The power of the atmosphere

The power of the atmosphere

——Talk about corporate culture and expression

The atmosphere, the Chinese dictionary is interpreted as: the surrounding atmosphere and mood. I play a popular metaphor, like sitting in a hot pot restaurant, even if you don't eat it, it is also a hot pot. When visiting the Qingdao toll station on the Jiqing Expressway, the concept came in like lightning: the power of the atmosphere.

Into the Qingdao toll station, the oncoming wall is arrogant: "family management, friendship service" eight characters, this is their work philosophy, but also a streamlined summary of dealing with customers. In this 3, 4 square meter hall, which they called the "welcome hall", the sight and touch were instantly shocked. The station's personnel information, station construction situation, service policy, pre-job vows, etc. are all made of beautiful glass wall hanging on the wall. The wonderful thing is that they painted a pair of bright red footprints on the white marble floor tiles. Extremely strong. According to the staff, this is where they take the oath before they go to work every day. The touch-type computer, standing on the side, quietly introduced the development history and station construction of the station to the visitors.

If the visitors have not yet conquered all the careful arrangements, then in the corridor, the honor exhibition room, the party group studio, the station broadcasting room and even the dormitory, all pass through the thoughtful decoration of the station to convey the station "family management, friendship Service policy.

Out of the Qingdao toll station, the "love service" of this station has been deeply branded in my mind, I think, this is her cultural atmosphere is working. From the cultural atmosphere of a toll booth, to the corporate culture, I strongly feel that the introduction of corporate culture needs to be expressed in a certain form. Without form, there is no content, and sometimes the form is equivalent to the content! The details are the key to the success of cultural expression. Imagine if the walls of the Qingdao toll booth were white, there was no introductory text decoration in the room, the dormitory was chaotic, and all the external manifestations were hidden. Then, only the staff would be excellent and detailed, who would It will not remember the characteristics of this station in a short time, or even, if you walk out of the gate, everything will be forgotten. But now, who among the visitors will forget the red footprints? Who will forget the trophy and the award in the honor exhibition room? Who would forget that the semi-military management of the dormitory is actually attached to the owner's family life photo? This is the role of detail, but it is the crowning touch of the cultural atmosphere of this station.

The construction of corporate culture is inseparable from the role of propaganda. The size of propaganda is inseparable from the cultivation of the atmosphere. Ninghu Company cultivates the corporate culture of “dedication and love, quality service” and promotes the enterprise spirit of “unity, hard work, high quality and high efficiency”. It is necessary for all employees to know that the company’s corporate culture is in full swing and let them know. The company's determination to build a corporate culture requires them to know that they will be eliminated if they do not integrate into the work. Some toll booths are arranged in the corridors and office areas with some publicity columns, newspapers, and small flags. In fact, this is the creation of the atmosphere, the purpose is to mobilize all the staff. Moreover, the corporate culture propaganda is all-round. Through the popular media such as “Ninghu Road News” and the company website, every employee can feel the company's values ​​everywhere, thus creating a strong atmosphere. If there is no form, there is no content. If the employee does not know anything about the company's values, what is the understanding and recognition?

Let the influence of corporate culture be like entering a hot pot restaurant.

This is the role created by the form of creating an atmosphere, whether you agree or not, you first participate, understand in the process, communicate in the process, and integrate in the form.