Investment website construction plan

I. Project objectives

1.1 Demand Analysis The individualization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and better establish relationships with customers, distributors and partners. To this end, many companies are actively expanding e-commerce. Customer service for value chain integration.

With the development of the global information network, the internet is not only a technology in the world, but more importantly, it has become a new business model. The way of human work, study, life and entertainment has been completely changed from the 4c ​​level, which has become the main driving force for national economic and regional economic growth. The internet is becoming the world's largest repository of public information, it contains countless information resources, and all the latest information can be obtained through web search. More importantly, most of the information is free. Applying e-commerce allows companies to obtain huge amounts of business information that is not available in the traditional model and to lead the competition in the fierce market competition. The Internet is really a business opportunity.

At present, many enterprises in China are online, but they only display the corporate online image, which is far from the connotation of e-commerce. Internet access does not mean that e-commerce is realized. Only when the website brings substantial help and significant benefits to the enterprise, the website with online transaction function is the direction of e-commerce development. The core of e-commerce should be business. , electronics is a means. In the era of the Internet, companies should make full use of the Internet to gain insight into consumer demand, break through the limitations of sales services, expand market opportunities, practice e-commerce as soon as possible, feel the great charm of e-commerce, and step on the opportunity. Establish a business website that focuses on serving customers, meets the needs of consumers and partners, attracts many viewers, and enhances the radiation effect of corporate brands.

To this end, we combine the future development direction of the website, in the spirit of professionalism and responsibility, on the basis of the original website, further strengthen the interactivity of the investment website, improve the product display function, recommend the news release function, after-sales service function, enterprise Forum and other functions, close the relationship between Yihua and its partners, distributors, customers, and viewers, optimize the business model and improve the efficiency of business operations. Use the latest technology architecture and application system platform to help **investment sites optimize complex business processes. Specially tailored to the ** investment website an online brand promotion platform that meets your needs.

1.2 Website goals and expectations 1. Establish a new corporate image

For a company that provides educational consulting services, the brand image of the company is crucial. Especially for today's highly developed Internet technology, most customers use the Internet to understand the company's products, corporate image and corporate strength. Therefore, the image of the corporate website often determines the customer's confidence in the company's products. Establishing a website with international standards can greatly enhance the overall image of the company.

2. Optimize internal management of the enterprise

The construction of corporate websites will bring a new model to the internal management of enterprises. The website is the platform to implement this model. It plays a huge role in reducing internal resource consumption, reducing costs, strengthening employees and employees, and connecting and communicating with employees, ultimately maximizing the operation and operation of the company.

3. Enhance sales force

Sales force refers to the embodiment of the comprehensive quality advantage of the product in sales. Modern marketing theory believes that sales are also spread. The success of sales, in addition to whether or not to fully disseminate the advantages of the product, depends on how much effective information the target audience gets. Due to the "one-to-one" nature of the Internet, the target object can autonomously choose information that is useful to itself. This in itself has determined that consumers have an interest in the information already. The dissemination of information is not subjectively added to consumers, but is selectively absorbed by consumers. At the same time, through the advanced design of the website, the product information not only has the advantages of large amount of newspaper information, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, and can firmly attract the target object. Therefore, the effectiveness of product information dissemination will be far greater, and at the same time it will increase the sales force of products.

4, increase the added value

Many people know that the higher the added value of a product, the more competitive it is in the market and the more popular it is. Therefore, in order to win the market, enterprises must do everything possible to increase the added value of products. At this stage, the traditional after-sales service means is far from meeting the needs of customers, providing consumers with convenient, effective and instant 24-hour online service, which is a new direction to reflect the added value of the project. Customers from all over the world can download the information they need through the website at any time, get difficult answers online, and submit their own questions online.

The overall structure of the website 2.1 The structure of the website column

2.2 Column Description ** The structure of the investment website is as shown in the above figure. The column planning fully takes into account the need for ** investment to display corporate image, expand visibility, and online services. The website adopts multiple dynamic modules, and the company can independently and independently complete the update of most of the content on the website. At the same time, the “inline consultation” and “member center” columns of the website integration increase the interaction between the website and the customers. Sexuality not only greatly increases the function of the website, enhances the affinity of the company in the hearts of visitors, and reflects the service concept of enterprise humanism, making ** investment attract more customers.

