Student Travel Agency Internship Report

First, the internship overview

Internship time: June 30, XX, year XX, July 25

Internship location: Headquarters of Kanghui International Travel Service, Jilin Province, the author is mainly internship at the Citizen Tourism Center.

Internship purpose: Mainly to cultivate our self-study and hands-on ability, understanding ability and thinking ability. Through the internship of the travel agency, we can further consolidate and understand the knowledge learned in the classroom, cultivate and improve the theoretical and practical ability, and better master the textbook knowledge and practical ability.

Overview of the internship unit: Jilin Province Kanghui International Travel Service Co., Ltd. was established in XX, and is affiliated to the National Large Travel Agency Group and vertically manages 104 directly affiliated branches of the country. China Kanghui Travel Service Group is officially approved by the National Tourism Administration. Established international travel agency. The company has a registered capital of 1.5 million yuan and a quality guarantee of 1.6 million yuan. Jilin Kanghui International Travel Service Co., Ltd. is the first international travel agency directly under the Central Government of Jilin Province, and is also authorized by the National Tourism Administration to operate overseas travel business. International travel agency.

Second, the internship content

Reception of internship content

Since the headquarters of Suihui International Travel Service is located on the second floor and there are many departments, when guests come to the company, they usually go directly to various departments. The impression of the company is very important, how to give the guests a good first impression? First of all, you must smile and let the guests feel that they have a kind feeling. Secondly, when you are introducing the route, you should always start on the customer's stand and vote for it. Finally, you should explain to the guests in time for the introduction of the game. Local consumption, customs, precautions, etc.

In fact, the object of reception is not only to point out the guests of the tour, but also the staff of the industry. Our department manager surnamed Wang, one day I hanged her qq and msn on the computer according to the manager's request. At about 9 o'clock, the manager's qq flashed, and Li Wei, the sea of ​​the overseas Chinese travel agency of Jilin Province, gave the king a letter. The manager sent a message. I opened it and said that it was a good greeting. When I saw it, it was wrong to not answer the people. I went back to a smile. Slowly, I chatted with her without a word.

Another day, a middle-aged woman came to our department with a bag. It happened that the manager Wang was not there. I greeted her passionately and then poured a glass of water on her. Then I asked about it. She turned out to be Li’s accountant at a certain school. Because the school was going to travel, she came to pay the group. I called the manager right away. Then tell Li Jie that the manager is coming soon. I did not expect that the manager had not come for a long time, the room was too quiet, I had the courage to speak. First of all, I talked about the weather, then I went to travel, then cosmetics. When I felt that I had nothing to say, the manager finally came back. Going back to school at night, I thought about it carefully and felt that it was not difficult to communicate with others.

Product line arrangement internship

I am a student who has just arrived in the department. I started to work on the line. The department manager didn't let me participate. It just let me slowly see how others did it. After two days of study, I arranged the product line. Almost all that has been learned. Products play a key role in the survival of a company. A tourist route is a kind of tourism product, because tourism products are easily copied by others. I have found that travel companies generally do not disclose their route arrangements to their competitors. The following points should be noted for the line arrangement: First, follow the customer's request and arrange the line according to the customer's request. For example, some things that are taboo should be asked in advance. Secondly, pay attention to the compact time, so that guests can visit the places they want to visit in a reasonable time and money. Once again, the line staff must have a good understanding of geography and describe the route to the tourists in a suitable and beautiful language. Finally, and most importantly, that is reasonable. The reasonable meaning here means that it is reasonable.

Tour guide duty internship

I only took the tour guide qualification certificate, so the chance to go out with a tour group is not great. But I did an internship with a tour guide. 1. The main duties of the tour guides who serve as full-time work are: implementing the travel agency's reception plan, supervising the implementation of the reception units and the quality of the reception; coordinating the reception team, the company, the driver and other reception personnel to strengthen cooperation and do a good job. Coordinating work of each station; coordinating and urging local reception units to arrange food, accommodation, transportation, visits and excursions of tourists, taking care of the living of guests; maintaining the personal and financial safety of tourists, handling all kinds of sudden changes Events, and can provide extended services related to them; patiently answer questions raised by tourists; reflect the opinions and requirements of tourists, conduct market research work, and assist in the development and design of new tourism products. 2. The main duties of the tour guides who work as a place to accompany the work are: carefully carry out the pick-up and drop-off service of tourists at the station; strictly determine the tour schedule according to the reception plan, and arrange the accommodation, sightseeing, shopping, entertainment and other activities of the tourists. Warmly guide the tour guides, actively introduce and spread Chinese culture to tourists; properly handle all aspects of cooperation in tourism-related services, carefully handle all kinds of problems that tourists have; protect the personal and financial safety of tourists, and do Good accident prevention and safety tips.

Third, the internship experience

Although the internship time is not long, I feel deeply. Let us first look at what factors affect whether tourists will choose a travel agency when they travel, and which travel agency will they choose?

Travel agency normative

The normative nature of travel agencies has two levels of meaning. First, whether the travel agency is a legal travel agency established in accordance with the relevant regulations of the “Regulations on the Administration of Travel Agencies”, and second, whether the travel agency has deceived tourists or unfair competition in the course of its operation. And violations such as out-of-scope operations. The normative nature of travel agencies is the first factor that tourists must consider when choosing a travel agency.

Travel agency product price

One of the most important reasons why tourists choose travel routes organized by travel agencies is to save on travel expenses. Therefore, whether a travel agency can provide attractive tourist prices when introducing tourist routes to tourists largely determines the purchase decision of the tourists.

Service quality of travel agencies

As China's tourism consumers become more rational, more and more tourists choose travel agencies, not only focus on the travel agency's offer, but comprehensively balance the "price-performance ratio" of travel products provided by travel agencies, thus weighing their place. Whether the purchase decision made is “value for money”. Therefore, the quality of service of travel agencies is becoming more and more important in the minds of tourists.

