Opinions on vigorously implementing the strategy of promoting quality and brand promotion

Regarding the vigorous implementation of quality and market

Brand-driven strategy

In order to improve the quality consciousness of the whole society and the legal concept of quality, adapt to the new situation of joining the WTO, and promote the sustained, rapid and healthy development of the city's economy, according to the "Product Quality Law of the People's Republic of China", the "Quality Promotion Program" and the province promulgated by the State Council The government's "Implementation Opinions on Implementing the State Council's "Quality Revitalization Outline"", combined with the actual situation of the city, is now based on the implementation of the quality of the city and the brand-driven strategy.

First, the guiding ideology

The level of quality is a comprehensive reflection of the regional economy, science and technology, education and management level, and is an important manifestation of the stamina and vitality of regional economic development. Vigorously implementing the quality and market-driven strategy is a long-term strategic policy in the city's economic work. Therefore, enterprises at all levels and departments must take the strategy of promoting quality and market promotion and implementing brand-name driving as an important task in accelerating economic development in the current and future period, and effectively improve the overall quality of the city. The general guiding ideology is: guided by the important thinking of the 'Three Represents', comprehensively implement the spirit of the 16th National Congress of the Communist Party of China and the Third Plenary Session of the 16th Central Committee, focus on quality and efficiency, market-oriented, strengthen quality management, and rely on technological innovation. Actively implement the famous brand strategy, vigorously carry out the creation of famous brands, tree image, Xingdezhou activities, comprehensively improve the city's product quality, project quality, service quality, and promote the sustained, rapid, healthy development of the national economy and overall progress in social undertakings.

Second, the target task

The overall goal is: starting from 2004, after five years of efforts, fundamentally improve the overall level of the city's leading industries, so that the city's product quality, engineering quality, service quality, agricultural product quality has leapt to a new level. By 2008, the overall quality level of the city has exceeded the domestic average level, and the quality of key industries and key products has reached the international advanced level. In the cultivation of characteristics, new highlights have been created, and the top ten industries that have begun to take shape in the city have been cultivated. Competitive industries; cultivating 3-5 modern logistics and distribution enterprises, supporting 30 private enterprises with high quality management and good economic benefits to enter the ranks of advanced enterprises in the province, and implementing ISO9000 standard quality system and ISO14000 environmental quality in industrial enterprises throughout the city System certification; launching 50 Shandong famous brand products, 6-8箇 China famous brand products; the proportion of high-tech industries accounting for the total industrial output value above designated size increased by more than 2 percentage points per year.

Product quality By 2005, the qualified rate of sampling inspection of production enterprises was ≥85%, and the passing rate of sampling quality of market products was ≥80%. The quality pass rate of daily necessities such as pasta, cooking oil, meat, eggs, milk, beverages, and condiments is ≥90%. More than 50 new enterprises in the city have obtained quality system certification according to ISO9000 standards. Enterprises above designated size must establish a sound quality inspection and standardization system and ensure its effective operation. More than 160 products in the city are organized according to international standards, and the production enterprises have the means of testing and measurement and testing methods to ensure the quality of their products. More than 30 new products were obtained from Shandong Province, and more than 10 products were awarded Shandong famous brand products. Two products were awarded China's famous brand products, and three national inspection-free products were added. By 2008, the passing rate of sampling inspection of production enterprises in the city reached over 95%, and the passing rate of sampling products in the market reached over 90%. The pass rate of daily necessities such as pasta, cooking oil, meat, eggs, milk, beverages and condiments reached 100%. More than 80% of the main industrial products are organized according to international standards or advanced foreign standards. The number of enterprises applying for products, services and management system certification in the city has increased by more than 15% per year on the existing basis.

Engineering Quality By 2005, the quality of the construction and municipal projects completed and delivered must meet the national standards and specifications, and the engineering qualification rate is 100%. By 2008, the construction quality of construction and municipal engineering, key projects and large and medium-sized engineering construction projects all met the national standards and norms, and the acceptance rate of other projects other than key projects and large and medium-sized engineering construction projects was ≥98%, and municipal engineering qualified. The rate is 100%, and the acceptance rate of traffic construction projects is 100%. Strive for 5-8 brand-name projects that have certain influence in the country.

