Cosmetics company website construction plan

table of Contents

I. Project objectives 3

1.1 Demand Analysis 3

1.2 Website Objectives and Expectations 3

The overall structure of the second website 4

2.1 Website Structure Chart 4

2.2 Column Description 4

2.21 Home 4

2.22 Introduction to the company 4

2.23 Product Information 5

2.24 Sales Contact 9

2.25 After-sales service 9

2.25 Online Orders 13

Three website operation security strategy 14

Four website construction progress and implementation process 16

4.1 Project Cooperation and Members 16

4.2 Project Implementation Method 16

4.3 Project Implementation Communication 18

Five expenses budget 20

5.1 Website section: 20

5.2 Website Platform Section 21

5.3 Website Maintenance Section 21

I. Project objectives

1.1 Demand Analysis

The individualization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and at the same time better establish relationships with customers, distributors and partners. To this end, many companies actively expand e-commerce and serve customers. Conduct value chain integration.

With the development of the global information network, the internet is not only a technology in the world, but more importantly, it has become a new business model. The way of human work, study, life and entertainment has been completely changed from the 4c ​​level, which has become the main driving force for national economic and regional economic growth. The internet is becoming the world's largest repository of public information, it contains countless information resources, and all the latest information can be obtained through web search. More importantly, most of the information is free. Applying e-commerce allows companies to obtain huge amounts of business information that is not available in the traditional model and to lead the competition in the fierce market competition. The Internet is really a business opportunity.

At present, many enterprises in China are online, but they only display the corporate online image, which is far from the connotation of e-commerce. Internet access does not mean that e-commerce is realized. Only when the website brings substantial help and significant benefits to the enterprise, the website with online transaction function is the direction of e-commerce development. The core of e-commerce should be business. , electronics is a means. In the era of the Internet, companies should make full use of the Internet to gain insight into consumer demand, break through the limitations of sales services, expand market opportunities, practice e-commerce as soon as possible, feel the great charm of e-commerce, and step on the opportunity. Establish a business website that focuses on serving customers, meets the needs of consumers and partners, attracts many viewers, and enhances the radiation effect of corporate brands.

To this end, we combine the future development direction of the website, in the spirit of professionalism and responsibility, on the basis of the original website, further strengthen the interaction of the website of ** Cosmetics Co., Ltd., improve the product display function, recommend the news release function, and provide after-sales service. Features, corporate forums and other functions, close ** Cosmetics Co., Ltd. with its partners, distributors, customers, and viewers, optimize business models, improve business efficiency. Use the latest technology architecture and application system platform to assist ** Cosmetics Co., Ltd. website to optimize complex business processes. Specially tailored to the website of ** Cosmetics Co., Ltd., an online brand promotion platform that meets your needs.

1.2 Website goals and expectations

1. Establish a new corporate image

For a company in the cosmetics industry, the brand image of the company is crucial. Especially for today's highly developed Internet technology, most customers use the Internet to understand the company's products, corporate image and corporate strength. Therefore, the image of the corporate website often determines the customer's confidence in the company's products. Establishing a website with international standards can greatly enhance the overall image of the company.

2. Optimize internal management of the enterprise

The construction of corporate websites will bring a new model to the internal management of enterprises. The website is the platform to implement this model. It plays a huge role in reducing internal resource consumption, reducing costs, strengthening employees and employees, and connecting and communicating with employees, ultimately maximizing the operation and operation of the company.

3. Enhance sales force

Sales force refers to the embodiment of the comprehensive quality advantage of the product in sales. Modern marketing theory believes that sales are also spread. The success of sales, in addition to whether or not to fully disseminate the advantages of the product, depends on how much effective information the target audience gets. Due to the "one-to-one" nature of the Internet, the target object can autonomously choose information that is useful to itself. This in itself has determined that consumers have an interest in the information already. The dissemination of information is not subjectively added to consumers, but is selectively absorbed by consumers. At the same time, through the advanced design of the website, the product information not only has the advantages of large amount of newspaper information, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, and can firmly attract the target object. Therefore, the effectiveness of product information dissemination will be far greater, and at the same time it will increase the sales force of products.

4, increase the added value

Many people know that buying products not only buys those that are visible, but also those that are invisible. This is the added value of the product. The higher the added value of the product, the more competitive it is in the market and the more popular it is. Therefore, in order to win the market, enterprises must do everything possible to increase the added value of products. At this stage, the traditional after-sales service means is far from meeting the needs of customers, providing consumers with convenient, effective and instant 24-hour online service, which is a new direction to reflect the added value of the project. Customers from all over the world can download the information they need through the website at any time, get difficult answers online, and submit their own questions online.

