Fast food restaurant national Chinese New Year promotion plan

I. Background of the event The Spring Festival is the most traditional and traditional festival in China. On this day, people celebrate family reunion and celebrate the New Year, and welcome the blessings and pray for a good harvest. It is also on this day that people are visiting relatives and friends, and they are coming and going! Our Spring Festival promotion is a lively opening in such a strong festive atmosphere. The theme of this promotion is “New Year’s Gifts, Red Lucky”, and the full amount of the New Year’s bonus is one, except for coupons. The vouchers can continue to attract customers to come back to spend again. They also launch a lucky package featuring a strong New Year's character. Buying a package will send a cartoon doll. The cartoon doll adopts the hottest tiger image of the Year of the Tiger, and it is cute and cute! The atmosphere of the event was lively and festive, not only highlighting the traditional cultural characteristics of the Spring Festival, but also expressing the good wishes of xx for the new year of customers!
Second, the promotion target 1, the turnover during the holiday period has increased significantly compared with the same period of the previous year; 2, to create a festive atmosphere in the store; 3, comprehensively enhance the xx brand image. Third, the theme of the event New Year's party gift, red luck hi head Fourth, the activity content activities rules: 1, where the purchase of the New Year "good luck package", you can get a "baby tiger" cartoon toy; 2, New Year food, low-cost enjoy! If you have a one-time cash spending of ** yuan, you will receive a "New Year's Day is a seal", and there is a 2011xx Hamburg New Year Limited Edition. You can enjoy a variety of special coupons for the whole year! A limited number, while stocks last! 3, the best of the best to enjoy the coupons content: front: crisp chicken legs burger only 4 yuan where the purchase of any hamburger can be free of charge citron tea a cup to buy any package +1 yuan to get the best chicken rice 1 buy any package + 2 yuan get fragrant Spicy chicken wings 1 pair of purchases of any package + 2 yuan to get flesh-and-blood connected 2 strings to buy any package +3 yuan to get gold butterfly shrimp 1 part of the reverse: use the rules 4, the best use of the coupons for the use of coupons: This card is only used in this store, Each card is for one use only; please present this card before ordering. This card is not redeemable for cash; this card is valid from now until 28 February 2019; xx Hamburg reserves the event as permitted by Chinese law The final interpretation! Activity time: From now on - February 28th to participate in the event products: full line of products; Fortune package. V. Activity preparation: 1. The relevant product materials ensure that there is the most sufficient inventory in each storefront terminal; 2. The enterprise propaganda products for the event are used to create atmosphere for the storefront terminal; 3. Around the event Carry out, the terminal sales staff fully use the promotional materials and promotional leads. Sixth, storefront terminal 1, during the event, in line with the activities of the momentum, you need to do a good job in the storefront of the company to replace the product, to create the best store atmosphere. 2. Advance the training process and publicity work of the staff in the activity process, and set up the cash register system to ensure the smooth progress of the event. Seven, the main promotional items

The number of activities, the number of corporate propaganda products, the new year, the gift, the red Yunxi, the head hanging flag, 6 gifts, 2 gifts, coupons, gifts, new year, the gift, the cartoon doll, order 2.5 yuan / month

Eight, the specific implementation plan of the event: 1, all stores unified with the theme hanging flags, theme posters for terminal layout. 2. According to the requirements of the activity plan, the company provides posters, flags, promotional gifts, etc. for each store at any time. The display form is in accordance with the company's unified design requirements, combined with the actual area of ​​the store. 3. Ensure that the key storefront shopping guide promotion activities continue, and ensure that the key stores have sufficient materials, timely delivery, and sufficient personnel. Require the restaurant staff to fully understand the specific content of the event, assign personal tasks, and develop a promotional task plan that is in line with the actual situation. 4. Communicate the details of the activities with the various departments in advance, and make all the items in place one day before the start of each activity. 5. Record the activity with a camera or camera, leaving information for future promotion.