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How to formulate the Children's Day promotion program

Today's children are treasures in the hands of parents. In order to educate and nurture the next generation, the consumption around the children is not exhausted. At the same time, there are two target customers for the consumption of children, namely children and parents, and merchants want to put six When a promotion is done well, we must think about how to balance the consumption habits of both children and parents. Therefore, for the promotion of children's children, it is really necessary to make a good effort.

How to have a Children's Day, the children have their own ideas, let's take a look at a previous survey.

Children only want to be happy.

Target group: 3-6 year old kindergarten children

“The wishes of the children are actually very simple.” This is a strong feeling of the reporter in the statistics of the children’s group questionnaire.

In the 20 questionnaires we received from the children’s group, the doll’s thoughts on Children’s Day were very simple: “I want a small gift from the KFC package”, “a small water gun”, “a piece of puzzle”, or even “ A blank sheet, only one child said a relatively expensive gift - a bicycle.

Primary school students' desires increase

Target group: primary school students aged 7-12

In contrast, the gifts that primary school students want are all sorts of things. Among the 50 national group survey samples we have collected, many students said that they hope to receive a mobile phone on Children’s Day this year. In addition, skates, folding bicycles, toys, game consoles, books, watches, etc. Be an important part of the children's day wishes for primary school students.

However, the parents’ answer is that there is a certain gap between the children and the children. For the gifts given to the children, the adults are more from an educational point of view and look at the angle of care. Therefore, expensive gifts, various books Even the class has become a gift choice for parents.

For the particularity of the Children's Day promotion, the savvy merchants launched a series of promotional activities, let's learn from them.

Happy promotion

The child's happiness is the simplest, perhaps just a joke, an action, you can make the child happy, and the child's happiness is the happiness of the parents. Therefore, many shopping malls have launched a variety of game promotions, lively toy live experience promotions, etc., to attract children, but also to attract children's parents.

Puzzle promotion

Puzzles are very happy for parents to see, so many merchants hold a variety of educational activities, such as composition of the dragon, skill production, drawing and painting, etc., educational and fun, while promoting products, more than one move Got it.

Family promotion

In the modern urban society, the smooth communication between parents and children is not easy for some families. The reporter found that children who are not lacking in materiality still strongly yearn for “spiritual gifts”. In our survey of the children's group and the national team's questionnaire, some children expressed their wishes in this regard, which accounted for about 16%. A doll in the toddler group said that he hoped his mother would praise him for being smart; there was a doll who said that he hoped that Mom and Dad would accompany her; and some students said that they hoped to receive a long praise on Children's Day. Therefore, some merchants have also integrated the family promotion into the June 1 event. Many shopping malls have specially added the “family” element to promote games and gifts suitable for parents and children to play together.

Dip light promotion

The so-called dimming promotion refers to the promotion activities for parents and adults. Although the Children's Day promotion on June 1st, many merchants have not forgotten the adults who have paid for this pocket, and launched promotional activities related to the season for parents.

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