2.21 The homepage of the homepage is the first content page of the website. The latest and most recommended content of the whole website will be displayed here. In the design style, the industry characteristics of business consulting are reflected, and the characteristics are distinct, so that the entire website is in harmony with the corporate image of the company; the asp dynamic page is used in the production, and the system can call the latest content to display on the home page. In terms of content, the home page has the latest news of the company, and the administrator can dynamically update the content of the home page in the background, so that the entire website is full of vitality and vitality.

The following image is the page model of the home page:

2.21 About Us This column includes three secondary columns: “About Xianglong”, “Service Content” and “Contact Us”. These columns use static pages, which mainly introduce some specific situations of the company. The main function is to promote the enterprise and pass the right The basic situation, cultural concepts, and understanding of services make ** investment familiar and reliable for more customers. In the design of the page, we use a variety of effects, and strive to best convey the corporate image of ** investment.

2.22 Policies and regulations, investment and pragmatic, development zone introduction These three columns use the information management system, the administrator can manage and modify the secondary classification, can manage, add, modify information, the system can record the number of times viewed, easy for administrators Analysis management. The secondary directory takes the form of a drop-down menu so that the structure of the page does not change when the column changes.

The column can set access permissions, and members can only browse the information after logging in. Members can browse through the information and retrieve information by keyword.

Module introduction

This system is an article management system. Enterprises publish their common problems encountered in the service process on the Internet by category, and set the problem submission form. Visitors can submit questions online. Administrators can manage these issues in the background and can choose to respond individually or modify them to the customer service system based on the generality of the problem. The document file supports the classification search function.

2.23 Online Consultation This section is an online message module. Visitors can view the message, but only after the member logs in can the message be posted.

Note: If it is a normal viewer, the page does not display the reply window; if the page is viewed as an administrator, a reply window is displayed, and the administrator can directly reply online.

2.24 Member Center Module Introduction

When there is a part of the information on the website that restricts access, there are some columns that only members can participate in, or cooperate with the actual business, and need to recruit some members from the website, you need this system.

2.25 Administrator Management Due to the huge structure of the website, the information of the website needs to be assigned to multi-person management, so that each administrator has its own management permission and is fully qualified.

2.26 Customs Query This column solution is to set a query interface. When the submit button is clicked, the search result will pop up in the form of a new window. The page model is shown below. You can also set a search box directly on the home page.

2.27 Access Statistics 3 Website Permission Management The system strictly limits the permissions of different administrators.

The management permissions for each module can be specified separately, for example, an administrator has company dynamic permissions, customer service management permissions, an administrator has product management permissions for the product world, and an administrator has all Permission. This will not only allow the vast management functions of the entire website to be decomposed to various managers, ensure effective management, and improve the security of the entire website.

Four website operation security policies To ensure the normal operation of the website and the high security of user data, the system considers various security policies. As shown below.

V. Website construction progress and implementation process 5.1 Project cooperation and members According to the content and scope of the project, we will set up a project team of about 6 people to be responsible for the development of the project. The specific responsibilities are as follows:

The main members of our project

l project manager

The project manager is responsible for project management, organization, coordination, and control of project resources. The project can be implemented according to the plan and meet the business requirements of the project. The project manager is responsible for the quality, schedule and cost of the project. The project manager is responsible for the management of the customer relationship and is also the main counterpart to the client's project manager.

It is also responsible for the design of the database structure and functional programs in the entire project.

l senior programmer

Responsible for the development of programs and multimedia for external websites and internal service systems.

l html production

Responsible for template creation and html construction of web pages.

l Creative Design Director is engaged in the direction of the overall creative, planning, visual design and interactive performance of the project.

Submission, control, guidance and supervision of the quality of project planning and design.

Customer party project main member

l project manager

The project manager is responsible for managing, organizing, and coordinating with our project, signing various project documents, and working with us to advance the entire project from start to finish.

5.2 Project Implementation Method The effectiveness of project management is directly related to the success or failure of the entire project. In particular, the implementation of new technology-related projects related to the Internet is difficult both at home and abroad, and requires successful project management. We are fully aware of this and are ready. We have extensive experience in project management and have a practical and continuous implementation approach and experienced project management talent.

