Postal exhibition event plan

Topic analysis:

1. In the Tang Dynasty, Du Fu had "the bonfire in March, and the family book arrived in Wanjin." Since ancient times, bonfire has been the carrier of information and data transmission. Our inspiration comes from this, which shows the nature of the service of the postal company information transmission, and also reflects the postal service. Corporate culture has a long history and is rooted in the essence of Chinese culture.

2. Bonfire is a symbol of war, shopping malls such as the battlefield, in the commercial war without smoke, the postal always delivers the most cutting-edge information data of "war".

3. “Bida” reflects the efficient and accurate data marketing provided by Post's powerful database platform.

Promotion slogan: database - 财库通

Slogan analysis:

1. In today's business wars, data information is the foundation of all business activities. With complete data, companies can develop a “treasury”.

2. Comparing data information to the cornerstone of corporate “treasury” access, reflecting the important role of data marketing.

3. "Financial Library", the number of words is short, catchy, easy to remember and spread.

Second, the market analysis:

1. Background analysis: The exhibition was hosted by the Ministry of Economy and Trade, and Premier Wen Jiabao personally instructed, and various media will also rush to report, which is very helpful for the promotion of our post, in order to promote the marketing of the database and strong logistics. Express platform.

2. Exhibition staff analysis:

a Government leadership: including the Prime Minister, the Ministry of Economy and Trade, provincial and municipal leaders.

b Participating foreign companies: Foreign small and medium-sized enterprises participating in the exhibition, mainly in Japan, covering Southeast Asian countries and surrounding areas, the purpose of exhibiting is to station or expand the Chinese market. However, their understanding of the Chinese market is limited, the understanding of channels and consumers is vague, and the information about the database is promoted to them, which has a large potential market.

c Exhibitors in domestic enterprises: Domestic companies participating in the exhibition, their development of channels is not complete, in order to increase the visibility of their own brands, and to increase market share by displaying products, in order to expand the market to attract more consumers, they have data information The demand is great.

d Exhibition enterprises: including small and medium-sized enterprises in different regions of China, as well as enterprises in other countries in Southeast Asia, some in order to find and purchase products and services, some to collect data and materials in order to promote their own products and services. They do not have enough information on the market and have a large market demand.

e Viewing Individuals: Individual consumers, or in order to buy products or to watch the excitement, most of them think of the postal tradition.

f Major media: Focusing on the media in the province, tracking and reporting this event.

Third, the planning purpose:

1. Attracting popularity and media attention to spread corporate culture and enhance corporate brand image.

2. Passing the company's database and material flow delivery service information, promoting the company's powerful database marketing platform, attracting quality customers to win a larger market.

Fourth, the exhibition design:

1. A postal car model is placed at the entrance and exit of the exhibition, and the basic information such as slogan, event information, gift information, and database promotion of the exhibition is transmitted to the exhibitors or exhibitors, which attracts the attention of the merchants in advance and has a guiding effect.

2. Two 8m*6m*3.5m beacons were built on both sides, and the middle was connected in the form of the Great Wall. There were two up and down stairs at the two connecting lines. Two big drums were set in front of the Great Wall. The Great Wall was printed with a postal logo. The composition of the blue bricks.

In the background of Beacon Tower and the Great Wall, the history of information transmission has a long history. Since ancient times, the bonfire has represented the transmission of information, which shows the business nature of the postal industry. It also shows that our postal corporate culture has a long history; secondly, shopping malls Like the battlefield, the beacon tower is the carrier of information transmission, and the Great Wall is a symbol of war. The background also symbolizes that in this war without smoke, our post always transmits the most cutting-edge market information for you to attack the city. "Pushing the ground" laid the foundation; at the same time, the beacon tower and the Great Wall are symbols of ancient Chinese culture. Just like our post, they inherit the Chinese native culture and stand in the east of the world. Linking the beacon tower to the Great Wall also implies that Post is a powerful database platform that connects customers and consumers accurately.

3. The beacon tower is divided into two layers: the lower layer is set as the customer and member reception room, the negotiation room, and the information about the corporate culture and database service is attached around the room. The information of the postal database service is maximized while embodying the corporate culture atmosphere. Pass to the merchant. The upper level is the service staff of the postal work clothing. Their on-the-spot work simulations show the abstract service in front of people more intuitively. There is a soldier with a big flag on the beacon tower. They wear the golden armor of Qin. At the top of the Great Wall, whenever the smoke is transmitted, the flag is hand-cranked, and the message is transmitted to the opposite side. It is said that the post uses the information and the database as the carrier, and "the big iron's iron ride allows you to lay a big river."

* When the two sides of the Great Wall were ringing, the smoke on the beacon tower and the information were transmitted. The 20 ems staff on the beacon tower quickly picked up the postal delivery big box, ran a circle around the exhibition and distributed flyers to "stable, Fast and accurate efficiency to complete the task of activity, the abstract postal service will be presented to the people, and the postal service information can be transmitted to attract people's attention to the post. At the same time, the full-speed and accurate service of the post can be reflected; at the same time On the other side, 10 11185 service personnel began to answer people's concerns, visualized and publicized the postal service, reflecting the postal “heart-to-heart service” concept.

4. On the front wall of the beacon tower, the 11185 side of the beacon set av cycle to show corporate culture and corporate service projects, the front side of the ems side of the beacon is slogan "Do you want to find a buyer? Are you looking for a seller? You!"; There is a multimedia promotion company information on the outer wall of the Great Wall. These can spread the information of enterprises and databases from a long distance, attract people's attention, and thus increase popularity.

On the inner side of the Great Wall, one side is the corporate culture, service projects and other publicity information, reflecting the company's development history, good brand image and corporate culture, and the future of the future, which can sublimate the corporate culture and image of the post; One side is a classic case of the enterprise, which reflects the powerful platform role of the post, allowing customers to understand the meaning of the postal service and the benefits it can bring to the customers. At the same time, it appreciates the win-win model and mutual cooperation between the post and the customers to attract More customers.

Fifth, event planning:

1. Exhibit:

1.1. Set up a propaganda team to form a green long dragon in the form of a light box. The light box can be equipped with the postal business information and the information of the event, and constantly travels through various exhibition venues to promote and transmit through this mobile advertisement. information.

This kind of mobile advertising uses dragon as the carrier, green is the postal color, and green long dragon reflects the deep corporate culture and strong brand influence of our post. At the same time, the green dragon that swims can also attract people's attention and let them post to the post. Database marketing has a certain concept to maximize the dissemination of postal service information.

1.2. In the establishment of a leaflet propaganda team, put on postal work clothes, hand in large boxes, built-in publicity brochures, event information, questionnaires, special gifts, etc., investigate or publicize customers, and issue postal service items and postal activities to them. Information, questionnaires, and corresponding gifts are widely publicized for database marketing.

With the big box as the carrier, the irregular movement of the location increases the coverage area of ​​the information propaganda, and also covers the exhibition enterprises at different times.

Note: In order to avoid fatigue in the “1” team, the teams in “1” and “2” will be swapped between 13:00 and 14:00.

2. Inside the exhibition:

2.1. Warm society, true feelings must be reached

On September 15th, from 10:00 to 10:30 in the morning, social welfare activities were carried out. Premier Wen Jia’s inscription officially mailed moon cakes to poor children in mountainous areas. It reflects the company's concern for the society, pays attention to children's social responsibility, and at the same time presents the public's powerful database platform to the public, and conveys the mission and responsibility of the flow rate delivery business wholeheartedly and at full speed; and builds momentum to attract media attention.

At this time, the focus is mainly on the Prime Minister's inscription to donate to mountain children. Under this theme, the powerful platform of the database and the flow rate delivery system are combined, stable and accurate, and the coverage of this social focus through the media has also increased. It promoted the powerful platform of the postal database system and also improved the influence and corporate culture of Guangdong Post.

2.2. Database marketing seminar

On September 16th, from 10:00 to 11:00 am, a well-known database marketing expert or scholar will be invited to give a live lecture. It talks about the role and inevitability of database marketing in modern commercial warfare, and how to implement and use the database for marketing. All the attendees can get the mysterious gifts provided by the post.

This lecture is mainly to lay the foundation for promoting the marketing of postal database, so that exhibitors and some exhibition companies can understand the market inevitability of database marketing and expand their market demand. At the same time, through expert lectures, they are convinced that the role of the database, combined with on-site promotional materials and the delivery of mysterious gifts, to promote them as the ultimate customer of the database system.

2.3. Data transfer, business earning

In front of the Great Wall, a "compass" is one of China's four major inventions. The compass can provide accurate information and deepen the traditional Chinese culture. Through the characteristics of the compass itself - stable and accurate, it reflects the corporate culture of the post. At the same time, it also implies that our postal accurate database has pointed out the direction for customers, so that customers are no longer lost in the commercial sea. At the same time, "compass" can also be an active prop, set the "compass" to different areas, corresponding to the different business of the post, rotate the "compass", when the pointer points to a specific area, you can get a mysterious gift:

Logistics Zone: Freely deliver special Mid-Autumn Festival greeting cards to customers, and send Mid-Autumn Festival greetings to your friends and family in advance.

Database area: Receive Mid-Autumn Festival gifts - moon cakes, and provide free national postal delivery. Send a warm blessing to your family in advance, which is very attractive to the exhibitors or visitors.

2.4. Personal database

The personal database, which collects more than one hundred business cards for exhibitors or exhibitions, can receive gifts for free with a business card. This event attracts exhibitors and attracts more companies. personnel. Through the interaction with the merchants, the on-site provides the required database service free of charge, and the role and importance of the abstracted database is presented directly to the merchants. The short-term search for the required data information also reflects the postal materials. The accuracy and speed of the library; it can serve every merchant, and it also shows the wide coverage of the database.

1) Participants of the event: All the exhibitors and some exhibitors who are present at the scene of the event.

2) Activity execution mode: If you collect more than one hundred personal databases during the event, you can use your own business card to collect a mysterious gift from the post booth.

3) The way to establish the grand prize: You can receive gifts at any time during the events from September 15th to 18th: 100 copies of the buyer information provided by the postal database are free of charge; 200 buyers who can receive the database free of charge Information, and an extra gift of 100 yuan worth of moon cake...

2.5. Looking for treasure in the whole city

Treasure map activities in a novel way to attract business participation; not only can attract popularity, but also help to achieve the ultimate goal of the event "to promote the accuracy and uniqueness of the postal database"; and through special interaction, let the business feel The huge charm of the database; the unique way will also lead to the media's tracking report, highlighting the warm atmosphere of the exhibition.

1) Participants of the event: All the exhibitors at the scene of the event.

2) Activity execution method: Distribute dm on site, and cooperate with the staff's explanation, encourage exhibitors to take the initiative to request the “treasure” of this “treasure hunt” activity to exchange gifts and database information, postal and possible participation in the event. The merchants cooperate, 20 merchants set the "treasure", as long as they find the "treasure items" placed by the post, they can go to the redemption office of the postal exhibition to receive the corresponding gifts.

3) The way to establish the grand prize: 100 pieces of “treasure map” will be distributed on the afternoon of September 15-16 and 17-18 every day. Participants will receive gifts with “treasure map” and “treasure items”. : Hand-held 1 group "treasure map" and find "treasure items" can receive 100 yuan mystery gift; hand-held 2 groups can not only receive a 100 yuan mystery gift, but also enjoy the 50 free customer information provided by the database. List, and free postal product service information; 3 groups enjoy 50 customer data on the basis of 2 groups.

4) Remarks: You can ask for treasure maps on behalf of others, but you must provide true and effective contact information for each piece of information.

Sixth, the implementation schedule:

VII. Effect evaluation and significance

1. The shaping of the green dragon has broken the original traditional style of the postal service, so that people do not look at the post with traditional thinking, reshape the new image of the post through the new style, and promote the promotion of the marketing of the postal database.

2. Ingenious designs and activities reflect the perfect combination of Guangdong Post's corporate culture and Chinese traditional culture, and have shaped the new image of Chinese companies, which will be recognized by national, provincial and municipal leaders.

3. The distinctive design and activities, the grand scenes and the visit of Premier Wen will all attract the attention of the major media. The successful development attracts media reports and facilitates the promotion of the postal database system.

4. Adequate publicity and interaction, the information of the postal database will be fully transmitted to the participating companies and exhibition enterprises, through the "stable and accurate" appeal analysis and lectures on database marketing, "to find buyers for you, find for you Sellers, guide them to cooperate.

5. Breaking the traditional design layout, the public has repositioned and recognized Guangdong Post, letting them realize that “post is not only postal, but also more services”. The transformation of traditional thinking is conducive to social consumers accepting the existing services of the postal service. New services in the future.

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