Analysis of obstacles in the development of tourism in the west

The implementation of the development of the western region has brought about an opportunity for development of the leap-forward development of the western tourism industry and promoted the formation of the strategic position of the tourism industry in the western economy. However, to achieve leap-forward growth in the western tourism industry, we must first overcome the obstacles that hinder growth. Factors, for this, require the government to take targeted strategic initiatives.
I. The main obstacles faced by the leap-forward development of the western tourism industry lag behind the market economy. To realize the leap-forward development of tourism in the west, it is necessary to diversify the main body of tourism elements, the main body of market transactions and the way of development and management. It was decided that the western tourism industry must first carry out the innovation of ideas.
The current high cost and low efficiency development model of the western tourism industry is closely related to the old tourism development concept and resource concept. At present, the development of tourism in the western region is still on the path of “homogeneous” with the tourism industry in the eastern region. The experience of the eastern region has been copied, and the western characteristics have not yet been tapped, and a new path has been taken.
The reason for the outdated tourism concept in the western region is that the western economic development is backward. The state-owned economic reform process in the western region is generally slower than the eastern coastal region, and the proportion of the state-owned economy is higher than the national average. The leaping development of tourism in the west will inevitably require the great liberation of ideas and ideas, abandon the traditional mindset and break through the traditional conceptual barriers.
Insufficient institutional innovation In the face of open, diversified and increasingly fierce competition, the leap-forward development of tourism in the west requires micro and grand management systems to achieve institutional innovation as soon as possible, and to reverse the economic and social benefits, but the current tourism system The pace of innovation is slow.
In terms of the tourism management system, despite a series of reforms, although the government management institutions have been streamlined and adjusted, there is still a big gap between the government-led tourism development strategy and the transformation of government functions. In terms of market participation, some tourism enterprises invested and managed by the government are still protected by the government, resulting in monopolistic and unfair competition in tourism, reducing the efficiency of tourism resource allocation; in terms of market management, government departments cannot Effectively monitoring the tourism business activities effectively, resulting in the phenomenon of bullying and "slaughtering" still occurs, making some foreign tourists regard the western scenic spots as "fear" and finally give up the tourism plan.
The tourism infrastructure with poor infrastructure construction is the material basis for the development of the tourism industry, because the attraction of the tourism landscape comes not only from its own tourism aesthetic value, but also from its accessibility. In the past 50 years since the founding of the People's Republic of China, especially after the reform and opening up, the situation of the extremely backward infrastructure in the western region has been significantly improved, but the gap is still large compared with the requirements of the booming tourism industry. The main reason for the lagging construction of tourism infrastructure is that the western region has not yet established a diversified investment channel for tourism infrastructure, and investment is heavily dependent on the government.
Simplification of product structure The tourism resources in the western region have outstanding diversified characteristics and are uniquely suited to the development of diversified tourism products. However, the development and utilization of tourism resources in the western region is very inadequate. In the eastern region, tourism has formed a diversified product supply structure in which tourism, holiday tourism products and special tourism products coexist, while Western tourism products are still dominated by tourism products. Even in the tourism and tourism products, there are still a lot of repetitions, and the “plastic heat”, “muse of temple heat”, “antique street heat” and “artificial landscape heat” appear as the basic characteristics of each other. The characteristics of tourism products cannot form complementary effects, and the market appeal of products declines in mutual offset. In the fierce international and domestic competition, the western resource advantage was offset by the inadequacy of the development.
To sum up, the realization of the leap-forward development of the tourism industry in the western region must overcome the above four major obstacles. Overcoming these obstacles is not a one-step process. Therefore, on the one hand, we must prevent excessive expectations of the speed, scale and role of the development of the tourism industry in development planning, and avoid waste of resources caused by blindly “on the project” and “auxiliary stalls”; We should fully recognize the role of tourism industry in promoting social and economic development in the western region, fully understand the important position of tourism development in the western region, overcome obstacles, and actively promote the overall development of social economy in the western region.
