Medium and long-term development plan
In the increasingly expanding, mature and competitive property management market, there are both high-end brand property companies and weak companies that are struggling to maintain the edge of the industry. Of course, more property companies are in a period of rapid development, and internal management is becoming more standardized. Expand the business and taste the results first. Under the new market and industry development situation, in order to maintain and enhance its market position in the same industry in the region and to meet the marketization era of property management, it is necessary to clearly formulate the medium and long-term development goals of the company. To indicate the company's business objectives and development direction for a long period of time in the future.
In short, planning is the process of deciding how to achieve the goals set. According to the implementation of the plan, we can actively use the plan to make resources under control, not just passive reactions. Effective planning has the following positive results: 1. Effective use of resources; 2. Forecasting problems; 3. Communicating the purpose of the organization to the outside; 4. Assessing the feasibility of the target; 5. Assessing the various methods for achieving the goal; Establish priorities for things; 7. Effectively reduce emergency needs. .
Implementation plan for the medium and long-term development plan of the property company:
Step 1: Clearly carry out the purpose of the medium and long-term development planning of the enterprise, and unify the thinking and understanding in the management of the company.
Establish a medium- and long-term development planning team, determine the overall responsible person, determine the scope and division of the participants, and formulate the work plan and completion time of the research. The whole project can be divided into the project work plan, the project sub-item and its Several work stages and steps, such as responsible person, basic material collection and classification analysis, target refinement and determination, strategy and approach research, analytical support planning, and presidential draft.
Implementation focus: The formulation of corporate strategic planning must fully play a leading role and emphasize the participation of all employees.
Step 2: Discuss the core objectives of determining medium- and long-term development goals.
Implementation focus: The core objectives mainly focus on two directions: 1. Market development goals; 2. Management service capabilities. The two main indicators of corporate profitability and management capabilities are reflected in the company's core competitiveness. The timeline of the target can be divided into medium-term goals and long-term development visions.
Step 3: Start with enterprise diagnosis and analysis, market analysis and forecasting, and industry development trend forecasting.
1. Enterprise diagnosis and analysis mainly include the following aspects: a, property company swot analysis; b, enterprise resource analysis; c, enterprise business status analysis.
2. Market and industry analysis and forecasting mainly include the following aspects: a. Market structure research and forecasting in medium and long-term development, market segmentation research; b. Latest developments and development directions of the market or industry. The current status and trends of the overall market environment.
Implementation focus: 1. In the specific analysis, it is necessary to reasonably decompose and refine the individual analysis dimensions. 2. There are many kinds of management analysis tools and analysis methods. As a management personnel or research analysts, when focusing on specific case analysis, it is important to pay attention to whether there are practical values for each detailed dimension decomposed by the analysis object, and whether it is objective and true. In particular, avoid the occurrence of logical errors.
Step 4: Analyze the current organization, incentives and human resources status, propose the medium and long-term human resource needs of the enterprise, and formulate the human resource planning, organizational structure design and adjustment plan and incentive mechanism design according to the business strategy.
Analyze expression: histogram, curve, pie chart, table, text: Defining the medium and long-term development as the goal of establishing seven competitive advantages of the enterprise, according to the above research and analysis, determine the following four aspects of qualitative goals and quantitative targets: 1 , the company's medium and long-term expectations of the type of business and business structure; 2, the medium and long-term enterprise scale; 3, the company's medium and long-term development of the target market, primary and secondary structure; 4, medium and long-term management capacity target implementation focus: 1, through the top three The steps, after clarifying the existing resources and market competition of the enterprise, characterize and quantify the seven competitive advantages that the enterprise has or intends to acquire, so that it has a truly goal-oriented role. 2. In the process of quantifying the competitive advantage, it is necessary to repeatedly verify whether the target's confirmation and implementation process satisfies the smart characteristics.
Step 5: Determining the long-term development goals: The management model is an important issue that property companies need to consider and adjust when setting medium- and long-term development goals. Different management levels and different charging standards are used to differentiate different management grades. The correspondence between management services and management fees is adjusted by market factors and value levers. At the same time, with the continuous change of the business structure of the enterprise, the management structure should have appropriate scientific research and dynamic and rational adjustment to support the company's development.
Step 6: According to the medium and long-term overall goals of the enterprise, study the tactical forms, expansion strategies, required supporting factors, resource conditions, and the sub-development plans to achieve the main objectives, including: 1. Corporate culture, Reengineering plan for property service concept; 2. Human resources development plan; 3. Financial management policy; 4. Medium and long-term implementation goals for quality improvement; 5. Multi-business development plan; 6. Business objectives of each business unit Painting; 7, related system establishment and development plans.
Implementation focus: The development plan of each property of the property company needs to be formulated around the core objectives of the enterprise to ensure the identity of the overall goal of the enterprise.
Step 7: Decompose the medium and long-term goals and determine the annual targets to be achieved each year.
Step 8: After the completion of the medium and long-term development planning project of the property company, it is necessary to further organize the work plan for the first target year.
Implementation focus: Planning must be implemented as actions for each company member. The action plan must be informative, and the completion of the action plan must be verified to ensure that the overall performance of the property company is continuously improved.