Service quality Until 2005, trade, transportation, post and telecommunications, telecommunications, electric power, medical, tourism, financial and other service industries, service quality reached the industry model window quality service standards and various commitment requirements, initially to achieve service institutionalization, stylization, standardization . 8-10 service companies have passed ISO9000 series quality system certification. By 2008, the commerce and trade service industry, large and medium-sized commercial enterprises have fully implemented scientific quality management methods, established a business quality system, and formed a standardized after-sales service network. Consumers are satisfied with the quality of sales and after-sales service; transportation, railway, postal service The service quality of telecommunications, electric power, tourism, medical and health, and finance, insurance, real estate, information consulting and other industries have reached international standards. There are no fake and inferior commodities in major professional wholesale markets, and industrial parks and urban areas meet environmental quality requirements.

Agricultural standardization By 2005, the organization will guide the construction of agricultural standardization production demonstration zones to no less than 40, and the production area of ​​pollution-free agricultural products will reach 70,000 hectares. According to the national agricultural product safety and quality standards, no less than 50 national pollution-free agricultural products will be declared. Initially establish and improve the agricultural standard system and agricultural testing system. By 2008, the organization will guide the construction of agricultural standardization production demonstration zones to no less than 50, the comprehensive processing rate of agricultural products will reach more than 40%, the area of ​​green and pollution-free agricultural products will reach 200,000 hectares, establish a sound standard system, and establish and improve municipal-level agricultural products. The testing center is the leader. The county and township agricultural product quality testing stations are used as supporting inspection and testing networks to establish a sound and improved industrialization system. The city's improved seed penetration rate is over 98%.

Third, policy measures

Strengthen enterprise basic work and strict internal quality management

1. Do a good job in institution and system construction. The manager of the enterprise shall bear the overall responsibility for the quality work of the enterprise, organize the formulation of the quality management objectives of the enterprise, establish and improve the quality management system, and make it operate effectively.

2. Actively explore new ways of enterprise quality management. Guide enterprises from the quality effect and quality benefits, on the basis of further deepening the mass quality management, actively apply and promote scientific and advanced management methods such as user satisfaction, zero defects, Six Sigma management, and enhance the quality assurance capability of enterprises. .

3. Strengthen the technical basic work, establish and improve the standardization system and measurement and testing system. Enterprises must strictly implement national compulsory standards, organize production in strict accordance with standards, and resolutely eliminate non-standard production. Promote the enterprise's standardized good behavior evaluation system, encourage enterprises to actively adopt international standards and foreign advanced standards, and formulate competitive internal control standards that are higher than the current national standards and industry standards. Enterprises should do a good job in the replacement of testing instruments and equipment, and actively adopt advanced measurement and testing methods to improve testing capabilities and levels.

4. Further accelerate the implementation and certification of international standards such as ISO9000, and improve the management level and market competitiveness of enterprises.

5. Promote technological progress of enterprises and accelerate the pace of quality upgrading. Enterprises should focus on quality improvement, increase scientific and technological innovation, track international advanced level, actively adopt new technologies, new processes and new materials, and accelerate the transformation of new product development and scientific research results. Technological advancement should be combined with improving product quality, engineering quality and service quality. The introduction of advanced production technology should be matched with the introduction of advanced testing methods; according to market needs, around improving product quality, timely increasing quality input, ensuring product performance and grade improvement . The technical progress management department shall give priority to project development and transformation projects for the purpose of improving quality; the financial sector shall prioritize loans. In the future, technological transformation should focus on improving product quality levels and grades and developing brand-name products.

Vigorously implement the famous brand strategy and promote the quality of the city