Second, to achieve the leap-forward development of tourism in the western region, establish the concept of marketization, coordination, and sustainable development. Under the background of reform and opening up, tourism relies on preferential policies and relies on the international market to rapidly develop. Therefore, tourism Industry is China's marketization, internationalization of the spurs of the city? Arrival? Arc 5? 谖鞑 糜 糜 糜 捣 捣 17 17 17 17 17 17 17 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 狈炊 ? ?? Mei (17) 浜螅 浜螅 苹 苹 ? ? ? ? ? 虼 ? ? ? ? ? ? 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17鱿 氖 氖 ∈Я槲 ∈Я槲 ∈Я槲 ∈Я槲 馊 馊 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ 嬖谧琶つ ? ? ? ? ? ? Φ Φ Φ Φ Φ Φ Φ Φ Φ Φ Φ Φ Φ Φ 』?(17) 固 厥饴 叮 酆 酆 酆 ? ? ? ? ? 芗笆 芗笆 芗笆 芗笆 芗笆 芗笆 芗笆 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲 疲? ?BR> Regional inconsistency is a major problem facing the development of the national tourism industry, including the eastern and western regions. Therefore, when developing tourism in the west, the western region should give play to its comparative advantages and achieve interactive and coordinated development with the eastern region in the complementary development and utilization of tourism resources and products in the east, thereby promoting the healthy development of itself and the national tourism industry.
Due to the influence of some short-term behaviors of quick success and instant benefit, it is easy for the backward areas in the west to let go of the development of exhausting the fish in the name of “tourism and poverty alleviation”, which will lead to the “hollowing of resources” in the regional economy. The tourism industry was generally regarded as a “smoke-free industry”. However, in the development of China’s tourism industry for only 20 years, it has produced quite a lot of “travel-related public hazards”, which not only jeopardizes its own development, but also has great negative effects. This phenomenon is particularly prominent in the western region. Therefore, in the development of tourism in the west, special emphasis should be placed on the selection of development objects, the control of development level and the supervision of the development process to prevent the occurrence of object misalignment and degree of out-of-control in tourism development.
Establish a market-oriented, efficiency-oriented management system to achieve institutional innovation
1. Establish and improve the corporate governance structure to further improve the scientific management level of tourism enterprises. The outstanding advantages of modern corporate corporate governance structure are that the company's property rights are clear, the shareholders' meeting, the board of directors, the board of supervisors and the management's responsibilities, rights and interests are clear, and they balance each other's powers to form an effective closed-loop constraint and multiple incentive mechanisms. Therefore, it is effective and effective in solving the traditional ills such as “leadership”, the loss of state-owned assets, and the slow increase of state-owned assets still existing in China's tourism enterprises and tourism enterprise groups. The implementation of the modern enterprise system enables tourism companies to achieve innovation in the system and gain benefits from the market. At the same time, the scale and centralization of the further development of tourism enterprises must also be synchronized with the establishment of the modern enterprise system to achieve the target effect.
2. Further break the old system of separation of government and enterprise, and divide the old system, and establish an efficient management system for the tourism industry. Tourism is a comprehensive industry consisting of core tourism and auxiliary tourism. To achieve efficient and sustainable coordinated development, it is necessary for an efficient management department to use market-based means to plan, standardize, guide and control it. This requires the management department to assume the corresponding responsibilities and change the reality of the distortion of the management function.
In terms of resource allocation, the development of tourism industry should improve the sustainability, balance and concentration, and it is required to break the restrictions of industry and region to achieve the complementary advantages of tourism resources and the optimal allocation between industries and regions. This cannot be achieved under the premise that all levels of government dominate the allocation of resources. Therefore, the government's withdrawal from the position of resource configurator is the premise of optimizing the overall allocation of tourism resources.
In terms of industrial management, with the advancement of China's economic system reform, cross-regional and inter-departmental tourism resource allocation activities are increasing, and tourism economic management should go beyond the traditional departmental management model that is divided into sections and that are not divided into basic characteristics. Transition to an industrial management model with clear property rights and clear responsibilities. The tourism authorities at all levels in the western region shall ensure the effectiveness of tourism economic activities by formulating tourism industry policies, providing information guidance, preparing administrative regulations, regulating the order of the tourism market, and coordinating the implementation of various administrative, legal and economic management tools for the tourism industry. , fairness and sustainability.
Broadening diversified investment channels, accelerating the construction of tourism infrastructure, accelerating the construction of tourism infrastructure, and broadening the investment channels for infrastructure are urgent tasks. To this end, the following ways can be considered: First, the government can further increase investment in infrastructure construction in the west. On the one hand, it can promote the economic development of the western region including tourism, on the other hand, it can stimulate domestic demand and accelerate economic growth. Second, private supply of public goods can be used, and the investment in tourism infrastructure construction is fully open to the society, attracting social capital. The third is to provide preferential policies and good administrative services for foreign capital to enter the western tourism infrastructure construction, and attract foreign investment.