Restaurant first anniversary celebration promotion plan
Foreword:
The traditional opening ceremony promotion mode has formed a fixed pattern, gradually flowing into the stylized, discount + return gold + gift three sets of promotional means has been difficult to effectively attract target customers, often the merchants invested a lot of manpower, material resources, and consumers I don’t buy the account at all, and I can’t achieve the ideal advertising effect. In order to achieve the lively and super-popular effect of this opening ceremony, we must boldly adopt a new food and beverage marketing model to create the most new wave of Weihai catering industry promotion.
Overall strategy analysis of promotion: According to the current situation of Weihai catering industry, Zhangjia Old Courtyard is a unique restaurant specializing in Sichuan cuisine in the minds of consumers. It is unique in the same industry in terms of decoration style and taste of dishes. The profoundness of Sichuan cuisine and the affinity of the name of the Zhangjia old courtyard restaurant highlight the theme of this promotion--the strong food culture atmosphere drives the strong food and beverage promotion atmosphere. A series of themed activities throughout the promotion to maximize the interaction with the target consumers to achieve the desired promotional effect.
Promotion Strategy 1. Soft Text Hardship Since the first anniversary of the opening of Zhangjia Old Courtyard, the whole restaurant's business purpose is to promote the main line, throughout the restaurant's service commitment to the guests, the training of staff service quality, the quality of the dishes and the feedback from customers on the restaurant. Wait for the promotion, appear in the media. And kicked off the announcement of this promotion.
Strategic focus: 1. Try to appear in the media in the form of non-advertising, preferably in the form of this newsletter or newsletter. 2, try to use a third party to narrate the content of this promotion, so that readers have credibility, and the promotional content of consumer feedback is best to be based on the experience of real customers. May wish to list the customer's name, work unit, etc.
Promotion strategy 2, theme interaction.
1. Activity plan: Select Weihai people's favorite restaurant activities: emphasizing the characteristics of Zhangjia old yard and enhancing the restaurant's popularity. Interactive form: cooperate with Weihai Catering Association to list 10 famous restaurants in Weihai. Let consumers vote through mobile phone newsletters and websites, and draw lucky gifts from them.
2. Activity plan: The name of the special dishes of Zhangjia old courtyard is collected. The purpose of the activity is to create a news effect and highlight the characteristics of the restaurant dishes.
Interactive form: List the main ingredients, main ingredients and practices of the main specialties of Zhangjia Old Courtyard in the media. The consumer gives the appropriate name for the dish based on the taste of the color. And once the restaurant is adopted, this dish will continue to use the name of the dish used. And the establishment of awards to reward participants or consumers who have won the prize for this time will be free to consume the dishes from Zhangjia Old Courtyard.
3. Activity plan: Collecting the favorite dishes of Weihai diners The purpose of the event is to create a news effect and highlight the importance of Zhangjia old courtyard to consumers. Interactively: through various media, openly collect the Weihai diners' own special dishes or favorite dishes. Originality is required, and certain nutritional balance factors and the feasibility of cooking are required. Finalists can receive prizes and be made into actual dishes by the Zhangjia old yard. Moreover, the finalists have the right to naming or free of this dish.
Promotion Strategy III. Affinity Hospitality Although this promotion should avoid traditional promotion methods, some practical promotion methods may be used.
1. Gifts: The restaurant should have a special craft commemorative anniversary celebration of small craft gifts, so that customers feel that they can eat at the Zhangjia old yard, in addition to enjoying a high-level atmosphere, but also get amazing gadgets. It can not only play a promotional role, but also improve our grades. In terms of distribution, gifts can be matched according to the level of consumption, but special personnel are required.
2. Establish and collect the "People's Personnel Archives", such as the municipal party committee × × × leadership × year × month × day birthday, × company × year × month × day anniversary, × × × leadership wedding anniversary, when the early release of congratulations This is used to strengthen the connection with the diners, so that we have a stable source of customers. It can be calculated that if there are 5000 source files, there will be a meal opportunity once a year, 5000 ÷ 360 = 13.8 times a day, and the attendance rate is one-fifth, so there are 2-3 table customers every day.
3. After-dinner service: After the meal, in addition to the gifts and coupons, the arrangement of one or two people for the free car wash for the guests is small, but it can reduce the trouble for the guests, so as to increase the impression of the guests, thus better Create benefits for the hotel.
Promotion strategy Fourth, the media integration of any event planning success, advertising strategy is important, according to the effective arrival rate of Weihai advertising, the ranking is: newspaper, outdoor, radio, television. Therefore, the ratio of advertising density of this event is: newspaper 50% outdoor 20% broadcast 20% TV 10%.
