Analysis on the Development of Tourism Industry in XX County

With a history of more than 2,700 years, XX Ancient City has a large number of cultural relics and historic sites. There are 99 key cultural relics protection units at the county level, including 5 at the national level, 14 at the provincial level, 4 at the municipal level, and 76 at the county level. In 1998, XX Ancient City was named by the State Council as the second batch of national historical and cultural cities; on December 3, 1997, the entire ancient city and the Shuanglin Temple and Zhenguo Temple outside the ancient city were listed by UNESCO as the World Cultural Heritage List. Of the 99 key cultural relics protection units, 27 were listed in the World Cultural Heritage List. In the 2.25 square kilometers of the ancient city of XX, the ancient city walls, ancient dwellings, ancient streets, ancient shops, ancient temples and other buildings are well preserved, and the style remains; the city building is the center, and the south street is the axis, symmetrically There are the feudal ritual patterns of Zuo Wenyu, Youyi Department, Zuowen Temple, Youwu Temple, Dongdao Temple and Xi Temple. The ancient streets of the ancient city are well-stored with more than 220 ancient shops. There are 3,798 ancient houses with protective values ​​in the ancient city, of which 448 are intact. All these characteristics of the ancient city of XX show a complete picture of the extraordinary cultural, social, economic and religious developments in the development of Chinese history. It is an outstanding example of the Chinese Han nationality in the Ming and Qing Dynasties.

In the face of this rich cultural heritage, the responsibility for protection management is very important. At the same time, how to make good use of the precious wealth left by the ancestors to develop tourism is also of great significance. With the attention and support of leaders, experts and scholars, the news media and all walks of life at all levels, the protection of XX ancient city and the development of tourism have gone through a process from spontaneous to conscious and gradually rational. Since the successful application of the World Cultural Heritage in 1997, the national, provincial and municipal levels have attached great importance to the protection of the ancient city of XX and the development of the tourism industry. In 2000, the province's adjustment of the industrial structure "1311" project, the XX ancient city was included in the tourism tourism development of the province's top ten tourist attractions. At the 2004 Tourism Industry Work Conference of the province, XX Ancient City was one of the two leading leaders in the province's tourism industry. In 2003, Jinzhong City began to implement the Double Hundred Project. The XX Ancient City Tourism Project and the XX County Urban Infrastructure Construction Project were included in the city's double hundred projects for two consecutive years. The main contents are: XX Ancient City Tourism Comprehensive Development Project, including 8 categories 46 Project, with a total investment of 458 million yuan; urban central heating and gas supply project, with a total investment of 227 million yuan; Kangning Street widening and commercial development projects, with a total investment of 150 million yuan; sewage treatment plant project with a total investment of 43 million yuan; XX The ancient city of Lianlian Industrial Company's Wenmiao development project, with a total investment of 32 million yuan; XX Middle School new school construction project, with a total investment of 130 million yuan; Lizeyuan Hotel new project with a total investment of 31 million yuan. Since 1997, the national, provincial and municipal planning departments have increased their support for the development of XX tourism and urban infrastructure construction, with a total investment of 81.5 million yuan, including 48.5 million yuan and 28.2 million yuan. The city is 4.8 million yuan. All of this support has played a very important role in a region with weak foundations and financial resources such as XX.

At the same time, the county committees and governments of the XX successively examined and deeply realized the basic characteristics of “the uniqueness of the ancient city, the integrity of the ancient city protection, the weight of the ancient city culture, the diversity of the ancient city attractions, and the mixed nature of the ancient city”. Leveraging the successful experience at home and abroad, adhering to the people-oriented concept of governance and the development concept of operating the city, starting from solving the problems of system, mechanism, capital and technology in the development process, we have embarked on a path of equal protection and development, construction and management. Finally, the goal of cultural relics protection, tourism development, and urban construction is achieved. In just a few years, XX Ancient City has become a tourist destination for tourists from home and abroad with its colorful and quaint cultural landscape. The tourism industry has effectively promoted the rapid development of the county economy and society. Today, the ancient city of XX has become a large-scale museum that displays the culture of Chinese Han nationality. It has become the driving force for the sustainable development of the county's economy and society, and has become the tourism leader of the province. In 2004, XX Ancient City received a total of 630,000 domestic and foreign tourists, with a ticket income of 48 million yuan and a comprehensive income of 430 million yuan for tourism and related industries, which were 20 times, 25 times and 18 times respectively in 1998. Analysis of the development of XX ancient city tourism, there are roughly several aspects:

First, adhere to the principle of protection-based and comprehensively consolidate the foundation of tourism development.