Our project management follows the principles of the World Project Management Association, combined with the characteristics of the internet project it system development and creative design, our method is not suitable for projects with a large number of system application development and creative design. It has been reflected and confirmed in our growing number of successful projects.

The implementation method of the project is to ensure that each of our projects can be successfully completed, effectively cooperate with various professionals, organize and manage resources and allocate resources, and ensure that our projects are on time and quality. The premise of completion. As a result of our years of accumulated exploration, we will introduce it here.

The five basic stages in our project implementation methodology are:

1 Planning definition

As the start of the project, the purpose of the planning definition phase is to be able to accurately grasp the customer's business objectives and establish the scope, integrity and operational implementation of the project. This includes a review of the client's business strategy; identifying, documenting, prioritizing the list of requirements, and presenting a draft system architecture. Based on the characteristics of the project, we will select project members, integrate project teams and arrange project plans.

2 Analysis design

After obtaining the results of the project objectives, scope and high-level requirements list, we will conduct more detailed analysis and design for functional, system architecture and visual creativity. We will record them one by one and discuss and improve with you. If necessary, we will make a prototype or demonstration system to test our concept.

After that, we will complete content development, interactive information and interface design according to this design.

3 coding production

We started building this system. The work of the development integration phase is to develop the results of all the designs.

We will also integrate this new system with your existing system if necessary. This phase will complete a functioning system.

4 test acceptance

The test work includes two parts: functional test and performance test. Then migrate the completed system from the development environment to the publishing environment. There are plans to release features and data until all open for business operations. We will document and transfer all technical and regulatory knowledge that our customers must master and understand to ensure that our customers understand how to operate and maintain the system. The user and us will try out the system within a limited range. After the system is tested for a period of time, the system will be put into formal operation.

5 Maintenance Management

In addition to the necessary monitoring and maintenance of the live system to ensure its normal operation, the more important task in the management and maintenance phase is to test the actual system performance from the system that is actually operating; in the operation, the system needs to be improved and upgraded. Part; measure and compare the success of the system to commercial purposes and needs. Organize all of this information into a single plan for future enhancements and upgrades to the website system.

Stages, steps, and tasks

We divide the project's time period into five phases, and use the corresponding steps to achieve the goals of the different phases in different phases. The task is included in different steps to complete the work of the step. From shallow to deep, from total to fine, the three elements are interconnected and interact, and the organic form constitutes the blueprint for the whole method. In the actual operation, according to the different tasks of different periods, the resources are dynamically allocated and implemented, and then combined with the professional knowledge of the professionals, the project can be properly completed.

Project management model

Project management has a certain pattern, and there are three main components in its model:

l Project definition and organization

l Project plan

l Project tracking management

Project definition and organization

l Overall project needs, customer background introduction and program composition

l Project scope definition

l The composition, roles and responsibilities of the project team

l What purpose will the project team achieve in the project, the work objectives

l Internal coordination and self-management of the project team

Project plan

l decomposition work list

l Develop a preliminary project implementation schedule

l Trade-offs in project implementation timelines, project scope and resources

l Risk management plan projection and control

l cost control

Project tracking management

l Collect project status information

l Analyze project implementation timeline, project scope and resource usage

l Project progress report: usually once a week

l Project documentation: meeting logs, records, various memos

l Project quality and customer satisfaction tracking

l Summary after project completion

With our sincere service, excellent technical capabilities, and scientific project management methods, we will be able to build our investment website to satisfy our customers!

5.3 Project Implementation Communication During the formal implementation of the project, we have a set of dedicated project implementation communication platform. The designer displays the design draft through this platform. The customer views the design draft and provides relevant opinions through this platform. The system automatically records each communication log. .

Six expenses budget 6.1 Website section: project

Description

unit price

Quantity

Subtotal rmb

Website planning and design

Website planning is based on the company's main business and website construction purposes, analysis and determination including website target positioning, website image positioning, website function positioning, target visitor positioning, website structure design, page total amount, etc., and finally a complete set of website Planning book" document.

Number of primary columns × 150 + number of functional modules × 200

1

2100

The project adopts the popular design scheme: the content of the page is determined by the user, the style of the page is determined by the designer, the design is not required to be modified, and the design cycle is short, but the user's participation in the design is small, and the personality expression is limited.