1. Strengthen the giant guidance of the famous brand strategy. We will use the combination of market mechanism and administrative means to effectively guide, coordinate and serve the enterprise's implementation of the famous brand strategy. Select a group of enterprises that meet or basically meet the reporting conditions as the key support units for striving for brand-name products, increase the intensity of quality work from the source, and cultivate a batch and declare a batch. Further improve the incentive policy for supporting and supporting the country. In order to fully protect and mobilize the county government's enthusiasm for implementing the famous brand strategy, the implementation of the famous brand strategy work is included in the county government's annual economic development assessment indicators. Each additional 1 Chinese brand-name products, national inspection-free products, provincial quality management awards, and China's well-known trademarks plus 20 points; each additional 1 provincial brand-name products, provincial inspection-free products, provincial product quality awards, provincial famous trademarks plus 10 points. Each company that introduces a brand-name product adds 10 points; each new company that passes the quality system certification or environmental system certification adds 5 points. For each new national key high-tech enterprise, 20 points will be added, and each additional provincial high-tech enterprise will add 10 points, and the municipal high-tech enterprise will add 5 points. Rewarding 500,000 yuan for enterprises with Chinese famous brand products, national inspection-free products, provincial quality management awards and China's well-known trademarks, and rewarding 200,000 yuan for provincial famous brand products, provincial product quality awards and famous trademark enterprises. For enterprises that have obtained provincial-level quality management advanced enterprises, provincial inspection-free products, enterprises that have obtained the mark, the enterprises that have passed the quality certification, the enterprises that introduce the brand-name products, the enterprises that have been included in the brand-name product cultivation plan, and the brand-name and inspection-free products have been obtained. The enterprises of the title will be rewarded and commended respectively, and will be given preferential treatment and subsidies in terms of land use, loans, and taxes.

2. Further strengthen the awareness of enterprises to create famous brands and increase brand management. Encourage enterprises to create famous brands in the development, protect famous brands in competition, take brand as the leader, give play to advantages, expand cooperation and extend the industrial chain of famous brand products. Focusing on the construction of regional characteristic economy, we will strive to build regional brands and take the development of high-tech industries as the forerunner, focusing on the cultivation of ten pillar industries such as energy, chemical, electronic information, biotechnology pharmaceutical, textile, food, machinery and building materials, and promote resources to famous brands. Products and brand-name companies gather to increase the contribution rate of brand-name products to economic growth. At the same time, increase the promotion of brand-name products, severely crack down on illegal activities against brand-name products, and protect the legitimate rights and interests of brand-name products.

3. Strengthen the quality and safety management of agricultural products. We will do a good job in the formulation of agricultural local standards and promote standardized agricultural production. Support and establish agricultural standardization demonstration bases, pollution-free products and green food production bases, drive the city to improve the quality of agricultural products and promote the implementation of brand strategy. Encourage and support agricultural enterprises to declare national green food certification and provincial pollution-free agricultural products certification. Accelerate the construction of agricultural product inspection and testing systems in the city and town farmers' markets, strengthen the quality and safety monitoring of agricultural products, and ensure the quality and safety of agricultural products.

Increase law enforcement supervision and improve the effectiveness of supervision

Relevant administrative law enforcement departments should take effective measures, increase law enforcement, strengthen quality supervision of key industries, key products and key construction projects, and urban and rural housing construction; strengthen production license management and increase investigation and punishment of products without production licenses. . Use economic, legal and administrative means to do a good job of supervision and spot check, and issue a "yellow card" warning to enterprises with serious quality problems in supervision and spot checks; enterprises that do not have production conditions must be resolutely banned according to law; for inferior projects and inferior products Public exposure; it is necessary to carry out anti-counterfeiting work in depth, severely punish illegal acts of producing and selling counterfeit and shoddy goods, and severely sanction those responsible for the production and sale of counterfeit and shoddy goods. Establish and improve the law enforcement supervision mechanism to improve the level of law enforcement. Strengthen supervision and inspection of the implementation of quality laws and regulations, resolutely investigate and punish violations of laws, lax enforcement, illegality, and abuse of power, continuously improve the quality of law enforcement personnel, improve supervision methods, improve comprehensive law enforcement capabilities, and enhance The authority and effectiveness of law enforcement supervision.

Improve market quality rules and improve social supervision mechanisms

1. Grasp the construction of enterprise quality credit system and quality credit evaluation system. In accordance with the "Corporate Quality Credit Evaluation Management Measures" and other relevant regulatory files, strengthen the enterprise quality reputation evaluation management, establish a quality credit supervision system, establish a corporate quality file and enterprise quality information database, and provide the enterprise "quality reputation" service platform to the whole society. .

2. Actively promote the product identification system. In accordance with internationally accepted rules and the characteristics of different products, various marking systems, including product safety signs, QS marks, CCC marks, production license marks, warning signs, characteristic signs, anti-counterfeiting marks, pollution-free products and green food signs, etc., are implemented. Identify the system and widely disseminate relevant knowledge to consumers.

3. Actively carry out quality complaints and quality arbitration inspections. Encourage support users and consumers to conduct quality complaints according to law. Relevant departments and units must accept quality complaints and quality arbitration inspections in accordance with relevant laws and regulations, adjust and resolve quality disputes, and safeguard the legitimate rights and interests of users, consumers and enterprises.