In the final analysis, the formulation of the medium and long-term development plan of the property company is based on the estimation of the future of the company. The revision of the business management objectives can make reasonable elastic corrections in response to environmental changes. When the environment is conducive to the development of the company, the goal is raised; in the environment is not conducive to the company's development, although the employee's best efforts can not be achieved smoothly, the target is moderately lowered; as expected in the environment, the target value should be achieved.
In short, planning is the process of deciding how to achieve the goals set. According to the implementation of the plan, we can actively use the plan to make resources under control, not just passive reactions. Effective planning has the following positive results: 1. Effective use of resources; 2. Forecasting problems; 3. Communicating the purpose of the organization to the outside; 4. Assessing the feasibility of the target; 5. Assessing the various methods for achieving the goal; Establish priorities for things; 7. Effectively reduce emergency needs. .
Implementation plan for the medium and long-term development plan of the property company:
Step 1: Clearly carry out the purpose of the medium and long-term development planning of the enterprise, and unify the thinking and understanding in the management of the company.
Establish a medium- and long-term development planning team, determine the overall responsible person, determine the scope and division of the participants, and formulate the work plan and completion time of the research. The whole project can be divided into the project work plan, the project sub-item and its Several work stages and steps, such as responsible person, basic material collection and classification analysis, target refinement and determination, strategy and approach research, analytical support planning, and presidential draft.
Implementation focus: The formulation of corporate strategic planning must fully play a leading role and emphasize the participation of all employees.
Step 2: Discuss the core objectives of determining medium- and long-term development goals.
Implementation focus: The core objectives mainly focus on two directions: 1. Market development goals; 2. Management service capabilities. The two main indicators of corporate profitability and management capabilities are reflected in the company's core competitiveness. The timeline of the target can be divided into medium-term goals and long-term development visions.
Step 3: Start with enterprise diagnosis and analysis, market analysis and forecasting, and industry development trend forecasting.
1. Enterprise diagnosis and analysis mainly include the following aspects: a, property company swot analysis; b, enterprise resource analysis; c, enterprise business status analysis.
2. Market and industry analysis and forecasting mainly include the following aspects: a. Market structure research and forecasting in medium and long-term development, market segmentation research; b. Latest developments and development directions of the market or industry. The current status and trends of the overall market environment.
Implementation focus: 1. In the specific analysis, it is necessary to reasonably decompose and refine the individual analysis dimensions. 2. There are many kinds of management analysis tools and analysis methods. As a management personnel or research analysts, when focusing on specific case analysis, it is important to pay attention to whether there are practical values for each detailed dimension decomposed by the analysis object, and whether it is objective and true. In particular, avoid the occurrence of logical errors.
Step 4: Analyze the current organization, incentives and human resources status, propose the medium and long-term human resource needs of the enterprise, and formulate the human resource planning, organizational structure design and adjustment plan and incentive mechanism design according to the business strategy.
Analyze expression: histogram, curve, pie chart, table, text: Defining the medium and long-term development as the goal of establishing seven competitive advantages of the enterprise, according to the above research and analysis, determine the following four aspects of qualitative goals and quantitative targets: 1 , the company's medium and long-term expectations of the type of business and business structure; 2, the medium and long-term enterprise scale; 3, the company's medium and long-term development of the target market, primary and secondary structure; 4, medium and long-term management capacity target implementation focus: 1, through the top three The steps, after clarifying the existing resources and market competition of the enterprise, characterize and quantify the seven competitive advantages that the enterprise has or intends to acquire, so that it has a truly goal-oriented role. 2. In the process of quantifying the competitive advantage, it is necessary to repeatedly verify whether the target's confirmation and implementation process satisfies the smart characteristics.
Step 5: Determining the long-term development goals: The management model is an important issue that property companies need to consider and adjust when setting medium- and long-term development goals. Different management levels and different charging standards are used to differentiate different management grades. The correspondence between management services and management fees is adjusted by market factors and value levers. At the same time, with the continuous change of the business structure of the enterprise, the management structure should have appropriate scientific research and dynamic and rational adjustment to support the company's development.
Step 6: According to the medium and long-term overall goals of the enterprise, study the tactical forms, expansion strategies, required supporting factors, resource conditions, and the sub-development plans to achieve the main objectives, including: 1. Corporate culture, Reengineering plan for property service concept; 2. Human resources development plan; 3. Financial management policy; 4. Medium and long-term implementation goals for quality improvement; 5. Multi-business development plan; 6. Business objectives of each business unit Painting; 7, related system establishment and development plans.
Implementation focus: The development plan of each property of the property company needs to be formulated around the core objectives of the enterprise to ensure the identity of the overall goal of the enterprise.
Step 7: Decompose the medium and long-term goals and determine the annual targets to be achieved each year.
Step 8: After the completion of the medium and long-term development planning project of the property company, it is necessary to further organize the work plan for the first target year.
Implementation focus: Planning must be implemented as actions for each company member. The action plan must be informative, and the completion of the action plan must be verified to ensure that the overall performance of the property company is continuously improved.
In the final analysis, the formulation of the medium and long-term development plan of the property company is based on the estimation of the future of the company. The revision of the business management objectives can make reasonable elastic corrections in response to environmental changes. When the environment is conducive to the development of the company, the goal is raised; in the environment is not conducive to the company's development, although the employee's best efforts can not be achieved smoothly, the target is moderately lowered; as expected in the environment, the target value should be achieved.
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