Actively Practicing the "Three Represents" and Building a New Period of Corporate Culture

At present, the society has transitioned from an economic society to a cultural society. Social culture is permeating into all areas of life. Cultural phenomena in various poses are endless, and corporate culture is still in the ascendant. The product has risen from an object with no thoughts and no feelings in the past to a carrier full of humanity. The 21st century is a century of cultural shock. Whether a company can cultivate its own culture and play its role will determine its viability in the 21st century. The culture of the enterprise will become the first competitiveness of the enterprise in the future. This article focuses on the concept of corporate culture, the core of corporate culture, and combines the practical problems of South Aluminum this year to talk about how to build an advanced corporate culture in the new era of comprehensive enterprise reform.

First, the concept of corporate culture

Corporate culture is the sum of business philosophy, business purpose, business policy, value concept, business behavior, social responsibility and business image formed by the company in its business activities. It is the fundamental embodiment of enterprise individualization, and it is the survival, competition, and survival of enterprises. The soul of development.

Corporate culture is an extension of the concept of culture in a specific field of the enterprise. It is formed under a certain socio-economic and cultural background. It also exists as an objective existence coexisting with the enterprise. It is the management thought and group formed by the enterprise in the long-term production and management process. The code of consciousness and behavior is a valuable and potentially intangible asset of an enterprise. Under the conditions of socialist market economy, enterprises are the main body of the market. As the mother of business management concept, brand image, corporate image and corporate reputation, corporate culture is of vital importance in the fierce market competition environment. With the development of the economy, the progress of society, and the changes in market demand, the market competitiveness of products is mainly reflected in the technical content and cultural added value of products. Therefore, the status and role of corporate culture cannot be underestimated and cannot be ignored.

The construction of corporate culture is an important part of the construction of corporate spiritual civilization, an important means to promote the construction of corporate spiritual civilization, the spiritual food of employees, and an important force for condensing all employees. Its fundamental task is to comprehensively improve the overall quality of employees through various channels, stimulate the enthusiasm of employees, increase labor productivity, and promote the growth of economic benefits. Enterprises must survive and develop without isolation from culture. An enterprise without culture is a company without a soul, a company without a spiritual pillar, a company without cohesion, and a company without hope.

The economy is the foundation, politics is the concentrated expression of the economy, and the culture as the conceptual form is a certain economic and political reflection. To develop, enterprises must pay attention to the role of conceptual culture. The products of the enterprise should rely on the corporate culture to promote. The good corporate reputation should be spread by the corporate culture. The excellent corporate image should be shaped by the corporate culture. Enterprises must face the market, products must stand firm in the complex and fierce market competition environment, and in an invincible position, must rely on the role of cultural communication and influence. The so-called "good wine is also afraid of the deep alley", "image is equal to the market", "the market is the benefit."

Second, the core of corporate culture

The core of corporate culture is value. Values ​​provide a common sense for business workers and guidelines for everyday behavior. Through the concept of cultural awareness with values ​​as the core, the corporate culture persuades, infects, induces and constrains corporate members, condenses all employees with a common value, maximizes the enthusiasm and creativity of employees, and continuously improves the economic benefits of enterprises. To promote the development of productivity.

Corporate culture is a concentrated expression of employee pursuit and philosophy. A strong enterprise does not necessarily have a profound culture. Only when the corporate culture permeates the employees' hearts, forms the ethics within the enterprise and the concept that is recognized by most employees within the enterprise. The employees truly understand the value standards pursued by the enterprise and can consciously maintain The interests of enterprises are more actively invested in their work. Really conscious, self-disciplined, self-learning and self-reliant, enterprises can form a clear and far-reaching corporate culture. Self-awareness is the premise, self-discipline is the guarantee, self-study is the source of innovation, and self-innovation is the concentrated expression of innovation. The embankment of a thousand miles collapsed in the ant nest. The character of each employee will directly affect the growth of the "big tree" of corporate culture, foster a good moral character, and establish a corporate overall concept is an important guarantee for the healthy development of corporate culture.

Corporate culture does not seem to be the most direct factor for a company's growth, but it is the most persistent determinant. Throughout the world's successful companies, such as General Electric Company, Matsushita Electric Industrial Co., Ltd., there are three main reasons for its longevity: high-quality products, savvy sales and profound cultural heritage. And high-quality products and savvy services often come from deep cultural heritage.

