Guilin City Tourism Resources Integration Suggestions

Tourism resource integration proposal

After years of hard work, Guilin Tourism has achieved certain achievements and played a certain role in the development of tourism throughout the country. However, under the new situation, Guilin tourism has reached a new level and has become a new topic faced by leaders at all levels and Guilin tourism practitioners. Mo Shuji proposed that Guilin's tourism development should "integrate resources to support Jackie Chan, differentiate the division of labor and operate, form a joint growth, and create an international tourism capital", which pointed out the direction for Guilin tourism development.

Guilin is rich in tourism resources, and its number and concentration of scenic spots are among the best in the country. However, among the more than 100 scenic spots approved by the relevant departments for tourists to visit, there are more similar products and smaller scales. In addition to the annual reception volume of the Minjiang River, Xiangshan Mountain Scenic Area, Luxi Scenic Area and Qixing Scenic Area In addition to the number of people, other scenic spots are between tens of thousands and hundreds of thousands of people. From the perspective of development, only by integrating resources can we form scale and create influential tourism products; in order to avoid the loss of the overall interests of Guilin tourism caused by the vicious competition of scattered and repeated tourism products, we can avoid the small tourism enterprises. The damage of Guilin's tourism image can be improved by the management of the company; it can enhance the brand effect of Guilin tourism, build a new financing platform, attract new capital investment, and strengthen the Guilin tourism industry. We believe that resource integration can start from four aspects.

I. Integrating urban core tourism resources

After the urban reconstruction was basically completed, the city formed a three-legged situation of “three mountains and two holes”, “two rivers and four lakes” and urban water upstream. Due to the division of resources, the “two rivers and four lakes” can only carry out a single night tour, and the number of tourists accommodated is limited, which will not form a larger scale. The urban water upstream operation is actually the “three mountains” scenic spot and the “three mountains”. It is inevitable that business conflicts and mutual benefits will arise. The three products that are originally related to each other are artificially divided and compete with each other. It is difficult to form the synergy and scale of the operation. Visitors cannot experience the overall beauty of Guilin's landscape, and the tourism image of Guilin is seriously damaged.

The integration of the core tourism resources of the city is to break the current situation of resources and business division, and organically combine the three products of “three mountains and two holes”, “two rivers and four lakes” and urban water upstream through capital form. The Lake Hotel was included, the landscape real estate was introduced, a unified large-scale operation company was established, and a new investment attraction platform was set up. After the completion of the resource integration, the “Four Lakes” and the Minjiang River and the Taohua River will achieve a true sense of connectivity. It is possible to visit the “Three Mountains and Two Holes” by car and to visit the “Three Mountains and Two Holes” by boat. Using the water shuttle bus to connect the "Three Mountains and Two Holes" with other attractions, hotels, shopping and leisure places in the city, and truly create an "Oriental Venice" brand; proudly poured? ??晃?? 旌虻 婪 婪 婪 婪 ? ? ? ? ? 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫 玫匾 换 换 换 换 换 换 换 换 换 换 换 换 换 换 换 换 换 换 换 桓隽 桓隽 桓隽 桓隽 桓隽 ? ? ? ? ? ? ? ? ? ? ? ? 返 返 返 返 返 返 返 返 返 返?呓 糜 糜 婧 婧 糜 糜 婧 婧 婧 婧 婧 婧 婧 婧 婧 婧 SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN SPAN lang lang

To integrate the core tourism resources of the city, it is necessary to solve the problem of separation of ownership and management rights of the scenic spot; to adjust the distribution of income, only to abandon the vested small interests can complete the great integration and gain great benefits.

Second, comprehensively integrate the tourism resources of the Lancang River

The Lancang River is an important tourism resource of the city. The management level of the Lijiang River reflects the development level of Guilin tourism. However, as far as the current operating conditions are concerned, the real resource value of the Lancang River has not been fully reflected. First, the routes that the Lijiang River visited were too much and too chaotic, and the interests offset each other. Even some tourists did not really appreciate the beauty of the Lijiang River and had a negative impact on the tourism of Guilin. Second, there were many enterprises that operated the Lijiang River. More than 20, the quality is uneven, but the price is the same, the service quality is difficult to improve, excellent and inferior; third, the current Lijiang business model lacks market management entities, can not mobilize the enthusiasm of operators, operators who Reluctance to spend human and material resources to actively carry out marketing and expand the source market, can only wait for customers to come to the door, causing the number of visitors to the Lijiang River to linger. Fourth, the development of scenic spots along the banks of the Yangtze River is scattered, and the protection of core tourism resources is worrying.

