[Boutique] project planning book

This article directory 1 [boutique] project planning book 2 [boutique] project planning book 3 [boutique] project planning book first: [boutique] project planning book

I. Brief introduction of the project II. Content of the project

1. Basis for project establishment: Explain according to the current situation at home and abroad, existing problems and development trends.

2. Project significance: Discuss its promotion of industrial progress, economic construction and social development. 3. Content and objectives of the project: Explain the content and objectives of the project. 4. Project feasibility analysis:

(1) Analysis of the feasibility of the project, including the existing units, strengths, existing conditions, work base and advantages of the project.

(2) Analyze problems and solutions. 5. Demand forecasting and analysis (1) Market positioning and market analysis (2) User analysis (3) Market environment and prospects

6. Complete the method used by the project. Explain the method that needs to be done to complete the project.

Project sponsor, shareholder, management and technical support

1. Background of the project sponsor: Explain the situation of the project sponsor. 2. The business of the project sponsor, including the financial statements for the past three years: (1) Business situation of the project sponsors (2) Financial statements of the project sponsors for the past three years

3. The resume of the major shareholders and managers of the project sponsor.

Fourth, market and sales arrangements

1. Basic information of the market: (1) The main purpose of the product

(2) Current capacity, growth rate, price changes, etc. in the local, domestic and export markets.

2. Production capacity, production cost, unit sales price, main sales target, and estimated market share of the project: (1) Production capacity and production cost

(2) Unit sales price, main sales target (3) Estimated project share

3. Customer's situation of the product and arrangement of sales channels: (1) The customer's situation will explain the customer's situation. (2) Sales channels introduce the arrangement of sales channels. 4. Current market competition:

(1) Other existing manufacturers list the situation of other manufacturers and the most threatening places. (2) Similar projects planned for the new project, the case of substitute products lists similar projects of these manufacturers, and the specific conditions of the substitute products indicate their potential threats to the current project. 5. Tariffs and regulations on imports of similar products:

6. The main factors affecting the product market: a detailed analysis of the factors that can affect the product market.

V. Technical feasibility, personnel, raw material supply and environment 1. Production process adopted by the project plan: 2. Arrangement for cooperation with other companies: 3. Personnel training and key technology guarantees for the project: (1) Personnel training for personnel training set forth.

(2) The guarantee of key technologies elaborates on the guarantee aspects of key technologies.

4. Local labor and infrastructure conditions: Detailed descriptions on communications, transportation, water, energy and electricity supply. 5. Classification of production costs and expenses: 6. Source, price and quality of raw material supply:

7. Relationship between project production facilities and raw material supply, market and infrastructure: 8. Comparison of planned production facilities and planning with existing similar production facilities: 9. Environmental factors and countermeasures for production facilities.

6. Investment Budget, Financing Plan and Benefit Analysis 1. Project Investment and Funding Arrangement:

2. Fund structure of the project: Explain the share capital investment of the shareholders, the shareholder loan situation and the amount of bank financing. 3. I hope that the participation of international financial companies and syndicates, equity, loans or both:

4. Financial forecast of the project: Forecasting the returns on production, sales, capital and liabilities, profits, capital flows, and benefits. 5. The main factors affecting efficiency.

7. Government support, management and approval

1. The impact of the local government's industrial policy and investment direction on the project: 2. The local government's incentives and support for the project: 3. The contribution of the project to the local economy: 4. The approval procedures for the project and time.

VIII. Timetable for project preparation and progress

1. Decompose the project: Decompose the project into several smaller modules according to the actual situation of the project. 2. Milestones: Lists several milestones that may have passed through the project. 3. Time schedule: Assignment according to the specific time schedule of the project.

4. Funding arrangements: The allocation of funds for each cycle of the project and the breakdown of the project. 5. Staffing: Arrange the personnel in each project module and time period.

Part 2: [Boutique] project planning book

I. Brief introduction of the project

Second, the content of the project 1, the basis for projecting:

According to the status quo at home and abroad, existing problems and development trends. 2. Project significance:

It discusses the promotion of industrial progress, economic construction and social development. 3. Content and objectives of the project: Explain the content and objectives of the project. 4. Project feasibility analysis:

(1) Analysis of the feasibility of the project, including the existing units, strengths, existing conditions, work base and advantages of the project.

(2) Analyze problems and solutions. 5. Demand forecasting and analysis (1) Market positioning and market analysis (2) User analysis (3) Market environment and prospects 6. Methods used to complete the project.

Explain the method that needs to be done to complete the project.

III. Project sponsor, shareholder, management and technical support 1. Background of the project sponsor: Explain the situation of the project sponsor.

