Christmas promotion plan design and description

Promotion plan design and description
A set of Christmas promotion program [Aims of the event]: Take advantage of the special day of Christmas to further grasp the sales season; take advantage of the group's "Hengai Action" in the country's extensive publicity, and enhance the reputation of "Hengyuanxiang" brand in the hearts of consumers. Through on-the-spot display and vigorous publicity, the customer's vision is impacted by a strong business atmosphere, stimulating their desire to purchase, in order to achieve sales performance and market share.
[Event time]: XX, December 15th - XX, December 25th [Event location]: Zhejiang Hengyuanxiang network terminal [Event theme]: 1 "Heng" loves Christmas, true love warmhearted 2 "Fleece" loves the Olympics, the golden sentence sends a gift [activity slogan]: "Heng" loves Christmas, "velvet" loves the Olympics [activity promotion]:
1. Through the local TV station, the local business newspaper will inform the target consumer group;
2. Get in touch with the local city women's federation to learn more information about the orphans and disabled children, the elderly and the elderly;
3, through the mobile phone newsletter one-on-one to inform the event information, to achieve effective against vip customers;
4, through the chic inside and outside the store layout, the sales terminal atmosphere is grand and enthusiastic.
【Activities】:
1, limited time limit
2, "Heng" loves Christmas, the true feelings of warm-hearted children, orphans, elderly people, with my ID card and related certificates with the supporters themselves on December 20, 13:00 - 15:00 to the store, free Get a set of Hengyuanxiang wool a pound and underwear, and reimbursement round-trip fare 50 yuan. If the wool is woven in the specified time to give orphans and disabled children, after the elderly, you can receive relevant documents and fine gifts.
3, "Fleece" love the Olympics, the golden sentence sent a good cashmere sweater, sent a good blessing to the Beijing 2019 Olympic Games, on the spot received a gift of Hengyuanxiang fine umbrella. Will be after the event Hengyuanxiang Cashmere Company selected the winning ideas.
Best Creative Award 1: Hengyuanxiang Olympic Commemorative Edition Cashmere Gift Box Set Excellent Creative Award 3: Hengyuanxiang Olympic Commemorative Edition Cashmere Shirt An Outstanding Award 10: Hengyuanxiang Olympic Commemorative Edition Scarf
4, "Heng" love members, cherish the Tibetan Olympic gold medal members, can enjoy the national limited edition of the Olympic collection commemorative edition "sweater", "cashmere shirt" or "underwear", and receive a gift Share.
5. "People" emotional family, Jincaxiang dedication activities for the family to buy full yuan, send a VIP card and a gift.
[Specific requirements for atmosphere layout]:
1, the store hangs the hanging flag, the flag outside the store, the customer shopping gift special Christmas card / Olympic Fuwa "welcome" commemorative card to create and render the scene of the strong atmosphere.
2, during the prime time of the event, wearing the Olympic Fuwa cartoon costume, hanging "Celebrating Hengyuanxiang to become the second anniversary of the sponsor of the 2019 Olympic Games", "Hengyuan Xiangheng Love Action" "Heng Ai Yao Christmas" words banner publicity outside the store To attract customers.
3. On Christmas Day, the store will play Christmas-themed songs and decorate the Christmas tree.
4, each store's event goods or gifts must be in place before the evening of the 14th, and the interpretation of the activity rules will be implemented to each employee.

