May 19th Labor Day Promotion Program

Activity Analysis: For the analysis of the May 1st event in 2019, the holiday time of the 51st enterprise in 10 years is 3 days. During the May Day holiday, the merchants will discount the golden season of sales competition, let us make a prosperous holiday. Sales, allowing consumers to concentrate on yesterday, tomorrow or next month's consumption during the May 1 period. In order to guide consumption, stimulate holiday impulsive consumption, and to achieve better sales performance and more influential social effects during the May 1st period, enhance the corporate image of the new century and the characteristics of business and trade, Various activities, the introduction of cultural marketing, organic integration of marketing process and cultural enjoyment, so that consumers enjoy the diversified services while increasing the desire for random consumption. Establish high-level cultural consumption to attract consumers, and to attract high-level consumer groups to showcase the style of famous stores. It is planned to plan the following "Family Flowers May Day, Happy Holidays Unlimited" May Day holiday theme series activities, the activity plan is as follows:

First, the event time: April 30 - May 4

Second, the main body of the event: the true feelings of the five to send the May Day music shopping tour

Third, the activity content:

1. Shopping Tour Unlimited joy:

2. Qing Wuyi members are gifted Gold members free tour:

3. New Century Summer Apparel Week:

3. Series of activities:

Option A: Shopping tour

In order to enhance the popularity of the new century in the May 1st Golden Week and create sales success, we will hold a “Golden May Grand Tour Happy Five One Music Unlimited” shopping gift for the May 1st couple and the whole family travel package. During the period of the Golden House, wearing a class, department stores, the audience was 20% off.

Implementing Regulations:

1 During the event, a total of XX yuan on the same day will be registered with the invoice and valid documents to obtain a one-one ticket for the May 1st travel.

2 During the event, all the purchases of 3,000 yuan on the same day with the invoice and valid documents can be obtained.

3 During the event, a total of 4,000 yuan of purchases on the same day will be registered with the invoice and valid documents to obtain a set of the Wuyi Family Travel Standard Package.

4 During the event, a total of 5,000 yuan of purchases on the same day will be registered with the invoice and valid documents to obtain a set of the Wuyi Family Travel Standard Package.

Option B: Gold May Day Happy Purchase Shopping Tickets Happy Tour

In order to enhance the popularity of the new century in the May 1st Golden Week and create sales success, we will hold a “Golden May Day Happy Buying Shopping Voucher Tour” event, wearing a class, department store category with 100 yuan and 20 yuan shopping vouchers, and a single ticket of 100 yuan. Supermarkets over 50 yuan can participate in lottery tours.

Implementing Regulations:

First prize: 20 winners of the Wuyi family travel standard package.

Second prize: 50. Get a ticket for the May 1st Family Travel Standard.

Third prize: 100. Get one for the May 1 travel single ticket.

Fourth prize: 1000 bottles of very cola or other

Qing Wuyi members are gifted. Gold members are free to tour.

In order to thank the Gold members for their support of the new century for many years, as of April 30, the top 10 gold medal members with accumulated membership points for membership cards will be registered with the membership card and ID card on April 30th - May 4th. During the day, you will receive a package of happy home luxury travel packages.

New Century Summer Apparel Week

During the event, the summer brand boutique boutique static exhibition and live fashion model catwalk will be launched. The participating brands can set up image booths on both sides of the t-stage to introduce the brand history and clothing style and create the atmosphere of the fashion week;

Fourth, promotional propaganda:

Planning department
April 18, 2019