How to develop a Mother's Day promotion plan
The purpose of Mother's Day activities is:
Public welfare activities, public events
Event activity
News event
In order to arouse widespread social attention, a strong public opinion effect and communication effect are formed. Fashion multi-space conversion, using an unprecedented three-dimensional integrated communication broadcast, infiltrating ample family, cultural atmosphere to reach a big festival, to play a big festival, to promote sales.
Happy Mother's Day
Cycle: 10 days
The purpose of the activity: to lock the direct consumption group of women over the age of 40 to resonate with their children to generate consumer desires. While strengthening the public service image and intimacy of the women's hospital brand, enhance and tap the purchasing power of potential consumer groups and stimulate the sensory stimulation to generate direct economy. benefit.
Activity goal: Attract consumers' attention through 5-6 individual activities. While gaining the benefits of the brand, it contributes to the tips of consumption.
Co-ordinate arrangements:
The opening and closing ceremonies of the monthly activities are two key climaxes, echoing back and forth, and the overall activities emphasize social welfare.
Consolidate the intimacy of strengthening the brand and impress customers with true feelings.
There are multiple clues for all activities to play through:
Happy Mother's Day, healthy mother – give gifts to health
Love mom tricks - literary activity stretching
Send a beautiful mother a beautiful holiday gift
Women's Hospital---the patron saint of beautiful mothers - the love for the mother
Caring for mothers and healthy mothers - sending medical examinations
In the child's heart, the mother is God.
Live event:
On the day of "Mother's Day", where the human sentiment is particularly strong, how can we impress the hearts of consumers from the mental offensives of other brands? According to the usual experience, shopping malls, supermarkets, and especially the health care products industry are most interested in selling flowers and beauty, and the hospitals are less active. I think the most important topic for people now is - how to stay healthy! In other words, let the beautiful mother still be healthy and beautiful!
Health is the wealth of the family!
Health is the foundation of life!
Health is the source of happiness!
The prompting and rendering of the media can strengthen the attention of the children to their mothers. At this time, if a company stands up and screams, calling on children to express their love and blessings to their mothers will surely attract a lot of "eyeballs", which will arouse the attention of the media and consumers, and will cause the voice of the children to resonate! Who doesn't love their mother? Family is precisely the most powerful weapon! ! Combining multi-channel public relations marketing with multi-angle and multi-space promotion, the division and division of organic integration, mutual coordination and support is an integrated thinking of this activity.
Public welfare activities, public events
Event activity
News event
In order to arouse widespread social attention, a strong public opinion effect and communication effect are formed. Fashion multi-space conversion, using an unprecedented three-dimensional integrated communication broadcast, infiltrating ample family, cultural atmosphere to reach a big festival, to play a big festival, to promote sales.
Happy Mother's Day
Cycle: 10 days
The purpose of the activity: to lock the direct consumption group of women over the age of 40 to resonate with their children to generate consumer desires. While strengthening the public service image and intimacy of the women's hospital brand, enhance and tap the purchasing power of potential consumer groups and stimulate the sensory stimulation to generate direct economy. benefit.
Activity goal: Attract consumers' attention through 5-6 individual activities. While gaining the benefits of the brand, it contributes to the tips of consumption.
Co-ordinate arrangements:
The opening and closing ceremonies of the monthly activities are two key climaxes, echoing back and forth, and the overall activities emphasize social welfare.
Consolidate the intimacy of strengthening the brand and impress customers with true feelings.
There are multiple clues for all activities to play through:
Happy Mother's Day, healthy mother – give gifts to health
Love mom tricks - literary activity stretching
Send a beautiful mother a beautiful holiday gift
Women's Hospital---the patron saint of beautiful mothers - the love for the mother
Caring for mothers and healthy mothers - sending medical examinations
In the child's heart, the mother is God.
Live event:
On the day of "Mother's Day", where the human sentiment is particularly strong, how can we impress the hearts of consumers from the mental offensives of other brands? According to the usual experience, shopping malls, supermarkets, and especially the health care products industry are most interested in selling flowers and beauty, and the hospitals are less active. I think the most important topic for people now is - how to stay healthy! In other words, let the beautiful mother still be healthy and beautiful!
Health is the wealth of the family!
Health is the foundation of life!
Health is the source of happiness!
The prompting and rendering of the media can strengthen the attention of the children to their mothers. At this time, if a company stands up and screams, calling on children to express their love and blessings to their mothers will surely attract a lot of "eyeballs", which will arouse the attention of the media and consumers, and will cause the voice of the children to resonate! Who doesn't love their mother? Family is precisely the most powerful weapon! ! Combining multi-channel public relations marketing with multi-angle and multi-space promotion, the division and division of organic integration, mutual coordination and support is an integrated thinking of this activity.
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