b sets of New Year's Day promotion program - Golden Mouse Awards to grasp the money expert [activity purpose]: New Year's Day is the first important holiday of the year, when the consumer economy is more affluent, the purchasing ability is strong. We increase the "cash" instant return The popularity of the store, highlighting the festive atmosphere, and "grab the money expert" has a strong sense of meaning, so that consumers generate associations and expectations, easy to stimulate consumers' desire to purchase, and ultimately achieve the purpose of sprinting year-end sales of high-end.
[Activities]: December 28th, XX, January 6th, 2019 [Event Venue]: Zhejiang Hengyuanxiang Internet Terminal [Event Theme]: Golden Mouse Awards for Money Experts [Event Slogan]: Hand How big is it, how big is the bonus? "Who" is the master of catching money in 2019. Hengyuanxiang's whole family is happy [Event promotion]:
1. Through the local TV station, the local business newspaper will inform the target consumer group;
2, through the mobile phone newsletter one-on-one to inform the event information, to achieve effective against vip customers;
3, through the chic inside and outside the store layout, the sales terminal atmosphere is grand and enthusiastic.
【Activities】:
1, limited time limit
2, the Golden Mouse Awards for the money to buy the full yuan, that is, on-site awards, in the prize pool, one hand to catch cash, how much can be caught.
3, New Year's Eternal Life Hengyuanxiang family during the grand event for the whole family to buy full yuan, send a VIP card and a New Year's Day gift.
[Specific requirements for atmosphere layout]:
1, the store hangs the hanging flag, the off-site bunting, the customer shopping presents a Chinese New Year greeting card, etc. to create and render the scene of the strong atmosphere.
2, in the prime time of the event, wearing the Olympic Fuwa cartoon costume, hanging "new spring wearing new clothes, new clothes with good gifts", "New Year's Hengyuanxiang family is happy" "See who is the 2019 talented person" in the banner Promotion outside the store to attract customers.
3, the week before the Spring Festival to play the joyful Spring Festival songs, outdoor decorative lanterns and so on.
4, each store's event goods or gifts must be in place before the evening of the 27th, and the interpretation of the activity rules will be implemented to each employee.

c Chinese New Year Promotion Program Warmly Celebrate the 80th Anniversary of Hengyuanxiang's Establishment and Becoming the 2nd Anniversary of Beijing 2019 Olympic Sponsor's Glory and Dream——Heng Yuanxiang Holds the Olympic Fuwa Tour Exhibition [Aim of the Event]: Let the Consumer Perceive Through the Series of Promotional Films Yuanxiang has a long history of branding, showing the resource charm of the sponsors of the 2019 Beijing Olympic Games. At the same time, it can also match the "anniversary" activities of the outlets/specialty stores in the mall, and reward the customers with true feelings. Establish a good communication platform with customers through the roadshow. To attract and effectively tap potential consumers, enhance the recognition and reputation of the "Hengyuanxiang" brand in the hearts of consumers, and ultimately achieve the purpose of promoting sales.
[Event time]: One network site 2-3 days [Event location]: Zhejiang Hengyuanxiang network terminal [Event theme]: Glory and dreams - Olympic Fuwa Tour Exhibition [Event slogan]: Hengyuanxiang brilliant 80 [Event promotion]:
1. Through the local TV station, the local business newspaper will inform the target consumer group;
2, through the mobile phone newsletter one-on-one to inform the event information, to achieve effective against vip customers;

3, through the chic inside and outside the store layout, the sales terminal atmosphere is grand and enthusiastic.
【Activities】:
1.Thank you for your true love and courtesy. If you purchase Hengyuanxiang special offer, add 1 yuan to send a pair of Hengyuanxiang cotton socks, or a professional wool detergent bottle.
2. Tour products are really worthy of the purchase of a regular price of goods, plus 1 yuan to send a set of Hengyuanxiang cotton underwear, and send a bottle of professional wool detergent, buy more and send more.
3, during the lucky 100% sweepstakes, those who purchase more than the yuan, can participate in the on-site sweepstakes.
Prize setting: 1, wool detergent \ socks
2, Fuwa Memorial
3, wool t-shirt or underwear
4, distinguished members, collectors Olympic gold medal members, can enjoy the national limited edition of the Olympic collection commemorative edition "sweater", "cashmere shirt" or "underwear", and receive a gift.
5, moved the family, during the Golden Card Dedication event for the family to buy full yuan, send a vip gold card and a gift.
[Specific requirements for atmosphere layout]:
1, the store hangs the hanging flag, the flag outside the store, the customer shopping gift special Christmas card / Olympic Fuwa "welcome" commemorative card to create and render the scene of the strong atmosphere.
2, during the prime time of the event, wearing the Olympic Fuwa cartoon costume, hanging "Celebrating Hengyuanxiang to become the second anniversary of the sponsor of the 2019 Olympic Games", "Glory and Dream, Hengyuanxiang holding the Olympic Fuwa Tour Exhibition" words spread outside the store To attract customers.
3, the store door welcoming two, during the event must be wearing the "warm celebration of the 80th anniversary of Hengyuanxiang" banner; the store staff on duty must wear uniforms, wear the number plate.
4, each store event goods or gifts must be in place two days in advance, and the implementation of the activities of the details of the implementation of each employee.