Zhang Ruimin, a famous Chinese entrepreneur, said: "Haier's past success is the success of ideas and ways of thinking. The soul of enterprise development is corporate culture, and the core content of corporate culture should be values." In fact, Haier's expansion is mainly a culture. Expansion – acquiring a company, sending a general manager, an accountant, and a culture of Haier.

3. What kind of corporate culture is needed in the new era?

The corporate culture required by the modern enterprise system is not simply the expression of the employee's spare time, but the sum of the overall civilization of the enterprise, including its production methods and management methods, with its spiritual activities as its main content. With China's industrial upgrading and economic transformation, the production and sales structure of enterprises has also changed from "production-oriented" to "marketing-oriented" to "image-oriented". In other words, modern enterprises want to be unbeaten in the fierce competition of domestic and foreign markets, not only have strong product strength and marketing power, but also need the image power of enterprises and products. The corporate image recognition system has been regarded by the international community as a new strategy and new impetus for the development of enterprises in the 21st century. It conveys the business philosophy and cultural spirit of the company to the public through its internal and external behavioral activities and systematic visual identity design. It has the function of shaping, perfecting and enhancing the corporate image and strengthening the market competitiveness. It is a modern enterprise management. The necessary weapon for development.

The corporate culture of the new era must meet the following requirements:

We must meet the inherent requirements of the socialist market economic system, persist in serving the development of the market economy, and be in line with the international community, and have considerable inclusiveness. On the one hand, we can learn from and absorb all the outstanding cultural achievements at home and abroad. On the one hand, we can resolutely resist all the things that are backward and hinder the healthy development of enterprises.

It must reflect the nature of China's socialism, help consolidate the socialist system, and develop socialist spiritual civilization. On the one hand, we must vigorously inherit the outstanding achievements of the excellent culture of the Chinese nation. On the one hand, we must continue to reform, develop and innovate according to the requirements of the new era, and inject new content.

Must conform to the characteristics of Chinese enterprises. Emphasis is placed on strengthening the construction of corporate spiritual civilization and cultural construction, strengthening self and striving for innovation.

In short, the corporate culture in the new era must be a socialist corporate culture with Chinese characteristics that meets the needs of the development of the market economy.

Fourth, actively create advanced corporate culture in the new era

The characteristic of corporate culture lies in its uniqueness and uniqueness, that is, its non-replicability. The establishment of corporate culture requires each employee to start from doing special things and cultivate their own continuous consciousness, overall awareness, open consciousness, forward consciousness and market awareness, thus forming the common values ​​of the employees.

Under the new historical conditions, excellent corporate culture has a significant and far-reaching impact on organizational restructuring, product structure adjustment, development direction, development level, and development speed. By building an excellent corporate culture, we can correctly guide the ideological value of employees, enable employees to establish a correct world outlook, outlook on life, values, establish lofty ideals, strengthen political beliefs, form a good social atmosphere, and improve employees' ideological realm and moral standards. Make it a "four have" newcomer and provide a good environment for enterprise development.

To build a corporate culture in the new era, we must focus on improving the economic benefits of enterprises and practice "representing the development requirements of advanced social productive forces." Focus on bringing enterprises to market, promoting enterprises to update their concepts, establishing modern enterprise management and management mechanisms, guiding enterprises to face the market, pursuing value-oriented attributes, actively guiding employees to establish a correct world outlook, outlook on life and values, and fully mobilizing and exerting employees The potential to improve labor productivity and make the products and services of the company meet the needs of the society.

To build a corporate culture in the new era, we must cultivate the spirit of the enterprise and the business philosophy as the core, and practice "representing the direction of advanced culture." On the one hand, we must focus on cultivating and stimulating the ownership of employees, enhancing their sense of responsibility, mission and sense of crisis, so that employees and enterprises can survive and share common problems, and do their utmost for the development of enterprises. Establishing an excellent corporate spirit and management concept with its own characteristics, constantly inspiring the morale of employees, stimulating the creativity of employees, giving full play to their ingenuity and intelligence, and realizing their self-worth in the development of enterprises. On the other hand, we must focus on building a good corporate culture environment, establishing good working conditions, labor protection, recreational rest environment and cultural facilities, activating the staff's amateur cultural life, building a good corporate image, and cultivating employees to establish correct professional ethics. Value concepts, service awareness, labor attitudes, legal concepts, etc., establish and improve various management systems and regulations within the enterprise to improve the ideological, moral, cultural and professional qualities of employees, promote the physical and mental health of employees, enhance corporate cohesion and centripetal force, and promote enterprises. healthy growth.

