Shopping Plaza Teacher's Day Promotion Program

Theme: One day is the teacher. Life is the father - I wish the teachers good health and happy life.

content:

First, the theme of the event: one day is the teacher, the life is the father - I wish the teachers are healthy and happy.

Second, the purpose of the activity: actively participate in community activities, improve the affinity of the store

Third, the event arrangement:

1. Gift event

Targeting the audience - teachers of major Chinese schools

Specific content - On September 10th, you can receive a gift at the Xinhuadu Shopping Plaza with the teacher's card, and each teacher's card is limited to one;

Execution method - each teacher can receive a gift after registering with the teacher's card at the front desk gift group;

2. Essay contest

Targeting students - students from China and kindergartens

The specific content - to remember one thing between the teacher and the teacher, to reflect the truth, the true feelings, the subject matter is not limited, the number of words is not limited.

Execution method - from now on, it will be closed on September 2, and the composition will be handed over to the front desk; on September 3-7, the selection will be made; one first prize will be awarded, one brand repeater will be awarded; and the second prize will be three. 1 radio, 1 third prize, 1 set of learning equipment; 10 encouragement prizes, 1 prize pen box; 1 prize ball pen.

3. Pop quiz

For the target - customers on September 10

The specific content--in combination with the awarding activities of Activity 2, the combination of awards and prize-winning activities on the sidelines, so that on-site customers actively participate in the promotion activities of Xinhuadu's “Respect for Teachers” and also make the teachers feel the Xinhuadu people. Gratefulness.

Execution mode - a simple podium for the field peripherals, hanging banners, equipped with audio, and hosted by a dedicated person.

Fourth, the activities match:

1. The manager of the operation department is responsible for coordinating the work of each department; the marketing department is responsible for publicity and related essay selection and organization; the front desk is responsible for the delivery and registration of gifts; the engineering department is responsible for the audio and other items during the off-site activities; the loss prevention department is responsible for the off-site activities. The maintenance of the order outside the field.

2. The Purchasing Department is responsible for supplier sponsorship negotiations for each prize.

List of sponsored products

Prize Quantity Prize Quantity

Teacher's Day Giveaway 800 Repeater 1

Radio 3 learning kit 5 sets

Fine pen case 10 ball pen 1000