The integration of tourism resources in the Lancang River should include the integration of the two rivers of the Lancang River, the integration of the river cruises and cruise ships, and the integration of the Lijiang River tour. In the first stage, the acquisition and integration of existing cruise ships in Minjiang River will be carried out in the form of a shareholding system, which will form a market-oriented, corporatization and share-holding operation of Lijiang River. Through the market-oriented operation of the market entity of the operating company, it will build a strong attraction. Financing platform, introducing new funds. In the second stage, the new capital strength will be used to integrate the scenic spots on both sides of the Lancang River to form a larger financing platform, so that the Lijiang River will develop from a single waterway tour brand into a scenic spot with rich scenery along the Yangtze River. The comprehensive big brand enhances the economic benefits of the Lijiang River tour and fully reflects the true value of the Lijiang River.

To integrate the tourism resources of the Lancang River, we must solve the problem of the concept of the use and development of the resources of the Lancang River, enhance the awareness of market economy, the sense of competition and the awareness of the management of the Lijiang River, and establish the concept of the Dajiang River, the big brand, and the great development concept; The long-term development of Guilin tourism breaks the already formed interest pattern of various administrative regions in various departments and river basins; it is necessary to formulate local regulations for the development and utilization of tourism resources in the Lancang River Basin and strictly enforce them.

Third, the integration of travel agency resources

Travel agencies are the largest distributors of tourism resources. At present, the number of Guilin travel agencies is quite large, but there are not many scales and strengths. Due to historical reasons, most international social debts are riddled with heavy burdens.

To integrate travel agency resources, we must thoroughly clean up and resolve the legacy of the travel agency’s history and move it lightly. It is necessary to encourage the merger and reorganization of travel agencies, especially to encourage the reorganization of large-scale brand travel agency enterprises in the field and even outside the country, to establish a marketing network and a source market, to promote the development of travel agencies in the direction of scale and specialization, and to make travel agencies based on land-based services. Growing into a regional tourism agent, Guilin has become a regional center for tourism marketing.

To integrate travel agencies, we must make up our minds to clean up the remaining problems and support the reform of the property rights system of travel agencies. Under the general environment of travel agencies, we must establish effective local management regulations and resolutely investigate and deal with illegal travel agencies.

Fourth, integrate hotel resources

The tourist hotel in our city is the earliest developed industry with the most market operation. The integration of hotels is mainly to strengthen the management of the industry, give full play to the role of industry associations, form alliances and eliminate vicious competition.

In short, the effective integration of tourism resources and tourism products, to achieve the matching of tourism products, must increase the government's macro-control and supervision, strict control of tourism development planning, all tourism products must be developed in strict accordance with Plan to carry out, resolutely put an end to repeated development and low-level construction; for the same type of tourism resources, the operation should implement a relatively monopolistic, low-cost competitive behavior of fire-fighting tourism resources; to establish a sound management system closely related to tourism development, such as tourism The access system and pricing hearing system of the scenic spot market will further rectify the economic order of the tourism market and optimize the development environment of the tourism industry.

In order to form a tourism development situation in which the division of labor is differentiated, it is necessary to vigorously develop new and differentiated tourism products. According to the actual situation of the city, we must vigorously develop products such as exhibitions, leisure tours and sports and fitness games, and accelerate the construction of karst landscape parks. In particular, we must do a good job of convenient transportation, large capacity, local people's participation, and close integration with tourism. The development of sports products and the construction of sports facilities will optimize the structure of tourism products by increasing the variety of tourism, innovating tourism forms, and expanding the scope of tourism, and attracting differentiated tourists with differentiated products.