City Tourism Bureau establishes a summary of the work of "service-oriented" institutions
In the activities of the agency service year, the Municipal Tourism Bureau started from small things, doing practical things and doing good things, and sincerely providing quality services to enterprises, rural areas, grassroots and the public, helping and guiding them to solve practical problems, and fully establishing " Service-oriented organization.
I. Serving tourism enterprises and increasing profits The Tourism Bureau of the city has made great efforts to "three promotion and one maintenance", and always adheres to respecting enterprises, caring for enterprises, giving more and less, reducing burdens, and transforming the policies that support the development of enterprises into concrete actions. First, extensively publicize the "Decision of the People's Government of Guangdong Province on Accelerating the Reform and Development of Tourism in Our Province and Building a Strong Tourism Province" and "Several Opinions on Trial Implementation of the National Tourism and Leisure Program of Guangdong Province" to guide enterprises to use the policy of supporting the living; The second is to sign tourism cooperation agreements with Conghua City, Kunshan City and other places, establish a coordination and communication meeting system, establish a platform for the tourism enterprises under their jurisdiction, establish a contact system with the tourism enterprises of this city, timely grasp the operation of the enterprise, and earnestly do relevant Service work, take the initiative to reduce the burden on enterprises; Third, simplify the travel agency branch and the departmental filing system, from the original registration to the Guangzhou Municipal Tourism Bureau registration registration to the registration of the Bureau; Fourth, to facilitate the qualification training of tourism practitioners And the examination, to obtain the national tour guide qualification test sites in the city; Fifth, organize the city's tourism enterprises to participate in the Guangzhou International Tourism Fair, the "National 100 City Tourism Promotion Week" activities, Hong Kong International Tourism Fair and other activities; Planning the city's tourism traffic signs to provide tourism planning for enterprises; In the middle and late August, the Tourism Bureau, in conjunction with the public security and industrial and commercial departments, banned two "black communities" that illegally operate tourism business, safeguarding the legitimate rights and interests of consumers and legitimate operators, and maintaining the tourism market. The order is stable. In addition, in order to cater to the needs of tourism development, improve the tourism reception capacity of the city, and welcome the arrival of the Asian Games, the Municipal Tourism Bureau actively assisted the hotel in star rating work and achieved phased results. Zhongli Hotel and Yuelai Dengda Hotel have In August, it was promoted to the ranks of star-rated hotels and restaurants in the city. The number of star-rated hotels in the city has increased to 8; it has greatly assisted Baishuixian Waterfall Scenic Area to establish a national 4a-level scenic spot. At present, Zengcheng Baishuixian Waterfall has established a national 4a-level scenic spot work plan. It has been initially formulated.
Second, "Sanlian six gangs" West Lake Beach Village, promote the development of the Municipal Tourism Bureau to carry out the "three links and six gangs" urban and rural construction activities as an important task to grasp, earnestly investigate and explore, find ways to help the rural areas to solve employment, increase income. In view of the characteristics of Xihutan Village, which is located on the bank of Zengjiang River, rich in ecological resources and sufficient conditions for developing rural tourism, the main leaders of the Tourism Bureau have conducted in-depth research on village houses, discussed with village leaders and the people, and actively helped Xihutan Village to find The main body of development has promoted the guests of Lingnan International Travel Service, Guangdong Light Industry Group, Guangdong Overseas Chinese Travel and other places to visit the village to discuss cooperation matters, and make the best efforts to introduce and support the powerful and experienced investors to invest in tourism development and construction in Xihutan Village. . In order to let the village cadres deepen their understanding of rural tourism, update their concepts and broaden their thinking, the Tourism Bureau specially organized 40 villagers and party members from the village to visit some rural tourism demonstration sites in Paitan, Xiaolou and Zhengguo. Learn. At present, the “Work Plan for Developing Rural Tourism in Zhenghu Xihutan Village” has been initially formulated. The Tourism Bureau entrusted the Tourism Planning Center of Guangzhou Geography Institute to carry out tourism planning for the village “farmhouse”.