Suggested media:
Weihai Evening News
Outdoor, bus stop sign, traffic broadcast, art channel, Weihai TV station
The traditional opening ceremony promotion mode has formed a fixed pattern, gradually flowing into the stylized, discount + return gold + gift three sets of promotional means has been difficult to effectively attract target customers, often the merchants invested a lot of manpower, material resources, and consumers I don’t buy the account at all, and I can’t achieve the ideal advertising effect. In order to achieve the lively and super-popular effect of this opening ceremony, we must boldly adopt a new food and beverage marketing model to create the most new wave of Weihai catering industry promotion.
Overall strategy analysis of promotion: According to the current situation of Weihai catering industry, Zhangjia Old Courtyard is a unique restaurant specializing in Sichuan cuisine in the minds of consumers. It is unique in the same industry in terms of decoration style and taste of dishes. The profoundness of Sichuan cuisine and the affinity of the name of the Zhangjia old courtyard restaurant highlight the theme of this promotion--the strong food culture atmosphere drives the strong food and beverage promotion atmosphere. A series of themed activities throughout the promotion to maximize the interaction with the target consumers to achieve the desired promotional effect.
Promotion Strategy 1. Soft Text Hardship Since the first anniversary of the opening of Zhangjia Old Courtyard, the whole restaurant's business purpose is to promote the main line, throughout the restaurant's service commitment to the guests, the training of staff service quality, the quality of the dishes and the feedback from customers on the restaurant. Wait for the promotion, appear in the media. And kicked off the announcement of this promotion.
Strategic focus: 1. Try to appear in the media in the form of non-advertising, preferably in the form of this newsletter or newsletter. 2, try to use a third party to narrate the content of this promotion, so that readers have credibility, and the promotional content of consumer feedback is best to be based on the experience of real customers. May wish to list the customer's name, work unit, etc.
Promotion strategy 2, theme interaction.
1. Activity plan: Select Weihai people's favorite restaurant activities: emphasizing the characteristics of Zhangjia old yard and enhancing the restaurant's popularity. Interactive form: cooperate with Weihai Catering Association to list 10 famous restaurants in Weihai. Let consumers vote through mobile phone newsletters and websites, and draw lucky gifts from them.
2. Activity plan: The name of the special dishes of Zhangjia old courtyard is collected. The purpose of the activity is to create a news effect and highlight the characteristics of the restaurant dishes.
Interactive form: List the main ingredients, main ingredients and practices of the main specialties of Zhangjia Old Courtyard in the media. The consumer gives the appropriate name for the dish based on the taste of the color. And once the restaurant is adopted, this dish will continue to use the name of the dish used. And the establishment of awards to reward participants or consumers who have won the prize for this time will be free to consume the dishes from Zhangjia Old Courtyard.
3. Activity plan: Collecting the favorite dishes of Weihai diners The purpose of the event is to create a news effect and highlight the importance of Zhangjia old courtyard to consumers. Interactively: through various media, openly collect the Weihai diners' own special dishes or favorite dishes. Originality is required, and certain nutritional balance factors and the feasibility of cooking are required. Finalists can receive prizes and be made into actual dishes by the Zhangjia old yard. Moreover, the finalists have the right to naming or free of this dish.
Promotion Strategy III. Affinity Hospitality Although this promotion should avoid traditional promotion methods, some practical promotion methods may be used.
1. Gifts: The restaurant should have a special craft commemorative anniversary celebration of small craft gifts, so that customers feel that they can eat at the Zhangjia old yard, in addition to enjoying a high-level atmosphere, but also get amazing gadgets. It can not only play a promotional role, but also improve our grades. In terms of distribution, gifts can be matched according to the level of consumption, but special personnel are required.
2. Establish and collect the "People's Personnel Archives", such as the municipal party committee × × × leadership × year × month × day birthday, × company × year × month × day anniversary, × × × leadership wedding anniversary, when the early release of congratulations This is used to strengthen the connection with the diners, so that we have a stable source of customers. It can be calculated that if there are 5000 source files, there will be a meal opportunity once a year, 5000 ÷ 360 = 13.8 times a day, and the attendance rate is one-fifth, so there are 2-3 table customers every day.
〖1〗〖〖〗
3. After-dinner service: After the meal, in addition to the gifts and coupons, the arrangement of one or two people for the free car wash for the guests is small, but it can reduce the trouble for the guests, so as to increase the impression of the guests, thus better Create benefits for the hotel.
Promotion strategy Fourth, the media integration of any event planning success, advertising strategy is important, according to the effective arrival rate of Weihai advertising, the ranking is: newspaper, outdoor, radio, television. Therefore, the ratio of advertising density of this event is: newspaper 50% outdoor 20% broadcast 20% TV 10%.
Suggested media:
Weihai Evening News
Outdoor, bus stop sign, traffic broadcast, art channel, Weihai TV station
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