The overall structure of the website

2.1 Website structure chart

2.2 Description of the column

** Cosmetics Co., Ltd. website structure is as shown above. The column planning fully takes into account the need for ** Cosmetics Co., Ltd. to display corporate image and expand its popularity. The content of the website is based on the company's basic situation, technical strength, cultural concept, service, products, after-sales service and other information, and comprehensively promotes and enhances the overall image of the company.

2.21 Homepage

The homepage is the first window of the corporate website. The key page that determines the customer's awareness of the first impression of the corporate culture, the layout of the page and the setting of the page style play a decisive role in the overall positioning of the website. We have a professional and energetic art design team, wonderful flash vector animation technology and experienced website planning engineers. Tailor-made style and overall image structure for the client's website.

2.22 Introduction

This column uses static pages. The main function is to publicize the enterprise. Through the introduction of the basic situation, cultural concepts, services and products of the enterprise, ** Cosmetics Co., Ltd. is familiar and trusted by more customers. In the design of the page, we use a variety of effects, and strive to best convey the corporate image of ** Cosmetics Co., Ltd.

2.23 Product Information

This is an online trading system that integrates product display and online ordering functions. The successful construction of this column indicates that the company has initially realized the application of e-commerce.

The company uses its module to present its products, including product images and detailed text descriptions. The webmaster can add, delete, modify, etc. product information in the management background, and can define whether the product is a new product or a recommended product to highlight.

The front desk displays products by category and sets the search function. The viewers can search by category to find the products that need to be understood.

Module characteristics

1 Administrator can manage the classification of products, product categories are divided into first or second level

2 Administrators can post, delete, and modify product information

3 The administrator can specify whether the product is displayed, whether it is a new product or a hot item.

4 Administrator can specify the order in which new products and hot items are displayed.

5 Support products for fuzzy search by large classification, small classification, and keywords

6 Combined with the shopping cart function, customer orders are sent by e-mail

Front display page

·Product catalog display page

·Product details display page

·Shopping cart display page

· Order display page

·Product Backstage - Product Category Add Page

·Product backstage - product category management

·Product Backstage - Product List

2.24 Sales Contact

The company's contact details are convenient for visitors to inquire.

2.25 After-sales service

Use static pages to list common problems and solutions for your product.

Dynamic module is recommended

Module introduction

This system is an article management system. Enterprises publish their common problems encountered in the service process on the Internet by category, and set the problem submission form. Visitors can submit questions online. Administrators can manage these issues in the background and can choose to respond individually or modify them to the customer service system based on the generality of the problem. The document file supports the classification search function.

Module characteristics

a, category management

Flexibility to modify, add, and delete content categories

b, article management

Freely modify the content of the article, the administrator is free to complete the addition, modification, and deletion of the article.

c, customer problem management

The questions submitted by the customer are not displayed at the front desk of the website, and the administrator is free to choose to post the general question or answer the question separately to the customer.

d, customer problem modification

The administrator can modify the title and answer of the question before posting the question submitted by the client.

e, question query

Customers and webmasters can query questions by category and keyword

Module function description

·Customer Service Directory Display Page

Description: The directory can be sorted by category, keyword, and click on the directory title to enter the detailed information display page.

·Customer service details display page

·Customer Service Management Backstage - Category Add Display Page

·Customer Service Management Backstage - Category Management Display Page

·Customer Service Management Backstage - Customer Problem Display Page

·Customer Service Management Backstage - Customer Question Answer Page

·Customer Service Management Backstage - Description Document Submission Page

·Customer Service Management Background - Description Document Directory Display Page

2.25 Online Order

This column is a static page, which is an online form submission page. The viewer can fill out the form online and the form is sent to the administrator's mailbox by email.

This column is mainly for those customers who are familiar with the company's products. They can fill in the required product name, quantity and other information directly in the form, without having to choose one by one.

Three website operation security strategy

In order to ensure the normal operation of the website and the high security of user data, the system considers various security policies. As shown below.

Four website construction progress and implementation process

4.1 Project Cooperation and Members

According to the content and scope of the project, we will set up a project team of about 5 people to be responsible for the development of the project. The specific responsibilities are as follows:

The main members of our project

l project manager

The project manager is responsible for project management, organization, coordination, and control of project resources. The project can be implemented according to the plan and meet the business requirements of the project. The project manager is responsible for the quality, schedule and cost of the project. The project manager is responsible for the management of the customer relationship and is also the main counterpart to the client's project manager.

