The apocalypse of success of Xiaomi and Apple

Someone once said that Xiaomi is an apple in China. Although there are deviations in this statement, reviewing the history of the development of Xiaomi and Apple, both of them belong to the sudden success of the "unconventional road." Carefully analyze their path to success, or be able to give us a revelation and guidance for the technology companies that are struggling for development.

First, about talent

The executives who originally founded Apple were executives of some large technology companies at the time, and they all followed Apple to Apple because of the lack of technology and advice. The technology giants and American supermarket chains Target, etc., they are all the world's top industry experts, they follow the company and make Apple into today's global high-tech company and gain huge profits. In Xiaomi, at the beginning, only a small team led by Lei Jun and an unfamiliar Internet company were established. Compared with other domestic startups and technology companies, Xiaomi’s growth can be said to have no talent advantage. Words.

Second, about technology

In addition to having excellent talents, Apple also has the world's top R&D technology. Although a large part of this technology is not independently developed by Apple, it is undeniable that these technologies have really been carried forward in the hands of Apple. Among the technologies used in Apple products, Xerox's Palo Alto Research Center plays an important role, and many of its pioneering technology research has become Apple's creative source and has achieved great success. In terms of technology, Apple adopts the copy + innovation mode. For example, Apple's iPod technology actually copies Samsung's MP3, but with the music download function, consumers can legally download music, not only let the iPod become a selling point, but also let Apple has a considerable profit. Technology is easily overtaken and demand is easily changed. Apple's secret lies in integrating resources, leading change, and accumulating competitive advantage in the process.

For Xiaomi mobile phone, its biggest selling point in technology should be the first dual-core technology, which uses Qualcomm dual-core 1.5GHz processor, the frequency is nearly 2 times faster than the average single-core mobile phone, that is, from the mobile phone of Xiaomi. From the original single-core era to the development of multi-core technology, the current mobile phone has developed to quad-core, it can be said that Xiaomi mobile phone has led the new trend of multi-core mobile phone development.

Third, about sales

Apple's mobile phone uses a hungry marketing method, which is similar to the marketing method of Xiaomi mobile phone. Before the iPhone 5, Apple's global listing showed a unique communication curve: the conference - the release date of the listing - waiting - listing news reports - overnight queues - officially sold - all out of stock - scalper price increases. Although high performance and high price synchronization, such a "controllable leakage" strategy has indeed won the global market for Apple. Xiaomi mobile phone has adopted the hunger marketing method since its initial listing. The difference is that Xiaomi mobile phone promotion and sales are all through the Internet. The road goes instead of the offline store. And Xiaomi's mobile phone is dominated by high-performance and low-price "small profits but quick turnover" strategy. The high cost performance and hunger marketing helped Xiaomi to launch the brand and open up the sales channels, but at the same time it also limited the large-scale development of Xiaomi.

Fourth, on development

The development of Apple is Jobs, and the development of Xiaomi is Xiaomi. Losing Apple's apple is like an apple that has lost its core. It will affect Apple's development more or less. From Apple's stock price last year, we can see that even though, Apple still has advanced science and technology. And a large number of loyal users, although in the innovation began to show their lack of strength, but the persistence of the iPhone and iPad and other new technology research and development are telling the world that Apple will not easily die. For Xiaomi, Xiaomi is a brand. Even if Lei Jun no longer leads Xiaomi, Xiaomi can continue to develop along its development goals. However, at present, Xiaomi is still a new company. The development of the mobile phone industry is still facing strong competitors. In the mobile phone field, a series of development and deployment are still needed.

V. Successful revelation

Whether it is Apple or Xiaomi, whether it is the industry overlord or the rising star, its outstanding development model is worth learning. When you are successful, you must be like an apple. If you are in danger, you will be able to stand in an invincible position forever. When you start a business, you must learn millet. If the traditional road does not work, you will find a path suitable for your own development. This is the revelation that Apple and Xiaomi have given us.