In the process of developing tourism industry, XX County always follows the principle of “protection first, rescue first, rational use, and strengthen management”. Always follow the protection of cultural relics is responsible for history and negative for the future, always follow the protection of cultural relics is development The concept of tourism enhances the protection of cultural relics in all aspects.

The first is to implement legal protection. Under the great attention of the province and the city, on November 30, 1998, the Standing Committee of the Shanxi Provincial People's Congress issued the "Regulations on the Protection of the Ancient City of XX", which is the first provincial-level legislation for the protection of historical and cultural cities and heritage. The regulations have become the legal basis for the protection of the ancient city in XX County, and have become the outline for the formulation of county construction planning, ancient city protection planning, tourism development planning and ancient city protection management system. According to the "Regulations on the Protection of the Ancient City of XX", with the approval of the Shanxi Provincial Government, XX has successively promulgated the "XX County County Overall Planning" and "XX County Historical and Cultural City Protection Plan"; in 2002, the Standing Committee of the County People's Congress passed the "Traditional Architecture and Historic District" "Several Provisions on Protection" and "Measures for Centralized Administration of Administrative Penalties for Urban Management"; The county government has formulated the "Regulations on Strengthening the Management of Fire Safety of Cultural Relics Units and Ancient Districts" and "In the Ancient City" in response to the problem of insufficient fire protection facilities in the ancient city. Scheme for the transformation of electrical lines. In particular, recently, the municipal government filed the provincial government's "XX ancient city fire safety hazard problem rectification and infrastructure construction plan", which was highly valued by provincial leaders. Governor Zhang Baoshun personally gave instructions, and Vice Governor Liang Bin organized A special coordination meeting will be studied and resolved. The promulgation of all these laws, regulations, rules, regulations and programs has made the protection of cultural relics more operational and more specific, and promoted the legalization of cultural relics protection. In recent years, according to the laws, regulations, systems and regulations on cultural relics protection, and adhering to the principle of “repairing the old as old and keeping it true”, XX County has successively carried out maintenance on houses and key cultural relics protection units on both sides of the main streets in the ancient city. The dismantled buildings were dismantled, effectively preventing the chaotic construction and destructive construction, and protecting the intact style of the ancient city.

The second is to implement the relocation project of units and population in the ancient city. Before 1998, there were nearly 50,000 permanent residents in the ancient city. Most party and government organs and enterprises and institutions gathered in the ancient city. The population density was ten times higher than that of big cities such as Shanghai and Beijing. The overloaded population density protects the ancient city. Managing the city and developing tourism have brought great difficulties. In order to alleviate the pressure on the population of the ancient city, XX County has taken the relocation of units and populations in the ancient city as an important measure to effectively protect the ancient city, and has continued to promote it as the focus of municipal construction. At the end of 1997, the county party committee, the government, the people's congress, and the CPPCC took the lead in moving out of the ancient city. By 2004, more than 80 institutions, enterprises, and institutions were moved out of the ancient city, with a total investment of more than 200 million yuan, directly or indirectly driving more than 20,000 people in the ancient city. The population of the ancient city has been reduced to 27,000 now, creating a relaxed condition for protecting the ancient city and developing tourism.

Second, adhere to the principle of equal government leadership and market operation, and vigorously promote the development of tourism industrialization.

Tourism is a special kind of industry, and developing the tourism industry is a systematic project. In this process, the county party committee and government of XX County, while acting as the protagonist of the construction and development of the tourism market, actively used the laws of market economy to guide the whole society to support and develop tourism. The two complement each other and promote each other, greatly accelerating the tourism of the ancient city. The rapid rise and development of the company.