2. The business of the project sponsor, including the financial statements for the past three years: (1) Business situation of the project sponsors (2) Financial statements of the project sponsors for the past three years

3. The resume of the major shareholders and managers of the project sponsor.

Fourth, the market and sales arrangements 1, the basic situation of the market: (1) the main purpose of the product

(2) Current capacity, growth rate, price changes, etc. in the local, domestic and export markets.

2. Production capacity, production cost, unit sales price, main sales target, and estimated market share of the project: (1) Production capacity and production cost

(2) Unit sales price, main sales target (3) Estimated project share

3. Customer's situation of the product, sales channel arrangement: (1) Customer situation

Explain the customer's situation. (2) Sales channels

Introduce the arrangement of sales channels. 4. Current market competition: (1) Other existing manufacturers

List the situation of other manufacturers and the most threatening places. (2) Projects on similar projects, alternatives

List similar items from these manufacturers, and specify the potential threats to the current project. 5. Tariffs and regulations on imports of similar products: 6. Main factors affecting the product market:

Conduct a detailed analysis of the factors that can influence the product market.

V. Technical feasibility, personnel, raw material supply and environment 1. Production process adopted by the project plan: 2. Arrangements for cooperation with other companies:

3. Personnel training and key technology guarantees of the project: (1) Staff training

Explain the personnel training. (2) Guarantee of key technologies

Explain the assurance aspects of key technologies. 4. Local labor and infrastructure conditions:

Detailed descriptions on communications, transportation, water, energy and electricity supply. 5. Classification of production costs and expenses: 6. Source, price and quality of raw material supply:

7. Relationship between project production facilities and raw material supply, market and infrastructure: 8. Comparison of planned production facilities and planning with existing similar production facilities: 9. Environmental factors and countermeasures for production facilities.

6. Investment Budget, Financing Plan and Benefit Analysis 1. Project Investment and Funding Arrangement: 2. Fund structure of the project:

Explain the share capital investment of shareholders, the situation of shareholder loans and the amount of bank financing. 3. I hope that the participation of international financial companies and syndicates, equity, loans or both:

4. Financial forecast of the project:

Forecasts on production, sales, capital and liabilities, profits, capital flows, and returns on benefits. 5. The main factors affecting efficiency.

7. Government support, management and approval

1. The impact of the local government's industrial policy and investment direction on the project: 2. The local government's incentives and support for the project: 3. The contribution of the project to the local economy: 4. The approval procedures for the project and time.

VIII. Timetable for project preparation and progress 1. Decompose the project:

Decompose the project into several smaller modules based on the actual situation of the project. 2. Milestone events:

List several milestones that the project may go through. 3. Time schedule:

Assignment is made to the specific time schedule of the project. 4. Funding arrangements:

The allocation of funds for each cycle of the project and the breakdown. 5. Staffing:

The staffing situation in each project module and time period.

Part 3: [Boutique] project planning book

I. Introduction

In this era of "talent for the people", in order to meet the challenges of the future, as a university student in contemporary society, in order to be able to eat in the future, we must prepare in advance and recharge ourselves.

Of course, there are many ways to exercise yourself. We can go out for an internship, or we can do some part-time work in the spare time to fill our own expenses. But in this era of strict requirements, we must focus on innovation, unique, not to mention first. Those who eat crabs must also have their own style and step on their own path. Only in this way can we conform to the development of society and better contribute to the country and contribute to building a harmonious society.

In today's society, college students' self-employment has become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will, and accumulate experience, but also relieve their parents' burdens through their own efforts. Therefore, we should continue to explore and follow this trend, and seek to meet the challenges of the future with better and more practical experience on the basis of adhering to the principle!

To this end, we want to open up the "three yuan cooked and sell coffee" coffee market, which can not only facilitate others, but also satisfy themselves, from the larger aspect to keep up with the pace of the times and promote the development of society!

This is an era of knowledge, but this era needs talent more. As long as you are willing, there is nothing wrong with it. Believe in yourself----the road is coming out of yourself!

Second, entrepreneurial projects: freshly brewed coffee

Third, the project creative background:

A. Relevant statistics, China's coffee market, the total consumption will reach 50 billion US dollars by 2020, and the whole

The market space derived from the industry chain will have hundreds of billions of dollars. The coffee industry will be a sunrise industry, and now it is growing at a rapid rate every year. Imagine that in the near future, coffee will become like ours. The main components, and the operators engaged in the coffee industry, will also become famous for this highly promising industry.

B. “Freshly cooked and cooked” The flavor of the coffee is delicious. Everyone wants to taste it, but most of the coffee in the coffee shop is every cup.