Home

An entry page that fully reflects the corporate image and website style. The basic elements include: Chinese and English business names, image images, web sites, corporate slogans, and links to other versions of the page.

700

1

Column page

According to the overall design style of the website and the nature of the columns, the layout design and overall effect design are carried out, and the graphic files of the design draft are issued.

450

6

Content page

According to the design style of the superior page and the composition of the content page elements, a graphic file of the design draft is issued.

180

7

Policies and regulations

· Flexible modification, addition, and deletion of secondary categories

· Freely modify the content of the article, the administrator is free to complete the addition, modification, deletion of the article

·Customers, webmasters can query questions by category and keyword

· Have access permissions

1000/person/day

3

Investment pragmatic

· Flexible modification, addition, and deletion of secondary categories

· Freely modify the content of the article, the administrator is free to complete the addition, modification, deletion of the article

·Customers, webmasters can query questions by category and keyword

· Have access permissions

1000/person/day

3

Development Zone Introduction

· Flexible modification, addition, and deletion of secondary categories

· Freely modify the content of the article, the administrator is free to complete the addition, modification, deletion of the article

·Customers, webmasters can query questions by category and keyword

· Have access permissions

1000/person/day

3

Member Centre

1 The viewer fills in the registration form online and becomes a full member of the website in real time after being reviewed by the background administrator.
2 The front desk member can maintain personal registration information, and can modify and delete the personal registration information. Forgot the password, you can check the password online.
3 Set the member management interface in the background, the administrator can classify the member information and delete the invalid members.
4 Member systems generally need to be combined with other systems to provide auxiliary login verification for other systems.

1000/person/day

4

Administrator management platform

Set different management permissions for administrators

Administrators with different management permissions have different management platforms

1000/person/day

2

Online consultation

1 Viewer's online view of the message, only after logging in can fill out the message form

2 The content of the message is sent to the administrator in addition to the email, and is also recorded in the database, so that the administrator can log in to the background at any time.

3 All message content is displayed on the website for other visitors to browse

1000/person/day

2.5

total

Recommended module

Wwa3

The number of daily visitors is 1,000 people - less than 5,000 people

200 yuan / page / month

Customs inquiry

Use special coding technology to obtain information about related websites, and information on the information display page will not appear on other websites.

1000/person/day

1

1000

Stock market

Code embedded in related websites

200

Real-time exchange rate

Code embedded in related websites

200

Note: The length of the "page" refers to 1.5 displays at 800 x 600 resolution. If the expected number of pages is exceeded, the price is calculated by 0.8 × page number × unit price.

6.2 Website Platform Section:

project

content

Quote

Smart type

300m

3900 yuan / year

6.3 Website Promotion Section: 6.4 Service System and Protection Our Network Information Technology Co., Ltd. guarantees to provide customers with high quality installation, training, maintenance and technical support services. We expect to maintain long-term relationships with our customers and continue to provide effective technical support, as well as training and consulting services, based on their needs. Help users get the most economic benefit by using our system. We believe that successful projects come from successful customer service.

pre-sale service:

1. Provide free on-site demonstration service.

2. Provide a detailed system implementation plan.

In-sale service:

3. Our professional technicians provide customers with high quality remote installation services, including software system installation and commissioning.

4. Our professional and technical personnel provide on-the-spot operation training services for customers.

5. Provide professional secondary development services according to customer needs.

After sales service:

1. Provide technical services free of charge within six months, including text modification of 5 pages per month without changing the design style, and no more than 5 pages of new pages per month. If you exceed this workload, follow the website maintenance quotes below. Free online technical support throughout the year.

2. Free detailed user manual

3. 5 χ 8 hours telephone consultation service, and can get the hotline support service of our company's technical staff by fax, email, etc.

4. It is a program bug, which is free to modify and install within one to two working days depending on the workload.

5. The increase in the program function other than the plan task book, depending on the amount of work, specific quotation.

Website maintenance quote

project

content

price

Description: Free maintenance in January-June, 7-month monthly charge according to the regular quotation, 1 year later according to the regular quotation.

Website update

Updated every two weeks, calculated by 5 pages each time

800/month

New page production

Independent page

300 yuan / page

Column page production

150 yuan / page

Content page creation

100 yuan / page