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Children's Day Promotional Case


On Children's Day, the happiest thing is the children, and the happiness of the children is the happiness of the parents. Therefore, the business opportunities derived from the happiness of the children also make the merchants happy, so all kinds of June 1 promotion The activities were staged one after another, helping the Children's Day to be happy. So what will the merchants' June 1 promotion be like?

Children are important consumer groups of the business. They have great potential for consumption in children. Many of the parents' consumption is around children. Therefore, merchants can fully use the June 1 promotion to fully mobilize relevant products to attract Stimulating consumers, but at the same time, the target customers of the June 1 promotion are children, and the main body of consumption is parents. Therefore, it takes a little effort to attract parents and stimulate parental consumption.

Children's Day promotion mainly focuses on children's clothing, shoes and hats, toys, school supplies, video CDs, children's sports products and other exhibition halls. At the same time, because children's consumption is generally led by parents, it can also launch some merchandise promotions for parents. Let's take a look at the June 1 promotion.

Children's clothing xx year June 1 promotion event case:

Baby Fang Xi:

“June 1” is a major festival in the children's wear industry. This period will be the peak season for sales. As a 0-3 year old baby boy, it is different from other ages. We have investigated the last 3 years. The birth rate of babies in July and August will not be low, so we will not only focus on "June 1". Of course, in the "Six June" we will also do a lot of publicity, launch new infant toys, gift delivery in the mall counters, and cooperate with the new Chinese children's title to hold the crawling competition for infants and young children.

Jingle cat:

The nature of the child is pure, so in the "1 June", we do not agree with the operation of too commercial. Our brand put forward the concept of “entertainment marketing” and “experiential marketing” in June 1st, and launched a value-for-money experience package in the form of a semi-gift, so that children can feel the comfort of environmentally-friendly children's wear; at the same time, it is easy and entertaining in the store. Yue's interactive mini-games enable parents and children to shop in the warmth and entertainment.

Shopping mall xx year June 1 promotion event case:

Children's Day is just around the corner, and the department store has launched the “dress up Barbie” dressing show. Before May 31, children between the ages of 3 and 12 can sign up for the fifth floor of the 100th floor. At the same time, the Children's Fun Parent-child Park on the 5th floor of the 100th floor also prepared a variety of fun and competitive competitions; customers who purchased 161 yuan on the same day can enjoy a photo of a parent-child photo taken by a professional photographer of "Mummy Baby" for free; Yuan, you will receive a 61 yuan photography cash coupon. It is worth mentioning that the “Audi Overtaking King” Nanchang Regional City Grand Prix is ​​also held on the fifth floor of the 100th National Congress. Children and young people under the age of 17 can participate. Moreover, an old toy donation area will be set up in the elevator of the fifth floor of the 100th floor. The toys will be donated to the children of the welfare home by the shopping mall. The children who donate can also get a small gift.

In addition, the 50th anniversary of the 100th anniversary is still going on, the first floor of Belle, tata, Tianmeiyi and other women's shoes to buy 200 yuan to send 150 yuan; the second floor to broadcast women's clothing, box women's new products 300 yuan to send 150 yuan; third floor May 23 From May 1st to 17:00 on May 27th and tomorrow evening, Sang Fulan, Fenyi and Hosa will hold the "07 New Swimwear Series Live Model Static Show" at the elevator on the third floor. Yadi Anna will send 200 yuan. 150 yuan.

Bookstore xx year June 1 promotion event case:

Children's Day, accompanying children to visit bookstores and buying books is now the first choice for parents to celebrate their children's holidays. Children's book promotions are held during the Children's Day event. Books can be sold at half price, or once with a purchase of 150 yuan, you can get a pen or a notebook.

Hotel 11 years of June 1 promotion event case:

For the children, we have prepared delicious children's menus, wonderful literary evenings, colorful cakes, colorful restaurants with colorful balloons, and children's fun in the world of joy and joy. Have a happy and unforgettable Children's Day on June 1st. At that time, Jiangnan ministries will launch a series of fine dishes and food. Through the development of this event, we will improve the reputation of xx in Taiyuan and Shanxi, attract more families to consume in various departments, let parents and children come to xx to share food and experience happiness. .

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