Shopping Mall Eleventh Golden Week Promotion Plan

The traditional business season of “Golden September and Silver 10” is coming soon. In order to seize the golden season of department store retail and create sales success, combined with the annual promotion plan of xx shopping malls and the characteristics of festivals and seasons, we propose a promotion plan around October 1st.

One. Eleven preheating

Theme: Fresh gold week 288 to send 238

Time: September 21 - 23

Event planning

The whole game is full of 288 to send 238, coupons are divided into 200 yuan coupons and 38 yuan coupons, 200 yuan coupons can be consumed on the spot, 38 yuan coupons are limited time coupons, only for use during the golden week and only for wearing goods. This is in line with the Golden Week consumption.

Second, eleven golden weeks

Theme: Buying Golden Week, Happiness and Nine Heavens

Time: October 1 - 7

Event planning

This Golden Week promotion is in the form of “Nine Happiness Gifts”, including the whole event and the theme activities of each store. For the purpose of encouraging the increase of the accumulated turnover of single people, the following two full plans are planned for the consumption groups of different consumption quotas. For the event, the other seven gifts are provided by various venues and brands.

1, the first heavy gift - lucky poker plan, crazy thousand yuan gift

The Lucky Poker program is released daily for a total of 7 rounds.

The goods provided by the in-store merchants are used as promotional gifts. Each brand is priced at 500 yuan. It can be one piece or several pieces. The merchants with high value or inconvenient to provide goods can be replaced by vouchers. Gifts are valued from large to small with 52 cards.

All goods are divided into department store clothing and gold appliances. During the activity period, consumers' cumulative consumption of single-day department stores exceeds 1999 yuan, and gold and electrical appliances total exceeds 19999 yuan. They can participate in activities and draw 52 cards for 52 pieces. One of the gifts, the first eligible to enjoy the priority of the draw.

Choose two merchants to provide two gifts worth not less than 1,000 yuan and 500 yuan, representing the size of the king of the cards, the highest consumption of daily gold appliances and department stores in the golden week. I got these two thousand yuan gifts.

Venue: shared space, the most prominent position at the main entrance

The materials to be prepared for the event are: kt background board, activity table, raffle box, playing cards, event details water card.

2, the second most important gift - cumulative gift coupons, buy more gifts

The cumulative shopping value of gold electrical appliances and department store apparel products exceeds 5,000 yuan and 500 yuan, that is, a gift of 20 yuan limited time gift voucher, for each more than 1,000 yuan and 100 yuan, more than 5 yuan, gift voucher limited October 8 - 31 Use to drive sales in the off-season after the Golden Week.

3. The third most important thing is the exquisite shoes, beautiful makeup

Venue: 1f Fashion Boutique

Activity method: Aupres shopping for over 420 yuan, send a beautiful gift.

50% off some products of Belle.

Best Buy, Saturday's 6-8 fold.

4. The fourth most important thing - the romantic early autumn, the wedding

Venue: Gold Jewelry Hall

Activity method: "heartfelt love" jewelry has a prize selection.

50% off the jewelry repair fee.

Consultation with jewelry experts.

5. The fifth most important thing is the bright autumn, the new product

Venue: Women's Clothing Hall

Activity method: Jane spends over 350 yuan to give a beautiful silk scarf.

Should be a big shopping gift with a makeup brush.

More discounts for other brands, more beautiful gifts.

6. The sixth heavyweight ceremony - gentleman style, celebrity choice

Venue: Men's Clothing Hall

Activity method: Young goods of Youngor 20% off, over 1000 yuan to send a tie.

10% off Jolton's new products.

BMW's audience is 6-9 fold.

More discounts for other brands, more beautiful gifts.

7. The seventh heavy weight of the show - children's wear, tenderness bloom

Venue: Underwear Children's Wear Hall

Activity method: Purchase children with 200 gifts.

The bedding products are all over 100 minus 40.

An Lifang has 299 pieces of exquisite underwear.

50% off some underwear in Shuya.

8. The eighth priority of the ceremony - youth without limit

Venue: Leisure Sports Hall

Activity method: Gifts of different values ​​are presented in different amounts in the audience. Gifts include double-star sports socks, milk cups, microwave box sets, and brand-name sports backpacks.

9. The ninth weight of the gift - fashion digital, style life

Venue: Mobile Digital Museum

Activity method: buy mobile digital products, the audience will be reduced by 10 yuan for 10 yuan.