4. Actively play the role of intermediary organizations. Strengthen the construction of intermediary organizations such as quality inspection, measurement and testing, and actively carry out fair inspection, market commodity inspection, insurance commodity risk assessment, procurement acceptance inspection, and engineering and equipment supervision. All intermediary organizations shall, in accordance with market rules, pass the qualification certification according to law, establish a self-discipline operation mechanism, and actively provide quality services and other consulting services to the society.

Create a good social atmosphere of quality and prosperity

We will adopt various forms to popularize quality laws and regulations and education, and enhance the concept of quality and legality for all people. Through legal education, the relevant functional departments of the government will be subject to administration according to law and supervision according to law; enterprises will fulfill their statutory quality obligations, operate according to law, and operate according to law; consumers have a strong sense of quality and safeguard their legitimate rights and interests in accordance with the law. It is necessary to strengthen the education on the quality awareness and quality management knowledge of business operators and employees, strengthen the professional qualification examination of quality professional and technical personnel, expand the quality management team, and improve the quality of quality professional and technical personnel. We must create good working conditions and social environment, and attract excellent quality management talents from home and abroad to the development of our city. It is necessary to give full play to the publicity and supervision role of the media, industry organizations, and mass organizations, and carry out various forms of publicity around the activities of quality and city development, report on advanced quality experience in various forms, and promote the development of quality and market strategy. Units and individuals who have contributed to timely report the results of product quality supervision and inspection, increase the exposure of counterfeiting and selling units and individuals, and form a strong atmosphere of public opinion supervision. It is necessary to strengthen contact with national and provincial media, publicize the achievements of the city's quality and work in a timely manner, and increase the promotion of famous brand products in our city. It is necessary to actively carry out activities such as “Quality Month” and “3.15 Protection of Consumers' Legal Rights Day”, and mobilize the whole society to actively participate in reporting quality violations and create a culture in which the whole society resists counterfeit and shoddy goods.

V. Organizational leadership

The establishment of Dezhou City to implement the quality of the city and the brand promotion strategy promotion committee promotion committee by the director of the full mayor of the Spring Festival, Li Xingjia deputy secretary-general deputy director, the relevant government departments as members. The promotion committee is mainly responsible for the overall planning, organization and coordination, target decomposition, guidance and supervision, and public opinion guidance of the city's implementation of quality development and brand-driven strategy, formulate quality policies, and study and solve major problems in the city's quality and market work. The Office of the Propulsion Committee is located in the Municipal Bureau of Quality and Technical Supervision, and undertakes the specific work of the Quality Promotion and Brand Promotion Strategy Promotion Committee. The city implements the quality development and brand promotion strategy promotion committee to hold coordination meetings and dispatch meetings regularly according to the needs of the work, to inform, coordinate, inspect, research and summarize the implementation of quality work objectives.

Implement a quality responsibility system. The quality and technical supervision department is responsible for organizing, coordinating and guiding the quality work. The comprehensive economic management department and the finance, taxation, finance, construction committee, industry and commerce, agriculture and other departments work together. The main responsible persons of each department are responsible for the quality objectives of the department and establish quality responsibility assessment. And reward and punishment system. Formulate and improve the quality responsibility assessment methods and assessment rules, decompose the quality responsibility into place, implement the job, and be specific to the person. The quality responsibilities are included in the evaluation and evaluation contents of the leading cadres' target responsibility system. The implementation of quality development and brand-driven strategic promotion committees organizes inspections and assessments, rewards units and individuals with outstanding work performance, and criticizes the existing counties and departments and departments. The problem is severely punished, ensuring the smooth progress and continuous development of the quality of the city. Each department implements a quality responsibility system for its affiliated enterprises and business owners, and combines the completion of quality indicators with the economic benefits, political honors and material interests of the enterprise, and implements the quality veto.

The focus of the quality revitalization plan to develop the city is at the grassroots level. All counties, urban areas and departments should proceed from reality, formulate plans for the quality of the city in the region as soon as possible, establish corresponding leading institutions, clarify the stage objectives of quality improvement, and propose solutions in a timely manner in response to problems in the work of quality development. We will formulate policies and measures to promote the healthy and orderly development of activities such as quality, county, quality, and quality.

March 21, 2004