It costs tens of dollars. In fact, the money is spent on the decoration of the store and the profit of the coffee shop and coffee bean supplier. The real cost of a cup of coffee is only a few cents.

C, many people know that opening a coffee shop profiteering, want to open a coffee shop, but investing tens of thousands or even hundreds of thousands of dollars

Yuan’s initial fee and renovation fee cannot be fulfilled

D. Mr. Chen Anzhi, a well-known successful scholar, said: “If you can’t succeed in your own business, you can consider the method of success immediately, that is, riding on the back of the horse, and when you arrive, you will come with him at the same time. ”

Fourth, the project advantages:

A. According to experts, coffee has become the third largest drink in the world. However, too many people want to taste the delicious taste of freshly brewed coffee. The price of tens of dollars in a coffee shop cannot be achieved, and China's cheap coffee market is still blank.

China has a population of 1.3 billion, and the huge cake of the cheap coffee market is quite attractive. Based on this situation, we decided to make a "3 yuan cup of freshly brewed coffee" that tastes the same as the coffee shop, and decided to let all those who love coffee taste high quality and delicious coffee. In addition, at present, a sophomore girl at a university in Nanjing uses extra-curricular time to sell cheap coffee on the street with vending machines. She only invests in two vending machines. His monthly income is more than 3,000 yuan. Drinking coffee and drinking tea is not limited to all seasons, because the “freshly cooked” coffee is not only rich in flavor but also refreshing and refreshing. In the summer, you can also increase the supply of iced coffee, tea and so on. Therefore, we are fully confident that large-scale promotion of cheap coffee, the market prospects will be very good.

B. The development potential of the catering industry in China is far from being explored, and daily food and beverage products have great potential for development. According to reports, in 2008, some people in Changsha City only sold more than 7 million yuan of soy milk, and coffee is also very strong in China. We are confident that the cheap coffee will be fully promoted to the society, and the market potential will be unlimited.

V. Project promotion methods and strategies:

The ternary cup of freshly brewed fragrant coffee is very suitable for mass consumption and entrepreneurs who lack funds. The essence of the project's creativity and philosophy lies in:

A. Introducing “fresh and cooked” coffee from high-end and professional places to the general consumer market, so that “very freshly cooked” coffee that only a few people can enjoy can be consumed by everyone.

B. The project adopts the cooperative operation method, and investors do not need to open their own stores or apply for certificates. As long as they cooperate with Internet cafes, shopping malls, supermarkets, saunas, foot baths, chess and card rooms, mahjong halls, massage centers, school service centers, restaurants, night clubs, karaoke halls, etc., they can use hundreds of thousands of dollars to renovate ready-made sites. It only takes up one square of their space, puts on the “unified image mobile console” that we provide, hires a waiter to carry out the “fresh and cooked” sales, every time you sell a cup of coffee, the partner draws 20 % sales commission.

C. Quick promotion method: 200 cups of free supply per day for the first three days of the opening, one yuan for each cup for the fourth and fifth days, two yuan for each cup for the sixth and seventh days, and the normal price for the eighth day. Reminder: Coffee has a strong addiction, and many people will become addicted after drinking for a week...

6. Estimation of economic benefits:

A, production costs:

You can make a cup with 5-10 grams of coffee powder, and the price of A-grade coffee beans is: 25 yuan / 500 grams, so the cost of making pure coffee ingredients for each cup of finished coffee is: 2 angles 5 minutes - 5 degrees, Plus the partner, sugar and cup total about 4 points, 5 points and 7 points, the other is to remove the profit outside the raw materials, the net profit of each cup should be more than 1 yuan and 5 degrees. The varieties of coffee beans are: Blue Mountain taste, Brazil, Mocha, Italy, Mandheling, Colombia, six, are 25 yuan / kg, the partner is 28 yuan / kg, the price is internal, the market price is generally 46 Yuan and 36 yuan, has developed, sorted and summarized more than 200 varieties of hot coffee, ice coffee.

B. Because the selling price of the project is very low, the ingredients of ordinary coffee are simple, the preparation is small, the production is easy, the cost is low, and the cost of pure raw materials does not exceed 5 pt/cup, so only ordinary coffee and some simple fancy coffee are made. In order to achieve small profits but quick turnover, the purpose of this small profit), because the selling price of the project is very low, and the ordinary coffee has simple ingredients, less material preparation, easy production, low cost, and the cost of pure raw materials does not exceed 5 pt/cup, so Only ordinary coffee and some simple fancy coffee can achieve the purpose of small profits but quick turnover, and the small profits. The fancy coffee ingredients are complicated, the production is difficult, the process requirements are high, it is difficult to master, it takes a long time, and the preparation materials are many. It is difficult to store, and the cost is high. The cost of fancy coffee is about 2 yuan/cup, so the fancy coffee sells 3-5 yuan/cup, which is almost unprofitable and even loses money.