Third, do a good job in marketing activities, promote growth This year is China's eco-tourism year, Zengcheng tourism not only ushered in development opportunities, but also the challenges of the financial crisis. In order to let the tourism enterprises quickly "recover" after the financial crisis, in order to better fulfill the target of 10,000 years of tourism receptions by the municipal party committee and the municipal government, the number of tourist arrivals exceeded 10 million and the tourism revenue reached 2 billion yuan. Find outstanding problems and do a good job of rectification, take effective measures, increase efforts to fully expand market promotion activities, focus on serving key projects, foster economic growth points, and build the core competitiveness of Zengcheng Tourism. Production and production of rural tourism brochures, discount map king, lychee food map king, Zengcheng travel guide folding, "pin" tourism line folding, Zengcheng tourism promotional video dvd, song collection, lychee pen and other promotional materials, publicity materials A total of 80,000 copies to strengthen the overall promotion. The official website of Zengcheng Tourism Network was opened to provide a faster, more timely and effective way for publicizing Zengcheng tourism and allowing tourists to obtain tourism information from the city. At the same time, various promotional media were used for packaging promotion, including in China Travel News. "Pearl River Times", "Southern Metropolis Daily", "Information Times", "Shenzhen Special Zone Daily", "Zengcheng Daily" and other six newspapers put together a total of nearly 100 layouts for tourism promotion, in "Influence" and "Zhongshan Tourism" The magazine launched two special-purpose publicity campaigns, and invited the Southern TV station "Trendy Holiday" and the Guangdong TV public channel "Guangzhou Departure" to make two special tourism special editions, which made the city's tourism promotion and promotion scope wider and more hierarchical.
On the other hand, the Municipal Tourism Bureau scientifically arranges lines to create tourism boutiques. According to the characteristics of tourism products in our city and the needs of different tourism, we have plans to open up “one-day tour” and “two-day tour” rural tourism routes. The first is to integrate tourism resources such as scenic spots, hotels, and travel agencies in the city, and launch 42 regular tourist routes. Secondly, in conjunction with the Lai Chi Festival, five “day trips” and “two-day tours” were launched. The fifth is to carefully plan and organize a series of large-scale tourism festivals, such as the New Year's Day XX Zengcheng New Year Concert, to kick off the first urban eco-tourism year in China, not only enriching the cultural and artistic activities of the people, but also greatly enhancing the city's taste of Zengcheng. This year's Lichee Cultural Tourism Festival, the realization of the "agricultural super-docking" agricultural product sales model is its biggest highlight, the city's litchi farmers and Guangzhou's 11 large supermarkets docking, effectively help farmers to establish smooth sales channels, and promote farmers to increase income. Sixth, we actively organized tourism companies such as hotels, scenic spots, and travel agencies to strengthen the promotion of tourist destinations. Many times, Zengcheng tourism “caravans” were opened into Guangzhou, Zhongshan, Foshan and other places, attracting a large number of people from the Pearl River Delta cities to travel to Zengcheng. It is reported that from January to July this year, the city's tourist reception number was 7,076,600 person-times, a year-on-year growth of 164.39%; tourism business income reached 1.347 billion yuan, a year-on-year growth of 155.03%.
I. Serving tourism enterprises and increasing profits The Tourism Bureau of the city has made great efforts to "three promotion and one maintenance", and always adheres to respecting enterprises, caring for enterprises, giving more and less, reducing burdens, and transforming the policies that support the development of enterprises into concrete actions. First, extensively publicize the "Decision of the People's Government of Guangdong Province on Accelerating the Reform and Development of Tourism in Our Province and Building a Strong Tourism Province" and "Several Opinions on Trial Implementation of the National Tourism and Leisure Program of Guangdong Province" to guide enterprises to use the policy of supporting the living; The second is to sign tourism cooperation agreements with Conghua City, Kunshan City and other places, establish a coordination and communication meeting system, establish a platform for the tourism enterprises under their jurisdiction, establish a contact system with the tourism enterprises of this city, timely grasp the operation of the enterprise, and earnestly do relevant Service work, take the initiative to reduce the burden on enterprises; Third, simplify the travel agency branch and the departmental filing system, from the original registration to the Guangzhou Municipal Tourism Bureau registration registration to the registration of the Bureau; Fourth, to facilitate the qualification training of tourism practitioners And the examination, to obtain the national tour guide qualification test sites in the city; Fifth, organize the city's tourism enterprises to participate in the Guangzhou International Tourism Fair, the "National 100 City Tourism Promotion Week" activities, Hong Kong International Tourism Fair and other activities; Planning the city's tourism traffic signs to provide tourism planning for enterprises; In the middle and late August, the Tourism Bureau, in conjunction with the public security and industrial and commercial departments, banned two "black communities" that illegally operate tourism business, safeguarding the legitimate rights and interests of consumers and legitimate operators, and maintaining the tourism market. The order is stable. In addition, in order to cater to the needs of tourism development, improve the tourism reception capacity of the city, and welcome the arrival of the Asian Games, the Municipal Tourism Bureau actively assisted the hotel in star rating work and achieved phased results. Zhongli Hotel and Yuelai Dengda Hotel have In August, it was promoted to the ranks of star-rated hotels and restaurants in the city. The number of star-rated hotels in the city has increased to 8; it has greatly assisted Baishuixian Waterfall Scenic Area to establish a national 4a-level scenic spot. At present, Zengcheng Baishuixian Waterfall has established a national 4a-level scenic spot work plan. It has been initially formulated.
