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Dragon Year Lantern Festival Promotion Plan


Activity time: February 24th - 25th of the year Event theme: Lantern Festival Promotion Planning Activity Slogan: Strong Love Lantern Festival Festival Analysis:
1. Lantern Festival is a traditional Chinese festival. The traditional activities include eating rice balls, viewing lanterns, guessing riddles, etc., which contain the sweet and auspicious happiness of reunion. Therefore, the promotion of the merchants can focus on the promotion of food and commodities related to Yuanxiao. At the same time, with the help of fireworks and firecrackers, dancers, dragons, red lanterns hanging high, hanging puzzles and other traditional activities to help create a lively atmosphere of the Lantern Festival.
2. After the Spring Festival, the Spring Festival clothing will be listed soon. For the students, the new semester will also begin. Therefore, the Lantern Festival promotion can also be promoted around clothing and student supplies.
Activities:
First, the group round round over the Yuanxiao delicious dumplings
1. Open up the dumpling food counter, including various brands of dumplings: such as Longfeng Tangyuan Series, Missing Tangyuan Series, Sanquanling Series, Youkang Series. The tastes include Babao nuts, black sesame seeds, 麻蓉 peanuts, rose hummus, hawthorn, five kernels, peanut sesame, sugar-free, halal, rice wine and so on.
2, supermarket shopping over 88 yuan, that is, a bag of dumplings, or a small lantern, worth about 5 yuan.
Second, Yuanxiao snack street in the big shopping malls and large supermarkets open a snack street, open ten or so booths, including dumplings, candied fruit, fried tofu, mutton, kebabs, etc., on-site production, shopping for over 100 yuan, the value is 10 yuan Snack coupons, 20 yuan for 20 yuan, and so on, buy more and send more, the supermarket is limited to a single ticket.
Event Description:
1. In addition to shopping for lights and lanterns, it is indispensable to eat and drink. In addition to shopping, eating some delicious snacks must be a great temptation for customers.
2. Set up a service office on the spot. Customers can get snack coupons from the service ticket with the shopping receipt ticket. Customers can purchase snacks at the booth with snack coupons.
3, snack coupons can not be exchanged for cash, nor set up to find.
4, snack production must pay attention to hygiene, to take certain measures to avoid soot pollution and dust, while preventing the impact of natural wind and rain.
5, snack stall settings: In addition to some of the merchants already have snacks to the scene, you can also invite some local snack bars to the scene to produce and sell.
6, in addition to consumption with snack coupons, customers can also use cash to buy, must clearly mark the price of snacks on the spot, so that customers at a glance.
Third, the beautiful scenery of the beautiful scenery of the Lantern Festival to open a one-yuan recreation area, set up into a grape rack form, hanging a variety of lanterns, containing a variety of puzzles, whether or not shopping, can participate in guessing, wherever there is a prize, the prize is Exquisite small gifts or shopping vouchers, the value is determined according to the difficulty of each puzzle, the prizes can be directly marked on the lantern, the general prize value is less than 10 yuan.
At the same time, ferrules and some folk acrobatics performances can be added in the play area.
Ferrule: You can participate in the ferrule once you have purchased 100 yuan. Each time you take 10 laps, you can take away the things you have encircled. The items in the circle are visited according to the value of the distance. The overall value of the item can be determined according to the quota of the full amount. The higher the quota, the higher the value of the gift. In general, the value of the item should not be too high. One is to prevent damage to high-value items, and the other is to reduce the number of customers. Customers can also make their own money ferrules.
Folk acrobatic performances: Invite some folk groups to perform acrobatic performances such as dragon dances and monkeys, and increase the lively atmosphere of the Lantern Festival.
Note: The layout of the garden must be exquisite, pay attention to maintaining the order of the event. The start and end of the garden activities can be blasted with a firecracker.

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