First, the protection of cultural relic sites is implemented by the government. Unlike other scenic spots and scenic spots, XX Ancient City has its particularity and is a cultural connotative tourist city. It is a tourist city mainly composed of cultural relics and cultural resources. Especially in the ancient city, it is not only a residential area but also a tourist area. It is a mixture of both the characteristics of the community and the scenic spot. Therefore, the management of the tourism market has different characteristics from other tourist destinations. In view of this, the development of cultural relics and cultural relics must be government-led. In recent years, the county government has invested more than 40 million yuan to repair the key cultural relics protection units such as the ancient city wall, Shuanglin Temple, Rishengchang, and Zhenguo Temple, and implemented the comprehensive renovation project of the moat, Huancheng Road and Chengmen; In the form of joint-stock system and cooperative system, the investment of more than 50 million yuan was completed, and the restoration of the Wenmiao, the county government, and the Chenghuang Temple was carried out. Nowadays, it has become an attraction to open to tourists and become the backbone of the ancient city.

Second, the development of historical blocks attracts social forces. In order to better protect a large number of ancient dwellings and ancient buildings in the ancient city, XX County started from the transfer of state-owned real estate management rights in Ming and Qing Dynasties, explored the path of social development of tourism industry under the guidance of the government, and adopted government policies and plans. The social forces implemented the repair of the Ming and Qing Dynasties and formed the current tourism industry street. Taking this as an opportunity, we adopted two methods of transfer of management rights and auction of property rights. We have publicly auctioned more than 20 ancient building property rights and more than 100 ancient building management rights in the ancient city. After the auction, according to the regulations on ancient city protection and tourism. The development plan, unified development of maintenance programs, and strict supervision of its maintenance and utilization, has successively repaired the West Street, East Street, Tuen Mun Street, Chenghuangmiao Street, North Street and other ancient areas. Such measures not only make up for the shortage of maintenance and protection funds in the ancient city, but also accelerate the development of tourism industrialization. In recent years, the whole society has spent 250 million yuan on the protection of ancient cities. It has built 6 tourism industry streets featuring special shopping, special catering, special accommodation, and special entertainment. It has developed more than 400 tourist vehicles and built more than 40 vehicles. There are more than 80 tourist shopping shops with traditional customs and folk customs, and 20 tourist attractions have been set up. More than 40,000 people have been employed in tourism and related industries, which is driving the residents to increase their income and resettling laid-off workers of state-owned collective enterprises. Employment and other aspects have played a unique role in the tourism industry.

Third, the construction of tourism facilities relies on market operations. Eating, living, traveling, traveling, purchasing, and entertainment are the six major factors of tourism. However, due to the relatively weak infrastructure construction of XX ancient city, while the rapid development of tourism, the problems of imperfect supporting and imperfect elements are revealed. The main factors restricting the development of tourism in XX ancient city. In this regard, XX County adopts two methods of improving internal service and improving service standards and attracting market investment to develop weak links in the tourism factor market. On the one hand, the county party committee and government encourage large private enterprises, actively invest in tourist reception facilities, and develop green environmental protection industries. Since 2003, the county has become a new hotel with three star-rated standards, including Lize, which has invested nearly 80 million yuan. The Court International Hotel has a four-star standard. It was officially put into operation before the International Photography Exhibition in September 2004. There are also four star-rated hotels under construction that are expected to be operational in 2005. On the other hand, in order to improve the reception service level of folk custom hotels in the ancient city, and create local traditional characteristics, after the provincial quality and technical bureau audit, passed the "XX Ancient City Folk Customs Star Rating Standard", which is the only local traditional passenger pile assessment in China. The standard has played a positive role in the characteristic development of folk custom piles in XX County. At present, six folk custom piles have passed the star rating. At the end of 2004, XX County hired experts and authoritative planning units such as Wei Xiaoan of China's tourism industry to start the preparation of the “XX Ancient City Tourism Development Plan”, which is expected to be completed in August 2005. This plan will achieve faster and better tourism for XX County. The development provides scientific and powerful guidance.

Third, adhere to the principle of reform and innovation, and comprehensively strengthen the protection and utilization of ancient cities.

The ancient city of XX is a world cultural heritage. In order to protect this hard-won gold signboard and make good use of it to benefit future generations and develop tourism, XX County has made some useful attempts in the reform and innovation of the system and mechanism.