C. A cooperation point only sells 100 to 300 cups per day, except for 20% of the sales of the partner and each cup.

The cost of 5 dimes, the net profit is nearly 2 yuan per cup, and the net profit per day is about 200-600 yuan. You must know that such a considerable income, only invested in 1980 yuan! The same amount of investment to do other things, what can be done? Only enough for a person to put a stall in the street. Open a simple welfare agency, grocery store, clothing store, food and beverage store, including decoration and purchase at least tens of thousands of yuan, and the operation process has this project so easy, so simple? Is the benefit so high? Risk Is there such a low level? Is there anyone like this project who competes with you? If you work with a number of venues or sell 5 yuan per cup; or increase the takeaway, direct sales to government agencies and institutions, outdoor coffee corners, convenience cars; increase At present, the most popular tea and other snacks in the teahouse; coffee beans and utensils for coffee houses, bars, western restaurants, fast food restaurants and entertainment venues, so that profits may grow several times.

Do not doubt: the same is to sell tofu, some people are changing a "snow-made" selling method, it is more than the traditional method of selling tofu more than a few times the sales volume. This kind of example abounds.

The so-called: a fresh trick, eat all over the sky!

7. Project capital investment:

The first phase invested in 1980 yuan. It includes 2 sets of business equipment and 700 coffee cups of coffee beans. After paying the money, you will get a full set of equipment, equipment, advertising, coffee beans, coffee mate, VCD and on-site operation and correspondence technology.

Note: The device has a microcomputer digital display automatic thermostatic coffee machine 1 electric grinder 1 electric mixer 1 process grinding 1 electric boiler 2 moka pot 2 syphon 1 American coffee pot 2 cream squeezer 1 electric Mixer 1 vacuum storage tank 1 measuring spoon 1 set of holy code point coffee special porcelain cup 15 sets of Shengdian brand disposable paper cup 300 unified image movable operation table 1 unified image waiter uniform, hat 4 sets of waiter advertising apron 2 Authorized plaque 1 piece 3 meters long outdoor light box cloth banner 1 piece of indoor photo 1 poster big poster 1 door and window sticky note 3 pairs of advertising ashtray 20 advertising balloons 50 can be boiled 700 cups of a total of 6 flavors of coffee beans, coffee 1 kg of each of the powdery fragrant companion and the chocolate companion and 1 piece of negotiation materials with the partner.

Eight, our entrepreneurial team:

A. Team member profile: ***, ***, ***. All three people use the **** class for the **** department. They are full of radical ideas about entrepreneurship and have a strong desire for success. Since I was in college, we have exchanged a lot about social economy and entrepreneurship, and have put forward our own opinions and ideas.

B. Entrepreneur sponsor: ****. I have paid special attention to various social and economic information since I was in high school. The most widely read extracurricular books are also economic books. There are also many well-known enterprises and economic figures in China and internationally. They also record a lot of economic information, especially information on corporate management and marketing. Because I have always wanted to start my own business, this knowledge is very helpful for my own business in the future. If I have established my own business, I have to have a long-lasting entrepreneurial passion, an absolutely united entrepreneurial team, active innovation, control of cost management, honest and trustworthy business principles, mutual benefit and win-win with partners, and the benefit of the society and the country. idea. 9. Capital operation and financial forecast:

A. Project funding source and operation plan: Due to the low input cost of this project, this set of equipment can be purchased for 1980 yuan, so that two cooperation points can be developed. The three of us first tried out 1,000 yuan for each person, 1980 equipment and coffee, the inspection fee was about 300 yuan, the equipment and raw materials cost about 200 yuan, and the remaining money will be used as reserve funds.

B. Risk Estimation and Risk Avoidance: Any project investment will be risky. For those of us who have no social experience and income sources, the risk will be greater, but we always believe that there is no risk without development, young people. What is needed is the spirit of dare to fight. Moreover, the projects we have done are relatively new. At present, there are few people in China who do it. We are positioned as the general consumers. The market potential is moderate and the risks will not be great. In addition, our investment is relatively small, and each person needs only 1000 in the first phase. When we are truly entrepreneurial, we will conduct an in-depth investigation of the market, and at the same time strive to control costs and develop a cooperative charter. At the same time, expand the source of raw materials and improve economic efficiency. If the trial operation is successful, we will immediately expand the scale of cooperation. If it fails, our loss will be only 1,000 yuan. But the most important thing is that we have a better understanding of the market, and have improved a lot of our own training, and will play an important role in better development in the future.