of the entrance songs of the 26th Olympic Games, the impact will be enormous. On this basis, we will continue to grow stronger and stronger from the perspective of origin. Good foundation and height. "Standing on the shoulders of giants, we will stand taller."
3. It is not expensive to enter the XX Spring Festival Gala and the opening ceremony or closing ceremony of the 2019 Olympic Games. After planning and understanding, if Longyan can actively invest and mobilize the power inside and outside the city, it is very likely to strive to participate in this. Two influential performances.
4, Longyan City boutique creation has been looking for a breakthrough, "tea picking lights" music, folk dance has the possibility of sprinting national-level boutiques won the award, and the problem is small, low cost, large impact, easy to operate. Once it breaks through, it will drive the stage art creation and cultural and art system reform into a new stage.
Sixth, Longyan "tea picking lights" to strengthen and expand the specific implementation plan
1. The goal is established:
Near-term goal: Push to the CCTV Spring Festival Gala in XX or XX.
Medium-term goal: To promote the opening ceremony or closing ceremony of the 2019 Beijing Olympic Games.
Long-term goal: to create a cultural collection project of "tea picking lamps", to strengthen and enlarge the "tea picking lamp" brand, expand the "tea picking lamp" industry, and develop the "tea picking lamp" economy.
2, strategy: the old song refurbished chapter, the court spit new flowers. It is fully presented in a variety of forms, fully packaged in a new concept, and promoted in a variety of media.
3. Establishment of the organization. As soon as possible, a special organization will be set up to carry out comprehensive operations. It is recommended that the municipal party committee and the municipal government take charge of the leadership, the Municipal Party Committee Propaganda Department, the Municipal Culture and Publication Bureau, the Municipal Radio and Television Bureau and the Xinluo District will implement the project, and draw the elites to coordinate the battles. Implementation. It consists of planning group, creative group, performance group, liaison group, publicity and promotion group, logistics group, etc., and the division of labor is implemented and coordinated with each other, each with its own duties. .
Seven, implementation steps
1. At present, they have made initial contact with the famous “Women's Twelve Music Squares” in Beijing. They like and are willing to play Longyan folk song and dance music “tea picking lights” in the form of new folk music, and strive to enter the XX Spring Festival Gala;
2. Re-arrange a brand-new classic Longyan folk song and dance "tea picking lamp". It is recommended to invite Longyan's famous Chinese youth dance choreographer Yang Weihao or the original adaptation of "Cooking Tea Butterfly" by Fujian Song and Dance Theater. To take the lead and create a boutique, it is planned to perform at the XX Spring Festival Gala and the opening or closing ceremony of the 2019 Olympic Games.
3. Ask the famous artists to re-examine the lyrics of Longyan folk song and dance "tea picking lights", and strive to have similar artistic charm and long-term social influence of "Jasmine".
4. Ask the famous artists to re-examine the songs of Longyan folk song and dance "tea picking lights" for optimization and promotion. Under the premise of not violating the basic art rules, you can consider the adaptation of the popular version, the rock version, the electronic music version, the folk music concerto version, the piano version or even the symphony version, etc., and carry out all-round exploration, and carry out a new orchestration, in the singer In terms of singing, we can also consider various forms such as harmony and children's chorus to make it truly advancing with the times. The old songs are refurbished and the new flowers are sprinkled.
5. Create a large-scale song and dance drama Longyan folk song and dance "tea picking lights" or "tea picking women";
6, invite famous artists to perform, shooting "tea picking lights" mtv;
7. Adapt the large-scale song and dance drama Longyan folk song and dance "tea picking lamp" into a film and television drama and put it on the screen or screen;
8. Expanding Longyan folk song and dance "tea picking lamp" industry, in addition to cultural products such as film and television, CD-ROM, etc., it can also develop "tea picking lamp" brand clothing, food, daily necessities and many other products, develop "tea picking light" economy, realize brand Value extension.
9, holding the "tea picking lights" art festival and so on.
10. Established the Tea Light Culture Development Company and the Longyan Tea Light Culture Research Association.
11. If possible, consider setting up a youth collection of Tea Picking Lights to tour the country...
Eight, promotion planning

Strategy:
1. Drive other media with strong media, and report the project in multimedia, multi-frequency and all-round.
2. The "Tea Tea Light" is used as the image song of Longyan City. The songs are widely played in public places such as festivals, various ceremonial places, hotels and parks, and even the cadres and the masses are encouraged to use the tea picking music as the personality of the mobile phone. The ringtones make the outsiders know that it is a special symbol of Longyan. TV stations and radio stations will use the "tea picking light" music as the starting line for important columns such as "Longyan News Network"; even paging stations and telecom companies may consider the "tea picking light" music as the music when waiting for the flight.
Implementation:
·PR activities:
1. Organize activities such as the launching ceremony of the “Cleaning Tea Lights” Cultural Excellence Project to attract social attention.
2. Invite relevant media to conduct interviews on the origin of the "tea picking lamp" and artistic features. .
3. Inviting relevant media to interview Wen Qijiu----87-year-old, but his role persisted in the 80-year legendary life for a comprehensive report, which led to how Longyan was born the "tea picking lamp" folk song and dance. Art treasures.
4. Promote Longyan Suyu Township as a famous historical and cultural township, and establish an exhibition hall for tea picking and butterfly in the township to hold related activities.
·Media:
Three-dimensional media: Fujian TV Station, Southeast TV Station, Longyan TV Station, CCTV and TV stations and cable TV stations across the country.
Graphic media: Xinhua News Agency, People's Daily, Fujian Daily and other related newspapers.
Internet media: such as Sina.com, China News Network, Xinhuanet.
Other media: such as outdoor viewing version of the image advertisement: Longyan - the hometown of "tea picking lights".
Nine, time schedule
1. Formulate the plan before May 1.
2. Establish an organization before May 15 to determine the plan.
3. Contact the relevant experts and the “Women's Twelve Music Squares” before June 15.
4. From July 1st to October 1st, he entered the creative stage and began to promote and promote.
5. On October 15th, we will start the Spring Festival Gala next year and send samples to the relevant people.
6, XX years to start mtv and film, exhibition hall matters.

X. Recent goals and budget
1. Re-arrangement and packaging of the folk music version of the "Tea Tea Light" by Beijing "Women's Twelve Music Square", and strive to enter the XX Spring Festival Gala.
Budget: Re-composing, orchestration: 20,000 yuan production and packaging: 70,000 yuan performance fee: 60,000 yuan total: 150,000 yuan
2, folk dance version of "tea picking lights" into the XX year CCTV Spring Festival Gala or the Ministry of Culture XX Spring Festival Gala.
Budget: New choreographer: 20,000 yuan choreographer: 80,000 yuan production and performance: 100,000 yuan total: 200,000 yuan 11th, 2019 Olympic Games opening or closing performances using "tea picking lights" music or dance funds budget
1, admission music production costs: 300,000 yuan
2, closing ceremony music production costs: 300,000 yuan
3, 2019 Olympic Games opening ceremony or closing ceremony of the cultural evening dance "tea picking lights" production and performance costs: 400,000 yuan