The first is to deepen the reform of the management system. In order to effectively strengthen the maintenance and management of more than 3,000 public housing in the ancient city, in 2002, the original housing management office was cancelled and the Housing Management Bureau was established. In order to strengthen the management of the environmental sanitation of the ancient city, the original city office was cancelled and the Environmental Sanitation Bureau was established. In the same year, the city management was established. The Administrative Law Enforcement Bureau, the establishment of XX Gucheng Share Travel Co., Ltd., and the implementation of the “one-vote system” of the ancient city ticket as the main content of the three reforms of tourism, tourism operation management has taken a new step. XX County is the first to establish the Urban Management Administrative Law Enforcement Bureau and the Urban Management Supervision Brigade in the county towns across the country. It will concentrate some or all of the administrative penalties of 8 units. Since the establishment of the law enforcement bureau and the monitoring brigade, it has fully exerted its power concentration and punishment. The advantage of concentration, the organization dismantled 28,000 square meters of illegal buildings and uncoordinated buildings, played an active role in the protection of ancient city protection and tourism market; XX Gucheng Share Travel Co., Ltd. since its establishment, to play its corporate financing, project investment The role of the platform has been signed with the National Development Bank for more than 300 million yuan of ancient city protection and tourism development project loans, and developed a star-shaped folk custom pile with a construction area of ​​nearly 4,000 square meters; since the ancient city tickets have implemented the "one-vote system", Effectively solved the problem of privately designed kickbacks in some scenic spots and disrupted the tourism market.

In December 2004, XX County completely rationalized the cultural relics protection management system according to the requirements of laws and regulations on cultural relics protection, and established the “World Cultural Heritage XX Ancient City Protection Management Committee”. The county magistrate served as the director of the committee and was responsible for the county’s cultural relics protection. , management and utilization of work; the committee has an office, a permanent institution of the county government, and the director of the office is concurrently the director of the Cultural Relics Bureau. At present, the cultural relics protection and tourism development of the ancient city of XX has formed the work of the management committee in charge of protection, management and utilization. The tourism bureau is responsible for tourism industry management, publicity and promotion, and tourism companies to develop and operate tourism projects. The law enforcement bureau is responsible for the management operation mode of the city's administrative law enforcement management.

The second is the innovative way of operating the city. In order to integrate urban resources and speed up the protection of ancient cities and the construction of new cities, XX County has implemented a state-owned land centralized reserve system, innovatively operating state-owned land, real estate and advertising rights and other tangible assets and intangible assets models, bringing state-owned idle assets to the market. It has auctioned more than 10 real estates such as the County People's Congress, the Water Affairs Bureau, the Finance Bureau, the Transportation Bureau, and the Agricultural Machinery Center. It has auctioned nearly 400 mu of state-owned land in the new city and raised more than 60 million yuan of construction funds for the government. Since 2003, the use of market operations has paved the way for the construction of three residential buildings with a total area of ​​over 100 million yuan. The government has invested in more than 40 items of cultural relics protection, urban infrastructure construction and tourism development projects. At the same time, the intangible assets such as urban bus line operation rights and road advertising management rights were auctioned, and the urban public service industry relied on social funds to achieve rapid development.

Fourth, adhere to the principle of comprehensive rectification and comprehensively improve the environment of the ancient city.

The ancient city of XX is famous for its ancient architecture and precious value. At the same time, it has exposed the inherent shortage of infrastructure construction because of its ancient age. It has become the focus of attention from all walks of life and news media, and has become the protection, management and utilization of ancient cities. The biggest bottleneck in the middle. At one time, the buildings in the ancient city were dilapidated, the roads were uneven, the electric poles on the streets were like forests, the air cables were like nets, and the traffic in the new city was not smooth. In response to this series of problems, XX County began to implement comprehensive urban environmental improvement in accordance with the idea of ​​“protecting the ancient city, transforming the old city, and building a new city” in 1998. After several years of hard work, it has made remarkable achievements.

First, the transformation of small and medium-sized streets and lanes has achieved initial results. There are 200 large, medium and small streets and lanes in the ancient city. According to the order of the first big and the small, the investment of more than 70 million yuan has hardened 86 main roads in the ancient city. Some streets have been transformed into lines and waters, which has greatly improved. The appearance of the ancient city.

