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Business goal

The global financial crisis has had a significant impact on China's economy. In order to better resolve the negative impacts of the economic downturn, according to China Chemical Corporation's "Notice on Launching a "100 Days to Realize a Good Start" Sales Competition" Requirements, combined with the specific business operations of our hospital, the promotion of the marketing activities of the hospital in 2019 is as follows.
First, attach great importance to, strengthen publicity, provide organizational guarantees to implement the "first-in-command" responsibility system, strengthen the leadership of all levels of marketing power, especially the "number one" to be responsible, and focus on marketing; the new signing of the contract amount as performance appraisal Factors; ensure sufficient marketing power, if necessary, can be transferred or temporarily transferred personnel to strengthen marketing power.
Leaders at all levels are the main responsible persons, and the Science and Technology Operations Department is the lead organization and coordination department.
Increase publicity and create a working atmosphere that attaches great importance to and strengthen marketing. Party committees, academic news, websites, trade unions, Communist Youth League, retreat offices and leaders at all levels must strengthen marketing propaganda and mobilization so that all employees attach great importance to marketing. Pay close attention to the technology and product market of our hospital, provide marketing information to the hospital in time, and strive to win more contracts.
As long as the marketing personnel reward system is implemented, as long as the marketing contract is signed, the incumbent will be rewarded according to the relevant policies of the hospital, and the non-employed personnel will be rewarded according to the contribution to the contract. The hospital encourages all departments to formulate policies for departmental reward marketing personnel, as the system allows. In the process of title evaluation, marketing personnel should be given the same treatment as technical R&D personnel, and marketing performance should be regarded as an important condition for evaluation.
Second, clear goals, implement responsibilities, and propose promotion measures. All departments should clearly promote the goal, and ensure that the operation promotes early results. All departments must rationally formulate indicators to complete the plan and marketing promotion work plan according to the annual economic indicators, and arrange the marketing work. Focus on moving forward, and strive to complete the economic plan of 50% to 60% in the first half of the year, and make a good start for the completion of the annual plan.
Decompose the business plan, implement the responsibility to the completion of the human-guaranteed indicators, and all departments must decompose the business plan in detail, implement the indicators into the group, and clarify the reward and punishment measures. Major projects should clarify the three levels of directors of departments, departments, and staff to ensure smooth information and multi-level tracking until the contract is signed.
According to local conditions, the department's business promotion policies and measures should be actively used by all departments to actively seize the customers and seize the market by adjusting policies and strengthening services. Mainly through the strengthening of services to consolidate old customers; through preferential sales policies, to win new customers; but before the determination of the contract mark, we must seriously strengthen the cost of comprehensive measurement.
Third, open up channels, innovate sales, ensure that sales growth attaches great importance to the intra-group market, and play a synergistic effect. Group companies and head office projects must be closely targeted and actively strive for. All relevant departments should unify their thinking and fully follow up; make good use of the Group's requirements to improve coordination policies; and engineering companies should strengthen strategic cooperation and achieve common development.
We will do our utmost to strive for the national and local scientific and technological innovation support funds to find the key points, fully prepare, mobilize, and strive to obtain funds for science and technology support from the national ministries and commissions and local governments. Implement several key projects and arrange special personnel to do their jobs. Such as scientific research institutes, special projects for military products, military research and development projects, national key new products, Jiangsu Innovation Fund and Tianjin Innovation Fund.
Fully promote the tire and product military products to speed up project acceptance and contact with relevant military departments, and strive to promote the military products of off-road tires. Product production should also strengthen liaison with supporting units, and strive to expand the number of supporting units and supporting scope to increase the matching amount.
Efforts to promote stable cooperation with large enterprise groups Synthetic rubber should strengthen cooperation with Sinopec and its subsidiaries, and strive for multiple projects. If necessary, it can be completed jointly by other departments of the Joint Academy, and the project introduction method should be applied. Materials research should strive to form a relatively stable cooperative relationship with CNOOC. The tire business department should also take the initiative to contact multinational companies to find cooperation opportunities.
Strengthen foreign-related cooperation and develop tires and electromechanicals in overseas markets. On the basis of efforts to complete the existing foreign-related projects, we will strive for new foreign-related cooperation projects, including trying to push giant tire equipment and technology abroad.
Under the premise of ensuring the profit rate, the products of the brand-name processing trade products can be selected, and the products can be properly selected for the processing of the rubber products. However, one must pay attention to the trade profit rate, and the second is to The existing products in our hospital are differentiated.
Strengthen cooperation with rubber tires and automobile companies, and improve the testing volume testing center to promote the internal inspection business of the agency. At the same time, research the automotive tire business certification system testing program and actively communicate with the automobile companies to form a sufficient and stable source of testing tasks.
We will do our utmost to stabilize old customers, and strive for new foreign customers to use their preferential policies or services to stabilize old advertisers and reduce the decline of advertising order contracts; actively use various channels to strive for foreign advertisers and strive to achieve growth.
Fourth, full mobilization, active participation, marketing promotion activities as an important part of the work throughout the year, all positions should enhance the sense of crisis and raise awareness of marketing. Based on this position, we will consciously strengthen marketing in our work and serve the overall marketing of the hospital. Including positively promoting the rubber court, actively promoting and introducing the products and services of the rubber court, and actively promoting the formation of cooperative relations with the hospital.
All employees should mobilize and use their family and social relationships to seek projects related to our business, providing project information, relevant corporate trends, and relevant market opportunities.
On the basis of the work target of 2019, marketing promotion work is an important part of the economic work throughout the year. We strive to achieve a better marketing contract in the first quarter than in the same period of the previous year. The business indicators in the first half of the year have been completed more than half, laying a solid foundation for the completion of the annual economic indicators. basis.
Five, two-pronged approach, tightly pay back the money, to ensure the quality of the economy, the new signing contract and the tight grasp of the money should be hard. In the case of a new contract, the profit can be lower, but it is not allowed to sign a loss contract. The business team should make a detailed assessment of the feasibility and cost of the contract. Once the contract is signed, it must be closely monitored according to the implementation of the contract. Only by grabbing the contract and realizing the contract can we guarantee the quality of the operation of our economy.

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