To build a corporate culture in the new era, we must formulate practical and feasible corporate development goals, including corporate culture construction goals, and practice "representing the fundamental interests of the overwhelming majority of the people." In the face of opportunities and challenges, enterprises must seriously study and formulate practical and long-term plans and development goals recognized by employees, and actively guide employees to strive for the goal of achieving enterprise development and striving for first-class enterprises.

Strengthen leadership and raise awareness. The competent department of the enterprise must attach great importance to the construction of corporate culture, formulate long-term planning to guide the construction of corporate culture; earnestly do a good job in corporate culture exchange, and take corporate culture construction as an important content in the annual political research meeting, and carefully summarize and analyze Exchange of experience. To further raise awareness, corporate culture should become an important carrier of enterprise ideological and political work and enterprise spiritual civilization construction under the new situation, and vigorously grasping, focusing on key projects and quality projects. It should become an integral part of enterprise management and become a strong reinforced solid enterprise. The inner tree brand, the image of the outer tree, and the magic weapon to enhance competitiveness.

To improve the main objectives of the quality of staff. Talents are the first resource. We must vigorously strengthen the ideological and political education and business knowledge training of employees through various channels, and strive to cultivate and create a "four-owned" workforce that adapts to the development of enterprises in the new situation. This is the key to corporate culture construction. .

V. Highlight the work of South Aluminum's “Corporate Culture Construction Year” and strive to enhance its core competitiveness

In the report of the work of the first six-member Workers' Congress of South Aluminum, the company's party committee proposed that 2005 is the “year of enterprise culture construction” of South Aluminum. The cultural construction of the enterprise, the party, the government, the work, and the regiment must work together to manage each other, perform their duties, and shoulder their responsibilities, cooperate closely, and work together. We must be pragmatic and truth-seeking, pragmatic and practical, do not engage in formalism, do not put up a shelf, and fully promote corporate culture and scientific and technological innovation, and promote enterprises to "receive, improve, and enhance": to improve the economic efficiency of enterprises, improve work style, Improve the humanities environment, enhance the overall quality of employees, enhance the development potential of enterprises, and increase the income of key positions.

During the 2005 “Corporate Culture Construction Year”. We must organize the first quarter of the "Corporate Culture Construction Year" propaganda launch series activities, the second quarter of the "corporate culture" special lecture, the third quarter of "I see the South Aluminum corporate culture" seminar, the fourth quarter of October "Enterprise Culture Construction Year "The evening party and the "Corporate Culture Construction" seminar in December, and organized small-scale and diverse cultural construction activities at the grassroots level, and actively promoted the development of corporate culture.
We will continue to strengthen the corporate culture of “equality, honesty, communication, and education” and enhance communication and communication within and outside the enterprise. It is necessary to make full use of the propaganda carriers such as radio, television, "Aluminum" newspaper, propaganda column and company webpage, to widely publicize corporate culture concepts, work dynamics, typical practices, etc.; actively expand external publicity channels and publish a corporate culture atlas. Organize and write 1 to 2 influential and quality articles, and produce a corporate promotional film to be broadcast on the news media to expand the influence and popularity of South Aluminum.

Further refine and enrich the enterprise spirit and other concept recognition systems. In accordance with the requirements of the enterprise CIS standards, the company basically completed various types of logos, signs, billboards and bulletin boards in the enterprise during the year, designed and produced an electronic display screen, and improved the construction of propaganda cultural positions. .

It is a long-term, arduous and meticulous work to build an excellent corporate culture that adapts to the new era. It is very difficult. However, as long as the leaders of the company pay attention to it and the employees are actively involved, it is believed that in the near future, the excellent corporate culture of South Aluminum will flourish. As long as we actively build the advanced corporate culture in the new era in accordance with the requirements of the "three represents," South Aluminum will certainly create more and more miracles and maintain steady development in the future.