It is also responsible for the design of the database structure and functional programs in the entire project.

l senior programmer

Responsible for the development of programs and multimedia for external websites and internal service systems.

l html production

Responsible for template creation and html construction of web pages.

l Creative design director and art designer

Engage in the direction of the overall creative, planning, visual design and interactive performance of the project and design

Submission, control, guidance and supervision of the quality of project planning and design.

Customer party project main member

l project manager

The project manager is responsible for managing, organizing, and coordinating with our project, signing various project documents, and working with us to advance the entire project from start to finish.

4.2 Project Implementation Method

The effectiveness of project management is directly related to the success or failure of the entire project. In particular, the implementation of new technology-related projects related to the Internet is difficult both at home and abroad, and requires successful project management. We are fully aware of this and are ready. We have extensive experience in project management and have a practical and continuous implementation approach and experienced project management talent.

Our project management follows the principles of the World Project Management Association, combined with the characteristics of the internet project it system development and creative design, our method is not suitable for projects with a large number of system application development and creative design. It has been reflected and confirmed in our growing number of successful projects.

The implementation method of the project is to ensure that each of our projects can be successfully completed, effectively cooperate with various professionals, organize and manage resources and allocate resources, and ensure that our projects are on time and quality. The premise of completion. As a result of our years of accumulated exploration, we will introduce it here.

The five basic stages in our project implementation methodology are:

1 Planning definition

As the start of the project, the purpose of the planning definition phase is to be able to accurately grasp the customer's business objectives and establish the scope, integrity and operational implementation of the project. This includes a review of the client's business strategy; identifying, documenting, prioritizing the list of requirements, and presenting a draft system architecture. Based on the characteristics of the project, we will select project members, integrate project teams and arrange project plans.

2 Analysis design

After obtaining the results of the project objectives, scope and high-level requirements list, we will conduct more detailed analysis and design for functional, system architecture and visual creativity. We will record them one by one and discuss and improve with you. If necessary, we will make a prototype or demonstration system to test our concept.

After that, we will complete content development, interactive information and interface design according to this design.

3 coding production

We started building this system. The work of the development integration phase is to develop the results of all the designs.

We will also integrate this new system with your existing system if necessary. This phase will complete a functioning system.

4 test acceptance

The test work includes two parts: functional test and performance test. Then migrate the completed system from the development environment to the publishing environment. There are plans to release features and data until all open for business operations. We will document and transfer all technical and regulatory knowledge that our customers must master and understand to ensure that our customers understand how to operate and maintain the system. The user and us will try out the system within a limited range. After the system is tested for a period of time, the system will be put into formal operation.

5 Maintenance Management

In addition to the necessary monitoring and maintenance of the live system to ensure its normal operation, the more important task in the management and maintenance phase is to test the actual system performance from the system that is actually operating; in the operation, the system needs to be improved and upgraded. Part; measure and compare the success of the system to commercial purposes and needs. Organize all of this information into a single plan for future enhancements and upgrades to the website system.

Stages, steps, and tasks

We divide the project's time period into five phases, and use the corresponding steps to achieve the goals of the different phases in different phases. The task is included in different steps to complete the work of the step. From shallow to deep, from total to fine, the three elements are interconnected and interact, and the organic form constitutes the blueprint for the whole method. In the actual operation, according to the different tasks of different periods, the resources are dynamically allocated and implemented, and then combined with the professional knowledge of the professionals, the project can be properly completed.

Project management model

Project management has a certain pattern, and there are three main components in its model:

l Project definition and organization

l Project plan

l Project tracking management

Project definition and organization

l Overall project needs, customer background introduction and program composition

l Project scope definition

l The composition, roles and responsibilities of the project team

l What purpose will the project team achieve in the project, the work objectives

l Internal coordination and self-management of the project team

Project plan

l decomposition work list

l Develop a preliminary project implementation schedule

l Trade-offs in project implementation timelines, project scope and resources

l Risk management plan projection and control

l cost control

Project tracking management

l Collect project status information

l Analyze project implementation timeline, project scope and resource usage

l Project progress report: usually once a week

l Project documentation: meeting logs, records, various memos

l Project quality and customer satisfaction tracking

l Summary after project completion

With our sincere service, excellent technical ability and scientific project management method, we will be able to build the website of ** Cosmetics Co., Ltd. to satisfy our customers!

4.3 Project Implementation Communication

In the formal implementation process of the project, we have a set of special project implementation communication platform. The designer displays the design draft through this platform. The customer can view the design draft and provide relevant opinions through this platform. The system automatically records each communication log.

Five expense budget

5.1 Website section: