2019 Father's Day Promotion Program

Marketing purpose

Since Father's Day and Dragon Boat Festival are only a few days apart, and in the same news period, and Father's Day is only a small holiday compared to the Dragon Boat Festival, the two can only choose one as the promotion focus, therefore, this year's Father's Day Promotions do not make themed promotions, mainly focusing on merchandising promotions to achieve sales. First, the event time: June 16 - June 20

Second, the event theme: healthy father

Third, the activity content:

Activity 1, dress up father, return to youth

■ Product selection

Choose men's and seasonal items for promotion. The following items are for reference:

1. Food: beer, beverages, tonics, health products, etc.;

2, daily-use categories: suits, shirts, ties, shoes, watches, mobile phones, knives, sporting goods, high-end gifts, etc.;

3. Tobacco and alcohol.

■ Product sale

The Purchasing Department negotiates special sales with suppliers for related products:

1. Make your father more chic: suits, shirts, ties, shoes, watches, mobile phones, knives, etc.;

2. Make your father healthier: beer, beverages, tonics, health products, sporting goods, etc.;

3. Make your father happier: some exquisite high-end gifts and other special sales;

■ Product promotion

1. Ask the purchasing department to negotiate with suppliers, and strive for suppliers to carry out discounts and buy gifts for related men's products, such as buying air conditioners to send towels, buying suits to send ties, buying tobacco and alcohol to send lighters, and buying health care products to send a small box of American ginseng;

■ Product display

According to the store and the counter, each chain store will highlight and focus on the relevant special products to promote and achieve the purpose of holiday sales.

Activity 2. "God Dad" Dutiful Family Painting Competition

Venue: The finished paintings are handed over to the 1f service desk; the winning works are displayed on the iy west side window

Activities:

Father's Day is coming, in order to express respect and gratitude to the father, use your brush to draw the most distinctive side of the father and send us a short description on the back of the portrait. Such as: "healthy father", "happy father", "handsome father" and so on. After the selection, we selected 50 winning works to be displayed outside the store. Participants are under the age of 18 and the style of the contest is not limited. 6/5---6/12 is the collection period of the works, 6/13 is the selection period of the works, 6/14---6/16 is the exhibition period of the winning works, and 6/16 is on-site.

Award setting:

First prize: 1 gift worth 300 yuan

Second prize: 1 gift worth 100 yuan

Third prize: 2 gifts worth 50 yuan

Commemorative Award: 46 exquisite gifts

Activity 3. "Handy Dad" Handbag Dice Competition

Activity time: 6/16 15:00-17:00

Venue: next to the lady house outside the main entrance

Registration method: xxxxx

Activities:

Parents and sons will be free to sign up for the competition, regardless of age, limited to 50 teams. Within the stipulated time, the number of scorpions is the most, the most standard is the winner, and the entrants can take it away.

Award setting:

Champion: 1 gift worth 300 yuan

Runner-up: 2 gifts worth 100 yuan

Third place: 3 gifts worth 50 yuan

Participation Award: 44 exquisite gifts

Activity 4. "Brave Dad" Dryland Dragon Boat Race

Activity time: 6/17 10:00-12:30

Venue: iy west side window

Activities:

Hold a dryland dragon boat race. On the day of the Dragon Boat Festival, there have been traditional customs such as dragon boat racing and eating scorpions since ancient times. Do you want to try the fun of dragon boating? Do you want to make this year's Dragon Boat Festival more meaningful? Then join us in our dryland dragon boat race. The team consists of a team of Master Kong, three teams of spectators, and two teams in Chunxi Road Street Office. The team will receive a small gift

Activity 5. Father and son fun game

Activity time: 6/17 15:00-17:30

Venue: 1f main entrance

Activities:

Parents and sons will be free to sign up for the competition, regardless of age, limited to 30 teams. The game is divided into: father and son football relay, father and son karaoke sing, you do me guess - father and son tacit test, true sentiment. The contestants must complete the above content as required. The competition adopts the scoring system and the champions, runners and runners-up are judged according to the section.

Award setting:

Champion: 1 gift worth 400 yuan

Runner-up: 1 gift worth 200 yuan

Second Runner-up: 2 gifts worth 100 yuan

Participation Award: 26 exquisite gifts

Father's Day supermarket promotion program. for reference only.

Fourth, advertising:

sequence

project

position

Remarks

1

Radio advertisement, flying advertisement

TV station media

Play time: June 14th to June 20th

2

Weather Bureau Advertising

TV station media

Play time: June 14th to June 20th

3

Dm

Activities

Generous 16 open 6 12 page code

4

Promotional stickers 10,000 sheets

Posting the halls of the store

100 free 20 coupons, 200 free 40, 300 free 60

5

Inkjet

Central Hall and outside the store

Activity information,

6

Inkjet

5 meters * 12 meters

Party performance background

7

broadcast

Service desk

Content is: Promotional information

8

Store board

Main passage of the whole building

Activity board, hanging, etc.

9

Affixed

Full floor

Main channel of the store

10

Outside the board

Dongmen, Round Gate, South Gate Big Kanban

Photo board

11

Road show stage

6 meters * 12 meters in front of the building

Determine the time of use and prepare in advance

12

Theatrical performances

New Century Old Store, New Century People's Shopping Center

Feng Menglin, general commander

13

small gift

Small biscuits, box milk, etc.

Live interaction

14

Large appliances

Separately printed 16 color pages + promotional vehicles