The richness and personalization of travel agency products

Since the beginning of the new century, people's concept of tourism consumption is undergoing many changes, one of which is the diversification and personalization of tourism consumption demand. Traditional “all-inclusive package products such as group standards” are becoming less and less attractive to tourists. On the contrary, those who can provide tourists with a variety of package forms and travel services, especially able to provide special needs according to tourists Travel agencies that customize "travel products" are increasingly favored by tourists.

Travel agency's integrity

Integrity is the cornerstone of travel agency companies based on society and long-term profitability, and is also a key factor for tourists to choose travel agencies. The integrity of travel agencies is mainly reflected in the ability to effectively fulfill the service commitments made to tourists before they travel.

Travel agency brand image

The intangible nature of travel agency products increases the “purchase awareness risk” of travel consumers, and the purchase of brand-name products is an effective way to reduce this risk. Therefore, the brand image formed by the travel agency in the minds of tourists directly affects the purchase choices of tourists.

Fourth, internship thinking

Tourism is a Chaoyang enterprise. Compared with other types of enterprises, tourism enterprises have high accessibility and low barriers. At this stage, various local travel agencies have been established in China, and the development trend of tourism enterprises is as follows:

The division of travel agency is more and more subdivided. Travel agencies have been more divided from the traditional domestic business and international business. Different travel agencies have developed different travel lines. The same brand of travel agencies have also developed different main tourism. And thematic tours. Kanghui International Travel Agency handles domestic travel, inbound and outbound travel business

Additional services for travel agencies are becoming more prominent. As customers become more and more critical and the competition becomes more and more fierce, each travel agency competes for customers and enhances the competitiveness of the brand. In the process of serving customers, it pays more and more attention to the additional role of service. For example, we provide ticketing services, car rental services, etc., provide financial services, insurance protection services, and cooperate with many other consumer organizations such as catering and entertainment.

Tourism is suburbanized and short-term development, with more and more one-day and two-day tours. People gradually become accustomed to and develop on weekends, and tourism gradually extends from the long-term to the suburbs. Therefore, short-term tourism activities such as one-day and two-day tours are becoming more and more prominent. Therefore, various resorts are more and more, people are starting to During the weekends and holidays, leave a week of tension and urban glitz, come to the suburbs to eat farmhouse meals, participate in pastoral labor, enjoy the scenery, and pursue nature, clear alcohol and earth. This is evidenced by the fact that domestic tourism-related growth indicators are much higher than the outbound tourism growth indicators.

Self-service travel has become fashionable. The traditional travel agency service has left many negative impressions on people, making travel into a tourless tour, but with the increasing convenience of transportation, the increasing popularity of private cars, the prosperity of hotel reservation companies and the rapid development. There are more and more self-service tourists and they are becoming fashionable. Especially during the large-scale holidays, three or five families traveled together and drove thousands of kilometers. It is no surprise that they traveled all over the country. They booked hotels through hotel reservation companies to solve the accommodation problem. The rest is free to arrange for play, making up for the shortcomings of traditional travel agencies. It can be proved from the composition of the number of people who used cars as tourist vehicles in XX.

Business travel is becoming more and more prominent. With the development of economy and trade, domestic and international business travel tours have become more and more prominent. According to statistics, there are 40 million people in all kinds of business in China, and the average annual travel time is 3 times. About 120 million people. And the ranks of business travel forces are increasing at a rate of millions of people every year. Business travel also presents a large-scale development trend, especially large-scale business activities are the main factors leading to the growth of business travel. Moreover, among the constituents of business travel, it can be seen from the proportion of the number of inbound tourists that the number of people participating in the conference business is 17.7%, and the proportion of 48.6% of the total number of tourists from 25-44 years old can also be seen. . Therefore, whether it is a travel agency or other new intermediary agents, the business travel market will be highly valued.

Futures-style tourism has also sprouted. Although the form of tourism such as timeshare is still new in China, it is still very irregular, but more and more white-collar workers in the city have chosen time-share vacation services for 10, 20, and 30 years. In XX, the number of people who chose to spend time on vacation increased several times year-on-year. It is estimated that more than 10,000 people will purchase timeshares in XX nationwide. At present, many travel agencies have intervened in the futures-type tourism services to varying degrees, and several well-known brand travel agencies have joined forces to meet the resorts nationwide to carry out timeshare business.

Tourism management tends to be orderly and standardized. The standardization work of tourism agencies has made breakthroughs in recent years, including scenic spots, tourism and shopping, and tour guides asking for tips, etc., which have been vigorously rectified and regulated. A series of tourism policies and regulations have been introduced, and guided tours have been implemented. The certificate was put on the job, and the work of two cards was implemented, which enabled the tour guide to confirm the new scoring method for the national network, which effectively restrained the standardization of the parade, which made the travel agency take a big step towards the standardized management. .

5. Thanks

What students learn from books alone is limited. Students have theoretical knowledge and no practical experience. This kind of defect often becomes a stumbling block for us to find a job. I am grateful to the school for providing us with the opportunity for extracurricular internships. Although this internship is not long, this short period of more than 20 days has benefited me a lot. During the internship, Mr. Liu, the leader of the internship unit, and Wang Jie, the department manager, took great care of me. Although I handled the wrong things in some cases, it caused a lot of trouble for the internship unit. However, the internship unit was the predecessor of Kanghui International Travel Service. Still patiently teach me. The internship teacher Wang teacher came to our internship unit to take a look at our internship study. Sometimes I was wronged. I always thought of Teacher Wang. With the support of the teacher, I will After finishing this internship, thank you for helping me grow up, thank you!