Second, "Sanlian six gangs" West Lake Beach Village, promote the development of the Municipal Tourism Bureau to carry out the "three links and six gangs" urban and rural construction activities as an important task to grasp, earnestly investigate and explore, find ways to help the rural areas to solve employment, increase income. In view of the characteristics of Xihutan Village, which is located on the bank of Zengjiang River, rich in ecological resources and sufficient conditions for developing rural tourism, the main leaders of the Tourism Bureau have conducted in-depth research on village houses, discussed with village leaders and the people, and actively helped Xihutan Village to find The main body of development has promoted the guests of Lingnan International Travel Service, Guangdong Light Industry Group, Guangdong Overseas Chinese Travel and other places to visit the village to discuss cooperation matters, and make the best efforts to introduce and support the powerful and experienced investors to invest in tourism development and construction in Xihutan Village. . In order to let the village cadres deepen their understanding of rural tourism, update their concepts and broaden their thinking, the Tourism Bureau specially organized 40 villagers and party members from the village to visit some rural tourism demonstration sites in Paitan, Xiaolou and Zhengguo. Learn. At present, the “Work Plan for Developing Rural Tourism in Zhenghu Xihutan Village” has been initially formulated. The Tourism Bureau entrusted the Tourism Planning Center of Guangzhou Geography Institute to carry out tourism planning for the village “farmhouse”.
Third, do a good job in marketing activities, promote growth This year is China's eco-tourism year, Zengcheng tourism not only ushered in development opportunities, but also the challenges of the financial crisis. In order to let the tourism enterprises quickly "recover" after the financial crisis, in order to better fulfill the target of 10,000 years of tourism receptions by the municipal party committee and the municipal government, the number of tourist arrivals exceeded 10 million and the tourism revenue reached 2 billion yuan. Find outstanding problems and do a good job of rectification, take effective measures, increase efforts to fully expand market promotion activities, focus on serving key projects, foster economic growth points, and build the core competitiveness of Zengcheng Tourism. Production and production of rural tourism brochures, discount map king, lychee food map king, Zengcheng travel guide folding, "pin" tourism line folding, Zengcheng tourism promotional video dvd, song collection, lychee pen and other promotional materials, publicity materials A total of 80,000 copies to strengthen the overall promotion. The official website of Zengcheng Tourism Network was opened to provide a faster, more timely and effective way for publicizing Zengcheng tourism and allowing tourists to obtain tourism information from the city. At the same time, various promotional media were used for packaging promotion, including in China Travel News. "Pearl River Times", "Southern Metropolis Daily", "Information Times", "Shenzhen Special Zone Daily", "Zengcheng Daily" and other six newspapers put together a total of nearly 100 layouts for tourism promotion, in "Influence" and "Zhongshan Tourism" The magazine launched two special-purpose publicity campaigns, and invited the Southern TV station "Trendy Holiday" and the Guangdong TV public channel "Guangzhou Departure" to make two special tourism special editions, which made the city's tourism promotion and promotion scope wider and more hierarchical.
On the other hand, the Municipal Tourism Bureau scientifically arranges lines to create tourism boutiques. According to the characteristics of tourism products in our city and the needs of different tourism, we have plans to open up “one-day tour” and “two-day tour” rural tourism routes. The first is to integrate tourism resources such as scenic spots, hotels, and travel agencies in the city, and launch 42 regular tourist routes. Secondly, in conjunction with the Lai Chi Festival, five “day trips” and “two-day tours” were launched. The fifth is to carefully plan and organize a series of large-scale tourism festivals, such as the New Year's Day XX Zengcheng New Year Concert, to kick off the first urban eco-tourism year in China, not only enriching the cultural and artistic activities of the people, but also greatly enhancing the city's taste of Zengcheng. This year's Lichee Cultural Tourism Festival, the realization of the "agricultural super-docking" agricultural product sales model is its biggest highlight, the city's litchi farmers and Guangzhou's 11 large supermarkets docking, effectively help farmers to establish smooth sales channels, and promote farmers to increase income. Sixth, we actively organized tourism companies such as hotels, scenic spots, and travel agencies to strengthen the promotion of tourist destinations. Many times, Zengcheng tourism “caravans” were opened into Guangzhou, Zhongshan, Foshan and other places, attracting a large number of people from the Pearl River Delta cities to travel to Zengcheng. It is reported that from January to July this year, the city's tourist reception number was 7,076,600 person-times, a year-on-year growth of 164.39%; tourism business income reached 1.347 billion yuan, a year-on-year growth of 155.03%.
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