Second, the fire protection of the ancient city has been strengthened. Before 1998, there were only three fire hydrants in the ancient city, and now it has reached 45. Combined with the road reconstruction in the ancient city, some major fire water supply pipe networks have also been reconstructed. A new small fire truck was purchased, which solved the problem that large fire trucks could not enter the ancient city. Combined with the transformation of the city network, the electrical circuit of the ancient buildings facing the street in the ancient city was treated with flame retardant transformation, which not only beautified the environment, but also eliminated the fire hazard caused by the aging of the electrical circuit.

Third, the construction of the new city has begun to take shape. In order to speed up the construction of the new city, in recent years, a total investment of more than 50 million yuan has been built. Liugen Road, which connects the east and west of the new city, and the lead line of the expressway and Kangning Street, and Dongguan Street have been added to the Dongcheng District. The ring road was added, and the outer ring road was added outside the new city. The road network extending in all directions was built, which further expanded the development space of the new city and accelerated the development of the new city. At present, the Dongcheng New District, which is dominated by XX Middle School and the People's Armed Forces Department, has formed in the east, the Tianhong Homestead residential district under construction in the west, the administrative examination and approval building, and the Liugen Garden residential district to be invested and developed. The southern government has formed a party and government organization. New urban areas with enterprises, institutions and residential buildings.

Fourth, progress has been made in greening and lighting. In recent years, it has invested more than 3 million yuan to install antique street lamps on the main streets in the ancient city. Some folk hotels, restaurants and shops in the ancient city have invested and installed high-grade palace lanterns and landscape lights. Now the whole ancient city is brightly lit at night. The highways, Kangning Street, Liugen Road, Shuncheng Road and other new roads have been implemented with high standard lighting projects. The highway leads and Corning Street have become a big night scene in the new city. At the same time, we actively developed urban public greening projects, and built more than 10 green spaces such as Beimenwai Square, Fengyan Square and Liugen Road Xiaoyouyuan. More than 30 units have carried out high standard greening. The green area of ​​the county is less than 1 square per capita in 1998. The meter has increased to the current 3.5 square meters and the urban environment has improved significantly.

Fifth, breakthroughs have been made in the construction of tourist toilets. XX ancient city has fewer toilets and lower standards. It is a hot issue reflected by tourists and the public. In 2004, XX County invested more than 3 million yuan, added 7 star-rated toilets, and renovated more than 500 residents' dry toilets. It is convenient for the majority of tourists and purifies the air of the ancient city.

Over the years, XX County has made many positive explorations in dealing with the relationship between the protection, management and utilization of ancient cities, and achieved certain results. It has better protected the world cultural heritage of XX ancient city and promoted the Han nationality. Culture has promoted the adjustment of the county's economic structure led by tourism, and has also played a pulling role in tourism throughout the city and the province. However, while developing tourism, XX County is also facing various pressures and difficulties.

First, the ancient city fire facilities are inherently inadequate. Most of the 2.25 square kilometers of ancient city buildings are brick and wood structures, which have been in disrepair for a long time and have low fire resistance. There is no fire station in the ancient city. The pressure on the water supply pipe network is not enough. The aging of electrical lines is serious. It is necessary to invest a lot of money to eliminate hidden dangers.

Second, the roads in the ancient city are in urgent need of transformation. Although in recent years, the main streets in the ancient city have been fully hardened and some have been cabled, there are nearly 120 small and medium-sized streets in the ancient city that have not been reconstructed, which seriously affects the tourism environment of the ancient city of XX.

Third, the relocation of enterprises and institutions in the ancient city is onerous. There are still more than 10 enterprises and institutions in the ancient city that have not yet moved out. Among them, the state-owned collective enterprises such as diesel engine factory, second knitting factory, Quanyong cotton weaving group and agricultural machinery company are too difficult to reform, which directly affects the relocation process. Due to the tight financial resources, the courts, the Public Security Bureau and other units are unable to add new ones, and the relocation also faces great difficulties. The buildings of these enterprises and institutions are extremely incompatible with the style of the ancient city and need to be relocated as soon as possible.

Fourth, the tourism factor market is still not perfect. Although XX County is basically able to meet the needs of tourists to eat, live, travel, travel, purchase and entertainment, most tourists report that XX Ancient City lacks entertainment projects and lacks large-scale and serialized tourism shopping market, which cannot satisfy the diversity of tourists. Demand for consumption.

Based on the above problems, it is recommended that the provincial government should protect the XX ancient city from the perspective of the responsibility of the XX people and the common responsibility of the people of the province and the whole society. Specifically, we should concentrate on research to help solve the following two problems.

1. Supporting policy issues. The first is the ancient city protection fee collection policy. It is recommended that the ancient city protection fee be included in the ancient city tour ticket, and a reasonable ancient city protection fee standard should be determined by appropriately increasing the ancient city ticket price. The ancient city protection fee is earmarked for special purposes and is strictly used for the protection of the ancient city. It is a manifestation of “heritage protection, everyone is responsible”. The second is the investment promotion policy. For projects that are invested and developed by XX and comply with national industrial and environmental protection policies, the Provincial Development and Reform Commission, the Ministry of Land, Industry and Commerce, Economy, Trade, Environmental Protection, and Finance should give tilted care to project establishment, planning approval, land acquisition, and bank loans. The procedures for approval and simplification of the procedures will prompt XX to become a hot spot for foreign investment. Third, as a special county, XX should enjoy the city-level standards and policies in the proportion of city maintenance fees. The fourth is to establish a street office in the city of XX in the model of the location of the city-level government to strengthen the education and management of the community.

2. Comprehensive support issues. It is suggested that in the next three to five years, the relevant departments of the province directly give full play to their respective departmental functional advantages, concentrate human, material and financial resources, and help support XX to implement a package of engineering projects. The tourism department will focus on strengthening the business guidance for the development of XX tourism, helping to train and introduce various types of tourism senior management talents; the cultural relics department will tilt the funds of the cultural protection project to help XX to the Shuanglin Temple, Zhenguo Temple, Temple of Literature, Cixiang Temple and other countries in the county. The key cultural protection units will carry out rescue construction; the construction department will increase the financial support for the urban maintenance fee of XX County year by year; the provincial economic and trade commission and other departments will approve the implementation of the bankruptcy in the diesel engine factory, cotton weaving factory, two needles and other ancient cities. , enjoy the subsidy for bankruptcy policy within the plan; the labor department shall adopt the unemployment fund subsidy policy for the employees of the above-mentioned enterprises or the subsidy policy for the laid-off workers to re-employment centers to help XX complete the relocation and transformation of these enterprises; the traffic department shall XX urban and even the city weekly traffic The construction and maintenance of the main road will give more inclined support; the water conservancy department will put the flood prevention work of the ancient city of XX into an important agenda, especially the project subsidy fund of 3 to 5 million yuan per year for the comprehensive renovation project of Liugen River in XX County; Annually support XX3 million yuan of greening project funds to speed up the greening of XX ancient city and new city Set the pace to improve the XX ecological environment as soon as possible; the power sector will provide more financial support for the cable hardening of small and medium-sized streets in the XX ancient city, and help XX to harden the small and medium-sized streets in 2-3 years, for power and telecommunications. The three electric lines, such as TV and TV, have all been completed and buried, and all the water and sewage are matched to improve the infrastructure conditions of the ancient city.

In accordance with the spirit of the Third Plenary Session of the 16th CPC Central Committee and the Central Economic Work Conference last year, combined with the current situation of XX County in the development and growth of the tourism industry, in the future, XX County will take "one city, one mountain, one water, one line" as Develop the overall structure of XX tourism and strive to cultivate and improve. “One City” is to continue to grasp the normative development of the tourism industry of XX Ancient City. “One Mountain” is to use Mengshan’s good vegetation advantages and pleasant natural scenery in XX County to develop Mengshan Forest Tourism Resources. It relies on the Weihe River that passes through the territory to develop water tourism resources including geothermal and fishing. The “first line” is the Zhenguo Temple, Cixiang Temple and Jinzhuang, which are connected from the north to the south by the tourist road in the eastern part of the county. The cultural relics such as the Confucian Temple are connected and developed, bundled and developed.